GRAB - Explore Big Sky

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JOIN THE BIG SKY FIRE, EAGLE MOUNT & COMMUNITY MEMBERS TO HELP YOUTH WITH CANCER BIG SKY KIDS CAMP FUNDRAISER June 23, 2013 9:00 - 10:00am Big Sky Fire Dept. Station 1 If you are interested in more information, shaving your head or making an on-line donation, please visit fi rstgiving.com/fundraiser/bigskyfi re or call 995-2100 Bring the greater Yellowstone to Your coffee taBle SubScribe today to the big Sky Weekly and Mountain outlaW Magazine $49/ year or $79/ 2 years contact tyler@theoutlaWpartnerS.coM | (406) 995-2055
explorebigsky.com Big Sky Weekly outlaw news June 14-27, 2013 23 digestible media BY E.J. DAWS OuTlAw PArTNErs’ DirEcTOr oF BuSineSS deVelopMent – yelloWStone region Galleries bustled, Lee’s Tees was packed and boardwalks creaked. People were everywhere. I heard groups of Swiss and German tourists marveling at the elk antler arches, and a southern gentleman raving about the Million Dollar Cowboy bar. Hotels and lodges were frantically finishing preseason chores as guests arrived. It’s summertime in Jackson Hole, wyo., and a good sign of what’s to come here in southwest Montana. Every visitor served as a microcosm of our daily consumer market, each with needs and wants. with the development of smartphones, tablets and mobile connectivity, their ability to research and make purchasing decisions on the fly has never been easier. Maybe it was a lodge’s beautiful Instagram photo from last summer that drove tourists to visit remote northwest wyoming. Maybe it was a mash-up of mountain biking GoPro footage, produced by Jackson Hole Mountain Resort that made them want to ride those same trails. Or was it a stunning advertisement in their favorite magazine that inspired them to save for a trip? The point is, inspiration for consumers to make a buying decision could come at any point in the marketing and branding chain. The success of campaigns, or simple sales tactics, depends purely on a business’s ability to consistently brand itself across all outlets and inspire the potential consumer to think, “Yes! I want to do THAT!” How do you deliver a consistent message in an age of unprecedented distractions and innumerable media outlets? You stick to your values, and tell people why you do it differently, and better than your competition. One of the most rapidly growing mediums used by companies to reach potential customers is online video. Estimates show that 8 of 10 Internet users watch online video monthly, and not just sparingly. According to comScore, 181.9 million Americans watched 38.8 billion online videos in April of 2013. Considering YouTube is the second most-used search engine (thanks in part to Google’s purchase of the online video source) consumers are increasingly spoonfed content and information. Does your company have an “About us” page? Do people actually spend time engaging with that page? Maybe you could deliver your message “About us” in a two-minute video featuring people and projects, and bring your product to life. Geyser Whitewater's new video created by the Outlaw Partners shows off the different types of river trips guests can enjoy. the Outlaw Partners recently created an informational video for the Headwaters Academy in Bozeman. Maybe you create a series of videos focusing on pieces of your business in more detail: Do you have unique people doing unique things? These are stories every company can tell. based on the consumption of web-video trends we see, video is an incredibly effective way to tell people what you do, and connect with their emotions. BIG SKY’S ONLY FULL-SERVICE WORKOUT FACILITY OPEN 5 A.M.-10 P.M. 7 DAYS A WEEK DAY, WEEK AND YEAR-LONG MEMBERSHIPS AVAILABLE VISIT OZSSAGE.COM/GYM.PHP FOR DETAILS Outlaw Partners, a marketing company and the publisher of this newspaper, also has a thriving video production department that is one of the fastest growing parts of its business. If you’re interested in how Outlaw could help with your marketing needs, feel free to contact me at (406) 995-2055 or ej@theoutlawpartners.com. We would love to help. 32 MARKET PLACE, MEADOW VILLAGE, BIG SKY (406) 995 4522
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