UN 3480 - ExtraEnergy.org

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Known example of pay by use: Why are cell phones so cheap to by? Many people never think about that since it was ever like that since they use a cell phone. When I remember that the first mobile phones in the 80‘s have cost more than a small car it was out of imagination that a cell phone will be such a consumer item as of today! The key to it was to my observation that the payment system has been changed from an upfront payment to a pay by usage payment combined with some monthly payments. This has made the cell phone affordable to much more user groups who have never imagined how much the cell phone would change their lifestyle - you all know it the break through has happened but it has taken huge investments into the infrastructure by the operators.
Similar approach is common practice for purchasing printers: All printer companies sell their printers usually below their costs and recover their losses and create their profits by selling the ink refills with high margins added. This scheme seems to be well accepted by the consumers. Even some ink refills are more expensive than printers...
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Hannes Neupert hannes.neupert@extra
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UN 3480 - ExtraEnergy.org

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