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The decline of the British tyre industry - Newcastle University

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prepared to discuss common problems in SWP meetings, such as competing overseas, but <strong>the</strong>y were ‘not<br />

prepared to blur competition at home for <strong>the</strong> sake <strong>of</strong> any industrial strategy’. 108<br />

<strong>The</strong> weakness <strong>of</strong> <strong>the</strong> SWPs was summed up by <strong>the</strong> Director-General <strong>of</strong> NEDO: ‘SWPs have inherent<br />

limitations in what <strong>the</strong>y can do. <strong>The</strong>y are not executive bodies; <strong>the</strong>y operate at sectoral, not company level;<br />

management members are <strong>of</strong>ten, if not always, in competition with each o<strong>the</strong>r in <strong>the</strong> market place’. 109 <strong>The</strong><br />

main limitation <strong>of</strong> <strong>the</strong> SWPs was <strong>the</strong> ‘lack <strong>of</strong> any effective instruments for implementation’. 110 <strong>The</strong> SWPs<br />

conducted analysis and proposed policy in terms <strong>of</strong> <strong>the</strong> <strong>industry</strong> as a whole whilst decisions on investment<br />

were taken by individual companies. Imberg and Northcott found no evidence that <strong>the</strong> SWPs influenced<br />

investment decision-making at <strong>the</strong> level <strong>of</strong> <strong>the</strong> firm. 111 <strong>The</strong> case study <strong>of</strong> <strong>the</strong> Tyre Industry SWP supports this<br />

finding. <strong>The</strong> SWP did not initiate any major policy initiatives that had a direct impact on <strong>the</strong> operations <strong>of</strong> <strong>the</strong><br />

<strong>tyre</strong> companies. 112<br />

<strong>The</strong> case study also supports Imberg and Northcott’s conclusion that <strong>the</strong>re was no mechanism for translating<br />

<strong>the</strong> aggregate <strong>industry</strong> targets for production, exports and imports into individual company objectives. 113<br />

Tyre imports continued to increase despite <strong>the</strong> growth in productivity because <strong>the</strong> SWP could not influence<br />

<strong>the</strong> production and sourcing policies <strong>of</strong> <strong>the</strong> multinationals or <strong>the</strong> independent distributors. <strong>The</strong> evidence from<br />

<strong>the</strong> <strong>tyre</strong> <strong>industry</strong> does not support Driver’s contention that <strong>the</strong> SWP system was a surrogate for selective<br />

protection measures. 114 <strong>The</strong> NEDO did not see <strong>the</strong> role <strong>of</strong> <strong>the</strong> SWPs to be involved in policy implementation.<br />

<strong>The</strong>ir task was to communicate ‘<strong>the</strong> results <strong>of</strong> <strong>the</strong>ir work and <strong>the</strong>ir recommendations to those who can<br />

implement <strong>the</strong>m’. 115 <strong>The</strong> Tyre Industry SWP relied upon <strong>the</strong> cooperation <strong>of</strong> <strong>the</strong> management and unions in<br />

individual firms to improve productivity and efficiency. This was <strong>the</strong> level where <strong>the</strong> Industrial Strategy was<br />

at its weakest. 116<br />

<strong>The</strong> case study explains why <strong>the</strong> SWPs were not ‘powerful enough’ 117 to reverse Britain’s industrial <strong>decline</strong>,<br />

and why <strong>the</strong>ir achievements were ‘meagre’. 118 It confirms <strong>the</strong> difficulty <strong>of</strong> trying to reform <strong>the</strong> existing

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