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HIRE and RENTAL

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ith unprecedented<br />

availability of mature<br />

computer hardware <strong>and</strong><br />

software Technology,<br />

why do we still hear so many horror<br />

stories about buying computer systems?<br />

Simply stated, it's a case of ignorance.<br />

Few Hire Companies really know<br />

how to select a Rental Management System.<br />

They don't fully underst<strong>and</strong> what<br />

they're buying or how to go about<br />

buying it.<br />

Of course, this isn't an easy process.<br />

But there is a reasonable way to bring it<br />

down to it's essential ingredients. The<br />

process of selecting a Rental Management<br />

System isn't simply a matter of<br />

selecting a computer. This oversimplification<br />

has caused many companies<br />

to buy computer systems based<br />

principally on the label affixed to the<br />

computer or on the system's purchase<br />

price (lowest).<br />

The selection process involves<br />

several key issues that you must fully<br />

underst<strong>and</strong> <strong>and</strong> resolve before reaching<br />

a final decision. These issues are<br />

presented as a series of questions, so set<br />

up an accompaning sheet on which you<br />

can make notes comparing how various<br />

systems h<strong>and</strong>le the following tasks.<br />

1. How easy is it to enter time periods<br />

other than the st<strong>and</strong>ard periods set<br />

up in the system? Ask to see unusual<br />

periods, like 5 hours, three days or<br />

3 weeks.<br />

2. If a customer wants to know how<br />

many a particular item will cost to<br />

rent for an unusual time period (eg:<br />

nine days) Can the system answer<br />

quickly?.<br />

3. How do you use the system to<br />

schedule a delivery <strong>and</strong>/or pick-up<br />

(A) Upon opening a contract? (B)<br />

Later when the customer calls for<br />

the pick-up? And what reports/<br />

62 - <strong>HIRE</strong> <strong>and</strong> <strong>RENTAL</strong> - APRIL 1990<br />

Edging Out Your<br />

Competition<br />

By Chris Zanchetta -<br />

Solutions By Computer (Australia)<br />

documents are printed to inform<br />

you of schedules, deliveries <strong>and</strong><br />

pick-up?<br />

4. Must inventory be selected before<br />

customers or visa versa? How difficult<br />

is it to alter that sequence on<br />

a given contract? How easy is it to<br />

go from one area of the programme<br />

to another? Do you have to remember<br />

special codes <strong>and</strong>/or numbers?<br />

5. How many ways can you look up an<br />

inventory item? By number? Alphabetically?<br />

Any alternates?<br />

6. What is the minimum number of<br />

key strokes it takes to rent an item<br />

to a repeat customer?<br />

7. Does the system warn you when an<br />

item that is out on Rental <strong>and</strong><br />

Reserved for a second Rental, isn't<br />

returned on time?<br />

8. If a customer returns an item<br />

without his contracts, How easily<br />

can you find the contract in the system?<br />

If he has several contracts,<br />

How easily can you find the right<br />

one?<br />

9. When a customer asks a question<br />

about a rental item, can the system<br />

display <strong>and</strong> print out it's specification<br />

quickly <strong>and</strong> easily? Does either<br />

Process require restarting the transaction<br />

before continuing?<br />

10. What security controls does the system<br />

supply for changing a rate on a<br />

contract? For permanently changing<br />

a rate? For printing a customer<br />

list?<br />

11. If a question comes up about a contract,<br />

reservation or change, is it<br />

easy to find the name of the<br />

employee who did it?<br />

12. When an invoice is created for a<br />

charge customer, is it posted immediately<br />

to his account?<br />

If not, what process must you perform<br />

to post it? What happens if you forget<br />

the process?<br />

Today's rental management is challenged<br />

by a wide range of Business<br />

problems, increasing competition,<br />

rising costs, decreasing margins <strong>and</strong><br />

rapid technology changes, to meet these<br />

challenges, Management must take<br />

positive control of it's most important<br />

asset: information. With this in mind it<br />

isn't a question of "if your rental business<br />

will computerise, but when?<br />

When you do computerise, what features,<br />

options <strong>and</strong> performance do you<br />

need to look for when selecting a computer<br />

system. A rental system is usually<br />

operated by a non-computer-oriented<br />

person - eg. A Rental Counter person.<br />

This person is asked to write reservations,<br />

contracts, close contracts, answer<br />

questions, check inventory availability,<br />

calculate rates, keep an eye on credit<br />

limits <strong>and</strong> much more. The mix of tasks<br />

is different in every case... As is the<br />

transaction itself! Menu-driven batch<br />

accounting systems are not well suited<br />

to the complex point-of-sale requirements<br />

of a Rental Business. No company<br />

should try to make an accounting<br />

system into a Rental Management system,<br />

by adding point-of-sale "bells <strong>and</strong><br />

whistles" <strong>and</strong> placing a few terminals on<br />

the counter. The complex tasks required<br />

of a rental counterperson are totally different<br />

from Accounting tasks, as are the<br />

environment, the customer interaction<br />

<strong>and</strong> the level of operator expertise.<br />

It simply doesn't make sense to place<br />

the rental management needs of your<br />

business in the h<strong>and</strong>s of a computer<br />

that's an accounting system at heart.<br />

Don't be too carried away with trying to<br />

duplicate your current system, be it<br />

manual or an existing computer system<br />

that no longer performs. Look for a sys-

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