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Ola Weidenberg Executive Vice President ... - Region Blekinge

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Our Sales & Marketing Matrix<br />

Marine<br />

Oil & Gas<br />

offshore<br />

Process<br />

Industries<br />

Telecom<br />

© Roxtec International AB<br />

Construction<br />

Power<br />

OEM<br />

Geographical Market Units<br />

GEOGRAPHY<br />

Sales<br />

Drive<br />

SEGMENT<br />

Marketing &<br />

Concept Drive<br />

The Geographical Sales, is responsible<br />

for CREATING LOYAL CUSTOMERS<br />

hence customer relations, sales, sales<br />

people with a 1-2 year drive.<br />

The Segment is responsible for<br />

Growth Investments and Offer,<br />

the definition of the market, potential,<br />

targets, needs analysis, product, pricing<br />

and marketing concept with a 2-4 year<br />

mindset.

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