The Milan issue – volume 1 danish design 2012

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The Milan issue – volume 1
danish design 2012

During this year’s Il Salone Internazionale del Mobile
and Fuori Salone in Milan, the entire spectrum of Danish
design will be on display both physically and as this
comprehensive publication. By highlighting Danish creative
potential in a broad perspective and providing a rich
variety of articles and discussions, the publication
adds perspective to the history of Danish Design.
GuIDe
& MAp
oF ALL
DANISh exhIBItorS
pAGe 99-112
the Milan Issue – Volume 1, Danish Design 2012 is
distributed from the temporary Museum for New Design
– Superstudio piu, Via tortona 27 and from all
Danish exhibitors.
B

preface 3
Milan 2012
the MINDCrAFt concept 6
MINDCrAFt12 8
Mathias Bengtsson 10
A Milanese lamp adventure 12
ole Jensen maker & designer 14
From galleries to design stores 16
A stackable beetle 18
reviving rattan 20
presenting the power of partnerships 24
the tube, an exhibition 26
Vernacular veneer 28
Face to Face 30
Kvadrat celebrates icon fabric 32
DANISh LIVINGroom 34
Frama 36
We do Wood: honest talk 37
AtteNZIoNe the Dennis pop-up Design Center
is visiting Milan 40
true stories 46
4 questions for Nille Juul-Sørensen 48
New aesthetics for new generations 50
three minds one idea 52
Why are the Danes
so obsessed with chairs?
one Chair a Week 56
Living furniture in architecture 60
Sofie Brünner 62
Amanda Betz 64
benandsebastian 66
Dialogue
Designing dialogue 76
turning the notion of design upside down 78
In search of the future 82
the Big picture
possible Greenland 86
A new lifesaver 90
real life beats classroom learning 92
Success on three wheels 94
Guide 99
DDC.DK/MILAN2012

2
Photo: Elodie Dupois

PREFACE
Danish design has always been known for its pure lines
and excellent craftsmanship in the use and treatment of
materials. To highlight their technical and expressive
qualities, the materials are treated with great respect.
Another important feature that remains valid today is
the aim of creating useful objects that are both beautiful
and functional, whether they are low-key and discreet
or high-profile products.
One of the principal objects in Danish design is seating
furniture: chairs for homes as well as the public space.
Chairs are virtually an obsession for Danish designers
and manufacturers, who thus grapple with one of the most
difficult products to design and manufacture, an object
that must meet criteria of beauty, functionality and,
above all, comfort. This focus has led to some of the
most beautiful chairs in design history, which retain
their beauty and their air of modernity even today,
so many years after their creation.
A chair can be strict and simple or curvy and sinuous.
It can invite us to assume a natural position, relax
or have fun. It is no coincidence that Danish designers
have chosen to focus on chairs: After all, this is the
piece of furniture that we use the most.
Over the years, Danish design has grown and matured and
adopted an international outlook, but it has retained its
clear and lucid matrix. Comparing a contemporary Danish
chair with one that was designed fifty years ago, it is
easy to identify a common thread that links the two. This
bond between past and present gives Danish designers the
perfect background for being innovative and contemporary.
And this is the exact characteristic that I see in the
extraordinary Danish products of yesterday and today,
along with a growing respect for the environment in
which we live.
Giulio Cappellini
Since 1979 the Milanese architect has worked with the spirit and the aims
of a man in continuous renewal. Over the years, his work has turned to be
the designer’s one, proposing a personal reading of contemporary design,
both for the brand bringing his name in the world, and as art director
of other important design brands. His most important project, the
company Cappellini, transformed him into one of the biggest trend setters
worldwide. Big interest is always present for his lectures at the Milan
Architecture University, at the Domus Academy and worldwide, from
Montreal to Valencia.
3

MILAN
2012
4

IN 2012
A NUMBER OF
DANISH DESIGNERS,
COMPANIES AND
INSTITUTIONS
ARE REPRESENTED
DURING IL SALONE
INTERNAZIONALE
DEL MOBILE AND
FUORI SALONE
IN MILAN.
CHECK OUT PAGE 99
FOR THE FULL
DANISH PROGRAM.
5

Danish Crafts
THE MINDCRAFT CONCEPT
Interview with Birgitte Jahn, CEO, Danish Crafts by Journalist Claus Randrup
6
MINDCRAFT presents
Danish craft and design
on the international
scene
The MINDCRAFT exhibition in Ventura
Lambrate is a collective story about
outstanding Danish design and craft
told at the world’s leading design
scene in Milan.
For the fifth consecutive year,
Danish Crafts – an institution
under the Danish Ministry of Culture
– promotes the MINDCRAFT concept,
which aims to market the thriving
Danish craft and design scene. With
MINDCRAFT Danish Crafts explores
the mindset that characterizes both
the new generation of designers and
some of the greatest names in design
history.
“They are among the finest in
their field. All the participants
draw on the Danish design and
craft traditions in order to create
innovative works,” says Birgitte
Jahn, CEO of Danish Crafts.
Stories with personality
and potential
“Denmark is rich in talent and
quality in craft and design – and
has been for years. The products
are steeped in personality and have
a huge potential for telling a good
story.”
It is the responsibility of Danish
Crafts to market these stories and
products and select the finest among
them to represent Denmark to the rest
of the world at the world’s largest
creative trade show in Milan.
“We want to tell the world that,
Denmark has many talents with unique
competences in form-giving, design
and mastery of materials.”
We provide the setting
Danish Crafts offers a common curated
platform for the Danish craft and
design scene. This gives Danish craft
and design an opportunity for a breakthrough
in areas where the individual
performer alone does not have enough
clout.
“We provide the platform and the
setting. We select a curator for
MINDCRAFT and handle press relations,
communications and contacts to the
larger network,” says Birgitte Jahn.

DANISH CRAFTS
• Danish Crafts promotes awareness
of Danish design and craft in
Denmark and abroad and lends new
craftspeople and designers a
helping hand in marketing their
products.
• Drawing on an extensive international
network, and a large
number of Danish and international
journalists, Danish
Crafts has been generating
visibility and press coverage
for Danish craft and design
since 2000.
• Danish Crafts presents
the MINDCRAFT exhibition for
the fifth consecutive year
to promote outstanding Danish
craft and design.
• Danish Crafts also launches
the annual Crafts Collection,
which gives a varying number
of craftspeople and designers
an opportunity to market some
of their products as part of
a joint collection.
• Every year, Danish Crafts
releases publications that
highlight the quality and
originality in Danish craft
and design.
www.danishcrafts.dk
At Ventura Lambrata you can see this year’s MINDCRAFT
exhibition at 6 Via Ventura, Ventura Lambrate.
7

Photo: 2012 Danish Crafts/Jeppe Gudmundsen.com
MINDCRAFT12
In Your Big Sunny Window
by Anne Fabricius Møller
The Dandies
by benandsebastian
Georg by Christina
Liljenberg Halstrøm
Beetle Chair
by GamFratesi
Poet’s Book Hanger
by Jakob Jørgensen
Hook
by Line Depping
Ash
by Thomas Bentzen
All Good Things Come in
Threes by Peter Johansen
8
Fictile 12.1
by Anne Tophøj
Frieze P7 by Bente
Skjøttgaard
Space Meter
by Eske Rex
Suitnest Dinner
by Henrik Vibskov
Field of Interference
by Kaori Juzu
Papercuts
by Louise Campbell
Pink Elephants
by Louise Sass
Tumblers & Plates
by Tora Urup
After her graduation from
The Royal Danish Academy of
Fine Arts, School of Design
in Copenhagen in 1997 with
additional studies at the
University of Art and Design
in Helsinki, Cecilie Manz
founded her own studio in
Copenhagen in 1998.
Here, Cecilie Manz designs
furniture, glass, lamps and
related products. In addition
to her work with industrial
products, her experimental
prototypes and more sculptural
one-offs make up an important
part of her work and approach.
Cecilie Manz has curated
Mindcraft 11 and 12.
www.ceciliemanz.com
Photo: Mikkel Heriba

Danish Crafts
MINDCRAFT 2012
Interview with Cecilie Manz by Claus Randrup & Tina Midtgaard
This years MINDCRAFT exhibition
presents sixteen examples
of experimental creativity
made by eighteen passionate
designers and makers, says
this year’s curator, Cecilie
Manz.
The Danish curator Cecilie
Manz has worked with eighteen
of the top talents in Danish
craft and design. They exhibit
pieces created specifically
for Il Salone del
Mobile in Milan. The works
cover a wide disciplinary
range, including one-off
pieces, prototypes, experiments
and trials of new techniques.
The concept
Cecilie Manz has articulated
a particular set of premises
for the exhibition and
followed the working process
of all the performers.
Whether they work in ceramics,
jewellery, clothing or furniture
design, all the participants
have unique knowledge
of their craft, which enables
them to immerse themselves
and challenge the boundaries
of their field. It has been
a privilege to follow their
working process, says Cecilie
Manz.
She has encouraged the
craftspeople and designers
to move freely within their
creative universe and feel
motivated to test new
boundaries and possibilities
in relation to materials,
function, quality and other
aspects.
The main task has been
to create an experimental
platform that lets the
crafts-people and designers
work on their own terms
towards the goal of being
part of an exhibition with
a disciplinary diversity.
Exactly what is at the core
of the MINDCRAFT concept.
The exhibition
space
The exhibition will be
experienced as a long, narrow
procession, where the wall
surfaces play a role in tying
everything together, providing
a spatial element that the
works relate to in various
ways.
In narrative and material
terms, numerous connections
between the elements of the
exhibition help to build a
coherent, organic impression.
In the basement, drafts,
models and experiments from
the working process are on
display.
“I am really looking forward
to seeing all the works put
up together; after all, I’ve
only seen bits and pieces and
fragments,” says this year’s
MINDCRAFT curator, Cecilie
Manz.
9

Danish Crafts
MATHIAS BENGTSSON
The experimental furniture designer
A chair with zebra stripes made of recycled paper and a chair
constructed along the same principles as the bonestructure of
the human body. The Danish furniture designer Mathias Bengtsson
truly knows how to push the frame in furniture design.
The Danish furniture designer Mathias Bengtsson was educated in
Copenhagen and London but has lived in London since 1993. His main
source of inspiration for new furniture has always been a passionate
curiosity toward new materials and new ways of making furniture.
In 2010 and 2011 Mathias took part in the Mindcraft exhibition in
Milan. The first year he made a chair out of recycled paper, which
was sponsored by a Swedish paper factory. Heat and pressure were
used to laminate the paper and make the chair strong enough to
support the weight of a person. The second year he made a chair
that was inspired by the human bonestructure.
Taking part in Mindcraft two years in a row gave Mathias increased
exposure to the world press, and “few could have done it better,”
as he puts it.
A foot in each camp
By Journalist Claus Randrup
Mathias Bengtsson is always trying to come up with new designs
for our times and is constantly exploring new ways of producing
furniture. He often uses computers in his work but also relies
on analogue tools:
“I draw with charcoal, pencil and paper. I have to have that
physical aspect. But after that process we digitize the product
on a computer,” Mathias Bengtsson explains.
To him, the digital and the analogue tools are closely linked
– and they should stay that way: “I’m very hands-on – I also
know how to use a drill and a screwdriver,” he says with a laugh.
Back-burner projects will have to wait
Mathias Bengtsson has just returned from Japan, where he received
an award in connection with the 100th anniversary of the birth of
the Danish furniture designer Finn Juhl. Currently, he is developing
a new collection of furniture, which will be sold in galleries in
Los Angeles and Paris, among other places.
So there is precious little time for what Mathias calls his
‘back-burner projects’. They will have to wait. However, he still
makes time to challenge technology and help set new standards for
chair design.
10

Photo: Claus Randrup
Born in Copenhagen in 1971,
Mathias Bengtsson studied
furniture design at The Royal
Danish Academy of Fine Arts,
School of Design. From 1992-
93, Bengtsson attended the
Art Centre College in
Switzerland.
Bengtsson Design was founded
in 2002 and creates concepts
inspired by the time we live
in. The need to interpret
the promise of technology
for the human being has not
changed, and Mathias Bengtsson
is using new technology
and new materials to create
innovative objects with
a huge impact.
www.bengtssondesign.com
MINDCRAFT10, Paper Chair.
MINDCRAFT11, Cellular Chair.
Photo: 2011 Danish Crafts / Mathias Bengtsson
Photo: 2010 Danish Crafts / Mathias Bengtsson
11

Danish Crafts
A MILANESE
LAMP ADVENTURE
Interview with Kasper Salto and Thomas Sigsgaard by Journalist Claus Randrup
For industrial designer Kasper Salto and
architect Thomas Sigsgaard the first encounter
with Mindcraft ended as a bit of an adventure.
The duo was spotted by a distinguished Italian
manufacturer, and their lamp design was put
into production.
In 2009, Salto & Sigsgaard created the lamp
‘Wet Bell’ for Mindcraft. Made from steel
and aluminum, the lamp stands out because
it doesn’t have a visible suspension. After
having shown the new project at the Mindcraft
exhibition, the designers were contacted
by Italian lamp manufacturer: Nemo Cassina.
“They wanted to produce our lamp. That was
a blast,” Kasper Salto explains. “We both
agreed what the lamp should look like, and
after about a month it was finished and
lit up.”
The year after ‘Wet Bell’ Salto & Sigsgaard
were once again invited to take part in the
Mindcraft exhibition. This time they made
the lamp ‘YellowFin’, which is a flat wallmounted
lamp in aluminum that blends into
one with the wall when it is folded.
MINDCRAFT creates room to play
Today, Salto & Sigsgaard are very mindful
of what Mindcraft gave them, and they always
try to make time for experiments and the
opportunity to do projects that continue
to create inspiration. Mindcraft is reminding
us of the importance of playing with ideas
and materials, and the concept provides
plenty of room to investigate as the designers
don’t have to deliver to a specific client.
12
Photo: Salto/Sigsgaard
Kasper Salto was born in
Copenhagen 1967. Graduated
cabinet maker in 1988.
Masterpiece honoured with
a silver medal. Graduated
in 1994 from The Royal
Danish Academy of Fine Arts,
School of Design.
Thomas Sigsgaard was
born in Copenhagen 1966.
Graduated from The Royal
Danish Academy of Fine Arts,
School of Architecture in
1995.
Salto & Sigsgaard recently
won the prestigious Danish
competition to design the
new furniture for the UN
headquarters in New York.
A large and prestigious
project for the two-man
firm based in Copenhagen.
www.saltosigsgaard.com

MINDCRAFT09, Wet Bell.
Photo: 2009 Danish Crafts/jeppegudmundsen.com
MINDCRAFT10, Yellow Fin.
Photo: 2010 Danish Crafts/jeppegudmundsen.com
13

Danish Crafts
14
OLE JENSEN MAKER & DESIGNER
By Journalist Claus Randrup
“I haven’t sold that many hot-water bottles or bathtubs,
but the fact that I made them enabled me to sell some of
my other designs. Taking part in Mindcraft gave me
a push forward and a lot of exposure,” as he puts it.
No user manual
Ole’s creative enterprise could perhaps aptly be
described as artistic design, either as objects in
their own right or in the creative approach are his
designs ever purely the result of an artistic eye,
of the design process, or his skills as a craftsman
– we are talking of hybrids.
In the process of developing the big rubber bathtub, Ole
Jensen proceeded gradually. Initially, he made little
drafts and miniature versions of the bathtub because
the actual bathtub was much too large for his workshop.
But the overall idea was to make something that conveys
its function as soon as one looks at it:
Ole Jensen has many prominent clients on his CV,
including Royal Copenhagen, Louis Poulsen, Muuto and
Normann Copenhagen. And the award-winning maker and
designer has exhibited at Mindcraft in Milan twice
over the years. The first time he took part in the
exhibition he was able to realise one of his dreams:
making a big bathtub out of rubber. The second year
he presented a series of hot-water bottles.
“With the bathtub I created an object that the users
allready know the purpose of as soon as they are
confronted with it. So there’s no need for a user
manual.”
Today Ole Jensen is busy designing new products for
our everyday life.
Today, Ole Jensen has had several products in production
that have become major successes, including the wellknown
dustpan and broom and the washing-up bowl for the
Danish design brand Normann Copenhagen. In other words,
he has become a recognised and sought-after name in the
design world. He attributes much of the demand for his
products to Mindcraft:
MINDCRAFT08, Rubber Tub.
Photo: 2008 Danish Crafts/jeppegudmundsen.com

Photo: Claus Randrup
Ole Jensen graduated from Kolding
School of Design in 1985.
He lives and works in Copenhagen.
Extensive participation in various
exhibitions as well as being part
of a number of permanent museum
collections.
www.olejensendesign.com
15

Danish Crafts
FROM GALLERIES TO DESI
Interview with Louise Hindsgavl by Journalist Claus Randrup
She creates mythical and erotic one-off ceramic works that
are on display at leading galleries all over the world. But
for Danish ceramicist Louise Hindsgavl Mindcraft has been
instrumental in facilitating the launch of a serial production.
With three consecutive exhibitions under her belt, Danish
ceramicist Louise Hindsgavl is a bit of a Mindcraft veteran.
In 2008 and 2009 she stuck to her home ground of ceramics,
but in 2010 she was asked by Mindcraft to take on a new
field of her own choice. She chose furniture design:
“It was hard. I made a small upholstered pouf with a threelegged
wooden frame, which I called ‘The Pet’. That was quite
a challenge but also stimulating on a professional level,”
says Louise Hindsgavl.
Currently, Louise Hindsgavl is working on a series of works
to be put on display in a Parisian gallery in April this year,
and one of the pieces depicts a hanged man receiving a blowjob.
The piece is part of a series revolving around life and death,
a topic that in true Hindsgavl style is imbued with plenty
of erotic undertones.
Serial production
Normally, Louise Hindsgavl does not engage in serial production
– she makes one-off pieces that are displayed in galleries
and cater to an art audience. But after exhibiting as part
of Mindcraft and being exposed to the world, she has expanded
her repertoire:
“After Mindcraft, the press and product developers from all
over the world have seen my work, and that has opened new
doors for me. Many foreign magazines have contacted me after
the exhibition, and the Danish company Kähler Design has put
a number of my works into serial production.”
Several design stores, including shops in London and Amsterdam,
have also noticed the talented Danish ceramicist and have made
inquiries about her works after her participation in Mindcraft.
Louise Hindsgavl graduated from Kolding
School of Design in 1999. She is a ceramist
who is difficult to categorize and is always
in the forefront of investigating the pure
human instinct that lurks behind a polished
façade. She has participated in numerous
exhibitions and is represented in permanent
collections all over the world.
www.louisehindsgavl.dk
16
Photo: Claus Randrup

GN STORES
Photo: 2009 Danish Crafts/jeppegudmundsen.com
MINDCRAFT09, Silence! In the event of divine presence.
17

Danish Crafts
A STACKABLE BEETLE
Interview with Stine Gam and Enrico Fratesi by Journalist Claus Randrup
18
A stackable beetle
The Danish-Italian design duo GamFratesi
did not hesitate when they were invited
to exhibit in the Mindcraft exhibition
for the second consecutive year. This year,
they found the inspiration for a chair
design in the anatomy and aesthetics of
a tiny insect: the beetle.
GamFratesi consists of Stine Gam from
Denmark and Enrico Fratesi from Italy.
Since 2006 they have made furniture that
draws on both Danish and Italian design
traditions. They often use the same
materials in their work: wood, metal
and textile, but the materials are
always combined in new and quirky ways.
The duo’s first participation in Mindcraft
was in 2011. Here they had produced a sofa
with the poetic title ‘Haiku’. The sofa
was discovered by Fredericia Furniture at
MINDCRAFT11 and will be displayed by the
Danish furniture manufacturer at Rho Hall
20 Stand E12. This year, Stine and Enrico
have taken a closer look at the beetle in
an interpretation of its hard exterior and
soft interior:
“We wanted to make a stackable chair. The
beetle’s anatomy gave us the inspiration
for Beetle Chair. We sought to reinterpret
the beetle’s hard and characteristic
shield and structures in a chair that
resembles beetles in nature by having
a hard exterior and a soft interior.
The chair is on wheels, which gives
it a dynamic presence in space and the
speed and agility of a beetle,” says
Enrico Fratesi.
Stine and Enrico draw on many different
sources of inspiration. They love a
challenge and find inspiration everywhere,
from animals in nature to Japanese
poetry. Only rarely do they find inspiration
for their designs by looking at
design – despite their profound knowledge
of both the Danish and Italian design
traditions – and often they need to go
outside their own field.
Emotional furniture
The design duo’s primary goal has
always been to make furniture that
establishes a pleasant contact with
people and causes them to reflect
on the furniture they use:
“The mission of our furniture is to
make people comfortable, and we strive
to make furniture that has a long
lifespan, both aesthetically and
on a material level.”
In GamFratesi’s work, harmony versus
disharmony forms a recurring theme that,
with a twist in proportions, execution
or technical detailing, serves to alter
our perception of furniture design
classics among other things.
MINDCRAFT12, Beetle Chair.
Photo: 2012 Danish Crafts/Jeppe Gudmundsen.com

In addition to MINDCRAFT12, GamFratesi studio is also
on display this year at Fredericia Furniture, Casamania,
Ligne Roset and has designed the DANISH LIVINGroom by
the Consulate General of Denmark, Milan.
Foto: Claus Randrup
Stine Gam was born in Copenhagen in 1975.
She is educated architect graduated from Aarhus
School of Architecture, Denmark in 2006 with
a master in furniture design. During education
she studied architecture at the university in
Ferrara in Italy.
Enrico Fratesi was born in Pesaro in 1978.
He has studied architecture at the university in
Florence and in Ferrara in Italy, and graduated
from the university in Ferrara. During education
he studied architecture at the university KTH in
Stockholm and furniture design at Aarhus School
of Architecture in Denmark.
www.gamfratesi.com
19

Danish Crafts
20
REVIVING RATTAN
Interview with Henrik Vibskov by Journalist Claus Randrup
“I found a good deal of inspiration in Frankfurt.
Subsequently, we made several trial versions of the
backpack, because we had to learn to work with rattan
from scratch. It was completely new for us, and it was
difficult because it’s a relatively stiff material.”
The multi-facetted artist Henrik Vibskov strives
to constantly challenge himself and others. For this
year’s Mindcraft he has created a combination of
a backpack and a basket using the almost obsolete
material rattan.
Challenging the mind
Whether Henrik Vibskov is working with clothes, film,
chairs, photo or installation art, he is constantly
driven by challenging his own and other people’s eyes
and mind.
Henrik Vibskov creates everything from clothes to
installation art and sees no boundaries between the
different creative disciplines. For MINDCRAFT12 he
has created a design that combines a backpack and
a basket using a rattan weave and leather, among
other materials:
Henrik Vibskov´s contribution to MINDCRAFT12 is
an exemplification of this abillity to play with
our perception of the meaning of objects.
“It’s a drop-shaped picnic basket, but it’s also
a sort of backpack. There’s room for a fork, a knife
and a plate placed on top of a suit. You could call
it a wickerwork-suit-service-transport-thing.”
An archaeological study of rattan
Wanting to revive forgotten materials in his work with
the backpack, Henrik Vibskov chose rattan, a virtually
obsolete material that he hadn’t worked with before. To
learn more about it, he travelled to The Archaeological
Museum in Frankfurt, which in its archives holds
specimens of materials such as bamboo, bast and rattan.
At the museum, Henrik Vibskov took more than 500 photos
as inspiration for his rucksack:
MINDCRAFT12, Suitnest Dinner.
Photo: 2012 Danish Crafts/Jeppegudmundsen.com

Photo by Claus Randrup
The name Henrik Vibskov is
most commonly associated
not only with a fashion
label, but a multitude
of twisted yet tantalizing
universes creating relation
to each collection.
As a fashion designer
Henrik Vibskov has produced
twenty collections
since he graduated from
Central St. Martin’s in
2001, and he is currently
the only Scandinavian
designer on the official
show schedule of the
Paris Men’s Fashion Week,
which he has been since
January 2003.
www.henrikvibskov.com
Henrik Vibskov is exhibiting at this years MINDCRAFT exhibition,
by Danish Crafts, 6 Via Ventura, Ventura Lambrate
21

CREATING EXCEPTIONAL SPACES
You can feel it. Solid wood under your feet is a sensual pleasure. Pleasing to the eye, karmic
to the soul and naturally warm to touch. You can express yourself – get carried away. Good
design is as easy to live with as it is to look at. People thrive on solid wooden floors.
Find more information about Junckers floors on www.junckers.com
CREATING EXCEPTIONAL SPACES
OAK PLANK, SAW MILL, COUCH HORSHOLM , DENMARK

ph artichoke
w w w . l o u i s p o u l s e n . c o m
PH Artichoke/PH Kogle
Design: Poul Henningsen

24
Kolding School of Design
PRESENTING
THE POWER
OF PARTNERSHIPS
By Journalist Mary-Anne Karas
Interaction is a key factor at Kolding School of Design,
DSKD. Teaching future designers to develop products in
conjunction with companies and endusers has a high priority
at DSKD, which presents the exhibition ‘The Tube’ in Milan
2012. The Tube is the outcome of six collaborations between
students and companies. With an engaging appearance in the
street, The Tube invites everyone to step in, walk through
and comment.
“The exhibition shows that DSKD educates designers with
a great diversity who are strong in applying skills in
practise. Throughout their studies, students collaborate
with companies in order to unite theory and practise and
achieve great recognition. It becomes a two-way learning
process as companies learn that designers’ are real and
valid partners in future sustainable thinking,” states
Elsebeth Gerner Nielsen, rector at DSKD since 2008.
Design is increasingly about addressing challenges and
about designing solutions and entire systems rather than
creating individual objects. For this reason, designers’
ability to cooperate and involve endusers is of utmost
importance, she continues.
Along with education and on-going business projects,
design research is an expanding field at DSKD. Verbalising
the designer’s work methods is necessary in order to teach
them, and with a wish to function as a progressive and
creative capacity locally and internationally, research
is carried out to increase knowledge.
Internationalization is also a key focal area at DSKD.
Each year, students and employees travel to Shanghai,
China and Kumasi, Ghana to work with collaborating design
universities for several weeks. This dimension adds another
perspective and has paramount value for the students’
development as designers and world citizens.
“Being in a foreign context brings you great personal
and professional insight, and both are required in order
to create world-class design,” Elsebeth Gerner Nielsen
points out.
Kolding School of Design
educates designers at
Bachelor and Master levels
within six different lines
of study:
Fashion Design, Textile
Design, Industrial Design,
Graphic Design, Interactive
Design and Illustration
Design.
Total number of students:
± 400.

Photo: Gert Skaerlund 25

Kolding School of Design in Milan 2012
THE TUBE, AN ExHIBITION
A face of carpets, a wall of pleats, a climbing shoe, a kind
of blue, a word of bricks and a wave of veneer are the results
of collaborations between six designers and six companies,
arranged by Kolding School of Design.
In collaboration with six leading Danish companies, Kolding
School of Design presents the exhibition The Tube in Milan.
In The Tube knowledge is shared beyond the tight parameters
that form our perception of design, demonstrating the
importance of collaborations between designers and industry.
The six designers, all in their final year or just graduated,
have been matched with six companies, who support the project
by sharing their resources, skills and know-how.
Participation in The Tube is a unique opportunity for the
designers to test their qualifications and competencies in
a professional relationship, and at the same time an appeal
to companies to do small-scale collaborations with young
designers.
We should think about innovative and exciting ways of using
designers not just as an artistic refuge, but also as a natural
partner in any production and process of tomorrow. With this
exhibition we hope not only to stimulate and attract the most
talented students for future collaborations, but also to give
companies a gaze into the crystal ball of future design.
Welcome to a tube of collaborations, juxtaposing the various
objects, disciplines and debates that form a design school.
The participating companies are Republic of Fritz Hansen,
LE KLINT, Kvadrat, the LEGO Group, ECCO and ege.
Kolding School of Design
Karen Kjærgaard, Curator
26

Faktabox Karen kjærgaard
“The Tube is a cultural incubator providing discussions
about values, a cultural platform generating cooperative
initiatives and processes, and hopefully a cultural
statement branding Danish design internationally.”
Karen Kjærgaard, Curator.
Exhibition: The Tube, Milan 2012,
Kolding School of Design
Companies: Kvadrat, Republic of
Fritz Hansen, ege, LE KLINT, ECCO,
the LEGO Group.
Designers: Siff Pristed Nielsen,
Joan Pedersen, Brian Frandsen,
Katja Brüchle Knudsen, Pauline Joy
Richard and Birk Marcus Hansen.
Curator: Karen Kjærgaard
Photo: Gert Skaerlund 27

VERNACULAR VENEER
By Journalist Mary-Anne Karas
Exhibition: The Tube, Milan 2012
Designer: Joan Pedersen
Title: Fly
Company: Republic of Fritz Hansen
Curator: Karen Kjærgaard
Kolding School of Design
Kolding School of Design
From a pole, two handfuls of dowels and
five pliable sheets of wood veneer, designer
Joan Pedersen has created a modern veneer
sculpture with versatile usage: A 1,7m
high storage unit, which suits many spaces
and works equally well to store magazines,
clothes or toiletries. Fly, that explores
new standards for future living, is presented
in Milan at Kolding School of Design’s
exhibition The Tube.
“Storage units are often square, like many
other things in our homes. I wanted to
challenge conventional thinking and consumer
expectations by deliberately using organic
forms. The round veneer curves challenge us
to think differently when using furniture
like this,” explains Joan Pedersen, product
designer graduated from Kolding School of
Design, June 2011.
This experimental new piece of furniture has
been developed in collaboration with Republic
of Fritz Hansen, world famous for sculptural
furniture by Arne Jacobsen, Poul Kjærholm,
Kasper Salto and Jaime Hayon. Fly fits
into Republic of Fritz Hansen´s simple, yet
highly elaborated values about the visual,
the emotional and the rational – and is an
example of crafting timeless design.
Photo: Gert Skaerlund 29

Kolding School of Design
FACE TO FACE
By Journalist Mary-Anne Karas
Exploring new use of well-known materials is one of
Brian Frandsen’s strengths as a designer. He is about
to finish as a product designer from Kolding School
of Design.
In collaboration with ege, one of the leading
suppliers of unique flooring in the world, he has
challenged the traditional functionality of carpets.
By constructing a three-dimensional image from a
two-dimensional material he reveals an unexplored
aspect of a material normally only used for flooring.
His contribution to The Tube, an exhibition by
Kolding School of Design, is a sculptural piece
of work made from 125 layers of identical, cut pile
carpets, on which a photo of the designer has been
dyed into the yarn. No report is necessary when
using this unique technique. The face is subsequently
sliced into the layered carpets manually
and changes as the viewer moves.
“By working with a shape of a face in a threedimensional
installation I want the audience
to interact and relate themselves. Carpets add
personality to a room. It reflects who we are.
People acquire things because they appeal to
them, not because of their functionality,”
explains Brian Frandsen.
30
Exhibition: The Tube, Milan 2012
Designer: Brian Frandsen
Title: Face to Face
Company: ege
Curator: Karen Kjærgaard
Kolding School of Design
Photo: Gert Skaerlund

KVADRAT CELEBRATES
ICON FABRIC
In celebration of its first and most iconic textile, Hallingdal 65,
Kvadrat has invited seven international curators to select design
talents from seven key regions. The open brief presented each
curator with the task of selecting designers that would reinterpret
the classic textile, developed more than 45 years ago,
in a modern context. The installation will be presented at the
Jil Sander showroom in Milan during the Salone del Mobile.
“Hallingdal 65 is the founding textile of Kvadrat and has become
the archetype of woollen fabrics. The aim of this project is to
show new ways of looking at the material, by pushing the boundaries
of textile application and giving design talent all over the world
a chance to showcase their work at the most important industry fair
in the world. It has been great working together with the curators
and the group of designers. The curators have selected a varied
and convincing group of emerging talent, and the designers have
been very creative in applying Hallingdal 65 in their installations
and design pieces, giving the exhibition an interesting depth.”
says Anders Byriel, CEO of Kvadrat.
Kvadrat will also present a new textile collection by Argentine-
Swiss designer Alfredo Häberli in their showroom in Corso Monforte.
Further, Häberli will unveil his updates to the showroom he
originally designed in 2007.
In addition, Kvadrat will showcase a new rug with Danskina during
the Salone del Mobile. For its 25th anniversary Spanish designer
Cristian Zuzunaga has recoloured, Bravoure, one of Danskina’s
oldest designs and most succesful rugs.
The rugs will be shown as part of Zuzunaga’s exhibition Outside
In in Ventura Lambrate.
Kvadrat Celebrates Hallingdal 65, Jil Sander Showroom, via Luca Beltrami 5.
Alfredo Häberli for Kvadrat, Kvadrat Showroom, Corso Monforte 15.
Cristian Zuzunaga for Danskina: Outside In, Ventura Lambrate, Light Space
Industrial Hall, Via Privata Oslavia.
32

Kvadrat celebrates Hallingdal 65 by designer Todd Bracher
selected by curator Jeffrey Bernett.
Photo: Angela Moore 33

34
DANISH LIVINGroom
The Consulate General of Denmark in Milan is
proud to launch the Danish Livingroom presenting
a wide spectrum of Danish design companies.
Great master pieces from the past will be
displayed along-side new, innovative and
experimenting furniture designs.
“Denmark has a proud design history and is internationally known for
its many design icons from the fifties and sixties. However, a new
talented generation of designers and craftspeople has demonstrated
that they are capable of taking up the mantle.”
“We have decided to let tradition and renewal join forces and display
the best from these two worlds at Salone Internazionale del Mobile
in Milan,” says General Consul in Milan, Steen Thorsted.
The DANISH LIVINGroom is designed by GamFratesi Studio and is divided
into three spaces with a structure referring to a simple traditional
Danish house.
Each house is furnished based on a theme, respectively the Minimalistic,
Luxury Boheme and Funky theme, with the idea of expressing three different
ways of Danish Living. Furthermore, the exhibition has a common area,
demonstrated by a huge table where all exhibitors can network, meet
visitors and clients.

The DANISH LIVINGroom, Il Salone, Rho, Hall 10, Stand C07
The Consulate General of Denmark in Milan works actively
to promote Danish products and services in the Italian
market and beyond, besides consular duties and public
diplomacy activities.
Branding of Danish design at the Milano Design Week has
developed to be an important activity in recent years.
In 2012 we are organising the Danish Pavilion for the
5th consecutive time – and for the first time the
200 m2 DANISH LIVINGroom. See names of the 29 exhibiting
companies in the guide, page 99.
35

FRAMA
DANISH LIVINGroom, Il Salone, Rho,
Hall 10, Stand C07
36
Frama was founded in 2008 as a
sales agency. With a select list
of partners including Established
& Sons, Stellar Works and Fambuena
the firm has managed to establish
itself as a high-profile supplier
of innovative design products in
the Scandinavian market. In October
2010, Frama presented the firm’s
own design collection in Berlin’s
Tempelhof Airport. The collection
was created in cooperation with
Danish and international designers
and has already attracted considerable
attention around the world.
The most recent showing was at
Maison&Objet in Paris.
www.framacph.com
Photo: Gitte Kjær & Mikkel Rahr Mortensen/Magasinet Rum

We do Wood DANISH
When We do Wood, its
LIVINGroom,
about clean and beautiful
lines combined with
Il
quality and responsibility
in every phase
of the process.
When we do that,
we believe we get
Salone,
the most out of design
and sustainability.
The strong vision of
Rho,
sustainability that
permeates the work
of Henrik Thygesen
and Sebastian Jørgensen
Hall
has played a role in
setting new standards
in the world of Danish
10,
design.
www.wedowood.dk
Stand C07
HONEST
TALK
Photo: Mikkel Mortensen
37

Photo: Trine Christensen 39

By Sanne Hedeskov
ATTENZIONE
the Dennis Pop-up Design Center is visiting Milan
The creative design agency Bureau Detours takes part in the Milan
Design Week 2012 with the project Dennis Design Center, a new
pop-up design centre that examines and addresses site-specific
and ultra-local challenges in public spaces.
With its participation in the Metropolis Festival in Copenhagen
in 2011, Dennis Design Center (DENNIS) created quite a stir
on the Danish design scene and instantly earned an award from
the Danish Arts Foundation. Now the international design scene
will have a chance to meet the activists alongside the official
Danish Design Centre when Bureau Detours opens their mobile
design centre in Zona Tortona.
Bureau Detours wants to explore the challenges that arise when
330,000 visitors come to Milan during the design week, and the
mobile design centre examines urban spaces by presenting design,
crafts and urban space studies in a physical form locally in
Milan. Graphic designers, cabinetmakers, architects, designers
and carpenters will then work together to develop and convey
solutions to these ultra-local problems.
‘En plein air’
Inspired by the impressionists, who left their studios and
painted their motifs ‘en plein air’, Bureau Detours goes into
the city in order to capture a feeling or an experience with
site-specific design. Like the impressionists, Bureau Detours
‘paints’ recognizable motifs but with new brush strokes.
With the Milan version of DENNIS, Bureau Detours seeks to
employ alternative design practices as a means of participating
in the international design discussion.
DENNIS brings all the necessary furnishings, tools and
materials from home, ready to be installed in the sitespecific
and self-constructed work space that serves as
a combined workshop, office and exhibition venue. With
its characteristic energy and spirit Bureau Detours unfolds
the whole lot soon after its arrival and is then ready
to declare DENNIS DESIGN CENTER open.
40
Photo: Tobias Nørgaard Pedersen

42
Since 2006 Bureau Detours has
operated on a variety of platforms,
which they use to test the boundaries
of the public space. By using sitespecific
pop-up installations, ultralocal
urban space studies, mobile
exhibitions and architectural events,
the agency aims to generate social
environments in the public sphere
that inspire people to interact in
new ways and experience the city and
the local area from new perspectives.
With alternative design studies and
exhibitions they provide new input
to the discussion about the nature
and possible contributions of design
today. Since the agency entered the
Danish design scene, neither design
nor urban space have been the same,
and despite its fleeting character,
their always fresh and provocative
expression leaves lasting impressions
on our perceptions, the city and our
social interactions.
Photo: Tobias Nørgaard Pedersen

Temporary Museum for New Design Extension.
Exact spot: outdoor, Superstudio 13, Via
Tortona, next to entrance and their Cafe.
43

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PLEASE SCAN THE CODE.
Meet us at :
Pavillon 8 – Stand D33
17 - 22 April 2012

46
By Sanne Hedeskov
TRUE STORIES
Starting up a design firm can be hard work.
Doing it in a way that is socially,
environmentally and economically profitable
may be an even bigger challenge, especially
without compromising on aesthetics.
Nevertheless, that is exactly what Mater
has achieved. With the combination of
a strong ethical concept and the use of
leading designers they have found a recipe
that fits perfectly with current agendas.
Mater is a highly successful Danish design
brand with a strong vision of creating
timeless and beautiful design products based
on an ethical business strategy. Under the
heading ‘Ethical Living’, Mater has been
launching sustainably produced exclusive
home accessories designed by some of the
most talented designers from Denmark and
abroad since 2006. The products are not
only aesthetically unique but also tell
the true story about their origins.
Whether it is a handmade lamp, a stool
in recycled aluminium or a tray table
of sustainably sourced mango wood, each
product bears testimony to a responsible
“For every one of the millions of products we use to
environmental, ethical and social consequences. Some
while others consume resources in vast quantities.
We strive to avoid or minimize the adverse impact on
while creating sensual, timeless and durable products
and inspire consumers to cherish and maintain them,”
Henrik Marstrand, CEO & founder of Mater.
Photo: Thomas Ibsen

production approach that supports human
rights, local craft traditions and the
environment.
The products have nothing to hide and
that creates a degree of transparency
that appeals to us:
Where do the products come from?
Who designed them?
What materials were used, and what social
aspects are at play in the production
processes?
With forward-thinking design based on
social and economic sustainability, Mater
has created a strategy that reaches well
beyond the issue of aesthetics and function
and far into a future where the human
dimension, ethics and the social aspect will
be of crucial importance. Several of Mater’s
manufacturers in India have been involved
for years in the SUSBIZ India programme,
which is co-funded by the Danish development
agency Danida. Additional info is available
on www.susbizindia.org.
www.mater.dk
improve our lives, there are associated
products have a small environmental bearing,
society by focusing on ethical criteria
that will both stand the test of time
DANISH LIVINGroom, Il Salone,
Rho, Hall 10, Stand C07
47

The Danish Design Centre is
Denmark’s knowledge centre for
design. We develop and disseminate
knowledge about design and work
to promote the use of strategic
design in Danish companies
and public sector institutions
with the goal of improving the
companies’ competitiveness.
The Danish Design Centre carries
out a variety of activities such
as workshops, courses, conferences
and exhibitions. Through these
activities the participating
companies gain a deeper understanding
of the potential of
design as a tool for innovation.
Close collaboration with knowledge
and research institutions, trade
associations and international
design centres enables the Danish
Design Centre to disseminate
knowledge about design processes,
user-driven innovation, international
trends and new materials.
Photo: Henning Hjorth
By Sanne Hedeskov
During this year’s IL Salone Internazionale del Mobile and Fuori
on display both physically and as this comprehensive publication:
Visit: en.ddc.dk
48
Danish Design Centre
4 qUESTIONS
for Nille Juul-Sørensen,
CEO, Danish Design Centre

Why is it important for the Danish
Design Centre (DDC) to be present
in Milan?
I think it’s great that the DDC
is represented to serve as an anchor
for the many Danish activities in
Milan. In fact, I’d say this is
the first time that DDC is present
in Milan in the right way:
coordinating and conveying a coherent
take on what Danish design is about
right now. The DDC’s presence also
gives us an opportunity to present
sides of Danish design in a joint
publication that we would not have
had otherwise.
What do you make of the Danish
‘chair fetish’?
Designing the ultimate chair has
become a litmus test in Denmark.
This is because the phenomenon of
‘Danish Modern’ began with a chair.
That led to the idea that you have
to create a perfect chair in order
to join the elite. Now, if we had
discussed the chair concept on an
intellectual level, that would have
been more interesting. What is a
chair, do we even need a chair? If
we had taken that approach, we might
have been designing all the stuff
that goes around the chair instead.
We could have used all the energy
we have devoted to this obsession
to focus instead on greater issues.
What role do you think the new
strategic design agencies will
play in the future?
They’re very important, because
they link design to business. With
their interdisciplinary mindset
and strategic use of design they
can make companies look up from the
spreadsheet and see possibilities
that they did not think existed.
This can enable them to develop
new business areas that address
challenges on a societal level.
I believe that strategic design
is here to stay, and that it will
become increasingly important,
because it constitutes high-level
problem solving. At the same time,
we’re also talking about very
different figures than the ones
we are used to seeing in the design
business. If we can design smart
systems and services, for example in
the fields of healthcare or public
services, that’s big business on
a different level than designing
a chair.
What main themes in the field of
design do you think will be involved
in transforming the world?
We have gone from product design to
service design. The next step will
concern how we use the vast amounts
of data that are available to us.
How we manage to operationalize data
in relation to design solutions that
are relevant for individual users.
And here, the designer is a key
interpreter.
By collecting, analyzing and
visualizing data, we can apply it
directly in business development.
This is already happening, but in
the future it will be absolutely
crucial as the term of art, design
and technology, new materials,
big data and design thinking is
addressed as one. That will enable
complex solutions that are useful
for individuals.
Salone in Milan, the entire spectrum of Danish design will be
‘The Milan issue, volume 1 – Danish Design 2012’.
49

NEW AESTHETICS FOR NEW
50
By Sanne Hedeskov
With the ambition of passing the Nordic
design heritage on to new generations of
design conscious consumers, &tradition
has created a mix of yesterdays masters
and todays rebels, brought together in new
visual universes. As indicates the little
‘&’, they add something to the tradition,
which is not just ‘reprinted’ but interpreted
and reflected in hypermodern design
products.
&tradition had their initial launch at the
Stockholm Furniture Fair in February 2010
and already have exports to more than 30
countries. They had hardly any presence
in Danish stores, and next, they were
represented by the MoMA store in New York
and by MERCI in Paris. From being completely
unknown, this is now a brand that is able
to attract some of the most promising
designer names such as Jaime Hayon, Benjamin
Hubert, KiBiSi and NORM Architects.
The Temporary Museum for New Design,
Superstudio Piu, 27 Via Tortona, Hall 20C.
Photo: &tradition

GENERATIONS
In collaboration with design group Kibisi &tradition
has developed a new shelving system, presenting
this magazine produced by the Danish Design
Centre.
51

By Sanne Hedeskov
THREE MINDS ONE IDEA
52
Accommodating this increase is the equivalent of
building all the cities ever built in human history
all over again. Therefore, it is something we’re
focused on – with clients like Biomega, Puma and
Audi as the exponents.”
When the three Danish designers and architects joined
forces, they were named a dreamteam from the start.
Bjarke Ingels, Jens Martin Skibsted and Lars Holme
Larsen, who founded the design group KiBiSi, were
international stars in their respective fields. But
KiBiSi’s goal has always been to create a brand that
was driven by ideas, not by individuals.
For example, Puma’s entire line of bicycles was designed
by KIBISI – specifically aimed at city use. “These
bicycles have such a distinctive design that
they are meant to compete with cars, which are also
iconographic,” says KiBiSi.
KILO Design, BIG architects, Skibsted Ideation =
Ki + Bi + Si. The new trio KiBiSi merges the competences
of the three founders into a symbiotic hybrid
of design, architecture and ideation.
Innovation, beauty and relevance
The super stylish city bikes, which have a wealth of
innovative features and a painstaking attention to
details aimed at minimising resource consumption, are
a good example of the essence of KiBiSi’s work. To
describe what their unique capability and contribution
is, they have coined a new concept:
“We launch a new product approximately once a month.
These products all spring from a vision of creating
a brand that is driven by ideas rather than by an
individual designer’s signature. And the positive
story is that the products now speak for the team
and for themselves. As a result, this year, after
less than three years as a team, we have already
landed a solo exhibition in New York,” says KiBiSi.
“We speak of ‘aesthetic sustainability’. This means that
we want to create products that will continue to appear
beautiful and relevant for a very long time. Without
this ability they will be scrapped. If instead they are
preserved and reused, they will also make a positive
contribution to minimising the use of resources – and
keep everybody smiling.”
The essential idea
Hence, for the trio to ‘go solo’ in New York now is not
just a coincidence. From the outset, they have had an
international outlook, and, as KiBiSi explains, the
awareness of and emphasis on idea-driven design and
aesthetic sustainability also resonate outside Denmark.
A strong focus on ideas has become the hallmark of
KiBiSi. Investing in ideas leads to strong solutions
that are the result of a thorough and holistic process.
And the ideas have been pouring out of the three
founders’ minds. At this point, they have designed
everything from furniture to bicycles and aeroplanes
as well as signature design for clients all over
the world. Their latest idea is about ‘stylish
and sustainable biking’:
“We are very interested in urban mobility, because
cities are growing so rapidly. Over the next
40 years, the population of cities will grow by
3 billion people.

Photo: KiBiSi
“We launch a new product approximately once a
month. These products all spring from
a vision of creating a brand that is driven
by ideas rather than by an individual
designer’s signature.
KiBiSi was founded in Copenhagen
by Lars Larsen, Bjarke Ingels and
Jens Martin Skibsted and are among
Scandinavias most influential
design groups today.
KiBiSi designs often explore the
potential of crossbreeding elements
or attributes from different
disciplines in to new functional
and aesthetic hybrids.
KiBiSi’s work is present in many
major museum collections, including
the MoMA in New York, Paris’ Centre
National d’Arts Plastique and the
MoMA San Fransisco.
www.kibisi.com
The Temporary Museum for New Design, Superstudio Piu, 27 Via Tortona, Hall 20C.
KiBiSi is also at display at One Nordic pop-up, ‘KidRobot meets new Nordic’,
Via Bergognone 43, Zona Tortona.
53

WHY
ARE T
HE DA
NES
54

SO OBSESSED WITH
CHAIRS?
55

The Royal Danish Academy of Fine Arts, School of Architecture
ONE CHAIR A WEEK
Associate professor and architect Nicolai de Gier presents a studio assignment
given to 4th year architecture students at The Royal Danish Academy of Fine Arts,
School of Architecture, Department 11: Architecture, Design and Industrial Form.
An assignment focusing intensively on the form of the chair – by creating one
full scale chair a week. Each week the material changed so that students would
have experiences with diffent types of materials, techniques and expressions.
E.g. the first week the material was sticks in the dimension 38x57 mm, the 2nd
week the material changed to plywood and the third week it had to be a combination
of both materials. In all, the students made 78 chairs in 6 different workshops.
“We decided to make an experiment and asked ourselves
if it was possible to make one chair per week?”
The chair is a deeply rooted, ancient object, with a rich array of constructive
typologies available. And the chair is an object with intimate and direct
relations to the human body. Therefore, in an attempt to study – and to advance
the sensitivity of – the relations of object, construction and the human body,
the chair is central.
This goes against contemporary trends in design, as this study is object-centered,
form-driven, individual and materially concrete. The aim of this approach is to
provide an in-depth study of the design of an architectural object.
To study material grammar and constructive syntax in a setting focusing on
the internal problems – the aesthetic problems – of design of physical objects.
It is our firm belief that such focused, in-depth studies are required, in order
to build the platform enabling the architect or designer later to make profound
contributions to the culture of form in more contextualized situations.
“This study goes to the bone of the matter of the chair”.
The study eliminates the usual filter of representation, as it is full scale and
built, rather than drawn. This provides for discussions enhancing sensitivity
as to absolute size – not just proportion in the sense of relations of measures
to other measures, but also absolute scale, meaning the proportion of the object
to the human body and surrounding space. And it provides for insights into the
properties of materials. Insights that become embodied, concrete knowledge rather
than detached, abstract information.
“There is no way to understand making, other than
going through the process of making.”
Nicolai de Gier
Associate Professor, Architect maa
The Royal Academy of Fine Arts, School of Architecture
56

Interview with Julien De Smedt by Journalist Claus Randrup
LIVING FURNITURE IN
“Architecture is about so much more than
dead bricks. It should also be an organism
of different scales and parameters that
influence each other and creates a situation
of co-existence. The same is true of
furniture that must interact with the user
and form an integrated part of the architecture,”
says architect Julien De Smedt.
Back in 2006, the Belgian-Danish architect
Julien De Smedt founded the firm JDS Architects.
Apart from architecture he also works
with product design and urban planning at
the headquarters in Copenhagen and the four
other offices in locations around the world,
including China. He has experienced the
advantages of working with different scales:
“Bendable metal has been used for panels
in architecture, but we discovered that
it could also be used to make chairs,”
says Julien De Smedt.
Furniture as therapy
Some four years ago, JDS Architects began
to design and produce furniture. And as
Julien De Smedt sees it, furniture design
holds certain advantages over architecture:
“It’s a lot faster. It’s almost like
therapy, because you can go from idea
to the final product much faster.
That’s not the case with architecture.
It’s a sort of non-production industry.”
60
For the Danish design firm Muuto, JDS
Architects has designed the book cases
‘Stacked’ that are a static supplement to
the home but instead formed an integrated
part of the architecture, since users can
combine and recombine the book cases to
make customized book shelves.
Bendable technologies
JDS Architects devotes a great deal
of time modifying existing technologies
in their work with both architecture and
product design. They even have their own
little lab for the purpose:
“We might bend existing technologies if
they prove inadequate for what we want
to achieve. We regularly have people
exploring new ways of doing things
in our own research lab.”
Furniture for the masses
Currently the architectural firm is working
on a project aimed at producing sustainable
furniture. And in the future, the firm will
continue to make furniture that is capable
of changing the way we interact with
furniture.
Bone chair, 2011

ARCHITECTURE
Founded and directed by Julien
De Smedt (co-founder of PLOT),
JDS currently employs some
50 people with offices in Copenhagen,
China, Brussels and Brazil.
Working with corporate, government
and private clients to
realize major civic, hotel,
residential, office, commercial,
health care, educational, and
waterfront developments.
Photo: Jan Friis
“Not everyone can buy architecture, but everyone
can buy furniture, so this allows us to reach a
wider audience and improve the way people relate
to furniture.”
61

Sofie Brünners’ background
counts a bachelor degree
from Central Saint Martins
in London, a master degree
in spacial and furniture
design from The Royal
Danish Academy of Fine
Arts, School of Design.
www.sofiebrunner.com
‘Blush’
By Journalist Claus Randrup
SOFIE BRüNNER
Brünner is passionate about
tactile sensuousness
She started out as a textile designer but found it more inspiring
to tell stories through furniture. Today, the recently graduated
furniture designer Sofie Brünner is looking to have her first
piece of furniture put into production. It’s a piece that will
appeal to people’s emotions.
Sofie Brünner has a background as a textile designer from London.
She was only 19 years old when she left Denmark to study at the
distinguished school Central Saint Martins. Six years later she
was back in Copenhagen and enrolled in The Royal Danish Academy
of Fine Arts, School of Design, to study furniture and spatial
design. Today, her top priority is furniture and their materials
used to make it.
Striking a contrast to the Danish
furniture heritage
Traditional Danish furniture is very minimalistic in relation
to design and upholstery. This is not a legacy that Sofie
intends to carry on. Her passion lies with designing furniture
with tactile details:
“People should feel the urge to touch and feel. They should
want to figure out how my furniture has been constructed.
The furniture should tell a story. That is why I love working
with different materials,” she says.
A closer look at the furniture that Sofie Brünner has created
on the drawing board or in a scale of 1:1 reveals that it is
full of hand-made details. Her latest chair, ‘Blush’, has a hard
exterior shell made of metal with strips of wool that have been
pulled through tiny holes in the metal. This creates a contrast
between hard and soft. She found inspiration for the chair and
in the haptic design tradition – emotional design. An approach
that she would like to see applied more in Danish design.
Bringing the senses into play
Even though Sofie Brünner has only worked with furniture for
a couple of years, she knows what she wants: To speak to people’s
senses through furniture and surprise their sense of touch.
To achieve this, she finds assistance in her materials.
Sofie Brünner is exhibiting at ‘Kvadrat celebrates Hallingdal
65’ at the Jil Sander showroom, Via Luca Beltrami 5
62

“I love quality wood, string and paper. But there are
new ways of using them. It’s important for me to make
furniture that creates an element of surprise for the
beholder. That gives him a new perspective on the
materials I’ve used and surprises him.”
Photo: Claus Randrup
63

By Journalist Claus Randrup
AMANDA BETZ
A paper chair born on YouTube
Anything that can be folded and anything that can be made of paper.
That is what currently fascinates the Danish architect and lamp
designer Amanda Betz. So she decided to fold a chair with a single
sheet of paper.
Amanda Betz works in the field of tension between art, design and
architecture. From her work as an architect, she knew how to make
2D and 3D drawings of motorways and interiors. But the urge to create
something on her own and to learn more about precision and geometry
drove her to begin working with folding techniques and her allconsuming
passion – paper.
Folding techniques on YouTube
Amanda Betz acquired various folding techniques by watching videos
on YouTube. And subsequently she felt like taking on the task of
folding a chair. She was keen to see how far she could go with paper
as a material:
“Rather than drawing conclusions beforehand, I wanted to see what
the material was capable of if I pushed it to the limit. Giving
paper a function, as the material for a chair, highlights its fragile
nature and the weight of the body. These contrasts between function
and material are very important to me in my working processes.”
As a designer Amanda Betz wants to investigate the potential of
various materials and learn enough about folding techniques to
be able to use it in her future work. Therefore, she has planned a
research trip to Japan to learn much more about the art of folding.
Connecting with a Danish lamp icon
But what began as sheer curiosity on YouTube would prove to go far
beyond a folded paper chair. Amanda Betz bought a book about lamps
by the iconic Danish lamp maker Le Klint in order to study folding.
She was inspired by the lamps in the book and developed an urge
to fold a lamp herself:
“I contacted the director of Le Klint with my exhibition material,
and he responded positively to my folded drafts for the lamp.
From there on, the process was about developing precise drafts
for a final design – the process was successful, and now the lamp
is in production!”
While Amanda Betz’s chair has been shown in exhibitions and is
not as such ready for use in practice, the lamp, ‘Cassiopeia’,
is available from Le Klint.
64

Amanda Betz, Architect, 1978.
Since her graduation from the Royal
Danish Academy of Fine Arts, School
of Architecture in 2005 when she
won the VOLA prize, Amanda has been
working in the tension field between
architecture, design, and art.
Her works of art have been exhibited
in various galleries and museums.
For the exhibition FOLD, Amanda
created a number of folded items.
One of these was later developed
into the new and exciting pendant
‘Cassiopeia’, produced by the Danish
lighting company Le Klint, showing
the art of folding in an entirely
new way.
Photo: Claus Randrup
65

BENANDSEBASTIAN
Photo: benandsebastian
66
It is impossible to put a finger on exactly
what it is that is wrong. The chair refuses
to engage in a simple and predictable relationship
with your body and defends itself
against your weight. Underneath the surfaces
of the work lie architectural worlds, suggesting
an ambiguity of scale and a vulnerable
relationship between the bold exterior
surfaces of the work and the fragile interior
construction that supports them.
‘seat on the edge’ appeals to our ability
to project destruction and imperfection on
our own bodies. These properties are easy
to associate with fragility and with the
inevitable decay and ruin of our bodies.
But unlike the chair, our bodies are bustling
building sites that continually pick up the
pieces and reconstruct themselves.
‘seat on the edge’
2009, 50 x 50 x 120cm, various types of wood,
plaster.
Chair made in marqueterie with turned plaster
casts in a ruined or incomplete state.
Fragments of collapsed architecture and at
the same time a building site – elegantly
collapsed and painstakingly constructed, seat
on the edge stands as if captured in time.
As a functional object and mega structure,
chair and classic portico, ruin and building
site, the work is in a state of spatial and
temporal suspension.
Photo: Stamers Kontor

Ben Clement (1981) and Sebastian de
la Cour (1980) are both graduates from
The Bartlett School of Architecture,
University College in London. They work
and live in Copenhagen. They have been
working together for the past three
years as the artist duo benandsebastian.
They have received several national
prizes and awards for their artworks.
The duo’s complex work invites the
spectator to explore both space and
object and deal with construction and
deconstruction.
67

68
‘The Outsider’/’The Insider’
2010, 44 x 44 x 101cm (in its
folded form). Concrete, oak, brass,
white high-gloss paint. Reinforced
concrete chair with collapsible
formwork made of oak wood with
brass hinges.
Essence can be a fleeting quality.
The Outsider/The insider is two
chairs in one. ‘The Insider’ is a
slender white chair cast in concrete,
in which the detailing has been
reduced to the bare minimum. While
‘The Insider’ strives for a refined
ideal, ‘The Outsider’ represents
the complexity of the potential.
Its fragmented form is defined by
the wood formwork that ‘The insider’
was cast in. Unlike the slender
white ‘Insider’, the ‘Outsider’
is complicated and detailed in its
structure with its soft wooden
surfaces and hard mould surfaces,
its fractured forms and numerous
hinges. ‘The Outsider’ was made
to be unfolded and opened, thus
gradually revealing ‘The Insider’
step by step – in a form
of undressing.
‘The Outsider’/’The Insider’ was exhibited
at MINDCRAFT11, by Danish Crafts
benandsebastian
by Danish Crafts,
Photo: benandsebastian

is exhibiting at this years MINDCRAFT exhibition,
6 Via Ventura, Ventura Lambrate
‘The Gift’
2011, 80 x 80 x 80cm oak, weave. Oak
wood chair combined with an oak frame
from a glass display case.
The most original presents are always
the best ones. Sometimes we know all
too well just what we want. ‘The Gift’
is a familiar friend, composed partly
of a Kaare Klint chair and partly of
a Kaare Klint vitrine. Breaking down the
artificial distinction between display
and utility, ‘The Gift’ asks for more
generosity from those design objects
whose value comes from their claims to
uni-queness and their inaccessibility:
to greasy fingers, to oversized bottoms
and to conceptual contamination from
their context and influences.
69

PP Møbler | www.pp.dk | Rho Pavilion 20 | Stand F08
pp503
THE CHAIR, 1950
“ Love of wood is
something all mankind
has in common.
Regardless of where
people come from, they
cannot stop themselves
from letting their hands
stroke a piece of wood…”
– Hans J. Wegner

FK 87 Grasshopper Chair by Fabricius & Kastholm 1968
Salone del Mobile Hall 20 F08
suiteny NEW YORK lane crawford HONG KONG liberty LONDON illums bolighus COPENHAGEN la boutique danoise
PARIS nodiska galleriet STOCKHOLM tannum OSLO a-hus SEOUL jules seltzer LOS ANGELES dopo domani BERLIN
www.langeproduction.com

72
Photo: Trine Christensen

DIALO
GUE
74

“A STRUCTURED FORM
OF DIALOGUE IS WHEN
PARTICIPANTS AGREE
TO FOLLOW A FRAMEWORK
OR FACILITATION,
THAT ENABLES GROUPS
TO ADDRESS COMPLEx
PROBLEMS SHARED IN
COMMON.”
Wikipedia
75

The Royal Danish Academy of Fine Arts, School of Design
DESIGNING DIALOGUE
By Sanne Hedeskov
The project is an example of
research based teaching. It springs
from the School of Design’s Co-
Design Research Cluster, where
design researchers engage in
projects with public institutions,
business and industry to develop
new perspectives on welfare design
innovation.
The project involved the Royal
Danish Academy of Fine Arts, School
of Design, the Danish Alzheimer’s
Association, and healthcare
professionals. The success is
evident in the process-oriented
approach where design thinking
and practice-based research go
hand in hand. Thus the project
demonstrates the great potential
of co-design as a development
approach in the field of welfare
design.
76
With sensitivity and openness as their main tools, a group
of design students has managed to generate dialogue about
the difficult and stigmatizing topic of everyday life with
Alzheimer’s disease. The results were achieved through
means of an extraordinary design research process focusing
on co-design.
The process began with a question: How can design research
focusing on co-design investigate everyday life with
Alzheimer’s disease seen from various perspectives?
At the Royal Danish Academy of Fine Arts, School of Design
in Copenhagen, a group of students and their teachers
took on this challenge and initiated a so-called co-design
process, which actively involves patients, families and
healthcare professionals.
Based on this open process, where the participants
developed ideas in interaction with the designers, the
students created a ‘Dialogue Box’ with tools, practical
solutions and creative suggestions that rethink the way
in which we speak about, identify and treat Alzheimer’s
and other types of dementia.
The Dialogue Box containes resource materials like visually
oriented games, books, a documentary and other items, a total
of six specific design ideas aimed at improving the dialogue
among patients, their families and healthcare professionals.
One of these ideas is a set of cardboard cards with pictures
or phrases such as ‘taboo’, ‘compromise’, ‘the art of keeping
one’s spirits up’ and ‘they treat me like a child’. The
cards can spark a conversation about memories and about the
patients’ everyday life and thus facilitate communication.
Invisible results
The ‘Dialogue Box’ is the tangible result of the process,
but equally important are the intangible results it
generates.
The products in the Dialogue Box are only at the prototype
stage, but they already constitute a crucial link in
tomorrow’s holistic prevention efforts: building dialogue.
As the disease progresses, many experience how the dementia,
which is the dominant symptom of Alzheimer’s disease, makes
communication and interactions with others more difficult.
The Dialogue Box offers a set of aids to facilitate the
conversation for patients, their families and healthcare
professionals.

Dialogue is not tangible – but the designers’ proposals
make it possible to communicate and to demonstrate that
it is possible to have a life with dementia and Alzheimer’s.
This can help patients and their families live their life
and generate greater awareness in the population at large.
Dialogue and mutual learning
The most unique aspect of the students’ proposal was the
path that led to it: The groundbreaking Dialogue Box was
the result of an equally groundbreaking process of design
research based on co-design, which means designing with
rather than for the users.
In an intense ten-week project the students worked together,
specifying problems, carrying out field work and arranging
workshops to identify the everyday issues faced by patients,
their families and healthcare professionals.
The dialogue and mutual learning were essential tools
and helped to shift the focus away from the conventional
healthcare approach, based on diagnosis, treatment and
guidelines. The input from the users and the students’
sensitive, empathetic approach to the patients’ situation
and everyday life made it possible to create new insights
and thus to develop new possible solutions to the unmet
needs of people with Alzheimer’s.
The hope for everyone involved in the process is to continue
the collaborative effort. That would give the very promising
design concepts a real-life role that could be implemented
directly in future welfare design solutions.
77

78
Copenhagen Institute of Interacting Design, CIID
TURNING THE NOTION
By Sanne Hedeskov
A researcher studying how digital media can be used to make our
cities more social. A designer creating tools for visualising data
and generative algorithms. A student wanting to experiment with
intuitive user interfaces. Here, they have all come to the right
place: Copenhagen Institute of Interaction Design (CIID), is a highly
successful, innovative interaction design environment that explores
interfaces between design and new technology.
With the establishment of CIID in Copenhagen in 2006, Denmark
gained an interdisciplinary and multicultural platform for research,
education and consultancy services in the field of interaction
design that has attracted a great deal of international attention.
But what is it that makes this experimental design hub so successful
in attracting business people, students and professors from all over
the world?
It is definitely not ‘business as usual’ that has brought CIID this
far. Rather, it is the ability to continuously challenge ‘the state of
the art’ in order to develop entirely new design methods and practices
that has earned CIID such a prominent place on the world map.
With an approach that combines strategic process thinking, hands-on
entrepreneurship, sophisticated digital tools and knowledge about
the users, CIID challenges traditional approaches to design and takes
the lead as a design organisation capable of developing new solutions
for a new era.
The beauty in intangible experiences
‘Bringing design and technology together to power imagination and
innovation’ is the vision that CIID pursues. The goal is to design
‘beautiful experiences, which are people-centred and business
focused’. With these efforts, CIID is turning the traditional perception
of design upside down, so that it is less about visual aesthetics
and form and more about ‘the beauty in intangible experiences’.
CIID is focused on the dialogue between people and objects and does
not see design as one distinct form but instead views design, technology
and human experience as an integrated continuum that is
constantly interacting and exchanging ‘information’. Hence, the design
solutions spring not from the form of the object but from the way
in which the user perceives, experiences and interacts with the
object or the service.
This approach enables interaction designers to understand user needs
and wishes in a specific context and thus imbue a product or a service
with relevance and genuine value to the user.

OF DESIGN UPSIDE DOWN
Photo: Ishac Bertran
79

80
By combining knowledge about human experiences with new technology
and software programming, CIID creates non-standardized, intuitive
and human solutions in the form of products and services that rethink
existing standards for design and human life.
Designing reality
There is no shortage of innovative theories about design, but
implementing them in practice is a different matter entirely.
CIID not least owes its success to its ability to turn flighty
visions into tangible reality.
Under the heading of ‘Experiencing. Prototyping. Learning’, the
students at The Interaction Educational Design Programme acquire a
hands-on approach to the development of products and services. They
cooperate in a multicultural, cross-disciplinary study environment,
where knowledge sharing, user research, user testing, quick and
iterative prototype testing produce concepts and ideas that are
anchored in the real world.
By exposing the students to a user-centred innovation philosophy based
on the use of prototypes and ‘learning by doing’ CIID has created an
education programme that enables the students to both imagine a new
future and produce the tools to bring it about. Thanks to this ability
their results are relevant and in high demand both in design circles
and companies.
Pas a Pas
An outstanding example of how CIID creates design that embodies and
improves meaningful relationships between people and the products and
services they use is the prize-winning educational tool ‘Pas a Pas’
developed by Ishac Bertran.
‘Pas a Pas’ is an interactive tool that lets children learn about
and experiment with different sets of elements through stop motion
animation. The method uses the physicality and animated outcome of
stop motion animation to bridge the gap between abstract concepts
from maths, physics or arts (usually represented by graphs, equations
or words) and reality.
“‘Pas a Pas’ is a small contribution towards finding new tools for
education and expression for children. Education is one of the biggest
challenges in our society, and as designers we are in a privileged
position to have a vision in this area – and the skills to actually
be able to build and implement new ideas,” says Ishac Bertran.
The annual Interaction Design Awards celebrates global excellence
in the discipline of interaction design. CIID’s Ishac Bertran successfully
competed against more than 300 entries from 33 countries to win
an award for his project ‘Pas a Pas’.

“While a new idea is a thought about something new or
unique, and making that idea real is an invention,
innovation is an invention that has a socio-economic
effect; innovation changes the way people live.”
(Bijker)
The Copenhagen Institute of Interaction
Design (CIID) was founded in 2006 and
is a groundbreaking initiative in the
Danish and international scene for
interaction and service design.
The institute was founded by keen
minds across many nationalities and
has its roots in the acclaimed Ivrea
Interaction Design Institute in Milan.
Headed by Simona Maschi from Italy,
CIID has created a world-class design
institution with Intel, Philips, Novo
Nordisk, Wolkswagen, A.P. Møller Mærsk
and Toyota among its clients.
CIID has received international design
awards, is represented in international
conferences and is a frequent exhibitor
in museums around the world. In 2011
alone, no fewer than three CIID
projects were selected to be included
in Paola Antonelli’s show at New York’s
Museum of Modern Art, Talk to Me.
81

Interview with Rune Nielsen, Kollision, by Journalist Claus Randrup
IN SEARCH OF THE FUTURE
They are all rooted in the academic world and enjoy giving lectures on
technological discoveries. But the four men in the design firm Kollision have
received widespread acclaim for their user-involving projects that reach far
beyond the auditoriums.
“We need to explore, understand and challenge the world.” That is the mantra
for the four guys behind the design firm Kollision, which is based in Denmark’s
second-largest city, Aarhus. Since 2000, they have pursued their great passion:
dynamic systems. They measure and gauge everything with cameras, sensors and
gadgets from everyday life such as iPads and iPhones.
“We are driven by the urge to create development-oriented activities. And we
prefer to do everything ourselves – design, programming and sometimes also the
implementation itself. We also study the outcome of our work,” says Rune Nielsen,
who is one of the four partners in Kollision.
Since the beginning, the firm has explored new media and taken a curious approach
to the new technologies that constitute their ’design material’. The fact that
they pretty much do everything themselves, makes them unique in their field.
Among other outcomes, it has landed them an assignment for Audi.
190-sqm dynamic floor for a driverless Audi
Although the economic crisis has taken its toll on many small companies that
work with media architecture, such as Kollison, the firm is thriving. For example,
the Danish architect Bjarke Ingels from BIG contacted Kollision in connection with
the project Urban Future for Audi, which was revealed at Design Miami in December
2011. Kollision was asked to design a floor for a driverless Audi:
“The Audi project is essentially a BIG project. BIG has developed ideas for future
mobility – that is, how the partially self-guided and driverless car can challenge
and influence the city’s infrastructure in the future. In relation to that, we
were involved in creating an interactive and dynamic 190-sqm LED floor that would
record and represent people’s movements in a dynamic interaction with the desired
route of the car,” says Rune Nielsen.
Sustainable messages
In connection with the Audi project, Kollision saw how people’s behaviour
changed when their movements were recorded. In other words, the floor created
an experience in dialogue with the user. In its projects, in addition to providing
an experience Kollision also wants the firm’s projects to generate awareness and
learning:
“In connection with the Green Growth Leaders conferences in Copenhagen in 2011 we
designed a huge projection of statements on the facade of Copenhagen’s City Hall
to communicate green messages to passers-by. That created awareness and also gave
people a surprising experience as well as a chance for specific learning. Those
were always the three most important elements in our work,” says Rune Nielsen.
82

Photo: Kollision
Architecture bureau Kollision were
founded in July 2000 by architects,
Andreas Lykke-Olsen, Tobias Løssing
and Rune Nielsen, all graduaded
from Aarhus School of Architecture.
Kollision focuses on usercentered
projects within architecture and
urban planning through research
and development of new methods and
tools for interactive involvement
of citizens and users.
Their projects integrates and
develops information and communication-technologies
in spatial
and architectural relations.
83

THE B
IG PI
CTURE
84

86
‘Greenland Cultivating’, ‘Greenland Inhabiting’,
Photo: Jørgen Chemnitz

By Journalist Signe Cain
POSSIBLE GREENLAND
Danish and Greenlandic architects present
visions for a ‘Possible Greenland’
How does Greenland meet the challenges of globalization? How are
better connections created both inside Greenland and with the rest
of the world? And how is urbanization handled in the Greenlandic
context? These are some of the questions posed in the official
Danish contribution to the 13th International Architecture Biennale
in Venice, ‘Possible Greenland’. To create the exhibition, Danish
and Greenlandic architects are working closely together to come
up with visions for Greenland’s challenges in a globalized and
urbanized era.
“Rather than presenting final answers, we wish to pose a number
of important questions that will encourage the audience to reflect
on Greenland’s future and the challenges of climate change,
globalization and urbanization that are relevant all over the
world,” says head curator of the exhibition, Minik Rosing, Professor
of Geology at the University of Copenhagen. Investigating the four
themes ‘Greenland Cultivating’, ‘Greenland Inhabiting’, ‘Greenland
Connecting’ and ‘Greenland Migrating’, four teams of Danish and
Greenlandic architecture offices will design visions for Greenland’s
future. Possible solutions for housing, urban development,
resources, infrastructure and migrant work will be designed by the
architects. Apart from being displayed in the biennale exhibition,
their visions will also be presented and discussed more in depth
in a publication. Furthermore, a team consisting of the School of
Architecture in Aarhus, Arctic Technology Centre in Greenland and
architecture firms Cebra and Transform will analyze what Greenland
and the rest of the world can learn from one another in relation to
the exhibition’s four themes.
‘Greenland Connecting’ and ‘Greenland Migrating’
87

Collaboration and the exchange of knowledge is essential to the
development of the exhibition. While the Greenlandic architects
have strong knowledge of Greenlandic society and the possibilities
and obstacles of building and architecture in Greenland, the Danish
architects have more international experience and resources for
carrying out projects. “In this way the teams combine internal
and external knowledge and compliment each other in a very fruitful
way,” says Minik Rosing. By focusing on Greenland’s challenges,
‘Possible Greenland’ will not only highlight possible solutions
for the Arctic region, but will present architectural solutions
for financial, social and sustainable development that can inspire
a global audience. “The search for resources, new technological
inventions and the disappearance of Arctic sea ice places Greenland
in a new geographical and geopolitical position. Many people will
probably come to work in the region, which represents general
global issues,” says Minik Rosing and continues:
“With the exhibition we also wish to demonstrate that Greenland is
not an indigenous tribe, but a modern society that has interacted
culturally with the rest of Europe for more than 300 years and
has to deal with globalization just like the rest of us.”
“With the exhibition we also wish to demonstrate that Greenland
society that has interacted culturally with the rest of Europe
with globalization just like the rest of us.”
88
‘Possible Greenland’ is the official
Danish contribution to the 13th
International Architecture Biennale in
Venice, 29 August – 25 November 2012.
The Danish Architecture Centre is
appointed commissioner by the Danish
Ministry of Culture. The project is
curated by professor Minik Rosing and
NORD Architects. For more information,
please visit
www.dac.dk.
Photo: Anders Stenbakken

is not an indigenous tribe, but a modern
for more than 300 years and has to deal
89

Designer Hân Pham
Yellowone Needle Cap© is
a patented lid, which
inexpensively and easily
converts regular soda cans
into safe and permanent
disposal containers for
used luer-slip hypodermic
needles.
The reuse of syringes in
developing countries is a
widespread problem. In some
countries, the proportion
of injections given with
reused syringes is as high
as 70%. According to the
World Health Organization,
the reuse of contaminated
needles and inadvertent
needle stick injuries are
estimated to be responsible
for more than 1.3 million
deaths annually.
Yellowone Needle Cap© is
an ideal solution for the
safe, secure, inexpensive
and permanent elimination
of this life-threatening
problem.
90
Kolding School of Design
A NEW LIFESAVER
By Journalist Mary-Anne Karas
Each year, thousands of people in low-income countries die
or suffer from infectious diseases caused by sharps injuries.
Designer Hân Pham, today member of staff at Kolding School
of Design, was once one of them. Born in Vietnam in 1971,
Hân Pham fled Hanoi’s rule eight years later. During a stay
in a refugee camp, she became seriously ill from an injection
done with a dirty needle. With this life threatening experience
in mind, she has designed a plastic cap, which clicks on
an emptied beverage can and transforms it into a safe and
permanently sealed disposal container for used luer-slip
syringe needles.
Safe disposal of used needles is a problem especially in third
world countries, where systems for disposing of medical waste
are poor. When not properly disposed after use, contaminated
needles may be sold and recycled, causing illness and possible
death, explains Hân Pham.
Using social design to alleviate suffering in the world is part
of Hân Pham’s mission statement.
“I became a designer to make things that were useful, not for
the fame of it. I believe designers have an obligation to work
for what is good for many,” she adds.
The Yellowone Needle Cap has ironically managed to combine
the two. It is currently on display at the Museum of Modern Art
in New York and is being distributed worldwide through Bestnet
A/S, a Danish based company specialized in providing quality
products and services that help improve the health of millions
of people across the globe.

Design: Hân Pham. Title: Yellowone Needle Cap, 2008.
Graduated from Kolding School of Design 2005
Photo: Anders Roholt
91

REAL LIFE BEATS
By Journalist Mary-Anne Karas
Providing designers of tomorrow with the ability to
design solutions to the world’s complex problems of
today has high priority at Kolding School of Design.
Using the world as a classroom is vital for genuine
learning.
Collaborate. Collect. Comprehend. Conceptualise and Create.
92
Kolding School of Design
With these five C’s in mind, 62 students from Kolding
School of Design last year spent a month in Ghana
creating usable design from waste materials.
In terms of learning, it has a great effect to
literally move the classroom elsewhere. It gives
learning another dimension when the cultural context
and climate is completely different, explains Lone
Dalsgaard André, Head of Education at Kolding School of
Design.
Being able to see and smell Ghana’s massive waste
problems is a unique experience. You’ll never get
it in a classroom. Our students gained a much greater
understanding of proper waste management, while the
Ghanaian students, whom they collaborated with during
their stay, gained greater insight in the methodological
approach to the design process, which we teach
at Kolding School of Design.
The process from need to solution often seems chaotic
and confusing. By using a set of DSKD Method Cards©,
students acquire a much more systematic approach to
the innovative process.
“When using the cards, students are forced to verbalize
their acts and reflect on their own method. These
abilities are crucial in order to collaborate with
others and bring a design process forward,” explains
Lone Dalsgaard André.
In brief, students learn the importance of good
collaboration with partners and other professionals.
They learn the numerous different ways of collecting
information and conducting research, comprehending
knowledge and finally extracting the essence from
the acquired information.
“It is a challenge to achieve a great design, which
meets all expectations without a structured process.
A structured approach ensures all interests are heard
and all options explored,” Lone Dalsgaard André adds.

CLASSROOM LEARNING
Project:
’Waste and The Environment’
Participants:
Faculty of Art, KNUST, Ghana
and Kolding School of Design.
Photo: Morten Cramer Buch 93

94
An export
SUCCESS ON THREE WHEELS
Interview with Lars Mathiesen og Jesper Bruun Johansen, Tukan Design, by Journalist Claus Randrup
Lars Mathiesen
was born in Sisimut,
Greenland, 1950.
Graduated from
The Royal Academy
of Fine Arts, School
of Architecture,
1977.
wheeled toys for children, they only present
the models from Tukan Design, and there is a
special reason for that, apart from the high
quality of the toys:
The people behind Tukan Design have been
designing children’s tricycles for more than
30 years. An encounter with a large American
toy manufacturer is the most recent part of
the story of the tricycles, which are now being
sold to preschool facilities around the world.
Jesper Bruun
Johansen was born
in Holte, 1960.
Graduated from
Higher Business
School, 1979.
Boat Builder.
Graduated from
The Royal Danish
Academy of Fine
Arts, School of
Design, 1998.
“We don’t just look at individual products
but instead work very deliberately with
series, where the individual parts are
designed to fit into many different combinations,”
says Lars Mathiesen, partner in
Tukan Design.
Multi-sport areas and
kitchen products
www.tukandesign.dk
Every year, the world’s biggest toy tradeshow
is held in the German city of Nuremberg. More
than 2,700 exhibitors from 62 countries are
represented at this event, which attracts
everyone who is anyone in the toy industry.
In 2008, the Danish firm Tukan Design, which
has been a regular at the fair for twenty
years, made contact with a giant in the
American toy business.
Tukan Design generally creates a wide range of
industrial products, and recently they won
a competition to design multi-sport areas for
both boys and girls. It is a sports area for
playing various games, such as soccer, basketball
and tennis.
“A good Danish contact recommended us to the
American toy giant Angeles. Subsequently, they
invited us to the USA, and our collaboration
began,” says Jesper Bruhn Johansen, who is one
of the partners in Tukan Design.
In addition to the multi-sport areas, Tukan
Design recently designed products for an
Italian kitchen firm. And thus, the contact
to the international arena continues for the
small design firm.
Today, the firm has developed 15 models in
cooperation with Angeles. In addition to
tricycles, the series includes a scooter, a
push bike, a taxi bike and many other models.
The recipe for success
Today, when the American toy manufacturer goes
on tradeshows to present bicycles and other

World champions in vehicles for kids: “International we are the
design company that has designed most vehicles for child care
facilities, and we are behind approximately half of the vehicles
sold to this market. We have designed a total of 120 models.”
95
Photo: Claus Randrup

96
Photo: Trine Christensen

GUIDE
98

Rho
Zona
Tortona
Bovisa
Milan Centre
Ventura
Lambrate
99

Via Alcuin
nte
Viale Duilio
a Giotto
ia Elba
tna
Via Montecatini
i
Vincenzo Foppa
le delle Milizie
Moro
Viale Duilio
nofonte
Via A
Via Industria Est
Via Eschilo
Viale Bellisario
Via Tiziano
Via Piero Capponi
Via Belfiore
ia Franco Tosi
Ettore Ponti
Piazza Po
Via Egadi
Via Giacomo Boni Via Domenico Cimarosa
Via Stromboli
Corso Vercelli
Viale Cassala
pione
Via Tortona Via Tortona
Via Malaga
Bonaventura Zumbini
eone
Via Giovanni da Procida
Viale Cassiodoro
Via Polibio
Via Giuseppe Dezza
Piazza Vesuvio
Via Cola di Rienzo
Via Enrico Stendhal
Via Andrea Solari
M
Viale di Porta Vercellina
Via Vincenzo Foppa
Corso Sempione
M M
Viale Papiniano
Via Savona Via Savona
Via Carlo D’Adda
Via Enrico Schievano
Via Italo Svevo
Via Gabriele Rossetti
Via California
Via
Via Lipari
Via Vincenzo Monti
Via Giorgio Pallavicino
Via Giovanni Rasori
Via Paolo Giovio
Via Altino
Via Valparaiso
Via Eugenio Villoresi
Via Elia Lombardini
Via Carlo Torre
sca
Via Vincenzo Monti
Via Mario Pagano
Via Pietro Filargo
Via Franco Russoli
Via Sa
Via Eupili
Via Andrea Massena
Via Niccolò Machiavelli
Via Voghera
Via Cerano
Via Francesco Londonio
Via Torquato Tasso
Via San Vittore
Via Antonio Canova
Via 20 Settembre
Corso Magenta
Via degli Olivetani
Via Tortona
Via Valenza
Via Filippo Argelati
Via Giovanni Battista
Viale Liguria
Via Valsolda
Via Imperia
Viale Pietro e Maria Curie
Viale Coni Zugna
Via Olona
Viale Molière
essina
Viale Pasubio
Via Paolo Sarpi Via Paolo Sarpi
Via Giordano Bruno
Via Luigi Canonica
MILAN CENTREMoscova
Pagano
Conciliazione
Romolo
Via Vincenzo Monti
Via Giovanni Boccaccio
S.Agostino
Via Barbavara
Via Domenico Cirillo
Via Giacomo Leopardi
Via Ariberto
Via Mortara
Via Giovanni Segantini
Via Lesmi
Via Edmondo De Amicis
Via San Calocero
Via Vigevano
Ripa di Porta Ticinese
Via Imperia
Via Rimini
Via Luigi Canonica
anio Sforza
Piazza Castello
Corso Genova
Viale Gabriele D’Annunzio
Via Giosuè Borsi
Cadorna
Triennale
Via Terraggio
Via Lanzone
Corso Magenta
Viale Gorizia
Via Magolfa
Alzaia Naviglio Pavese
Viale Elvezia
Republic of Fritz Hansen, Corso Garibaldi 77, Brera
Via Conca del Naviglio
Via Nirone
Via Arena
Via Pavia
Via Conchetta
Via Evangelista Torricelli
Via Bramante
Via Cappuccio
Via Scaldasole
Corso San Gottardo
Corso di Porta Ticinese
Via Francesco Brioschi
Via Legnano
Bastioni di Porta Volta
Piazza Castello
Foro Buonaparte
oncelli
Via Mercato
Via Calatafimi
Viale Gian Galeazzo
Via Pietro Custodi
Via Pontaccio
Bastioni di Porta Nuova
Via Odoardo Tabacchi Via Roberto Sarfatti
Via Balilla
Via Giovanni Pezzotti
Via Giambologna
Viale TibaldiViale Toscana
Via Ruggero Bonghi
Porta
Tenaglia
Via Anfiteatro
Via Meravigli
Via San Giovanni sul Muro
Via Morigi
Via Borromei
Via Torino
Via Santa Croce
Via Sambuco
Via Varese
Via Cusani
Via Stampa
Via Aicardo
Via Olmetto
Via Amedei
Via Crocefisso
Via San Luca
Corso Como
Via Marsala
Via della Moscova
Via Statuto
Via Palermo
Via della Posta
Via San Maurilio
Via Solferino
Via Fiori Chiari
Via dell’Orso
Via del Lauro
Via Broletto
Via Clerici
Via Torino
Via Brera
Via Carlo Bazzi V
Via Solferino
Piazza del
Duomo
Republic of Fritz Hansen Launches minuscule
minuscule is a new formal chair & table designed for an informal setting by
Danish designer Cecilie Manz for Republic of Fritz Hansen
S.Ambrogio
Missori
TM . The new
collection will be launched at Republic of Fritz Hansen’s showroom on Corso
Garibaldi 77, Milan in a craftsmanship themed exhibition with a live
upholstery activity.
www.fritzhansen.com
Kvadrat, Jil Sander Showroom, via Luca Beltrami 5
Via Sant’Orsola
Via Rugabella
Corso di Porta Romana
Via Sant’Eufemia
Kvadrat celebrates Hallingdal 65
Tord Boontje, Ilse Crawford, Jeffrey Bernett, Constance Rubini, Søren Rose,
Hans Maier-Aichen and Andre Fu have selected 32 global design talents to
create a piece using Kvadrat’s iconic first textile.
Genova
www.kvadrat.dk
Kvadrat, Corso Monforte 15
5
6
Via Nerino
Via Orefici
Viale Bligny
Via Cernaia
Via Monte di Pietà
Via Melchiorre
Via Fatebenefratelli
Via Santa Sofia Via Francesco Sforza
Via dei Fontanili
Via Pantano
Via Giuseppe Mercalli
Via della Moscova
Via Borgonuovo
Via Andegani
Via Montebello
Via dei Giardini
Via Santa Margherita Via Alessandro Manzoni
Via Giuseppe Mazzini
Via Rastrelli
Alfredo Häberli for Kvadrat
Kvadrat will launch a new textile collection with Argentine-Swiss designer
Alfredo Häberli. He will also unveil the newly updated Kvadrat showroom which
he originally designed in 2007.
www.kvadrat.dk
100
Lanza
2
Cairoli
1
Cordusio
4
Via dell’Unione
Duomo
Via Case Rotte
1
Via Larga
Via Paolo da Cannobio
2
Via Bigli
Via Quadronno
Via San Martino Via Carlo Crivelli
3
Montenapoleone
Via Agnoello
Via San Paolo
Via Senato
Corso Venezia
Via Umberto Visconti di Modrone
Corso di Porta Romana
Viale Beatrice d’Este Viale Engelo Filippetti
Viale Bligny
Via Salasco
Turati
Via Carlo Vittadini
Via Filippo Turati
Via Monte Napoleone
Via Santo Spirito
Via Pompeo Leoni
Via Gesù
Via Laghetto
Corso di Porta Vigentina
Via Vignola
Via Daniele Manin
Via Sant’Andrea
Corso Vittorio Emanuele II
Repubblica
Via Giuseppe Ripamonti
Viale Toscana
Via della Spiga
Corso Europa
a
Via Palestro
Via della Commenda
Via Giuseppe Ripamonti
Via Carlo Freguglia
Viale Sabotino
Via Vittor Pisani
Via Roberto Lepetit
Bastioni di Porta Venezia
Corso di Po
Via Santa Barnaba
Viale Emilio Caldara
Viale Isonzo Piazza Trento
Co
Via Giulio Romano Via Piace
Via Trebbia
Via Giovanni Lorenzini
Via Crema
Via Serio
Via Pace
Via Alfonso Lamarmora
Via Orti
Via San Gregorio
Via Felice Casati
Viale Tunisia
Via Panfilo Castaldi
Via Marina
Corso Giacomo Matteotti
Lamarmora
Romana
S.Babila
Largo Augusto
Via Borgogna
Via Durini
Via Cerva
3
Palestro
Via Volfango Mozart
Via Filippo Corridoni
Via Adamelio Via Con
Via
Via Lecco
Corso Monforte
Via Pietro Mascagni
Via Conservatorio
Porta
Romana
V
Via F
Via S
Via Lu

a
Viale Luigi Majno
uvio
Luigi Settembrini
Viale Bianca Maria
Via Lodovico il Moro
Alzaia Naviglio Grande
Via Enna
Via Giorgio Merula
Via dei Gigli
Via degli Apuli
Via Matteo Civitali
Via Rembrandt
Via dei Benedettini
Via Arzaga
Via Lodovico il Moro
Via Guido Martinelli
Via Giambellino
Viale Aretusa
Piazzale Siena
Viale Pisa
Via Luigi Soderini
Via Francesco Primaticcio
Via Tre Castelli
elinunte
Via delle Tuberose
Viale San Gimignano
Via Rembrandt
Via Bartolomeo d’Alviano
Via Arzaga
Via Antonio Panizzi
Viale Daniele Ranzoni
Via Lorenteggio Via Lorenteggio Via Vincenzo Foppa
Via dei Tulipani
Via Giambellino
Via Daniele Ricciarelli
Via Pisanello
Via Jacopo Palma
Via Luigi Soderini Via Luigi Soderini
Via Camillo Giussani
Via Giuseppe Massarenti
Via Desenzano
Viale Caterina da Forlì
Via Privata Parenzo
Via Osoppo
Via Privata Moncalvo
Via Pietro Rondoni
Piazza Pietro Fratini
Via Pasquale Fornari
Via Walter Tobagi
Via Giambellino
Cavalcavia Don Lorenzo Milani
Via Federico Faruffini
Viale Ergisto Bezzi
Via Marostica
Via Alberto Mario
Celebrating the Ilse Collection for Georg Jensen
De Angeli
Corso Buenos Aires
Corso Buenos Air
Bande Nere
Via Caccialepori
Via Mario Donati
Via Bari
Via Massaua
Viale Ergisto Bezzi
Via Vespri Siciliani
Bianchi
Via Correggio
Via Marghera
Viale Misurata
a San Siro
Via Carlo Ravizza
Via Giuseppe Frua
Via Tagiura
Via Lodovico il Moro Via Lodovico il Moro
Via Salerno
Via dei Gracchi
ZONA TORTONA
rta Vittoria Corso 22 Marzo Corso 22 Marzo Corso 22 Marzo
Viale Regina Margherita
orso Lodi
nza
Via San Gregorio
Porta
enezia
Via Gaetano Donizetti
ontana
Via Adige
Via Oro
Via Mantova
Viale Monte Nero
Via Clusone
Viale Isonzo
Via Balduccio da Pisa
Via Augusto Anfossi
Via Spartaco
Via Valsugana
trella
Via Bezzecca
Viale Umbria
Via Cadore
Corso Lodi
ia Nicola Piccinni
Via Antonio Fogazzaro Via Simone d’Orsenigo
Via Bergamo
Viale Lazio
Via Pier Lombardo
Via Carlo Botta
Via Lodovico Settala
ervilliano Lattuada
dovico Muratori
Via Piave
Viale Piave Viale Premuda
Via Alessandro Tadino
Via Paolo Frisi
Via Antonio Kramer
Via Melzo
Corso Concordia
Via Macedonio Melloni
Via Pietro Colletta
Via Carlo Poerio
Via Brembo Via Brembo
Piazzale Libia
Via Sigieri
Via Friuli
Via Giorgio Jan
Via Carlo Pisacane
Via Paullo
Via Nino Bixio
Via Gustavo Modena
Viale Cirene
Via Friuli
Via Benaco
Via Maestri Campionesi
Via Verbano
Via Tertulliano
Via Breno
Via Friuli
Via Lattanzio
Viale Abruzzi
Viale dei Mille
Viale Piceno
Viale Umbria
ran Sasso
Via Cornelio Tacito
Via Leo Longanesi
Via Nervesa
Via Ennio
Via Tito Livio
Via Giovanni Pascoli
Via Gaio
Via Carlo Goldoni Via Carlo Goldoni
Via Pasquale Sottocorno
Via Archimede
Via Marcona
Lima
Corso Lodi
Viale Gran Sasso
Georg Jensen, Galleria Carla Sozzani, Corso Como 10
Via Plinio
Via Giovanni Battista Morgagni
Via Achille Maiocchi
Via Giulio Uberti
Via Plinio
Viale Brenta Viale Bacchiglione
lio
Via Benvenuto Garofalo
Via Giovanni Cena
Via Monte Ortigara
Via Enrico Gonzales
Via Sebino
Via Venosa
Via Tertulliano
ppe Luosi
iale Lombardia Viale Romagna Viale Romagna Viale Campania Viale Molise Viale Molise Viale Puglie
Piazzale Susa
Viale Puglie
Viale Lucania
nio Bazzini
Via Apuleio
a Ampère
Via Luigi Mangiagalli
Via Moretto da Brescia
Via Beato Angelico
Via Fezzan
Viale Etiopia
Via Leone Tolstoi
Piazzale Tripoli
Via Leone Tolstoi
Via Sardegna
Viale Argonne Viale Argonne
Via Francesco Reina
Viale Corsica Viale Corsica
Via Fratelli Rosselli
Via Ostiglia
Via Paolo Maspero
Via del Turchino
Via Monte Cimone
VIa Tertulliano
Via Sulmona
Via Codogno
Via Sacile
oggi
Via Canaletto
Via Luigi Frappoli
a
Via Sangallo
Via Giacomo Zanella
Via Giacomo Watt
Via Santa Rita da Cascia
Via Bari
Via Taranto
Rosa
Via Vittoria Colonna
Via Raffaello Sanzio
Via Seprio
Piazza Sicilia
Via Morimondo
Via Trieste
Via Volterra
Piazza Napoli
Via Giorgio Washington
Via Giorgio Washington
Via Costanza
Via Roncaglia
Viale Misurata
Via Romolo Gessi
Piazza Napoli
Via Sirte
Via Ambrogio Binda
Via Modica
Via Biella
Via Giotto
Piazza Piemonte
Via Elba
Via Etna
Via Montecatini
Piazzale delle Milizie
Via
Via Piero Capponi
Via Belfiore
Via Stromboli
Via Franco Tosi
Via Ettore Ponti
Via Egadi
Via Giacomo Boni Via Domenico Cimarosa
Via Bonaventura Zumbini
Via Felice Venosta
Via Malaga
Corso Vercelli
Via Cola di Rienzo
Via Andrea Solari
Via Tortona Via Tortona
Viale Cassala
Via Eugenio Curiel
Viale di Porta Vercellina
Via Vincenzo Foppa
Viale Papiniano
Via Savona Via Savona Via Savona Via Savona
Via Cesare Lombroso
Via Varsavia
e Avezzana
Via Giuseppe Ponzio
Via Giuseppe Ponzio
Via Gaspare Aselli
Via Enrico Caviglia
Via Lomellina
Via Gi
Via Giovanni Celoria
Via Camillo Gogli
Via Dalmazio Birago
Via Edoardo Bassini
Via Vincenzo Toffetti
Via Illirico
Via Negroli
Via Negroli
Via Vincenzo Toffetti
tonio Grossich
Via Camillo Gogli
Via Camillo Gogli
Via Ajaccio
Via Cardinale Mezzofanti
Via Pesto
Via Celeste Clericetti
Via Zama
rlo Valvassori Peroni
Buonarroti
Georg Jensen celebrates the Ilse Collection by Ilse Crawford. The Ilse
Collection is comprised of a set of beautiful universal objects – from
Gambara
a series of bowls to drop keys and coins in, to a dish to drop jewellery
or a watch before going to sleep, and a candle holder to punctuate the
start and end of the day.
www.georgjensen.com
Via Galvano Fiamma
Corso Indipendenza
M
Via Goffredo Mameli
Via Bartolomeo Eustachi
Via Archimede
Via Marcona
M M
Via Camillo Hajech
Via Enrico Nöe
Corso Plebisciti
Via Giuditta Sidoli
Piazzale Ferdinando Martin
Via Luigi Vanvitelli
Via Plinio
Via Macedonio Melloni
Via Archimede
Via Marcona
Via Pinturicchio
Bureau Detours, The Temporary Museum for New Design – Superstudio Piu,
via Forcella 13
i
DENNIS Design Center
DENNIS is a newly started pop-up unit created by Bureau Detours that aspires
to challenge our accustomed notions and perspectives we have on the world.
By joining the international design scene, DENNIS is showcasing how design,
craftsmanship and urban space studies transforms into useable designs,
inspired by local demand and site specific issues. With power, pace and
precision daily projects will be created, exhibited and distributed
during Milan Design Week. www.detours.biz
Danish Design Centre, The Temporary Museum for New Design - Superstudio
Piu, Via Tortona 27, Hall 20C
Exhibition: 10.00am - 9.00pm. Press Preview: 16 April 3.00pm - 6.00pm.
Lodi TIBB
The Milan Issue, volume 1, Danish Design 2012
The Danish Design Centre launches a rich and inspiring publication – ‘The
Milan issue, volume 1 – Danish design 2012’. The Milan Issue, is a substantial,
120 pages book including interviews and articles with Danish designers and
companies exhibiting during Il Salone del Mobile 2012. The publication will
be presented in Milan, in an exciting installation produced by Danish design
company &tradition and designed by designgroup KIBISI.
Brenta
www.ddc.dk
Piola
Corvetto
Wagner
Via Carlo Valvassori Peroni
Via Filippo Tajani
Via Pietro e
Via Roberto Ardigò
Via Zama
Via Zama
Via Pietro A n drea Saccardo
4
5
6
Piazza Po
Via Polibio
Via Giuseppe Dezza
Piazza Vesuvio
Via Enrico Stendhal
Via Carlo D’Adda
Via Enrico Schievano
Via Italo Svevo
te Rosso
Pagano
Via California
Via Giorgio Pallavicino
Via Giovanni Rasori
Via Paolo Giovio
Via Lipari
New
Via Felice Lope De Vega
Via Altino
Via P
8
Via Valparaiso
Via Eugenio Villoresi
DENNIS Design
Bureau Detours
Via Mario Pagano
Via Elia Lombardini
Via Carlo Torre
Via Pietro Filargo
Via Santander
Via Voghera
Via Franco Russoli
Via Torquato Tasso
Conciliazione
Via San Vittore
Via Cerano
5 6
Via Moncucco
Via 20 Settembre
Corso Magenta
Romolo
101
Via degli Olivetani
Via Tortona
Via Valenza
Viale Pietro
Maria Curie
Via Vincenzo
Via Giovanni Boc
S.Agostino
Via
Viale Coni Zugna
Via Barbavar
Genova
Via Filippo Argelati
Viale Liguria
Via Valsolda
Via Imperia
Vi

i
a
arissimi
tti
ndrio
iana
Via Tonale Via Tonale
co Via Copernico
Via Fabio Filzi
Via Roberto Lepetit
stioni di Porta Venezia
Via Giovanni Battista Sammartini
Via Vitruvio
Viale Luigi Majno
Viale Bianca Maria
Viale Lunigiana Viale Brianza
M
Corso Buenos Aires
Corso Buenos Aires
M M
Corso di Porta Vittoria Corso 22 Marzo Corso 22 Marzo Corso 22 Marzo
Viale Emilio Caldara Viale Regina Margherita
Corso
Via Mauro Macchi
an Gregorio Via San Gregorio
Felice Casati
unisia
ldi
olfango Mozart
anta Barnaba
V
Via Pace
Via Lecco
Via Pietro Mascagni
Corridoni
Centrale FS
Palestro
Corso Monforte
Via Conservatorio
nso Lamarmora
Porta
Romana
Via Luigi Settembrini
Porta
Venezia
Via Gaetano Donizetti
Via Fontana
Viale Monte Nero
Via Clusone
Via Cristofo
Via Soperga
Via Ferrante Aporti
Via Enrico Petrella
Via Augusto Anfossi
Via Spartaco
Via Soperga
Via Bezzecca
Via Maestri Campionesi
iale Umbria
Via Nino Oxilia
Via Sant’Alessandro Sauli
Via Cadore
Via Natale Battaglia
Via Giulio e Corrado Venini
Via Beroldo
Via Nicola Piccinni
Via Antonio Fogazzaro Via Simone d’Orsenigo
Via Bergamo
Viale Lazio
Via Pier Lombardo
Via Carlo Botta
Via Lodovico Settala
Via Servilliano Lattuada
Via Ludovico Muratori
Via Piave
Viale Piave Viale Premuda
Via Alessandro Tadino
Via Pietr
Via Paolo Frisi
Via Antonio Kramer
Via Melzo
Corso Concordia
Via Macedonio Melloni
Via Carlo Poerio
Piazzale Libia
Via Sigieri
Via Giorgio Jan
ia Friuli
Via Carlo Pisacane
Via Paullo
Via Nino Bixio
Via Gustavo Modena
Viale Cirene
Via Friuli
Via Te
Via Friuli
Via Lattanzio
Viale Monza
Piazzale Lo
Viale Abruzzi
Viale dei Mille
Viale Umbria
reto
Viale Piceno
V
Via Padova
e Giacosa
Viale Lombardia Viale Lombardia Viale Romagna Viale Romagna Viale Campania Viale Molise Viale Molise
Via Andrea CostaVia Ruggero Leoncavallo
Via Niccolò Jommelli
Via Alfredo Catalani
Via Palm
Via Nicola Antonio Porpora Via Nicola Antonio Porpora
Viale Gran Sasso
ia Termopoli
Via dei Transiti
Via Luigi Pasteur
Via Ennio
Via Tito Livio
Via Giovanni Pascoli
Via Gaio
Via Carlo Goldoni Via Carlo Goldoni
Via Pasquale Sottocorno
Via Archimede
Via Marcona
Via Galvano Fiamma
Via Plinio
Via Giovanni Battista Morgagni
Via Achille Maiocchi
Corso Indipendenza
Via Goffredo Mameli
Via Bartolomeo Eustachi
Via Archimede
Via Marcona
Via Giulio Uberti
Pasteur
Via Camillo Hajech
Via Plinio
Via Benvenuto Garofalo
Via Enrico Nöe
Corso Plebisciti
Via Giovanni Cena
Via Monte Ortigara
Viale Gran Sasso
Piazzale Ferdinando Martin
Via Sebino
Via Luigi Vanvitelli
Via Giuseppe Luosi
Via Plinio
Via Giuditta Sidoli
Via Macedonio Melloni
Via Archimede
Via Marcona
Via Pinturicchio
i
Via Vallazze
Piazzale Susa
Via
Via Antonio Bazzini
Via Lambrate
Via Moretto da Brescia
Via Apuleio
Via Andrea Maria Ampère
Via Luigi Mangiagalli
Via Beato Angelico
Viale Argonne Viale Argonne
Via Francesco Reina
Via Ostiglia
Viale Corsica Viale Corsica
Via Paolo Maspero
quà
Via del Turchino
Via Canaletto
Via Monte Cimone
Via Accademia
Via Felice Poggi
Via Luigi Frappoli
Via della Sila
Via Casoretto
Via Sangallo
Via Giacomo Zanella
Via Cesare Lombroso
ia
Via Teodosio
Via Teodosio
Via Giuseppe Ponzio
Via Giuseppe Ponzio
Via Gaspare Aselli
Via Lomellina
Via Adolfo Wildt
Via Vallazze
Via Giovanni Celoria
Via Camillo Gogli
Via Dalmazio Birago
Via Plezzo
Via Edoardo Bassini
Via Illirico
Via Negroli
Via Negroli
Via Eugenio Carpi
Via Astolfo
Via Giovanin Pacini
Via Tolmezzo
Via Monte Nevoso
Via Pordenone
VENTURA LAMBRATE
Caiazzo
Lima
Loreto
Danish Crafts, Via Ventura 6
Exhibition 10.00am - 8.00pm
Press day 18 April from 10.00am - 10.00pm
Drinks 18 April from 8.00pm - 10.00pm
MINDCRAFT12
MINDCRAFT12 presents 16 new works created by some of the finest Danish
craftspeople and designers within their field:
• benandsebastian • Peter Johansen • Louise Sass
• Thomas Bentzen • Kaori Juzu • Bente Skjøttgaard
• Louise Campbell • Jakob Jørgensen • Anne Tophøj
• Line Depping • Christina Liljenberg • Tora Urup
• Anne Fabricius Møller Halstrøm • Henrik Vibskov
• GamFratesi
Curator: Cecilie Manz
• Eske Rex
A common feature for all the selected participants is their focus on quality
and their approach to the design process, where function and materials play
an essential role. This year’s exhibition covers a wide span. From one-off
works to prototypes that are ready for production.
MINDCRAFT is a curated exhibition concept presented each year by Danish
Crafts – an institution under the Danish Ministry of Culture.
www.danishcrafts.dk
KOLDING SCHOOL OF DESIGN, Via Privata Oslavia 8
Piola
Via Antonio Grossich
Via Camillo Gogli
Via Camillo Gogli
Via Plezzo
Via Ajaccio
Via Cardinale Mezzofanti
Via Celeste Clericetti
arnia
Lambrate FS
The Tube
Kolding School of Design exhibits 6 talented students in collaboration
with 6 Danish companies engineering poetry in 6 containers.
Joan Pedersen/Republic of Fritz HansenTM , Birk Marcus Hansen/the LEGO Group,
Katja Brüchle Knudsen/LE KLINT, Pauline Joy Richard/ECCO, Siff Pristed Nielsen/
Kvadrat and Brian Frandsen/ege. Curator: Karen Kjærgaard.
www.designskolenkolding.dk
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Via Carlo Valvassori Peroni
Via Carlo Valvassori Peroni
Via Filippo Tajani
Udine
Via Ronchi
Via Roberto Ardigò
Via Zama
Via Zama
a Monfalcone
Via Pietro A n drea Saccardo
kolding
school of
design
Via Conte Rosso
Via Rombom
7
8
Via Privata Gaetano Sbodio
Via degli Alerami
Via Tibullo
Via Barnaba O
Viale Certosa
Via Gallarate
Viale Alcide De
Via Diomede
Via Simone Stratico
Via Bernando Zamagna
Via Matteo Civitali
Via Rem
Via Fra
QT8
Via degli Odescalchi

Gasperi
8
riani
Viale Aretusa
Via Giovanni da Udine
Piazzale Segesta
Viale Mar Jonio
Piazzale Selinunte
Via Ludovico di Breme
ncesco De Lemene
Via Isernia
Via Gallarate
Via Giovanni Cimabue
Via Breguzzo
Via Angelico Salmoiraghi
Via Martino Bassi
Via Nago
Via Collecchio
Via Marco Cremosano
Via Diomede
BOVISA
Via Laveno
Via Diomede
Via Gavirate
Via Monreale
Via Daniele Ricciarelli
Via Giuseppe Massarenti
Via Varesina Via Varesina
Viale Certosa
Viale Achille Papa
Viale Enrico Elia
Piazzale Lorenzo Lotto
Via Vodice
Via Carlo Dolci
Via Osoppo
Via Caccialep
Via Villapizzone
M
Viale Renato Serra
Viale Murillo
Via Casella
Via Marcantonio Dal Re
Via Console Marcello
Via Grosotto
Via Privata Meloria
Via Sebastiano Veniero
Viale Paolo Onorato Vigliani
Via Monte Rosa
Viale Daniele Ran
Via Masaccio
Via Cesare Airaghi
Via Jacopino da Tradete
M M
Via Tavazzano
Via Privata Chiari
Via Varesina
Viale Certosa
Sopraelevata Renato Serra
Viale Lodovico Scarampo
Via Paolo Uccello
Via Francesco Albani
Via Monte Bianco
Via Marco Ulpio Traiano
Via Mosè Bianchi Via Mosè Bianchi
Via Filippo Carcano
Via Federico Faruffini
Via Domenichino
Via Alberto Mario
Via Bramantino
Viale Teodorico
Viale Eginardo
Via Correggio
Via Privata dei Frassini
Via Mac Mahon
Viale dei Pioppi
Via Grigna
Via Monte Generoso
Via Giovanni Antonio Plana
Viale dei Prefabbricati
Via Bartolomeo Colleoni
Via San Siro
Via Carlo Ravizza
Via Lorenzo Bartolini
Via Industria Ovest
Via Monte Rosa
Via Vittoria Colonna
Via Raffaello Sanzio
Viale Ercolano
Via Privata Giovanni Durando
Sopraelevata Monte Ceneri Cavalcavia Adriano Bacula
Via Valcava
Via Giovanni Dupré
Via Giuseppe Arimondi
Via Alcuino
Via Giotto
Via Francesco Caracciolo
Viale Duilio
Viale Duilio
Via Senofonte
Buonarroti
Wagner
Via Cenisio Via Cenisio
Via Arona
Via Industria Est
Via Eschilo
Viale Bellisario
Via Tiziano
Via Piero Capponi
Via
Bovisa
Via Bovisasca
Via Tolentino
Via Ezio Biondi
Viale Cassiodoro
Via Enrico Cosenz
Via Corleone
Strada Privata Colico
Via Giuseppe Govone
Via Bullona
Via Giovanni da Procida
Via Mac Mahon
Via Gabriele Rossetti
Pagano
9
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Via Cesena
Via Losanna
Corso Sempione
Piazzale
Lugano
Via Principe Eugenio
Via Aosta
Via Piero della Francesca
Via Vincenzo Monti
Via Giorgio Pallavicino
Via Giuseppe Candiani
Frandsen Lighting A/S, BLITZ, via Enrico Cosenz 44/4, Bovisa
Via Lodovico Castelvetro
Via degli Imbriani
Via Giuseppe Govone
Via Vincenzo Monti
Viale Luigi Bodio
Danish Lighting Design since 1968
Frandsen Lighting A/S has designed and sold lamps since 1968 and we
have extensive knowledge and expertise within all stages of production.
All our lamps contribute to creating the setting of a home, and it is
important for us that our customers can add their own personal touch
to many of the products.
www.frandsenlighting.dk
INNOVATION, BLITZ, via Enrico Cosenz 44/4, Bovisa
INNOVATION by BLITZ
Innovation is showing a selection of new multifunctional sofa beds.
VITTA is an homage to the design language of the 1950s and 1960s and
as well as to the characteristic stripes of the late sixties. Design
by Emil Hoejfeldt & Per Weiss 2012. Innovation – the Danish producer
Lotto
of original sofa beds since 1971.
www.blitzbovisa.com
www.Innovationliving.com
Lifetime kids rooms, BLITZ, via Enrico Cosenz 44/4, Bovisa
Via Giovanni Rasori
Via Mario Pagano
Via Saronno
Via Stilicone
Via Fratelli Induno
Corso Sempione
Via Eupili
Via Andrea Massena
Via Niccolò Machiavelli
Via Torquato Tasso
Via Antonio Canova
Via Cenisio
Via Paolo Lomazzo
Via Francesco Londonio
Lifetime – Customized beds for children!
Amendola
Lifetime kids rooms shows part Fiera of their collection of beds for children.
The complete collection is designed and produced in Denmark and made from
solid pine from northern Scandinavia. The concept is that the bed grows with
the child and therefore gives many possibilities for both boys and girls.
See us at Blitz, Milan and get introduced to our unique concept.
www.lifetime.dk
Via 20 Settembre
Via Nino Besozzi
Via Privata Angiolo Maffucci
Via Privata Catone Via Edoardo Jenner
Via Calabria
9
Via Messina
Via Monvisio
Via Nicolò Tartaglia
10
Via Messina
Via Giovanni Battista Bertini
Via Luigi Canonica
Viale Pietro e Maria Curie
Via Domenico Cirillo
Via Vincenzo Monti
Viale Molière
Via Giovanni Boccaccio
Via Giacomo Leopardi
Via Giuseppe Guerzoni
Via Luigi Nono
Via Messina
Lacetti
Via Resegone
Via Luigi Canonica
Piazza Castello
Via Livigno
Via Monte San Genesio
Viale Edoardo Jenner
Viale dell’Aprica
Via Bramante
Viale Elvezia
Via Ceresio
Via Valtellina
Via Legnano
Via Legnone Viale Stelvio
Via Carlo Farini
Bastioni di Porta Volta
Piazza Castello
Via della Boscaglia
Via Valtellina
Via Pietro Maroncelli
Viale Pasub
Via Paolo Sarpi Via Paolo Sarpi
Via Giordano Bruno
11
Cadorna
Triennale
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Porta
Tenaglia
Via Anfiteatro
Lanza
2
Cairoli
uro
Foro Buonaparte
1
Via Varese
Via Mercato
Maci
Via
Mosco
Via P
V
Via
Via Cusani

Linie Design, BLITZ, via Enrico Cosenz 44/4, Bovisa
Linie Design – handmade rugs
Linie Design is developing and producing quality rugs for both the retail
and contract furnishing markets. Our products are renown for their
originality and simplicity. Linie Design’s rugs are designed by leading
Scandinavian designers and specialist weavers. These rugs are handmade in
India by adult weavers, using authentic traditional craftsmanship.
During the Milano fair 2012 we will present our products by Blitz Bovisa.
www.liniedesign.dk
TM Line A/S, BLITZ, via Enrico Cosenz 44/4, Bovisa
Shelving systems by TM Line
Multiroom and Multiflex shelving system are Danish designs by the architect,
Mr Anders Nørgaard ‘MMA›, and both are manufactured in Denmark. The flexible
systems store books, decoration articles, etc. By staggering the modules,
you get a “book support” effect, as the books can lean against the shelf on
the opposite module. Can both be floor standing or wall mounted.
www.tmline.dk
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Cane-line, Hall 8 / Stand D33
Cane-line: Design is moving outside
The entire Cane-line universe follows the trend of moving the design,
quality and comfort of the living room outside. The new Cane-line Tex®
material can withstand the various weather conditions the world over.
With the unique cushions made of the Cane-line Tex® sling material and
core of quick Dry Foam®, it drains the water if being exposed to rain.
www.cane-line.com
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CARL HANSEN & SØN, Hall 5/ STAND F02
A CENTURY-LONG TRADITION OF PASSIONATE CRAFTSMANSHIP
Since 1908 the Danish manufacturer Carl Hansen & Søn has produced high
quality designer furniture by adhering to decades of proud craftsmanship
traditions combined with modern production technology. During the Milan Fair
2012, Carl Hansen & Søn will be exhibiting a number of outstanding furniture
designs, including the legendary shelving system designed by Mogens Koch and
the latest update from Hans J. Wegner´s treasure chest of design.
www.carlhansen.dk
Dan-Form A/S, Hall 14 / STAND E41
Value for Money
Dan-Form shows a wide range of contemporary designer furniture’s offered at
fantastic prices, within the ‘Dan-Form’ design range. Beside that Dan-Form
shows a new collection within the ‘Natural Living’ range consisting of
recycle dining tables, chairs, pillows and accessories. Come and experience a
world of exciting new furniture in Hall 14, Stand E41.
WWW.DAN-FORM.DK
Erik Jørgensen – The Manufacturer, Hall 20 / Stand E23
PASSIONATE ABOUT DESIGN – THEN AND NOW!
Ever since Erik Jørgensen built his modest workshop in Svendborg, Denmark,
more than 50 years ago, furniture production under his name has been born by
an inquisitive seeking after new modes of expression rooted in deep respect
for solid craftsmanship.
His spirit is just as alive today as in 1954 and the very drive of Erik
Jørgensen Møbelfabrik.
www.erik-joergensen.com
FREDERICIA FURNITURE, Hall 20 / Stand E12
Fredericia Furniture in Milano
Stand E12 in Hall 20 sees the global launch of Fredericia Furniture’s Haiku
– a sofa series designed by Enrico Fratesi and Stine Gam (of GamFratesi).
MUNDO chairs in new colours, the BM spoke-back sofa and J39 in white lacquer,
and a revival of Børge Mogensen’s 1944 spoke-back chair, J49, are further
additions to the stand.
www.fredericia.com
MUUTO, Hall 16 / Stand F54
MUUTO PRESENTS NEW NORDIC DESIGN IN MILAN
MUUTO is a young Danish design company that has made international headlines
with their New Nordic design philosophy and an exciting collection of
furniture, lighting and home accessories. Along with Scandinavia’s leading
designers, Muuto is creating new perspectives on the proud Scandinavian
design tradition. In fact, the name Muuto, inspired by the Finnish word
muutos, means new perspective.
www.Muuto.com
SPINE COLLECTION
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Normann Copenhagen, Hall 20 / Stand E08
Eye-catching new collection by Normann Copenhagen
Be sure to visit Norman Copenhagen’s presentation during Salone
Internazionale del Mobile. The design company has yet again created a brand
new collection that is both surprising and eye-catching. With more than 17
novelties, Normann Copenhagen presents a complete collection within furniture
pieces, lighting and accessories in new colour hues, a creative mix of
material and with a focus on craftsmanship.
www.normann-copenhagen.com
Sika-Design a/s, Hall 14 / Stand E42
Exclusive Scandinavian rattan furniture
Sika-Design is a more than 70 years old company and specialized in rattan
furniture. We will exhibit rattan furniture designed with inspiration from
our old catalogues from the 1950s and the 1960s. We also offer a wide range
of woven furniture for the outdoor, we will also display items from this
collection. Our furniture is of the highest quality and handcrafted only
by skilled craftsmen.
www.sika-design.com
SOFTLINE A/S, Hall 10 / Stand B05
SOFTLINE A/S
Innovative furniture with a sound grasp of the Scandinavian design tradition.
With a strong vision for the future and a sound grasp of the Scandinavian
design tradition, SOFTLINE’s team of talented designers have come up with a
series of innovative concepts for modern living.
We are proud to present the 2012 SOFTLINE collection, which continues our
tradition of developing stylish, multifunctional furniture based on technical
innovation and original design.
www.softline.dk
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DANISH LIVINGroom
Organized by the Consulate General of Denmark, Milan.
8000c, DANISH LIVINGroom, Hall 10 / Stand C07
NamNam Chair, by 8000c
Design: HolmbäckNordentoft
‘The inspiration for the NamNam Chair is purely Asian. In keeping with the
ancient method of tying together bamboo sticks, the legs and supports are
positioned next to one another to make the construction stable and robust,
while also giving the chair its characteristic look. The chair’s three main
parts can, in various colours, be combined in countless ways.’
www.8000c.dk
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addinterior, DANISH LIVINGroom, Hall 10 / Stand C07
addinterior – lounge furniture in minimalistic design
addinterior shows the LEAN lounge chair designed by GamFratesi and
the LILI lounge table designed by Takumi Hirokawa and the COAT hanger
designed by Ulrik Nordentoft in Hall 10 Stand C10 at DANISH LIVINGroom.
Our furniture is a result of minimalistic and functional design
combined with the careful selection of first class materials.
www.addinterior.dk
anne black, DANISH LIVINGroom, Hall 10 / Stand C07
Handmade porcelain by anne black
Ceramic artist and designer Anne Black has made handcrafted porcelain her
trademark. Her collections include trays, vases, jugs, jewellery and more.
Production by hand gives each product a personal and poetic expression in
beautiful concert with carefully chosen decorations. The style is easy and
Scandinavian. Anne Black belongs to the new generation of Danish ceramic
artists whose innovative designs have attracted international recognition.
www.anneblack.dk
Bang & Olufsen, DANISH LIVINGroom, Hall 10 / Stand C07
Outstanding audio and video solutions for the home
Over the years, Bang & Olufsen has become an icon through its quest for
perfection within performance, design and craftsmanship. Visit the Danish
Living area and see how TVs and loudspeakers can be beautifully integrated
into the home interior. Products on display will be BeoVision 12, BeoLab 12,
BeoVision 10 and the newly launched portable music player, Beolit 12 from
B&O PLAY
www.bang-olufsen.com
Broedrene Andersen Moebelsnedkeri A/S, DANISH LIVINGroom,
Hall 10 / Stand C07
Craftsmanship and modern design
Proud traditions of craftsmanship and a respect for basic materials are
the foundations of Broedrene Andersen’s collection of tables, sideboards
and shelving systems made of solid wood. The furniture is made with elegant
details such as visible dowelling, as shown on the Bykato table and sideboard.
The Bykato table has recently received the Wallpaper Design Award 2012 for
‘Best dining table.’
www.brdr-andersen.dk
By Nord Copenhagen, DANISH LIVINGroom, Hall 10 / Stand C07
Hugging bears and sleeping with wolves
By Nord Copenhagen designs originate from the raw yet beautiful Nordic
nature. The results are unique home accessories, which have been featured in
leading international design and interior magazines.
We are presenting digital prints of native people and wild animals on
cushions, knitted structural plaids, mouth blown candle holders, cozy poufs
and handmade pottery, which are all part of the extensive By Nord range.
www.bynord.com
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Decoflame, DANISH LIVINGroom, Hall 10 / Stand C07
Burning Inspiration by decoflame®
Since 2007, Decoflame has become the synonym for Danish Design and
Craftsmanship on the global market for bioethanol fireplaces. Comprising
a variety of standard and made to measure models, the decoflame® range of
fires is today considered one of the safest and most stylish. Apart from
the decoflame® Atlantic Tower and Monaco Lounge Round, Decoflame will present
their second generation of electronically controlled bioethanol fires – the
decoflame® e-Ribbon Fire.
www.decoflame.com
Fabula Living, DANISH LIVINGROOM, Hall 10 / Stand C07
Nicholai Wiig Hansen Design Rugs
With the launch of the Nicholai Wiig Hansen collection, Fabula Living
has taken yet another step into the international market for designer rugs.
Nicholai is renowned for his designs for e.g. Frama, Normann Copenhagen
and IKEA and now also Fabula Living. The collection includes Vintage,
Twilight and Shape series handtufted in pure New Zealand wool.
www.fabula-living.com
ferm LIVING, DANISH LIVINGroom, Hall 10 / Stand C07
ferm LIVING SS 2012 COLLECTION
Creative minds, skilled hands, great techniques and a lot of effort are put
into each of our products. We value sustainable and honest materials, high
quality and good craftsmanship. This season we fell in love with the grey and
rose colors and Scandinavian wood. This combination of colors and materials
creates a coherent and bright look – our interpretation of Spring/Summer
2012.
www.ferm-living.com
Foxy-potato, DANISH LIVINGroom, Hall 10 / Stand C07
Danish design made in Denmark
The design company Foxy Potato was founded in 2005 by cabinetmaker Anders
Folke Andersen. The first product, BECK coffee table, was launched in 2008.
Today, the company is owned and run by Anders Folke Andersen and Rikke Beck
Christensen. The vision for the young cabinetmaker is to keep creating Danish
made furniture, characterised by unique and exquisite design and
uncompromising quality.
www.foxy-potato.dk
FRAMA, DANISH LIVINGroom, Hall 10 / Stand C07
FRAMA – it’s all about the detail
The collection is our answer to pure aesthetics, where the materials and
appearance are in focus and each object is easy to decode. Materials such
as wood, steel, stoneware, canvas, concrete, glass, marble and cork give
an expression of a collection, searching back to basic.
www.framacph.com
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GamFratesi, DANISH LIVINGroom, Hall 10 / Stand C07
A sofa, a serving trolley, a storage table, a chair and an
exhibition concept.
GamFratesi studio has during this year been developing new products for
Fredericia Furniture, Casamania and Ligne Roset. GamFratesi has also been
invited to create a new upholstered chair for the Mindcraft12 exhibition
by Danish Crafts and to design an exhibition for the Danish Consulate in
Milan.
www.gamfratesi.com
Holmris, DANISH LIVINGroom, Hall 10 / Stand C07
MILK – Apple inspired desk
Most of us know the Apple inspired desk MILK. The Milk-universe has so far
consisted of three versions: Milk Classic, Milk Grande and 4Milk. Now, we
have launched a new member of the MILK-family for the Danish manufacturer
Holmris. Mini Milk is a small consol table for your laptop. The table
comes in two sizes.
www.holmris.dk
Junckers Industries, DANISH LIVINGroom, Hall 10 / Stand C07
Junckers Creating Exceptional Spaces
Junckers Industries is one of the largest manufacturers of solid hardwood
floors in Europe and the largest wood industry in Denmark with more than 400
employees worldwide. Junckers supplies to private and public environments.
All wood is certified and processed at the sawmill in Køge which is one of
very few production plants which has CO2 positive accounts.
www.junckers.com
LINDBERG, DANISH LIVINGROOM, Hall 10 / Stand C07
Original innovative fashion eyewear design
LINDBERG is a leader in its fields and is a brand for connoisseurs and
lovers of style. LINDBERG’s design team excels in creating original design
solutions and developing new technology, which has lead to novel, innovative
frames with stunning aesthetics, obtained by using real craftsmanship.
www.LINDBERG.com
Louis Poulsen, DANISH LIVINGroom, Hall 10 / Stand C07
Louis Poulsen – light and architecture
Founded in 1874 in Copenhagen, Denmark, as an electrical company,
Louis Poulsen, evolved into a firm that creates, produces and sells
many of the most beautiful and functional lighting fixtures ever designed.
These superior works of art, craft and technology illuminate prominent
architectural projects and private houses around the world. Many famous
architects have worked together with Louis Poulsen e.g. Poul Henningsen,
Arne Jacobsen and Verner Panton.
www.louispoulsen.com
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MA / U Studio, DANISH LIVINGroom, Hall 10 / Stand C07
The Creative Office Project – a simple question of freedom
Your office and creative workspace is where you challenge the established,
explore the new and manifest the yet unseen.
Conformity, conservatism or rigidity hardly ever inspires you to let your
mind flow – with ‘The Creative Office Project’,
MA&U Studio and designer Mikal Harrsen provide new standards for creative
workspaces. It´s all about freedom – come and take a look…
www.maandu.com
Montana Moebler, DANISH LIVINGroom, Hall 10 / Stand C07
Montana – making room for personality
Discover Montana in the ‘DANISH LIVINGroom’ in Milan. The Montana storage
system, designed by Peter J. Lassen, offers freedom to create a personal
interior design for libraries, high boards and TV hi-fi storage. Set
creativity free and express your own style through a palette with 49 lacquer
colours and surfaces, and design your own solution by combining 42 basic
units in 4 depths.
www.montana.dk
OK Design, DANISH LIVINGroom, Hall 10 / Stand C07
Danish Design with a global narrative
OK Design is a creative office within the field of furniture design and
production. It was founded in 2008 and is located in Copenhagen Denmark.
OK Design is a young, dynamic and experimental office with close ties to
Mexico. We consider ourselves global players with a wish to take part in the
world, make a difference and make us all benefit creatively from the cultural
diversity and richness in the world.
www.okdesign.dk
Paustian, DANISH LIVINGroom, Hall 10 / Stand C07
Good furniture should always be around you
The cornerstones of Paustian are design, innovation and high standards of
quality. Paustian has shops in Denmark and Norway and a showroom in China.
Our own furniture collection is designed by young and experienced Danish
architects and designers. Paustian introduces Paustian ASAP Chair; a light
stackable armchair designed by the Danish designers Foersom & Hiort-Lorenzen
and winner of red dot design award 2012.
www.paustian.com
Peter Klint, DANISH LIVINGroom, Hall 10 / Stand C07
A simple yet sophisticated kitchen that gets more from less
Constructed from high quality and locally sourced materials and with its
simple, timeless shape the kitchen is imbued with a thoughtful functionality
and quality craftsmanship that will last a lifetime (or two). The Milano
Kitchen is a modern take on the traditional ‘frame’ kitchen unit and is
decorated with characteristic wooden handles by Peter Klint.
www.peterklint.dk
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Thors-Design, DANISH LIVINGroom, Hall 10 / Stand C07
From wharf to sustainable lifestyle
Azobé wood, with its maritime history, has been given new life.
Recycling and respect for this unique wood are the fundamental ideas
behind all of the furniture from Thors-Design. These ideas are reflected
in the tables on display in Milan. Thors-Design transforms 50-year-old
Azobé wood from decommissioned wharfs in Denmark into stylish Danish
designer furniture.
www.thors-design.dk
Tom Rossau, DANISH LIVINGroom, Hall 10 / Stand C07
Tom Rossau, new designs and new material
The new TR19 is available in laminated Japanese paper and in birch veneer.
This latest edition to the handmade collection is available as pendant,
table and floor lamps. All lights are built by our skilled staff
in Copenhagen, Denmark. See and feel the new design and material
at the ‘DANISH LIVINGroom’.
www.tomrossau.dk
we do wood, DANISH LIVINGroom, Hall 10 / Stand C07
Honest talk
When we do wood, its about clean and beautiful lines combined with
quality and responsibility in every phase of the process. When we do that,
we believe we get the most out of design and sustainability.The strong
vision of sustainability that permeates the work of Henrik Thygesen and
Sebastian Jørgensen has played a role in setting new standards in the
world of Danish design.
www.wedowood.dk
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The Danish Pavilion
Organized by the Consulate General of Denmark, Milan.
Lange Production, The Danish Pavilion, Hall 20 / F08
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FK 87 Grasshopper designed by Fabricius & Kastholm 1968
Inspired by the 1920s functionalistic pioneers Fabricius & Kastholm designed
a range of minimalist and innovative furniture that in recent years has
enjoyed a renaissance in the consumers’ hearts and homes. Lange Production
is proud to have the exclusive rights to resume production of this unique
furniture, which is timeless yet captures the spirit of the age.
www.langeproduction.com
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mater, The Danish Pavilion, Hall 20 / F08
mater design philosophy
“Mater strives to avoid or minimize the adverse impact on society, focusing
on ethical criterias while creating sensual, timeless and durable products
that will both stand the test of time and inspire consumers to cherish and
maintain.”
www.materdesign.com
Onecollection, The Danish Pavilion, Hall 20 / F08
Finn Juhl, 100 years
The Danish International modernist and architect Finn Juhl could have been
100 years this year. Onecollection owns the original rights to produce and
market Finn Juhls artistic furniture and lamps from the 1940s and 1950s.
His anniversary is celebrated all over the world and also at the fair in
Milan with an exhibition of some of his most iconic pieces.
www.onecollection.com
PP Møbler, The Danish Pavilion, Hall 20 / F08
Danish Design & excellent Craftmanship since 1953
PP Møbler is a small family owned joinery workshop with a strong tradition
for crafting design furniture of the highest quality. For 3 generations,
PP Møbler has manufactured Hans J. Wegner´s most recognised furniture
classics. In Milan 2012 both classic and news will be exposed.
www.pp.dk
Verpan, The Danish Pavilion, Hall 20 / F08
Verpan – design by Verner Panton
Verpan produces and distributes a wide range of lamps and furniture designed
by Danish designer Verner Panton. Verpan co-operates with the Panton Estate
in Basel. Verner Panton (1926-1998) was a master of the fluid, futuristic
style of 1960s design which introduced the pop aesthetic to furniture and
interiors. Verner Panton is considered one of Denmark’s most influential
20th-century furniture and interior designers.
www.verpan.com
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Published by Danish Design Centre
Financed by The Danish Ministry of Culture
Chief Editor/idea/concept:
Tina Midtgaard
Guide/marketing/press:
Iben Høyer Hansen
Journalism:
Claus Randrup,
Sanne Hedeskov
Signe Cain
Mary-Anne Karas
Translation/proofreading:
Dorte Silver
Signe Cain
Karina Schmidt Vanman
Graphic concept & layout:
Susanne Schenstrøm
ISBN:
87-90904-65-6
Print:
clausengrafisk/one2one
Thanks to Danish Crafts and
the General Consulate in Milan.
... and to all the supportive
Danish designers, companies
and institutions.
© Danish Design Centre
All rights reserved. No parts of this
publication may be reproduced, stored
in a retrieval system, or transmitted,
in any form or by any means, electronic,
mechanical, photocopying, recording or
otherwise, without the prior permission
of Danish Design Centre.
Danish Design Centre
H.C.Andersens Boulevard 27
1553 Copenhagen
Denmark
www.ddc.dk
Printed in Denmark 2012