Green Haat 2012 - SGP India

New Delhi
Conservation & Livelihoods-Outreach
2012 GREEN HAAT (A Market Place)
Empowered lives.
Resilient nations.

Green Haat Background
The success of Green Haat 2011 organized by the Ministry of
Environment and Forest (MoEF), Govt. of India, GOI from 1st
to 5th June 2011 on the occasion of World Environment Day,
led the MoEF to consider this to be an annual event, where the
communities link to market their products. Seeing the demand
of the forest based products, the MoEF decided the duration
of the annual event to be extended to 15 days. The national
exhibition of non – timber forest products (NTFPs) was
organized again at Dilli Haat from 1st to 15th March, 2012.
The Program
The 2012 Green Haat emphasized the intrinsic linkages
between the forest products and the livelihoods of the poor.
The event was designed to give a glimpse of national
dependence on forest products and other natural products.
Another objective of the whole event was to strengthen the
market linkages of the craftsmen and NGO partners from the
country. The focus was also to create a market platform for the
unreached communities who are directly dependent on nature
and natural value added products for their livelihood.
The marketplace showcased non-timber forest produce –
both agro processed and crafts mainly in the following
categories.
a. Forest Based Handicrafts
b. Herbal & Medicinal products
c. Forest based food items
The NGOs from across the country including 19 GEF SGP, CEE
partners and 10 partners of Axis Communication and State
Forest Federations came under a common platform to provide
awareness to public at large.
Program Activities
Outreach Links between Biodiversity & Livelihoods: Partners'
products highlighted the links of biodiversity conservation,
land degradation, climate change mitigation and adaptation
measures with livelihoods and a more business model
approach.
Sustainable Business Model: The event served as a
'demonstration' of the sustainable-business approaches
formed by GEF SGP partners and other state forest federations.
Product Range & Diversity: More than 350 different products
were on display in the 'Green Haat' stalls. This generated a
competitive instinct between partners to do better in future;
Harness more resources; links to donors and also to strengthen
their gaps in terms of product quality, display, packaging etc.,
finally leading all partners to invest and use more
environmentally green products and promote the cause of
human values.
Consumer Relationships: The Green Haat provided the
opportunity in understanding the realities of village life – as the
stalls were put up by local communities, assisting all consumers
to understand the local institutional development.
Better market linkages: This event helped the GEF SGP, CEE
Partner NGOs and state federations in forming better linkages
for marketing these products.
Bulk Orders: There were various types of stalls that mentioned
the diversified list of products. Many of these partners received
bulk orders for supply of products like Herbal Tea, Honey,
Cosmetics, Rice, Arecanut Leaf plates, Bamboo Handicrafts,
Pickles, Organic Pulses, spices etc.
Details of the GEF SGP, CEE Partners
The details of the partners and the range of products emerged from the conservation measures adopted. The partner institutions
set up various business models for conservation practices and incomes. The MoEF, GoI played the key role in providing an
exposure to the partner NGO's to the local communities. Most of the partners which were part of the 2012: Green Haat are now in
the process of expanding their business. The MoEF, GOI have sowed the seeds of their diffusion into the market.
S
No.
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
Name of GEF SGP/UNDP,
CEE Partners
Jagriti
(Himachal Pradesh)
Bioved Reaserch Institute of
Agriculture and Technology
(Uttar Pradesh)
Sambandh
(Orissa)
TVS Foundation
(Srinivasan Services Trust)
(Tamil Nadu)
Srujan
(Maharashtra)
ADHAR
(Uttar Pradesh)
Sarjana Samazik Sanskratik
Evam Sahityik Manch
(Madhya Pradesh)
Janhit Foundation
(Uttar Pradesh)
KRITI
(Uttarakhand)
Tiruvalla Social Science
Society (Kerala)
Health and Development
Initiatives (HDI)
(Orissa)
Swantantra Yuva Shakti
Sansthan (Madhya Pradesh)
Samarthak Samiti
(Rajasthan)
Mahila Haat
(Uttarakhand)
Uravu Indigenous Science
and Technology (Kerala)
Dhriti
(Assam)
Lok Panchayat
(Maharashtra)
IFFDC (Rajasthan & Orissa)
Yerala Projects Society
(Maharashtra)
Project Number
MoEF/SGP/GEF/IND/0
3/08/15/HP08
IND/SGP/OP4/Y1/RAF/
2008/05/UP23
MoEF/SGP/GEF/IND/0
4/09/17/OR27
IND50/SGP/OP4/RAF/0
8/01/TN22
IND/SGP/OP4/Y1/RAF/
2008/02/MS26
IND50/SGP/OP4/UNDP
CO/08/10/UP26
SGP/GEF/IND/OP3/03/
07/MP10
SGP/GEF/IND/OP3/03/
07/UP21
No grants, knowledge
partner
No grants, knowledge
partner
IND/SGP/OP4/Y1/RAF/
2008/15/OR24
IND/SGP/OP4/Y2/RAF/
2009/48/MP16
IND/SGP/OP4/Y3/RA
F/2010/69/RAJ29
IND/SGP/OP4/Y2/RA
F/2009/33/UTH09
SGP/GEF/IND/OP3/0
2/06/KER 09
IND/50/SGP/OP4/RA
F/08/17/ASM10
IND/SGP/OP4/Y1/RA
F/2008/19/MS28
No grants; Partner
IND/SGP/OP4/Y3/RA
F/2010/64/MS34
Nature of Products
Organic products like scrubs, soaps, Traditional Soups
based on local biodiversity, Honey, Rosehip Tea,
Rosehip Oils, organic foods and organic manures
Lac conservation and value addition products (Pens,
key chains, mirrors, coasters etc.).
Products like Herbal Tea, Herbal Honey; Mint and
Medicinal plants value addition etc
Banana waste fiber handicrafts products
Mahua based Products (Non-alcoholic), Wild Tubers,
Horticulture products , other organic products, juice,
squashes, etc.), broom grass products
Multi range products in collection of the organic and
Herbal Face pack, Herbal Oils, Paper products
Agro-biodiversity,organic seeds and food products
Organic food crop products
Organic products, handmade products
Medicinal and Herbal products; Honey; Date Palm
value addition
Medicinal and Herbal products
Agro-biodiversity based food products
organic products, Honey, Agro Biodiversity Products;
Green Grams and Jamun
Organic Products e.g turmeric, chilies, coriander,
mango, wild collection of honey, etc
Range of jute and bamboo products like Pens,
Innovative items, handicrafts etc
Organic plates, bowls and other vessels
Horticulture products,wild Honey, agricultural products
such as organic rice, lentils, honey, green gram etc
Jute Products from Orissa
Horticulture products (Jamun syrup, Tomato, chillies,
mango, lemon etc.)

Total sales : ` 7.7 Lacs
Total Visitors : Around 135,000 in 15 days
Average Sale : ` 45000 per day per NGO
Direct Beneficiaries : 19 GEF SGP, CEE Partner
NGOs & Around 3800
participating tribal
Households
Business Negotiations : GEF SGP Partners got
business orders of additional
` 6 lacs
Community Benefits : Communities empowered
with greater confidence to
invest more in ‘Green
Product’ and ‘Biodiversity
Conservation’. This led to
increased incomes,
exposure, business model,
market linkages.
Consumer and Partner : Awareness built among
Benefits local communities & local
market forces. Increased
sensitivity for forest based
green products.
Colours 9810037571/SGP/June/12 Text: Prabhjot Sodhi, Ram Lotan, Madhulika Singh & Bibhu Prasad Tripathy
GEF UNDP Small Grants Programme
Centre for Environment Education, Delhi,
C-40 South Extension-II, New Delhi-110049
Ph.: 011-26262878-80
Email: prabhjot.sodhi@ceeindia.org,
www.sgpindia.org, www.ceeindia.org
Project Results
a. Green Haat provided a platform for all civil society partners
to market their products in a niche market area of country.
b. Green Haat also provided a learning opportunity in
planning the product, quality of packaging and pricing of
products.
c. The understanding and requirements of market based
approaches for sales and sustainable practices.
This event served as a very good opportunity for all the partners
who were a part of this market place. This event helped in better
understanding of the community linkages and the diverse NTFPs
that form an integral part of the lives of the tribal & poor people
living near the forests.
Two of the GEF SGP, CEE Partners also received special awards
from the MoEF, GoI for their stalls with Sarjana Samazik
Sanskratik Evam Sahityik Manch from Madhya Pradesh winning
Best Biodiversity Stall and Uravu Indigenous Science and
Technology from Kerala winning award for Best & Unique
Handicrafts.
The Molshree tree: Dilli Haat
Molshree tree: the natural beauty of Dilli Haat, was just a
natural heritage until Mr. Ram Lotan made the people aware
about the sweetness of fruits of Molshree tree and its
relevance, thus making it a resource rich tree.
Mr. Ram Lotan came to Green Haat from the district “Satna”
of Madhya Pradesh representing the GEF SGP Partner NGO:
Sarjana Samazik Sanskratik Evam Sahityik Manch from
Pithourabad. After sharing information of more than ninety
varieties of Indian rice and herbal medicines, he also created
awareness about the edible Molshree fruits among the other
stall members from different states of the country, staff and
officials of Dilli Haat and also the organizers of Green Haat.
Dilli Haat officials did mention that they had seen the red
fruits of Molshree tree and even the birds eating it but were
suspicious about its edibility by the humans. Mr. Ram Lotan
enlightened all about this nutritious and delicious edible fruit
and shared few with the staff members to taste.