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2<br />
... leading to a strong drop in first quarter;<br />
partial recovery expected by year year-end<br />
Japan Luxury by Quarter<br />
(2010E -2011F)<br />
Positive performance of<br />
department stores prior to<br />
earthquake<br />
Japan: Earthquake Effect<br />
-5%<br />
• March 11<br />
northern regions<br />
th earthquake devastated Japan’s<br />
northern regions<br />
• Nuclear risks forced luxury brands to close<br />
Tokyo stores for over 10 days<br />
- Stores in the Osaka area not really impacted and<br />
maintaining previous year performances<br />
• Strong performance of luxury brands<br />
immediately after store re re-openings<br />
• First signs of recovery are expected starting<br />
in the 3<br />
GDP due to the reconstruction<br />
rd quarter, also fueled by growing<br />
GDP due to the reconstruction<br />
• Impact of earthquake also felt in mature<br />
markets: Japanese consumers account for<br />
~5% of EU sales through tourism<br />
• Long Long-term impact not expected to be<br />
significantly negative<br />
- Previous natural disasters (e.g. Kobe earthquake of 1995)<br />
had low impact on luxury<br />
10