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3<br />
YoY<br />
growth<br />
Mainland China continues to be the fastest<br />
growing market for luxury<br />
Chinese (Mainland) Luxury Goods<br />
Market Trend (2007-2011F, €B)<br />
€4.5B<br />
2007<br />
€5.9B<br />
2008<br />
€7.1B<br />
CAGR 07-11F:<br />
26%<br />
2009<br />
€9.2B<br />
€11.5B<br />
2010E 2011F<br />
@k exch.<br />
29% 31% 20% 30% 25%<br />
Mainland China<br />
•<br />
•<br />
•<br />
•<br />
•<br />
China will continue to be the fastest<br />
growing market for luxury<br />
It will become the third luxury market<br />
worldwide in 5 years<br />
Tier 2/3 cities will be the new<br />
battleground for luxury brands, but growth<br />
also driven by strong organic growth<br />
Overseas luxury market will still account<br />
for >50% of total Chinese luxury spending<br />
Consumers becoming more and more<br />
sophisticated and selective: in-store<br />
experience and after-sales service will<br />
become a key success factor<br />
- Players are testing new store innovative solutions<br />
and digital initiatives in China<br />
11
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