the Insider Digital Edition in PDF format - Stockholm School of ...

Speakers @ JeJoue
JSC "Interactive
Marketing Partner
Baltic", manager at
blogging portal
BLOGas.lt, the author of
the blog "Þudyk
Reklamà" (Kill
Advertising)
www.zudykreklama.lt
Arnoldas is an account
manager at „Interactive Marketing Partner Baltic“, an
online marketing company based in Vilnius. He is a
coordinator of BLOGas.lt - one of the biggest social
networking portal in Lithuania. His own blog about
advertising was acclaimed as the best blog in
Lithuania. Arnoldas was the main initiator of the first
Lithuanian blogger conference in March 2007. He
shared his insights on consumer driven society at
various conferences (Wazzap 2007, Password 2007)
Speech topic:
Career blogging (Blogging your way to a succesful
career) - Why it's important to have your mark on the
Internet? What can a blog do for you, and what can
you do to your society through your blog? Marketing
yourself. Getting spotted at the right time and the
right place.
Artûras Olðauskas,
“best-marketing”
representative in
Lithuania, www.bestmarketing.com,
Board
member of the Lithuanian
Union of Art
Photographers since 2003.
In 2005 Artûras graduated
from Vilnius University
Faculty of Economics. In
the same year he finished Media Design Producing
course at “IFS International Filmschule Cologne”.
Afterward Artûras started working at “bestmarketing“
as a journalist. Now he is an executive
editor and weekly newsletter journalist, and an
organizer of an annual marketing achievements
conference PASSWORD and a marketing & advertising
week WAZZAP. Artûras was a jury member of “The
Epica Awards” in 2006.
Speech topic:
Arnoldas Rogoznyj,
Marketing and advertising: „Creativity VS
Creazativity“
319.5 million EURO are spent on advertising in Baltic
states (45 EURO per person). Experts say that up to
90% of money spent on advertising are wasted. What
makes one solution good and the other one sucky?
Average mark for SSE Rigians creativity was 7.7 - quite a result, huh?
Creatameter: Are SSE
Students Creative?
9
Deniss (bus.com):
The most creative ever! :)
+:variety of activities expanding every year: getting top score –
not only attending lectures; throwing a frozen watermelon
through a window at 2am
Igors (PR.com)
Answer: More than that... A unique thing is that creativity goes
hand in hand with quality here (~what is not evident in the
world of creative-minded).
+ : Christmas concert; all the events students organize;
8
Marius (president)
Answer: YEAH! [Laughing] They all go to similar creative
solution, so often similar (creative) results occur; copy-paste
isn't creative.
+ : EBP course with companies project; we are small
community but there is an amazing number of activities which
have been started by students themselves
- : copy-paste; MLA guidelines; one EBP company project: a
guy was offering to measure your weight and asked money for
that!
Arvis (vice-president)
Answer: Of course they are. As it is a school of economics and
business people have to be creative and they are. But nothing
is perfect and 8 would be an almost perfect figure. We still
have an opportunity to grow. Nothing less, nothing more.
And…You cannot do anything what is not creative.
+ : Board game club; Arts club (started by Harlis); JeJoue (of
course…)
Anastasija (SA accountant)
Answer: Definitely they are. But this is very individual stuff so
it's hard to say…
+ : EBP project
- : accounting [smiles]
6
Jûratë (education.com)
Answer: [actually there were only complains about that she
had NO time…]
5
Katrin (party.com)
Answer: It depends… Some students are very creative, others
– not. But on average – yes…
+ : JeJoue (the main thing); new clubs/activities
- : people who don't participate anywhere, just study
Ernesta (info.com)
Answer: Oh my god... Some of them definitely are creative. It
depends on what you call creativity. You can be creative while
partying or while sleeping during the lectures. But as
economic students we are creative.
+ : JeJoue (it's creativity itself); other events;
by Natalija
Snapkauskaitë
2007 Je Joue INSIDER|3