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Becoming a World Class Digital Organisation - BearingPoint

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delivery responsiveness provides a great opportunity for growth<br />

for those who can anticipate and capture customers during<br />

these shifts.<br />

Commodity based businesses – <strong>Digital</strong> by Evolution companies<br />

– have to manage their supply chain to deliver products and<br />

services. Demand management is often complex with<br />

distribution and planning processes fragmented. <strong>Organisation</strong><br />

flexibility becomes low and as a result it becomes more<br />

challenging to deliver the right product at the right location at<br />

the right time.<br />

Quarterly<br />

Biannually<br />

Monthly<br />

Annually<br />

Frequency of digital plan refreshment<br />

An integrated and responsive supply chain is key to becoming<br />

competitive as is adopting a more consumer-centric approach.<br />

<strong>Organisation</strong>s can then provide a more accurate and consistent<br />

offering to increasingly savvy customers who expect their<br />

demands to be met in whichever location and through<br />

whichever channel their prefer.<br />

<strong>Digital</strong> Pure Players have established short, monthly digital<br />

project plan cycles and help focus effort and enable effective<br />

responses to what customers want the most.<br />

Lessons can be learnt faster and iterations produced quicker -<br />

beta products can be improved and completed. Shorter planning<br />

cycles will also ensure customer and market timeliness and<br />

relevance.<br />

19

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