Brochure (PDF) - Fefac

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The Veronesi Group
Satisfying consumer tastes and expectations is our daily commitment,
anticipating and enhancing their desires is our challenge
The Veronesi Group is the sixth largest Italian
Agrifood company (2008 net turnover equal to
2,224 million d), the national leader in animal
feed products carrying the Veronesi trademark;
first company in Europe within the poultry sector,
bearing the AIA trademark; and amongst
the first leading Italian producers of charcuterie
products with Negroni, Montorsi, Fini Salumi
and Daniel trademarks.
Its organization includes four operational divisions:
Agrifood & Livestock Breeding Division,
Fresh Products Division, Charcuterie Division
and Services Division.
The first plant belonging to the Veronesi Group,
operating in the animal feed production field,
was built in 1958 by the family patriarch Apollinare
Veronesi. The strides that have been
taken since then led to the establishment of
another six feed-producing factories that flank
the one originally set up 50 years ago in Quinto
di Valpantena (Verona). The founder Apollinare
Veronesi turned then his interest towards new
challenges in other production sectors, leading
the business with great intuition and curiosity.
He successfully viewed scenarios before others
did, investing his funds in innovative technologies,
opening up new markets and then developing
them.
The Agricola Italiana Alimentare S.p.A. company
was founded in 1968, working in the field of
animal husbandry, the production and marketing
of poultry, rabbits and eggs both in Italy and
abroad. In the matter of twenty years’ time, the
company became the leading Italian trademark
in this sector - well-known to its vast clientele
under the AIA acronym.
In 1975 the company inaugurated the pork meat
sector, with the production of model livestock
breeding farms and the progressive acquisition
of historical charcuterie factories such as
Montorsi, Italsalumi and (in 2002) Negroni - the
most illustrious Italian producer of charcuterie.
The Group’s strong points have always been its
great involvement in innovation/research and
its complete control over the entire production
chain, even prior to this term becoming synonymous
to product traceability.
Control of the integrated chain begins with animal
feed, continuing with breeders, incubators,
animal husbandry, butchering and processing,
up until final product distribution. It is an
extremely rigorous organization model, that
places safety at the top of the list and carries
out spot-checks at every stage of the process.
Today 13% of the Group’s turnover is within international
markets, turning it into an ambassador
of the “Made in Italy” label that reaps so
much success even in countries that are very
distant from Italian food traditions - another
reason for their being so attracted to its best
products.
The company today produces more than 2.6 million
tonnes of animal feed annually, thanks to
the efficient work of 7 plants stationed all over
the national territory. These important results
confirm the Veronesi trademark as leader in the
Italian sector, with a 20% market share.
In the picture: Veronesi feed plant in Acquanegra Cremonese
Guaranteeing quality and competitiveness
for our partner livestock breeders.