bamix: Brilliantly simple. Simply brilliant.

| History
An idea conquers the world
Walter Bodart acquires bamix ®
From 1967, sales figures slowly rose once again. At the Foire de
Bruxelles 2,000 devices were sold, the highest number of sales at
a trade fair so far. General Electric was unable to enjoy the success
of the ESGE Group and decided to sell this off in 1971. As the
most important buyer of bamix ® food processors, Walter Bodart
purchased the production company in Switzerland with all rights
for the bamix ® and ESGE Zauberstab ® (magic wand). After this,
Mettlen, Thurgovia became the sole production site in the world
for the bamix ® .
Walter Bodart’s decisions and management style continue to
char acterise the company to this day. His strategy was based on
quality rather than quantity, and to clear commitment to a single
product. At the same time, he greatly reduced the volume of administration
work. He therefore restarted the success story of
the bamix ® and continues to influence this today.