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FINN-POWER EXPERIENCE - Finn-Power International, Inc.

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PRESIDENT’S CORNER<br />

“Thinking Outside the Box” for<br />

Sheet Metal Fabrication Equipment<br />

Trade shows offer an excellent and<br />

convenient way to not only meet<br />

prospective customers, but to keep in<br />

touch with our most valuable resource…existing<br />

customers.<br />

I thought of this during the FABTECH<br />

2005 exhibition held in Chicago last November<br />

as I welcomed old friends into our booth, some<br />

of whom we have done business with for more<br />

than 20 years. It made me reflect on how, in<br />

many ways, we are still the same, but also how<br />

we all have changed over the years. Not only<br />

our personal appearances – some of us a little<br />

thinner on top…and perhaps a little rounder in<br />

the middle – but also how sheet metal<br />

fabricating equipment has evolved. While we all<br />

can use the advice to SHAPE UP…today the<br />

equipment that is available to fabricate sheet<br />

metal parts is much “leaner” with the ability to<br />

“multi-task” functions thought impossible just a<br />

few years ago.<br />

These equipment changes were prompted<br />

by a new “marketplace reality” for sheet metal<br />

fabricators of all sizes: Make the parts faster and<br />

cheaper while delivering defect-free products ontime<br />

with more features, and of course, at less cost.<br />

Translation: Improve productivity, quality, and<br />

delivery or someone else will – either<br />

domestically or offshore.<br />

TP-250<br />

SHEAR GENIUS ® FMC<br />

However, the equipment changes were also<br />

conceived through listening to these same longterm<br />

customers during hours of negotiations,<br />

brainstorming, and problem solving as we strove<br />

to match our customers’ needs to the right<br />

machine, cell, or system. We listened closely to<br />

what our customers identified as their needs,<br />

concerns, and objectives. In turn, <strong>FINN</strong>-<br />

<strong>POWER</strong> product designers and engineers in<br />

Finland and Italy also listened to these customer<br />

comments from around the world. Since<br />

introducing the first hydraulic turret punch<br />

press in 1983, the TP-250, technological<br />

leadership has become a steady pattern of<br />

growth for <strong>FINN</strong>-<strong>POWER</strong>.<br />

The new realities of the sheet metal<br />

fabrication industry match <strong>FINN</strong>-<strong>POWER</strong>’s<br />

product line perfectly. <strong>FINN</strong>-<strong>POWER</strong> has<br />

designed versatility to individual work stages by<br />

integrating them with automated material<br />

management and making automation as flexible<br />

as possible. Our module approach adapts to a<br />

multitude of production needs and changes.<br />

Our goal has always been to improve our<br />

customers’ productivity.<br />

Spreading the Word<br />

And here’s where trade shows emerge as a<br />

marketing tool to disseminate information on<br />

the new products to sheet metal fabricators. The<br />

traditional objective of the trade show remains<br />

the same: To attract large crowds of interested<br />

3<br />

by Mikko Lindstrom, President<br />

buyers to the booths. If you have visited many<br />

trade shows, you have probably observed that<br />

there is a common look – a familiarity – that<br />

most exhibitor booths take on. They say that<br />

“familiarity breeds contempt” – and along the<br />

way it also breeds “taking for granted.” Maybe<br />

this is why some studies indicate the decline in<br />

attendance at trade shows. Maybe the attendees<br />

feel that are being taken for granted by the<br />

exhibitors.<br />

Don’t get me wrong. We believe that the<br />

trade show is a very important marketing tool.<br />

But where does it say that all trade show<br />

exhibits have to be the same…or boring?<br />

A Different Drummer<br />

You may have noticed that <strong>FINN</strong>-<strong>POWER</strong><br />

has taken a departure from the traditional trade<br />

show booth the past few years. At FABTECH<br />

2003, our SURVIVOR jungle theme<br />

introduced the new C5 turret punch press with<br />

a multi-media display that incorporated the<br />

entire booth as the stage. This year, our<br />

FABTECH booth featured The <strong>FINN</strong>-<strong>POWER</strong><br />

<strong>EXPERIENCE</strong> – a reality ride that took the<br />

guest through an imaginary trip through a Shear<br />

Genius flexible manufacturing cell (see Special<br />

Section beginning on page 12).<br />

The <strong>FINN</strong>-<strong>POWER</strong> <strong>EXPERIENCE</strong> was<br />

created to celebrate the 20th Anniversary of the<br />

Shear Genius FMC, which helped establish<br />

<strong>FINN</strong>-<strong>POWER</strong> as the leader in sheet metal<br />

fabrication automation. We also wanted to take<br />

the opportunity to do something entertaining<br />

yet informative for our customers and other<br />

visitors to our booth. We encourage our<br />

customers to “think outside the box” when<br />

choosing their fabrication equipment. We<br />

designed the <strong>FINN</strong>-<strong>POWER</strong> <strong>EXPERIENCE</strong> to<br />

reflect that same thinking in our trade show and<br />

in our equipment.<br />

In this New Year and beyond, we pledge to<br />

continue to strive for engineering excellent in<br />

producing the most flexible and productive<br />

machines, cells, and systems on the market. We<br />

also pledge to creatively participate in trade<br />

shows as both a means to disseminate<br />

information on our products and a celebration<br />

of gratitude to our many customers who have<br />

made our success possible.<br />

Happy Holidays…<br />

from all of us at <strong>Finn</strong>-<strong>Power</strong>

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