FINN-POWER EXPERIENCE - Finn-Power International, Inc.
FINN-POWER EXPERIENCE - Finn-Power International, Inc.
FINN-POWER EXPERIENCE - Finn-Power International, Inc.
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PRESIDENT’S CORNER<br />
“Thinking Outside the Box” for<br />
Sheet Metal Fabrication Equipment<br />
Trade shows offer an excellent and<br />
convenient way to not only meet<br />
prospective customers, but to keep in<br />
touch with our most valuable resource…existing<br />
customers.<br />
I thought of this during the FABTECH<br />
2005 exhibition held in Chicago last November<br />
as I welcomed old friends into our booth, some<br />
of whom we have done business with for more<br />
than 20 years. It made me reflect on how, in<br />
many ways, we are still the same, but also how<br />
we all have changed over the years. Not only<br />
our personal appearances – some of us a little<br />
thinner on top…and perhaps a little rounder in<br />
the middle – but also how sheet metal<br />
fabricating equipment has evolved. While we all<br />
can use the advice to SHAPE UP…today the<br />
equipment that is available to fabricate sheet<br />
metal parts is much “leaner” with the ability to<br />
“multi-task” functions thought impossible just a<br />
few years ago.<br />
These equipment changes were prompted<br />
by a new “marketplace reality” for sheet metal<br />
fabricators of all sizes: Make the parts faster and<br />
cheaper while delivering defect-free products ontime<br />
with more features, and of course, at less cost.<br />
Translation: Improve productivity, quality, and<br />
delivery or someone else will – either<br />
domestically or offshore.<br />
TP-250<br />
SHEAR GENIUS ® FMC<br />
However, the equipment changes were also<br />
conceived through listening to these same longterm<br />
customers during hours of negotiations,<br />
brainstorming, and problem solving as we strove<br />
to match our customers’ needs to the right<br />
machine, cell, or system. We listened closely to<br />
what our customers identified as their needs,<br />
concerns, and objectives. In turn, <strong>FINN</strong>-<br />
<strong>POWER</strong> product designers and engineers in<br />
Finland and Italy also listened to these customer<br />
comments from around the world. Since<br />
introducing the first hydraulic turret punch<br />
press in 1983, the TP-250, technological<br />
leadership has become a steady pattern of<br />
growth for <strong>FINN</strong>-<strong>POWER</strong>.<br />
The new realities of the sheet metal<br />
fabrication industry match <strong>FINN</strong>-<strong>POWER</strong>’s<br />
product line perfectly. <strong>FINN</strong>-<strong>POWER</strong> has<br />
designed versatility to individual work stages by<br />
integrating them with automated material<br />
management and making automation as flexible<br />
as possible. Our module approach adapts to a<br />
multitude of production needs and changes.<br />
Our goal has always been to improve our<br />
customers’ productivity.<br />
Spreading the Word<br />
And here’s where trade shows emerge as a<br />
marketing tool to disseminate information on<br />
the new products to sheet metal fabricators. The<br />
traditional objective of the trade show remains<br />
the same: To attract large crowds of interested<br />
3<br />
by Mikko Lindstrom, President<br />
buyers to the booths. If you have visited many<br />
trade shows, you have probably observed that<br />
there is a common look – a familiarity – that<br />
most exhibitor booths take on. They say that<br />
“familiarity breeds contempt” – and along the<br />
way it also breeds “taking for granted.” Maybe<br />
this is why some studies indicate the decline in<br />
attendance at trade shows. Maybe the attendees<br />
feel that are being taken for granted by the<br />
exhibitors.<br />
Don’t get me wrong. We believe that the<br />
trade show is a very important marketing tool.<br />
But where does it say that all trade show<br />
exhibits have to be the same…or boring?<br />
A Different Drummer<br />
You may have noticed that <strong>FINN</strong>-<strong>POWER</strong><br />
has taken a departure from the traditional trade<br />
show booth the past few years. At FABTECH<br />
2003, our SURVIVOR jungle theme<br />
introduced the new C5 turret punch press with<br />
a multi-media display that incorporated the<br />
entire booth as the stage. This year, our<br />
FABTECH booth featured The <strong>FINN</strong>-<strong>POWER</strong><br />
<strong>EXPERIENCE</strong> – a reality ride that took the<br />
guest through an imaginary trip through a Shear<br />
Genius flexible manufacturing cell (see Special<br />
Section beginning on page 12).<br />
The <strong>FINN</strong>-<strong>POWER</strong> <strong>EXPERIENCE</strong> was<br />
created to celebrate the 20th Anniversary of the<br />
Shear Genius FMC, which helped establish<br />
<strong>FINN</strong>-<strong>POWER</strong> as the leader in sheet metal<br />
fabrication automation. We also wanted to take<br />
the opportunity to do something entertaining<br />
yet informative for our customers and other<br />
visitors to our booth. We encourage our<br />
customers to “think outside the box” when<br />
choosing their fabrication equipment. We<br />
designed the <strong>FINN</strong>-<strong>POWER</strong> <strong>EXPERIENCE</strong> to<br />
reflect that same thinking in our trade show and<br />
in our equipment.<br />
In this New Year and beyond, we pledge to<br />
continue to strive for engineering excellent in<br />
producing the most flexible and productive<br />
machines, cells, and systems on the market. We<br />
also pledge to creatively participate in trade<br />
shows as both a means to disseminate<br />
information on our products and a celebration<br />
of gratitude to our many customers who have<br />
made our success possible.<br />
Happy Holidays…<br />
from all of us at <strong>Finn</strong>-<strong>Power</strong>