Gannawarra Economic Development Strategy report cover Feb 2011

Authors Authors 

Authors 

Paul Fleckney 

Mike Ruzzene 

Bruce Connolly 

Reviewed Reviewed Reviewed by by 

by 

Matt Ainsaar 

© Copyright, Urban Enterprise Pty Ltd, February 2011. 

This work is copyright. Apart from any use as permitted under Copyright Act 

1963, no part may be reproduced without written permission of Urban 

Enterprise Pty Ltd. 

Document Document Information 

Information 

Filename: Gannawarra Economic Development Strategy 

Last Saved: 2 February 2011 2:35 PM 

Last Printed: 2 February 2011 2:56 PM 

File Size: 2568 kb 

Disclaimer 

Disclaimer 

Neither Urban Enterprise Pty. Ltd. nor any member or employee of Urban 

Enterprise Pty. Ltd. takes responsibility in any way whatsoever to any person 

or organisation (other than that for which this report has been prepared) in 

respect of the information set out in this report, including any errors or 

omissions therein. In the course of our preparation of this report, projections 

have been prepared on the basis of assumptions and methodology which 

have been described in the report. It is possible that some of the 

assumptions underlying the projections may change. Nevertheless, the 

professional judgement of the members and employees of Urban Enterprise 

Pty. Ltd. have been applied in making these assumptions, such that they 

constitute an understandable basis for estimates and projections. Beyond 

this, to the extent that the assumptions do not materialise, the estimates and 

projections of achievable results may vary.

CONTENTS 

GLOSSARY OF TERMS 4 

EXECUTIVE SUMMARY 5 

ECONOMIC DEVELOPMENT IN GANNAWARRA 5 

GANNAWARRA STRATEGIC CONTEXT 5 

STRATEGIC POLICY CONTEXT 5 

ECONOMIC OVERVIEW 6 

COMPARATIVE ADVANTAGES 6 

KEY ISSUES & OPPORTUNITIES 6 

STRATEGIC DIRECTIONS 7 

1. INTRODUCTION 8 

1.1. BACKGROUND 8 

1.2. METHODOLOGY 9 

1.3. ECONOMIC DEVELOPMENT AND THE ROLE OF GANNAWARRA SHIRE COUNCIL 10 

1.4. GANNAWARRA SHIRE COUNCIL AS A LEADER IN ECONOMIC DEVELOPMENT FACILITATION 11 

2. STRATEGIC CONTEXT: LIFESTYLE, LAKES AND RIVERS 12 

2.1. STRATEGIC LOCATION CONTEXT 12 

2.2. STRATEGIC POLICY CONTEXT 13 

3. ECONOMIC PROFILE 15 

3.1. INTRODUCTION 15 

3.2. POPULATION TRENDS 15 

3.3. DEMOGRAPHIC PROFILE 16 

3.4. EDUCATION 18 

3.5. EMPLOYMENT & INDUSTRY 20 

3.6. TOURISM 22 

3.7. LAND & HOUSING 23 

4. COMPARATIVE ADVANTAGES OF GANNAWARRA SHIRE 25 

4.1. A DIVERSE AGRICULTURAL BASE 25 

4.2. NATURAL ATTRACTIONS 25 

4.3. IRRIGATION AND INFRASTRUCTURE 25 

4.4. AFFORDABLE LAND AND HOUSING 25 

4.5. SUITABILITY FOR LARGE SCALE SOLAR ENERGY 26 

4.6. PROACTIVE COUNCIL 26 

4.7. INDUSTRIAL ESTATES 26 

4.8. EARLY RECIPIENT OF RBBP AND NBN BROADBAND SERVICES 27 

4.9. LIFESTYLE LIVING 27 

4.10. THE MURRABIT MARKET 27 

5. KEY STRATEGIC ISSUES & OPPORTUNITIES 28 

ECONOMIC DEVELOPMENT STRATEGY 2011- 

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GANNAWARRA SHIRE 

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5.1. DEMOGRAPHICS 28 

5.2. MACRO AGRICULTURAL INDUSTRY CHANGES 30 

5.3. LOCAL AGRICULTURAL INDUSTRY CHANGES 32 

5.4. MANUFACTURING AND INDUSTRY 33 

5.5. TOURISM AND RETAIL 34 

6. STRATEGIC DIRECTION 1: DEVELOP A PROGRESSIVE DAIRY INDUSTRY 37 

6.1. RATIONALE 37 

6.2. STRATEGIES AND ACTIONS 38 

7. STRATEGIC DIRECTION 2: DRIVE POPULATION GROWTH THROUGH 

LIFESTYLE AND EMPLOYMENT ATTRACTION 39 



8. STRATEGIC DIRECTION 3: MAXIMISE PRODUCTIVITY FROM RURAL LAND 42 



9. STRATEGIC DIRECTION 4: ENHANCE TOWNSHIP VITALITY THROUGH 

DEVELOPING VIBRANT RETAIL AND MANUFACTURING SECTORS 44 


9.2. MANUFACTURING STRATEGIES AND ACTIONS 45 

9.3. RETAIL STRATEGIES AND ACTIONS 47 

10. STRATEGIC DIRECTION 5: FACILITATE THE DEVELOPMENT OF 

GANNAWARRA SHIRE AS AN ENVIRONMENTAL LEADER 48 



11. STRATEGIC DIRECTION 6: DEVELOP THE TOURISM SECTOR THROUGH 

IMPROVEMENTS IN PRODUCT AND INFRASTRUCTURE 53 



12. STRATEGIC DIRECTION 7: BUILD THE SKILL PROFILE OF GANNAWARRA 

SHIRE’S RESIDENTS 58 



13. MONITORING & EVALUATION 64 

FIGURES 

FIGURE 1 METHODOLOGY 9 

FIGURE 2 GANNAWARRA SHIRE LGA IN VICTORIA 12 

FIGURE 3 ESTIMATED GANNAWARRA SHIRE RESIDENT POPULATION, 2001 – 2009 15 

FIGURE 4 LIFECYCLE OF VISITORS TO MALLEE REGION/ REGIONAL VICTORIA 2005 TO 2010 23 

FIGURE 5 VICTORIAN FARM-GATE MILK PRICES, 2002-2009 (CENTS PER LITRE) 30 


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FIGURE 6 MAP SHOWING PROXIMITY OF REGIONAL CENTRES ECHUCA AND SWAN HILL AND THEIR 

INDICATIVE RETAIL CATCHMENT AREAS 36 

TABLES 

TABLE 1 POPULATION FORECASTS, 2006-2026 15 

TABLE 2 GANNAWARRA SHIRE CHANGE IN AGE PROFILE 2001-2006 16 

TABLE 3 INTERNET USAGE 17 

TABLE 4 SEIFA 2006 ANALYSIS (INDEX OF RELATIVE SOCIO-ECONOMIC DISADVANTAGE) 18 

TABLE 5 DETAILED SEIFA 2006 ANALYSIS (INDEX OF RELATIVE SOCIO-ECONOMIC DISADVANTAGE) 18 

TABLE 6 HIGHEST LEVEL OF SCHOOLING, GANNAWARRA SHIRE 2006 19 

TABLE 7 POST-SECONDARY QUALIFICATIONS, GANNAWARRA 2006 19 

TABLE 8 EMPLOYMENT AND INDUSTRY OVERVIEW 20 

TABLE 9 GROSS VALUE OF AGRICULTURAL PRODUCTION 2006 21 

TABLE 10 COMPARISON OF MEDIAN SALE PRICES BY LGA 23 

TABLE 11 COMPARISON OF MEDIAN RESIDENTIAL SALE PRICES BY MURRAY TOWNSHIP 24 

TABLE 12 INDUSTRIAL LAND AUDIT 2007 FOR GANNAWARRA SHIRE & NEIGHBOURING LGAS 24 


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GLOSSARY OF TERMS 

ABS Australian Bureau of Statistics 

CCD Census Collection District 

CDS Community Development & Services (Gannawarra Shire Council Department) 

CMA Catchment Management Authority 

DA Dairy Australia 

DBCDE Department of Broadband, Communications and the Digital Economy 

DIIRD Department of Innovation, Industry and Regional Development 

DPCD Department of Planning and Community Development 

DPI Department of Primary Industries 

DSE Department of Sustainability and Environment 

EDU Economic Development Unit (Gannawarra Shire Council Department) 

FTTH Fibre to the Home 

GE Grants & Environment (Gannawarra Shire Council Department) 

GMID Goulburn Murray Irrigation District 

GMW Goulburn Murray Water 

GVA Gross Value Added 

LGA Local Government Area 

LLEN Local Learning and Employment Networks 

MAA Murrabit Advancement Association 

MDA Murray Darling Association 

MDB Murray Darling Basin 

MRTB Murray Regional Tourism Board 

NBN National Broadband Network 

NSWM New South Wales Maritime 

NVIRP Northern Victoria Irrigation Renewal Program 

NVS National Visitor Survey 

PDP Prime Development Precinct 

PRS Planning & Regulatory Services (Gannawarra Shire Council Department) 

RBBP Regional Broadband Blackspots Program 

RDV Regional Development Victoria 

SEIFA Socio-economic Indexes for Areas 

SSF Sustainable Soils and Farms 

SUP Special Use Precinct 

SV Sustainability Victoria 

TAFE Technical and Further Education 

TV Tourism Victoria 

UDV United Dairy Farmers of Victoria 

VEAC Victorian Environmental Assessment Council 

VFF Victorian Farmer’s Federation 


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EXECUTIVE SUMMARY 

The Gannawarra Shire Economic Development Strategy is regarded as a key strategic document by 

Council and is informed by statutory corporate documents such as the Council Plan, other strategic 

documents and consultation with the community. The purpose of the Economic Development Strategy is to 

respond to the existing economic situation of Gannawarra Shire and Council’s vision by presenting a clear 

and achievable strategy action plan for the next four years. 

ECONOMIC CONOMIC DEVELOPMENT EVELOPMENT IN IN GANNAWARRA 

ANNAWARRA 

Gannawarra Shire Council recognises that although it cannot directly deliver business outcomes, it can 

facilitate and promote economic development. As such, Council’s role in economic development is to 

influence appropriate investment and business development in line with Council goals and facilitate an 

environment conducive for business, investment and economic growth. 

GANNAWARRA 

ANNAWARRA STRATEGIC TRATEGIC CONTEXT ONTEXT 

Gannawarra Shire is strategically located on the Murray River, just 1.25 hours from Bendigo, 40 minutes 

from Swan Hill and three hours from Melbourne. Gannawarra Shire is serviced by the Murray Valley and 

Loddon Valley Highways. Regular passenger rail services also exist from Kerang to Swan Hill and Bendigo 

with connections to Melbourne. The Shire has a diverse regional economy with strengths in agriculture, 

manufacturing, retail and health services industries and contains significant natural assets such as the 

Gunbower National Park and the Kerang Lakes. 

STRATEGIC TRATEGIC POLICY OLICY CONTEXT ONTEXT 

The following points have been identified through a review of relevant strategy, research and policy 

documents at the local, regional and state levels: 

• Economic Development is a key priority for Gannawarra; 

• The local economy is dominated by a strong (but declining) agricultural base which is complemented 

by value added processing industry, manufacturing, retail and tourism and health services; 

• Dairy is Victoria’s largest rural industry and remains the major economic driver for agriculture; 

• Gannawarra Shire has numerous significant natural features which provide the foundation for much of 

the tourism and outdoor recreation in the Shire; 

• Council recognises tourism as a key driver of economic growth; 

• The recent creation of two National Parks has created job losses in the local timber industry but will 

also provide significant opportunities for tourism; 

• Recently announced proposals for further reduction in sustainable irrigation diversion limits are likely to 

have far reaching implications for farmers and the wider community; 

• The economic and social impacts of water trading have been mixed for local communities; 

• There is an opportunity to establish a large-scale solar power facility in the Shire; 


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• Large scale land use change will provide many new opportunities for environmental, horticultural, 

agricultural and recreational activities; 

• The ability to access piped natural gas will generate a strong stimulus for business development within 

Gannawarra Shire. 

ECONOMIC CONOMIC OVERVIEW VERVIEW 

The following points provide a summary of the current economic and demographic situation in Gannawarra 

Shire drawing on existing research: 

• Gannawarra Shire’s population has stabilised at around 11,650 over the last decade although the 

longer term forecast is for a gradual decline of 0.4% per year over the next 15 years. The Shire is 

ageing rapidly as young people leave to find education and work - between 2001 and 2006 there was a 

significant increase in the 55-70 years age bracket with declines in most other cohorts; 

• The major employing industry in the region is Agriculture, Fisheries & Food (30%) followed by Retail 

Trade (11%), Healthcare & Social Assistance (9%) and Manufacturing (8%); 

• Gannawarra Shire has a diversified agricultural base. Dairying is the most prominent sector (50% of 

agricultural production in 2006) followed by cropping (28%) and livestock (20%); 

• Tourism is currently a minor industry in Gannawarra Shire and accounts for less than 3% of jobs in the 

Shire, however there is opportunity for this sector to expand with new investment; 

• Residential, rural and industrial land in Gannawarra Shire is very favourably priced and provides a key 

attractor for new investment. 

COMPARATIVE 

OMPARATIVE ADVANTAGES 

DVANTAGES 

Gannawarra Shire benefits from a strong agricultural sector, supported by irrigation infrastructure suited to a 

range of high value agricultural commodities including dairy, cropping and horticulture. Residents enjoy 

Gannawarra Shire’s attractive lifestyle attributes: a quiet, relaxed and safe environment surrounded by 

natural beauty and waterfront living within a pleasant Mediterranean climate. The region also boasts well 

serviced industrial estates, a proactive local council and a plentiful supply of affordable rural, residential and 

industrial land. Finally, the area is very well suited to the establishment of a large scale solar energy 

industry. 

KEY EY ISSUES SSUES & OPPORTUNITIES 

PPORTUNITIES 

Gannawarra Shire, like many regional municipalities, is faced with the problem of a declining and ageing 

population. The region also suffers from lower than average education levels, internet penetration and 

wages. 

From an agricultural perspective, there are a number of macroeconomic factors that are shaping the local 

farm economy. Drought, climate change and water usage changes have impacted negatively on the rural 

sector especially the dairy industry and other irrigated agriculture ventures. Global agricultural changes, the 

emerging green movement and the ongoing pattern of farm amalgamations are also having an impact on 

the Shire’s agricultural economy. Finally, local factors such as land use changes, the decline of the timber 

industry and the closure of the Leitchville cheese factory have all contributed to a rapidly changing 

agricultural sector with which farmers are struggling to keep pace. 


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The lack of piped natural gas acts as a strong deterrent to manufacturing and industrial investment, 

although the well priced industrial land has offset this to some extent with a number of businesses attracted 

to the Shire in recent years. 

Gannawarra Shire’s tourism product is largely undeveloped and accommodation options are limited. The 

tourism market is highly seasonal and segmented and the area has low exposure to the important 

Melbourne weekender market. 

Finally, sustaining the vitality of the retail sector is challenging in the face of population decline and 

competition from larger regional centres, including Echuca, Swan Hill and Bendigo. 

Some of the key opportunities for economic growth in Gannawarra include: 

• Attracting business investment and employment generation to drive population growth; 

• Increasing the skills base of the labour force through education and training; 

• Consolidation and reconfiguration of marginal land; 

• Introduction of new and diversified land uses; 

• Maximising the potential of ‘Green’ business: solar energy, carbon offsets, bioenergy; 

• Increasing regional competitiveness through high speed broadband; 

• Extending the natural gas pipeline to Gannawarra Shire; 

• Developing tourism product and infrastructure; and 

• Increasing the appeal and exposure of the Shire’s tourist attractions to a wider market. 

STRATEGIC TRATEGIC DIRECTIONS 

IRECTIONS IRECTIONS 

Analysis of the comparative advantages, key issues and opportunities has led to the development of seven 

strategic directions to guide future economic development in Gannawarra Shire (as highlighted below).The 

report contains further detailed strategies and actions for each of the strategic directions. 

STRATEGIC STRATEGIC DIRECTION DIRECTION 1 




STRATEGIC STRATEGIC STRATEGIC DIRECTION DIRECTION 5 




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DEVELOP DEVELOP A A A PROGRESSIV 

PROGRESSIVE PROGRESSIV E DAIRY INDUSTRY 

DRIVE DRIVE POPULATION POPULATION GRO GROWTH GRO WTH THROUGH THROUGH LIFESTYLE LIFESTYLE AN AND AN D 

EMPLOYMENT EMPLOYMENT ATTRACTIO 

ATTRACTION 

ATTRACTIO 

MAXIMISE MAXIMISE MAXIMISE PRODUCTIVIT 

PRODUCTIVITY PRODUCTIVIT Y FROM FROM AGRICULTURAL AGRICULTURAL LAND 

LAND 

ENHANCE ENHANCE ENHANCE TOWNSHIP TOWNSHIP VIT VITALITY VIT VITALITY 

ALITY THROUGH DEVELO DEVELOPING DEVELO 

PING PING VIBRANT 

VIBRANT 

RETAIL RETAIL RETAIL AND AND AND MANUFACTU 

MANUFACTURING MANUFACTU 

MANUFACTU RING SECTORS SECTORS 

SECTORS 

FACILITATE FACILITATE THE THE DEVEL DEVELOPMENT DEVEL OPMENT OF OF GANNAWARRA GANNAWARRA SHIRE SHIRE SHIRE AS AS AN AN 

AN 

ENVIRONMENTAL ENVIRONMENTAL LEADER 

LEADER 

DEVELOP DEVELOP THE THE TOURISM TOURISM SECTOR SECTOR THROUGH THROUGH IMPRO IMPROVEMENTS IMPRO VEMENTS IN 

IN 

PRODUCT PRODUCT PRODUCT AND AND AND INFRASTR INFRASTRUCTURE 

INFRASTR UCTURE 

BUILD BUILD THE THE SKILL SKILL PROF PROFILE PROF ILE OF OF GANNAWARRA GANNAWARRA SHIRE SHIRE’S SHIRE ’S RESIDENTS 



1. INTRODUCTION 

1.1. 1.1. BACKGROUND 

ACKGROUND 

Urban Enterprise was commissioned by Gannawarra Shire Council in June 2010 to prepare its 

Economic Development Strategic Plan. The Strategic Plan sets out a four year vision for the 

Gannawarra economy and provides guidance for Council and key stakeholders relating to 

economic development in the Shire of Gannawarra. 

Gannawarra Shire has a history of proactive economic development through the provision of 

services to the local business community via its Economic Development Unit within Council. 

These activities have most recently been informed by the Gannawarra Shire Economic 

Development Plan 2007-2010. 

Since that time, local economic circumstances have changed considerably with issues including 

the impacts of prolonged drought and climate change, changes in water entitlements, the impacts 

of water trading out of the region and the downturn in some commodity prices having an effect on 

the local economy. In addition, recent changes in the dairy industry and the creation of new 

national parks in the red gum forests introduce new challenges and opportunities for the region. 

This strategy seeks to address these changes to provide clarity and direction with regards to the 

Shire’s future economic development. 

This document outlines Gannawarra Shire’s economic development vision, strategies and action 

plan and is intended to drive Council’s involvement in economic development for the next four 

years. This document is intended to be read in conjunction with the Gannawarra Shire Existing 

Situation Paper which provides further background data and research to underpin the analysis 

and strategies presented herein. 


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1.2. 1.2. METHODOLOGY 

ETHODOLOGY 

The methodology for preparation of the Economic Development Strategy is shown in Figure 1. 

FIGURE 1 METHODOLOGY 

Project Inception 

Background Review 

Consultation Phase 1 

Issues and Opportunities 

Strategies and Reporting 

Consultation Phase 2 

Final Report 

•Inception meeting 

•Prepare a consultation strategy 

•Economic profile 

•Review Review the strategic policy context 

•Macroeconomic Macroeconomic conditions assessment 

•Prepare Prepare Existing Situtation Paper 

•Workshop key industry sectors 

•Consultation Consultation with key Government stakeholders 

and industry groups 

•Workshop Workshop with council internal business units 

•Identify Identify issues and opportunities for economic 

development by sector 

•Prepare Prepare strategies, action agendas 

•Prepare Prepare draft Economic Development Strategic 

Plan 

•Present Present draft report to steering commitee for 

comment 

•Provide Provide draft report to community (industry) for 

comment 

•Finalise report 

•Present to Council 

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1.3. 1.3. ECONOMIC CONOMIC CONOMIC DEVELOPMENT EVELOPMENT AND AND THE THE RROLE 

R OLE OF OF GANNAWARRA 

ANNAWARRA 

ANNAWARRA SHIRE HIRE COUNCIL OUNCIL 

1.3.1. WHAT IS ECONOMIC DEVELOPMENT? 

Economic development is both a process and an outcome which share the ultimate goal of 

improved quality of life for the entire community. For the purposes of this report, the process of 

economic development is defined as the practice of stimulating, attracting or maintaining 

business activity and/ or employment within Gannawarra Shire. Economic development as an 

outcome refers to an improvement in the economic wellbeing of the area typically measured by 

number of jobs, higher income, increased investment and/or higher tax revenues to fund 

infrastructure and services. 

The task of economic development is typically undertaken by a responsible governing authority 

but can also be performed by community organisations or other independent agencies. 

How economic development is directed and what the specific objectives are will vary by region. 

For Gannawarra Shire, the focus of economic development is to help strengthen and diversify the 

local economy, attract investment and facilitate job creation. 

1.3.2. WHAT CAN COUNCIL DO TO INFLUENCE ECONOMIC DEVELOPMENT WITHIN 

GANNAWARRA SHIRE? 

While it is acknowledged that the private sector (business and industry) remains the primary 

contributor to economic development driven by a desire to develop business, build the economy 

and accumulate wealth, Council still has an important role to play. Gannawarra Shire Council 

recognises that although it cannot directly deliver business outcomes, it can facilitate and 

promote economic development by influencing appropriate investment and business 

development in line with Council goals and facilitating a conducive business environment. 

Council can influence investment and business development through: 

• Establishing and facilitating business networks; 

• Being proactive in attracting new investment; 

• Enhancing existing industry clusters and developing new clusters; 

• Supporting appropriate business development; 

• Nurturing entrepreneurialism; and 

• Marketing, promotion and advertising. 

Council can facilitate a conducive business environment through: 

• Undertaking specific infrastructure and / or development projects; 

• Facilitating training and capacity building initiatives; 

• Providing regulatory, planning and other support to businesses; and 

• Providing business information and advisory services. 


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1.4. 1.4. GANNAWARRA 

ANNAWARRA SHIRE HIRE COUNCIL OUNCIL AS AS A A LEADER EADER EADER IN IN ECONOMIC CONOMIC DEVELOPMENT 

EVELOPMENT 

FACILITATION 

ACILITATION 

Gannawarra Shire is experienced in influencing and facilitating economic development. These 

activities have most recently been informed by the Gannawarra Shire Council Economic 

Development Plan 2007-2010. The existing role of Economic Development within Council 

includes the following functions: 

• Marketing of the municipality as a great place to live work and invest; 

• Providing advice and facilitation of new business establishment and business expansion; 

• Supporting local businesses including business planning, employment, networking, training, 

and Government services and funding; 

• Offering assistance with sourcing of development land and premises; 

• Providing assistance and facilitation for agribusiness developments; 

• Facilitating the development of industrial land for business development; 

• Identifying infrastructure requirements to support business developments; 

• Facilitating the delivery of visitor information and events promotion; 

• Providing assistance to businesses and new residents looking to relocate to the 

municipality; 

• Lobbying government on behalf of the community for services and infrastructure. 


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2. STRATEGIC TRATEGIC CONTEXT: LIFESTYLE, LAKES AKES 

AND RIVERS IVERS 

2.1. 2.1. STRATEGIC TRATEGIC LOCATION CATION CATION CONTEXT ONTEXT 

Gannawarra Shire is bordered by the Rural City of Swan Hill to the north, the Shire of Buloke to 

the west, the Shires of Loddon and Campaspe to the south and the Murray River to the east east. It 

contains two principal towns namely Kerang and Cohuna una and a number of smaller settlements 

including Koondrook, Quambatook, Leitchville, Lalbert, Lake Charm, Murrabit and Mystic Park 

(Kangaroo Lake). 

Gannawarra Shire is located on the Murray River, just 1.25 hours from Bendigo Bendigo, 40 minutes from 

Swan Hill and 3 hours from Melbourne Melbourne. It is serviced by the Murray Valley Highway and the 

Loddon Valley Highway. Regular passenger rail services also exist from Kerang to Swan Hill and 

Bendigo with connections to Melbourne. 

The Shire has a diverse regional economy and contains significant natural assets such as the 

Gunbower National Park and the Kerang Lakes. 

FIGURE 2 GANNAWARRA SHIRE LGA IN VICTORIA 

Source: http://upload.wikimedia. 

http://upload.wikimedia.org/wikipedia/commons (2007) 

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2.2. 2.2. STRATEGIC TRATEGIC POLICY OLICY OLICY CONTEXT ONTEXT 

A number of policy and strategy documents were reviewed to understand the existing economic 

landscape within Gannawarra Shire: 

COUNCIL DOCUMENTS 

• Gannawarra Shire Council Plan 2009-2013; 

• Gannawarra Shire Council Draft Budget 2010-11; 

• The Municipal Strategic Statement and Local Planning Policy Framework; 

• Gannawarra Shire Council Economic Development Plan 2007-2010; 

• Gannawarra Shire Council Tourism Strategy (May 2008). 

AGRICULTURE REPORTS 

• Economic Contributions of the Timber and Related Value-adding Industries to the North - 

Central Murray Area (Nichol, December 2006); 

• Gannawarra Shire Council submission on the VEAC draft proposals report (October 2007); 

• An investigation into the practicality of establishing or expanding the dairy based 

manufacturing industry in the Loddon Murray region of Victoria (Nelson, October 2003); 

• Corporate Managed Investments in the Goulburn Murray Irrigation District [GMID] (Adviser 

Edge, January 2009); 

• Outcomes of the 2006 Gannawarra Drought Forums (December 2006); 

• Water Trading in Northern Victoria (DSE, October 2007); 

• The Economic and Social Impacts of Water Trading (September 2007); 

• The Socio Economic Impact of reduced water allocations in the Murray Darling Association 

[MDA] Sub Region (CSRC, nd); 

• Impacts of Sales of Permanent Water Entitlements and Land use Planning Options for new 

Dryland (February 2010). 

OTHER DOCUMENTS 

• GMID Economic Profile (Adviser Edge, January 2009); 

• Victorian Energy Overview (Drover, October 2009); 

• Large-scale Solar Electricity Generation Initiative (Panow, 2009); 

• Large-scale Solar Energy Opportunity (Gannawarra, Loddon, Bendigo, nd); 

• Bell Environmental and Gannawarra Shire Case Study (Adviser Edge, January 2008). 


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Based on a review of the literature, the key findings in relation to economic development and 

tourism in Gannawarra Shire include: 

• Economic Development is a key priority for Gannawarra Shire and Council is proactive in 

attracting new business and investment to the region; 

• The local economy is still dominated by a strong (but declining) agricultural base which is 

complemented by value added processing industry, manufacturing, retail and tourism and 

health services; 

• The dairy industry is Victoria’s largest rural industry; production in Northern Victoria 

(including Gannawarra Shire) reduced by 1.1 billion litres p.a. between 2001-02 and 2008- 

09 due to drought related impacts. The number of properties primarily devoted to dairying in 

Gannawarra Shire declined from 364 properties in 2006 to 185 in 2010, a decrease of 

49.1%, but the industry remains the major economic driver for agriculture; 

• Gannawarra Shire has numerous significant natural features which provide the foundation 

for much of the tourism and outdoor recreation in the Shire; 

• Council is supportive of the development of the tourism industry and recognises this as a 

key area for economic growth in the municipality; 

• The recent creation of two National Parks and a regional park in the Gunbower Forest has 

seen job losses in the local timber industry but will also provide significant development 

opportunities in the tourism and accommodation sectors; 

• Recently announced proposals (under the Murray Darling Basin Plan) for further reduction in 

sustainable irrigation diversion limits are likely to have far reaching implications for farmers 

and the wider community; 

• The introduction of water trading to the area has created new opportunities for local 

irrigators. The economic and social impacts of water trading have been both positive and 

negative for local communities. On a positive note, water trading has encouraged 

agricultural diversification and has significantly aided industries such as dairy and 

horticulture. However water trading out of a region has resulted in reduced populations and 

decreased local spending; 

• There is an opportunity to establish a large-scale solar power facility in the Shire to 

maximise use of local power infrastructure, available land and solar radiation levels; 

• Large scale land use change will provide many new opportunities for environmental, 

horticultural, agricultural and recreational activities in the Kerang Lakes area. 


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3. ECONOMIC PROFILE 

3.1. 3.1. INTRODUCTION 

NTRODUCTION 

The purpose of this section is to provide an overview of the population, demographics, education, 

employment and industry sectors for Gannawarra Shire. For a more detailed and comprehensive 

economic profile, refer to the Gannawarra Shire Economic Development Strategy Existing 

Situation Report. 

3.2. 3.2. POPULATION 

OPULATION 

OPULATION TRENDS RENDS RENDS 

Gannawarra Shire’s population has stabilised over recent decades (refer Figure 3) but is set to 

decline by about 0.4% per annum over the next 15 years (refer Table 1). This is in contrast to the 

growth projected for Regional Victoria over the same period (1% per annum). 

FIGURE 3 ESTIMATED GANNAWARRA SHIRE RESIDENT POPULATION, 2001 – 2009 

12,055 

Source: Victoria in Future (2008) 

TABLE 1 POPULATION FORECASTS, 2006-2026 

Estimated Estimated Resident 

Resident 

Population 

Population 

11,927 


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2006 2006 2010 2010 2010 2015 2015 2015 2020 2020 2020 2026 2026 

2026 

Average Average Annual 

Annual 

Growth Growth 

Growth 

Gannawarra Gannawarra Shire 11,665 11,589 11,378 11,121 10,810 -0.37% .37% 

Regional Regional Victoria Victoria 1,333,438 1,433,416 1,514,029 1,594,901 1,694,688 1.04% 

1.04% 

Source: Victoria in Future (2008) 

11,787 

The projected population decrease is indicative of Gannawarra Shire’s ageing population and 

younger people migrating to find work and study opportunities. A declining population presents 

significant challenges for Gannawarra Shire Council in terms of reduced employment, decreased 

patronage and expenditure for local businesses (especially the retail sector) and a lower rate 

base which can impact on service provision and place a greater reliance on grants and other 

funding sources for Council income. 

11,689 

11,643 11,650 11,659 11,659 11,665 

2001 2002 2003 2004 2005 2006 2007 2008 2009 



3.3. 3.3. DEMOGRAPHIC 

EMOGRAPHIC PROFILE ROFILE 

3.3.1. AGE COMPOSITION 

The primary demographic for Gannawarra Shire is older adults with one third of residents aged 

over 50 years and over half aged over 40 years. At the other end of the spectrum, Gannawarra 

Shire is under-represented in the 15-34 year old age bracket. The Shire is ageing rapidly as 

younger people leave to find education and work. As Table 2 shows, between 2001 and 2006 

there was a significant increase in the 55-70 years age bracket with declines in most other 

cohorts, in particular, the under 9 years and the 30-44 years age group suggesting the outward 

migration of young families. 

TABLE 2 GANNAWARRA SHIRE CHANGE IN AGE PROFILE 2001-2006 

Age Age Group Group % % Change Change Gannawarra Shire hire % % Change Change Regional Regional Victoria Victoria 

Victoria 

0-4 years -24% -0.7% 

5-9 years -9% -1.0% 

10-14 years 1% -0.05% 

15-19 years -3% -0.25% 

20-24 years -1% 0.05% 

25-29 years -4% -0.84% 

30-34 years -18% -0.85% 

35-39 years -6% -0.68% 

40-44 years -9% -0.65% 

45-49 years -2% 0.06% 

50-54 years -0.2% 0.10% 

55-59 years 13% 1.3% 

60-64 years 8% 0.68% 

65-69 years 20% 0.38% 

70-74 years -6% -0.29% 

75+ 18% 2.6% 

Source: ABS Census 2001, 2006 

The data clearly shows that Gannawarra Shire’s population is rapidly ageing. This is probably a 

result of three core factors: a wider Australian ageing trend; young people leaving to pursue 

education and employment opportunities; and older retirees moving into the area. 

3.3.2. INTERNET USAGE 

As Table 3 shows, almost 50% of Gannawarra Shire households had no internet connection in 

2006 and just 18% were serviced by a broadband connection (compared to 29% for regional 

Victoria). These low numbers are a result of two factors, namely a lack of coverage in some areas 


2015 




(in 2010 there are still no broadband services available in the Kerang Lakes area, Quambatook 

and the rural southern part of the Shire) and a lack of take-up on behalf of consumers in areas 

where broadband is available. 

TABLE 3 INTERNET USAGE 

Internet Connection Gannawarra Regional Victoria 

No Internet connection 49% 43% 

Type of Internet connection: 

Broadband 


2015 


18% 29% 

Dial Up 25% 24% 

Other 0.62% 0.53% 

Sub Total 45% 53% 

Internet connection not stated 5% 3% 

Total 100% 100% 

Source: ABS Census 2006 

3.3.3. SOCIAL DISADVANTAGE 

According to the 2006 census, the median weekly income in Gannawarra Shire was $706 a 

week, 14% lower than the regional Victoria median weekly income of $820 a week. This is likely 

to be influenced in part by the relatively low levels of education in the Shire and the 

predominance of low skilled jobs. It is probable that low wages may be a factor in encouraging 

young people to move out of the area to seek higher paying work and discouraging potential new 

residents from relocating to the region. 

Gannawarra Shire is also an area of relative socio-economic disadvantage. As Table 4 shows, 

Gannawarra Shire, like its neighbouring municipalities, ranks within the bottom 30% of LGAs in 

Victoria. 



TABLE 4 SEIFA 2006 ANALYSIS (INDEX OF RELATIVE SOCIO-ECONOMIC DISADVANTAGE) 

Local Local Gov Government Gov Government 

ernment Area Area 

2006 2006 2006 SEIFA 

SEIFA 

Score 

Score 

Gannawarra (S) 


2015 


Ranking Ranking in in in Victoria 

Victoria 

(out (out of of 80 80 80 with with 1 1 

being being the the most 

most 

disadvantaged disadvantaged and and 

and 

80 80 being being being the the most 

most 

advantaged advantaged LGA LGA) LGA LGA 

971 23 

Loddon (S) 942 2 

Swan Hill (RC) 959 10 

Campaspe (S) 975 24 

Buloke (S) 971 21 

Source: ABS SEIFA, 2006 

While SEIFA Analysis can be useful, it can mask some significant variances at the local level. 

For example, the Shire has several pockets of comparative disadvantage and advantage which 

do not show up in aggregate SEIFA analysis. This is illustrated in Table 5 which shows the top 

three census collection districts (CCDs) in Gannawarra with the lowest and highest SEIFA 

scores. This data clearly demonstrates a wide range of socio economic advantage/ disadvantage 

in the municipality. In particular, the townships tend to record lower SEIFA scores than the 

surrounding rural areas. 

TABLE 5 DETAILED SEIFA 2006 ANALYSIS (INDEX OF RELATIVE SOCIO-ECONOMIC 

DISADVANTAGE) 

Loc Locality Loc Locality 

ality Suburb Suburb 

Ranking Ranking Ranking 

SEIFA SEIFA Score 

Score 

2020112 (CCD) Quambatook Lowest 840 

2020203 (CCD) Kerang (SE part) 2 nd Lowest 856 

2020106 (CCD) Koondrook 3 rd Lowest 859 

… … … … 

2020301 (CCD) Rural (Gannawarra/ Cullen) 3 rd Highest 986 

2020305 (CCD) Rural (McMillans/ Mead) 2 nd Highest 991 

2020111 (CCD) Rural (SW corner of Shire) Highest 1021 

Gannawarra (S) Average N/A N/A 971 

Source: ABS SEIFA, 2006 

3.4. 3.4. EDUCATION 

DUCATION 

Table 6 shows the level of education attained in both Gannawarra Shire and Regional Victoria. In 

2006, 21% of the Gannawarra population had completed year 12 or equivalent, 10% lower than 

the Regional Victorian average suggesting that residents of Gannawarra Shire generally have a 

lower level of schooling education relative to Regional Victoria. Table 7 shows post secondary 

qualifications for Gannawarra Shire and Regional Victoria. Only 4.8% of residents have attained 



a Bachelors Degree or higher while over two thirds of residents have no formal post secondary 

education attainment. 

TABLE 6 HIGHEST LEVEL OF SCHOOLING, GANNAWARRA SHIRE 2006 

Level Level of of Schooling Schooling Schooling 

Gannawarra Gannawarra Shire Regional Regional Victoria 

Victoria 

Year 12 or equivalent 21.31% 31.53% 




Year 8 or below 12.74% 10.06% 

Did not go to school 0.34% 0.48% 

Highest year of school not 

stated 


2015 


10.21% 9.39% 

Total Total Total 

100% 100% 100% 

100% 

100% 


TABLE 7 POST-SECONDARY QUALIFICATIONS, GANNAWARRA 2006 

Post Post Secondary Secondary Qualification Qualification 

Gannawarra 

Gannawarra Gannawarra 

Regional Regional Victoria 

Victoria 

Postgraduate Degree 0.19% 2.37% 

Graduate Diploma and Graduate Certificate 0.77% 3.13% 

Bachelor Degree 3.85% 16.40% 

Advanced Diploma and Diploma 3.68% 12.97% 

Certificate 14.63% 38.78% 

Level of education inadequately described or not 

stated 

10.44% 26.34% 

No Post Secondary Qualification 66.43% 2.37% 


The relatively low level of schooling would suggest that the majority of the workforce is employed 

in occupations with low or medium skill requirements (this assertion is supported by section 3.5). 



3.5. 3.5. EMPLOYMENT 

MPLOYMENT & INDUSTRY NDUSTRY 

Table 8 shows the total number of jobs per industry in 2006 and the industry growth between 

2001 and 2006. A total of 4,313 persons were employed in Gannawarra Shire in 2006. The 

largest employing industry sector is Agriculture, Forestry and Fishing with 30% of the workforce 

followed by Retail Trade (11%), Health Care and Social Assistance (9%) and Manufacturing (8%) 

employing a further 28% of workers between them. 

During the 2001 to 2006 period, Gannawarra Shire saw significant growth in the Construction, 

Health Care & Social Assistance and Public Administration & Safety industries. At the same time, 

there were marked declines in the Agriculture, Accommodation and Food and Wholesale Trade 

industries. 

TABLE 8 EMPLOYMENT AND INDUSTRY OVERVIEW 

Industry Industry Sector Sector 

Total Total Jobs 

Jobs 

(2006) 

(2006) 


2015 


Total Total Jobs Jobs by 

by 

% % (2006) 

(2006) 

Industry Industry Growth 

Growth 

2001 2001-2006 2001 2006 (# (# of 

of 

jobs) 

jobs) 

Industry Industry Industry Growth Growth 

Growth 

by by by % % 2001 2001-2006 2001 2006 

Accommodation and Food Services 120 2% -20 -14% 

Administrative and Support Services 67 1% +2 +3% 

Agriculture, Forestry and Fishing 

1,319 30% -209 

Arts and Recreation Services 21 0.5% +17 +425% 

Construction 232 5% +59 +34% 

Education and Training 260 6% -32 -11% 

Electricity, Gas, Water and Waste Services 100 2% +7 +8% 

Financial and Insurance Services 

69 1% +1 

Information Media and Telecommunications 22 0.5% -2 -8% 

Health Care and Social Assistance 418 9% +43 +11% 

Manufacturing 379 8% -4 -1% 

Mining 28 0.7% +15 +115% 

Other Services 125 2% -18 -13% 

Professional, Scientific and Technical 

Services 

99 2% -21 

Public Administration and Safety 203 4% +106 +109% 

Rental, Hiring and Real Estate Services 

33 0.8% +15 

Retail Trade 507 11% +25 +5% 

Transport, Postal and Warehousing 149 3% +18 +14% 

Wholesale Trade 126 2% -51 -29% 

TOTAL 4,313 4,313 

100% 100% 

-49 49 -1.7 1.7 1.7% 1.7 


-14% 

+1% 

-18% 

+83% 



Between 2001 and 2006, the Gross Value Added (GVA) for the Gannawarra Shire agricultural 

sector declined from $248 million to $226 million. Table 9 shows the breakdown of GVA in 2006. 

The dairy industry (mainly located in the north of the Shire) is dominant (over 50%) although it 

has been in decline over the last decade due to drought and global macroeconomic changes. 

The number of farms that are primarily dairy in the Gannawarra Shire have reduced from 364 

farms in 2006 to 185 in 2010, a decrease of 179 (49.1%). Across the Goulburn Murray Irrigation 

District (GMID), there has been a reduction of approximately 47% in land primarily devoted to 

dairying in the same time period and a 57% reduction in the number of properties primarily 

devoted to dairying. 1 The official outlook for dairy in the Murray region in 2010/2011 is that milk 

production will decrease by approximately 0.1% although 65% of farmers surveyed expected to 

increase production in the coming 12 months and 59% responding that they intend to increase 

production over the next three years. 

The majority of cropping lies in the west of the Shire with small amounts located throughout the 

other parts. Livestock farming is dispersed across the region with the focus primarily on lamb and 

pork and to a lesser extent, beef. Finally, horticulture is still a relatively small component of the 

local agricultural economy (just 1.2% in 2006) primarily comprised of cherries, citrus and grapes. 

The timber industry has previously been a major employer in the region. In 2006, it was estimated 

that there were 477 people employed directly or indirectly in timber related industries 2 . Since the 

announcement of the new National Parks, the value of this industry to the local economy is likely 

to be substantially compromised and it is not expected to be a significant employer in future 

years. 

TABLE 9 GROSS VALUE OF AGRICULTURAL PRODUCTION 2006 

Agricultural Agricultural sector sector 

Gross Gross Value Value ($m) ($m) ($m) Gross Gross Value Value (%) 

(%) 

Dairy 115.5 51.0% 

Cropping 62.6 27.7% 

Livestock 43.6 19.3% 

Horticulture 2.7 1.2%* 

Other 1.9 0.8% 

TOTAL 226.3 100.0% 


* There has been significant expansion and diversification of the horticulture industry in recent 

years such that the gross value of this sector is estimated to be around 3% of agricultural 

production in 2011. 

1 Changing Land Use in the GMID 206-2010 (HMC Property Group, 2010) 

2 Economic Contributions of the Timber and Related Value-adding Industries to the North - Central Murray Area (Latrobe University, 2006) 


2015 




In summary, while Gannawarra Shire enjoys a diverse economy with representation across all 

sectors, the key existing industries (according to the 2006 ABS data) are: 

• Dairy; 

• Cropping; 

• Livestock; 

• Retail trade; 

• Manufacturing; 

• Government services (education, healthcare & social assistance and public administration & 

safety). 

3.6. 3.6. TOURISM OURISM OURISM 

As such, Gannawarra Shire Council should acknowledge the importance of these sectors and 

ensure that future economic development of the Shire maintains and strengthens the competitive 

advantages of these industries. 

The tourism profile for Gannawarra Shire is drawn from National Visitor Survey data and a review 

of the existing literature. The key findings include: 

• The tourism sector in Gannawarra Shire is small: less than 3% of workers are employed in 

the Accommodation & Food and Arts & Recreation industries and only a proportion of these 

would be involved in tourism; 

• Gannawarra Shire’s tourist visitation for 2006 was estimated at about 250,000 visitors per 

annum 3 (in comparison, the Murray region recorded about 2.9 million visitors for the same 

period 4 ); 

• The Shire has numerous significant natural features which form the basis for much of the 

tourism in the area including the Gunbower Forest, Kangaroo Lake and Lake Charm; 

• Tourists visiting the Mallee statistical region (an area which covers the western part of the 

Murray region including Gannawarra Shire) tend to come from Regional Victoria, South 

Australia and Melbourne and are most interested in social activities and visiting friends and 

relatives. The typical visitor is an older, retired couple or a young family and they tend to 

stay longer than visitors to regional Victoria as a whole; 

• The 2008 Gannawarra Shire Tourism Strategy reports that there are a total of 106 tourism 

businesses in the Shire however there are only 18 accommodation providers (dominated by 

motels and caravan parks) and 13 food providers; 

• Visitation is largely characterised by informal camping, recreation and fishing, passing 

tourist trade from neighbouring areas, attendance at special events and visiting friends and 

family. The biggest drawcard, according to the strategy, is the Murrabit Market. 

3 Gannawarra Tourism Strategy (Planning for People, 2008) 

4 Regional Tourism Action Plan 2009-2012 (Tourism Victoria, 2009) 


2015 




3.6.1. TOURISM MARKET SEGMENTATION 

The tourism market in Gannawarra Shire is highly segmented from a demographic perspective. 

As Figure 4 indicates, the area has significant appeal to young families and older couples: these 

groups together make up over 60% of visitors 5 . On the flipside, the region has less appeal for 

young/ midlife singles and couples (21% compared to 26% for regional Victoria). These groups 

tend to have higher rates of disposable income than older people and families. 

FIGURE 4 LIFECYCLE OF VISITORS TO MALLEE REGION/ REGIONAL VICTORIA 2005 TO 2010 

Source: NVS 2005-2010 

3.7. 3.7. LAND AND AND & HOUSING OUSING 

Older non-working married person 

Parent with youngest child aged 5 or less 

Older working married person 

Parent with youngest child aged 6-14 

Young/midlife couple, no kids 

Older non-working married single 

Young single living at home 

Parent with youngest child aged 15+ sill … 

As Table 10 shows, residential house prices in 2008 were around 40% lower than the regional 

Victoria average and are relatively affordable in comparison to prices in neighbouring LGAs. 

Dairy pasture land is very affordable (at about 25% of the regional Victoria average) while 

anecdotal evidence suggests cropping land is also well priced but starting to rise. At the township 

level, as Table 11 shows, prices in Cohuna and Kerang have been consistently affordable over 

the last decade in comparison to other townships along the Murray in Victoria. 

TABLE 10 COMPARISON OF MEDIAN SALE PRICES BY LGA 

Commodity Commodity (2008 (2008 values) values) 

Median Median Sales Sales Price Price 

Price 


2015 


Older working single 

Young single living alone 

Gannawarra Gannawarra Campaspe Campaspe Loddon Loddon Loddon Swan Swan Hill Hill Regional Regional 

Regional 

Victoria Victoria 

Victoria 

Residential House $145,000 $220,000 $109,000 $190,000 $235,000 

Rural Land (dairy) [per ha] $2698 $4169 SNR $5472 $10851 

Source: A Guide to Property Values (DSE, 2009) 

Midlife single 

14% 

14% 

12% 

14% 

13% 

11% 

11% 

10% 

8% 

8% 

6% 

5% 

7% 

5% 

7% 

5% 

6% 

5% 

2% 

1% 

5 The figures are for the wider Mallee region which encompasses Mildura, Swan Hill and Gannawarra. The sample size for just 

Gannawarra was too small and considered to be statistically unreliable. 

14% 

23% 

Regional 

Vic 

Mallee 



TABLE 11 COMPARISON OF MEDIAN RESIDENTIAL SALE PRICES BY MURRAY TOWNSHIP 

Town Town 

Distance 

Distance 

from 

from 

Melbourne 

Melbourne 


2015 


Median Median Median Residential Residential Sale Sale Sale Price 

Price 

1998 1998 2000 2000 2002 2002 2004 2004 2006 2006 2008 2008 Growth 

Growth 

P.A. P.A. 

P.A. 

1998 1998- 1998 

2008 

2008 

Echuca 228km $125,000 $135,000 $175,000 $225,000 $250,000 $255,000 7.4% 

Cobram 262km $102,000 $119,000 $132,750 $174,000 $210,000 $225,000 8.2% 

Cohuna Cohuna 286km 286km $85,000 $85,000 $75,150 $75,150 $81,400 $81,400 $125,000 $125,000 $145,000 $145,000 $144,500 $144,500 5.4% 5.4% 

5.4% 

Kerang Kerang 

290km 290km $68,750 $68,750 $75,000 $75,000 $74,500 $74,500 $110,000 $110,000 $158,000 $158,000 $145,000 $145,000 7.7% 

7.7% 

Yarrawonga 294km $109,000 $120,000 $153,000 $245,000 $260,000 $275,000 9.7% 

Wodonga 327km $111,250 $119,000 $154,000 $232,000 $253,000 $250,000 8.4% 

Swan Hill 348km $88,250 $109,000 $135,000 $171,500 $210,000 $215,000 9.3% 

Robinvale 483km $84,000 $76,750 $115,000 $130,000 $140,000 $185,000 8.2% 

Mildura 547km $100,000 $120,000 $155,750 $185,000 $200,000 $200,000 7.2% 

Source: A Guide to Property Values (DSE, 2009) 

There is no reliable empirical data for industrial land prices because of low sales volumes 

however anecdotal evidence informs that the cost of industrial land is very favourable to 

investment. Furthermore, as Table 12 shows, Gannawarra Shire in 2007 had a balanced level of 

industrial land demand and supply in comparison with its neighbouring municipalities (although 

anecdotal evidence suggests that supply levels have since tightened especially in Kerang). 

TABLE 12 INDUSTRIAL LAND AUDIT 2007 FOR GANNAWARRA SHIRE & NEIGHBOURING LGAS 

LGA LGA 

Industrial Industrial land 

land 

available available (ha) 

(ha) 

Land Land Vacancy Vacancy 

Vacancy 

Rate Rate by by Area 

Area 

Land Land Land Vacancy 

Vacancy 

Rate Rate by by Lot 

Lot 

Gannawarra Shire (total) 134.3 29.1% 14.7% 

Kerang 58.3 11.8% 14.0% 

Cohuna 58.6 35.9% 6.1% 

Koondrook 17.4 64.3% 37.1% 

Buloke Shire 179.9 35.2% 33.7% 

Campaspe Shire 562.0 41.7% 19.2% 

Loddon Shire 84.0 11.1% 16.7% 

Rural City of Swan Hill 252.3 55.0% 17.8% 

Source: Audit of Industrial Land in Provincial Victoria Loddon Mallee (DPCD, 2007) 

* These services not available at some locations 

Services Services Available Available 

Available 

Electricity, water, 

sewerage, broadband 








sewerage, broadband* 


sewerage, broadband*, 

gas* 

Electricity, water*, 

sewerage*, broadband* 


sewerage*, broadband* 



4. COMPARATIVE ADVANTAGES OF 


Gannawarra Shire has several unique comparative advantages that serve to differentiate it from 

other similarly sized municipalities in the region. 

4.1. 4.1. A DIVERSE IVERSE IVERSE AGRICULTURAL 

GRICULTURAL 

GRICULTURAL BASE ASE 

Gannawarra Shire has a diverse agricultural economy comprised of dairy, cropping, livestock 

(including intensive animal production), viticulture and horticulture. A variety of soil types 

combined with a suitable climate can support a range of agribusiness enterprises across both 

irrigated and dryland farmland. This diversity places Gannawarra Shire in a relatively strong 

position to respond to the myriad challenges facing the Murray region agricultural industry (for 

example, drought, irrigation diversion limits, water trading, soil salinity, international trading 

conditions and macroeconomic changes). 

4.2. 4.2. 4.2. NATURAL ATURAL ATTRACTIONS 

TTRACTIONS 

TTRACTIONS 

Gannawarra Shire is home to a wide range of popular natural attractions including the Murray 

River, Gunbower Forest and the Kerang Lakes. These features serve to attract tourists and 

outdoor and watersports enthusiasts. There are also opportunities to develop waterfront land for 

the purposes of commercial tourism enterprises and lifestyle residential properties. 

4.3. 4.3. IRRIGATION RRIGATION AND AND INFRASTRUCTURE 

NFRASTRUCTURE 

Gannawarra Shire is fed from two irrigation systems (Murray and Goulburn) and has access to 

mid Murray storages at Kangaroo Lake and Lake Charm. In addition, the area has modern 

irrigation infrastructure both in the distribution system and on farms (such as new on farm 

meters), courtesy of the Northern Victoria Irrigation Renewal Project (NVIRP) modernisation 

project. As such, the region has significant strategic potential for a strong irrigated agriculture 

sector in the future even in spite of proposed irrigator diversion reductions under the Murray 

Darling Basin plan. 

4.4. 4.4. AFFORDABLE 

FFORDABLE LAND AND AND AND AND AND HOUSING OUSING 

Gannawarra Shire has a plentiful supply of affordable residential, rural and industrial land. 

Residential house prices in 2008 were around 40% lower than the regional Victoria average. 

Rural land is similarly affordable with large tracts of land available suitable for a variety of uses, in 

particular, large scale land and water aggregation opportunities. Industrial land is also well priced. 

These factors combine to make Gannawarra an attractive destination for business investment 

and residential relocation. 


2015 




4.5. 4.5. SUITABILITY UITABILITY FOR FOR LARGE ARGE ARGE SCALE CALE CALE SOLAR OLAR ENERGY NERGY 

Gannawarra Shire has several unique strengths that make it attractive for large-scale renewable 

energy investment. These include: 

• Solar insolation resource – Gannawarra Shire has solar radiation levels suitable for 

commercial energy generation; 

• Proximity to transmission infrastructure – Gannawarra Shire already has 220kV and 66kV 

electricity transmission lines travelling through the shire. As such, additional transmission 

infrastructure to support solar plants will either not be needed or will be available at minimal 

cost; 

• Availability of land close to Kerang Terminal Station – the availability of land immediately 

adjacent to the Kerang Terminal Station is a significant competitive advantage for 

Gannawarra Shire as it means connection costs are minimal. As a comparison, there is no 

suitable land located within 10km of the Mildura terminal station; 

• Supportive Council – Gannawarra Shire Council has been very proactive and supportive in 

trying to establish a large scale solar industry in the region; 

• Proximity to Melbourne – the relative proximity of Kerang to Melbourne (3.25 hours 

compared to 6.5 hours for Mildura) is a comparative advantage in terms of attracting labour 

and investment. In terms of infrastructure, physical distance is a double-edged sword: while 

a shorter distance between source and load (Melbourne) incurs lower line loss, it can be 

economically disadvantageous because generators receive less compensation for this loss. 

4.6. 4.6. PROACTIVE ROACTIVE ROACTIVE COUNCIL OUNCIL 

Gannawarra Shire Council has a history of being proactive in attracting new business and 

investment to the region via its Economic Development unit. The Bell Environmental and 

Gannawarra Shire case study (Adviser Edge, 2008) reports that the Gannawarra Economic 

Development Unit has a proactive and flexible attitude to business investment. In this case study, 

Council cooperated closely with the town planning department to ensure that the planning 

process was as efficient as possible and that unnecessary delays and obstacles were quickly 

overcome resulting in an expeditious and positive outcome for all parties. 

4.7. 4.7. INDUSTRIAL 

NDUSTRIAL ESTATES STATES 

Gannawarra Shire benefits from modern, well serviced industrial estates in Kerang, Cohuna and, 

to a lesser extent, Koondrook. Each of these three industrial precincts is serviced by water, 

sewerage, electricity and broadband infrastructure. Furthermore, Council has been proactive in 

rezoning land for industrial use to meet demand as well as taking a ‘hands-on’ approach to 

developing strong, viable industrial estates in the Shire. Finally, the Shire (and in particular 

Kerang) benefits from good road, rail and air infrastructure. The key arterial road network, in 

particular, is continuing to improve, which reduces travelling time to markets and customers 

bringing the region closer to Bendigo and Melbourne. With these factors in mind, Gannawarra 

Shire is well positioned to drive further industrial growth, primarily in Kerang and Cohuna. 


2015 




4.8. 4.8. EARLY ARLY RECIPIENT RECIPIENT OF OF RBBP RBBP AND AND NBN NBN BROADBAND 

ROADBAND SERVICES ERVICES 

The Regional Broadband Blackspots Program (RBBP) will deliver fast backhaul transmission to 

Kerang and Cohuna by September 2011. Breakout points will be available in the network to 

service outlying towns and centres at a later date (and at additional cost), if required. This will 

enable the immediate provision of competitive ADSL2 services to these towns as well as 

improving existing wireless coverage and competition. It will also position these towns as early 

recipients of the NBN Fibre to the Home (FTTH) service providing superfast broadband (up to 

100Mbps) to individual homes and businesses ahead of most other places in Victoria. 

Cost-competitive superfast broadband presents a unique opportunity for local businesses. In the 

short term, broadband can deliver significant benefits to the health and education industries 

allowing for remote medical services and virtual universities. Longer term, broadband may 

become an attractor for new residents, home based businesses and bandwidth-intensive 

industries to move to the area. 

4.9. 4.9. LIFESTYLE IFESTYLE LIVING IVING 

Gannawarra Shire provides a quiet, relaxed and safe environment surrounded by natural beauty 

and outdoor activities within a Mediterranean climate with above average sunlight days per year 

making the area an attractive proposition for prospective holiday home purchasers and lifestyle/ 

treechange residential movers. Furthermore, the Shire offers some of the most affordable 

waterfront living in the Murray region. Cohuna, in particular, enjoys a privileged location nestled 

amongst rivers, parkland and red gum forest. There is additional potential for waterfront 

residential growth in Koondrook and around the Kerang Lakes. 

4.10. 4.10. THE HE HE MURRABIT URRABIT MARKET ARKET 

The Murrabit Market (Victoria’s largest country market) is considered to be the region’s single 

biggest drawcard in terms of attracting visitation. In 2008, it was estimated that the market had 

63,000 visitors for the year, attracting customers from as far away as Melbourne and South 

Australia. In addition to being a regional attraction, the market (via the Murrabit Advancement 

Associations) returns profits to the local community. The success of the market not only presents 

a great opportunity to enhance visitation in its own right but also to increase the dispersal of 

visitors throughout the rest of the Shire. 


2015 




5. KEY STRATEGIC ISSUES & OPPORTUNITIES 

Strategic issues in this context are events, developments or trends that are perceived by decision 

makers as having the potential to impact on Gannawarra Shire’s residents and economy. 

Strategic issues are critical to the strategic planning process and influence where an organisation 

is, where it wants to be and how it will get there. 

Opportunities relate to how a Gannawarra Shire can use its comparative advantages and 

available resources to address and/ or reverse a given issue and create a positive outcome for its 

stakeholders. 

The strategic issues and opportunities have been grouped under five broad categories: 

demographics; macro agricultural changes; local agricultural changes; manufacturing & industry; 

and tourism & retail. 

5.1. 5.1. DEMOGRAPHICS 

EMOGRAPHICS 

EMOGRAPHICS 

5.1.1. POPULATION DECLINE 

Over the next 15 years the Shire’s population is forecast to decline by 855 people (refer Table 1), 

equating to about 7% of the resident population. A declining population presents significant 

challenges for Gannawarra Shire Council in terms of reduced employment, decreased patronage 

and expenditure for local businesses (especially the retail sector) and a lower rates base which 

can impact on service provision and place a greater reliance on grants and other funding sources 

for Council income. 

A key focus of this Economic Development Strategic Plan is to reverse this potential population 

decline. Council is encouraged to maximise opportunities to attract new business investment and 

promote the lifestyle attributes of the Shire to bring in new jobs and new residents. 

5.1.2. AGEING POPULATION 

The Shire’s population is rapidly ageing and this is set to continue over the coming years, 

creating a number of issues for Gannawarra Shire Council. First, the exodus of young people 

decreases the vitality and vibrancy of the area. Second, a reduced employment base will 

potentially lead to labour and/or skills shortages for local businesses. Third, the decline in young 

children could potentially threaten the future viability of services such as schools, maternal health 

centres and childcare facilities. Fourth, the increase in the number of older people may put 

pressure on existing health, community and other services. Fifth, the average age of farmers 

continues to increase which impacts on the capacity of the area to maintain a viable agriculture 

sector. Finally, many community and sporting facilities and local events rely on a finite number of 

ageing volunteers. The future viability of some of these services could be threatened unless new, 

younger residents can fill the gap. 

At the same time, an ageing population creates opportunities in terms of expanding aged care 

employment and the development of an independent retirement living industry. 


2015 




5.1.3. EDUCATION AND TRAINING 

As section 3.4 shows, Gannawarra residents have considerably lower levels of education when 

compared to the regional Victoria average both in terms of highest year of schooling and the level 

of post-secondary qualifications. This presents a number of issues for Gannawarra Shire. First, it 

can lead to skills shortages in the municipality, for example qualified health professionals. 

Second, industries which require highly skilled workers (for example, renewable energy or 

advanced manufacturing) are likely to encounter local labour shortages and may decide to 

relocate or not move to Gannawarra in the first place. Finally, the demise of the technical school 

system (and the failure of the current education system to equip students with the right level of 

agricultural skills and expertise) has resulted in young people leaving the district for further 

education and/ or not having the right training to enter the agricultural industry. 

A separate but related issue is the absence of any tertiary education providers in the region. 

Currently those students wishing to continue to tertiary education have to travel to Bendigo, Swan 

Hill or Echuca or relocate further afield (e.g. to Ballarat or Melbourne). Data suggests (refer 

section 3.4) that once young people leave the area to pursue educational or training opportunities 

they rarely return (at least in the short-medium term) often because there are simply no local 

opportunities in their chosen field of study. As such, any action taken to address this issue needs 

to follow a two-pronged approach: develop a tertiary education facility in the municipality (note: 

this could be a remote university and does not necessarily have to be a physical institution) and 

create employment opportunities to entice tertiary educated students to remain in or return to 

Gannawarra Shire to work and live. 

5.1.4. LOW INTERNET PENETRATION 

Almost 50% of Gannawarra Shire households had no internet connection in 2006 and just 18% 

were serviced by a broadband connection (compared to 29% for regional Victoria). As of 

November 2010, ADSL services were enabled at exchanges in Kerang, Cohuna, Barham and 

Leitchville theoretically making broadband services available to about 70% of the Shire’s 

population 6 . Given this and the wider national broadband penetration trends, it is logical to 

presume that broadband take-up has increased since 2006 but is still low. 

Low internet coverage and penetration is potentially a serious threat to the Shire’s future 

economic competitiveness. First, many agricultural enterprises now rely on access to good 

broadband (and wireless telecommunication services) to conduct their business however 

coverage in rural areas is often inadequate. Second, low broadband penetration could impact on 

Gannawarra Shire’s ability to compete with ‘better connected’ parts of Victoria. 

The introduction of new broadband infrastructure to Gannawarra Shire as a result of the Regional 

Broadband Blackspots Program (RBBP) and National Broadband Network (NBN) provides an 

excellent springboard opportunity to improve the connectedness of local businesses and 

residents. Council can play a key role in promoting the benefits of broadband and facilitating 

internet education and training opportunities to ensure that Gannawarra Shire reaps the full 

benefits of the broadband revolution. 

6 http://www.adsl2exchanges.com.au 


2015 




5.2. 5.2. MACRO ACRO AGRICULTURAL 

GRICULTURAL INDUSTRY NDUSTRY CHANGES HANGES 

5.2.1. DROUGHT AND CLIMATE CHANGE 

The impact of a prolonged drought and ongoing climate change effects has taken its toll on the 

Australian agricultural sector (although recent plentiful rains have enhanced the cropping and 

dairy sectors in Gannawarra Shire during 2010). Drought effects including reduced yields, 

changes to government policy & regulation and soil salinity issues have already started to 

reconfigure the Shire’s agricultural sector and land use patterns and this is set to continue into 

the future. 

These changes create opportunities for consolidation of land to support new industries and 

business ventures, for example, intensive animal production and environmental projects. 

5.2.2. GLOBAL AGRICULTURAL INDUSTRY CHANGES 

The performance of the Australian agricultural economy is subject to global industry trends and 

changes. These include: 

• Subsidised production from overseas competing with local product; 

• Compliance requirements for customers and markets; 

• Threat from foreign takeover of farming land driven by food security fears; 

• Threat from foreign domination of marketing arrangements; and 

• Decreases in commodity prices. 

For example, the downturn in world milk prices in the first half of the last decade (as evidenced by 

Figure 5) impacted on the local Gannawarra dairy industry which already had to cope with 

reduced production due to the effects of drought. Furthermore, fluctuations in input prices such as 

feedstocks can create issues for farmers. 

On the flipside, global industry changes can stimulate innovation and new business development. 

A good example in Gannawarra Shire is Sustainable Soils and Farms (SSF), a company that has 

challenged existing dairy industry paradigms to create an innovative and successful venture 

based around organic milk production. 

FIGURE 5 VICTORIAN FARM-GATE MILK PRICES, 2002-2009 (CENTS PER LITRE) 

cents/litre 

31.50 32.90 32.00 

Source: www.dairyaustralia.com.au (2010) 


2015 


50.00 

39.10 

33.90 

2004/05 2005/06 2006/07 2007/08 2008/09 2009/10 (p) 



5.2.3. CHANGES TO WATER USAGE 

Gannawarra Shire has been subject to a rapidly changing economic and regulatory framework 

regarding agricultural water usage over the last two decades. Farmers today have to deal with 

the challenges and opportunities imposed by shifting permanent water entitlements, the 

complexities of water trading and changes to irrigator diversion limits. As a result, many in the 

agricultural community are feeling confused and powerless and finding it difficult to make 

investment decisions for the future or commit to succession plans. 

PERMANENT WATER ENTITLEMENTS 

Gannawarra Shire has been a net exporter of permanent water entitlements. As of 2007, the 

Torrumbarry Irrigation Area (of which Gannawarra Shire is part) had sold off 8% of its 1991/1992 

entitlement 7 . One consequence of removing permanent water entitlements from farms has been 

the creation of new ‘dry’ land with expensive irrigation delivery shares. It is understandably very 

difficult to sell or lease land where there is no water but delivery share fees are still payable. This 

has resulted in large tracts of non-productive land which gives the perception to anyone planning 

to buy land and set up an agribusiness that Gannawarra is an area in decline. Studies have found 

that there is widespread community opposition to the selling of permanent water entitlements 

because regions experiencing net water exporting (such as Gannawarra Shire) were typically 

facing reduced populations and decreases in local spending 8 . In Gannawarra Shire, one report 9 

found that local residents fear that the continuing trade out of permanent water entitlements from 

the region will force the closure of ageing irrigation infrastructure in the area. Other community 

concerns included the flight of young people, feelings of helplessness, impact on community 

pride, rising costs of water and poor aesthetics as a result of abandoned, dry farmland. 

WATER TRADING 

Over the last two decades, Gannawarra Shire has been a net importer of temporary (seasonal) 

water. Water trading has helped to maintain existing industries (especially dairy which would 

have fared much worse without it) while at the same time has driven land use change. It is 

difficult to isolate the specific impacts of water trading on communities against a background of 

drought, market fluctuations and structural adjustment in the rural sector however it is generally 

acknowledged that trading has accelerated the rate of change in rural communities. 

IRRIGATOR DIVERSION LIMITS 

Gannawarra Shire is heavily reliant on irrigation in certain areas. As of 2010, there are 1,400 

properties utilising irrigation systems in the Shire. 

Further cuts to water allocations could be detrimental to the local economy and have significant 

impact on local towns which are reliant on agriculture (especially dairying). One report 10 

estimates that reduced water allocations in the Murray Darling Association Sub Region (an area 

comprising 13 LGAs across Victoria and NSW including Gannawarra Shire) would have serious 

economic effects: a 10% reduction would lead to production losses of $127m and a loss of 1045 

jobs while a 40% cut would incur losses of $472m and 3886 jobs. 

7 Water Trading in Northern Victoria (DSE, 2007) 

8 The Economic and Social Impacts of Water Trading (Frontier Economics, 2007) 

9 The Economic and Social Impacts of Water Trading (Frontier Economics, 2007) 

10 The Socio Economic Impact of reduced water allocations in the Murray Darling Association (MDA) Sub Region (Latrobe University, nd) 


2015 




The current Murray Darling Basin (MDB) plan proposes cuts to irrigator diversion limits within 

Gannawarra Shire, upwards of 30% in some areas. It is predicted that water allocation reductions 

combined with the sale of permanent water entitlements could result in an overall decline in 

regional output of between $47m and $94m accounting for a loss of 358 to 716 jobs in 

Gannawarra Shire 11 . As well as economic effects, irrigator diversion cuts could also have 

potentially deleterious social impacts that could lead to the demise of some rural towns. 

OPPORTUNITIES 

The removal of water from (or the reduction in diversion limits allocated to) a given property 

provides an opportunity for reconfiguration or consolidation of the land to support other uses such 

as dryland agriculture, carbon offset plantings, biomass, bioenergy, feedlotting and horticulture. 

Consolidation of large areas of land can result in the creation of productive enterprises (based on 

scale and access to water), positive environmental outcomes and floodplain rejuvenation. 

5.2.4. THE GREEN MOVEMENT 

Recent environmental policy changes at the Federal and State level has created uncertainty for 

the Gannawarra agricultural sector while the threat of increased regulation creates difficulties for 

farmers (particularly the older generation) who struggle to keep up with or understand the 

evolving regulatory and compliance environment. In particular, it is not known whether land use 

would be included in any proposed carbon tax or carbon pricing scheme and what this would 

mean for farmers in reality. Furthermore, farmers could be doubly penalised by having their 

irrigator allocations cut and then paying a carbon levy for having to pump water. 

At the same time, the green movement provides an excellent opportunity to stimulate land use 

change in the area to support Federal and State environmental policy such as the Victorian 

government’s recently announced 20% emissions reduction target by 2020. Formerly 

economically unviable land uses such as large scale renewable energy and carbon offsets (tree 

planting) may start to become attractive investments. 

5.3. 5.3. LOCAL OCAL AGRICULTURAL 

GRICULTURAL INDUSTRY NDUSTRY NDUSTRY CHANGES HANGES 

5.3.1. TIMBER INDUSTRY DECLINE 

The timber industry had previously been a major employer in the region. In 2006, it was 

estimated that there were 477 people employed directly or indirectly in timber related industries 12 . 

However since the announcement of the new redgum forest National Parks, the value of this 

industry to the local economy is likely to have declined and it is not expected to be a significant 

employer in future years. 

The creation of the National Parks presents an excellent opportunity to develop and promote the 

Gunbower Forest and surrounding areas as a prominent tourist attraction for the Shire. The 

Gunbower National Park is well suited to the pursuit of outdoor activities such as mountain biking, 

canoeing and bushwalking. Improving the tourism appeal of the Gunbower can help to offset the 

economic impacts arising from the reduction of the timber industry. 

11 Gannawarra Shire: Socio-economic impact of the Basin Plan (RMCG, 2010) 

12 Economic Contributions of the Timber and Related Value-adding Industries to the North - Central Murray Area (Latrobe University, 2006) 


2015 




5.3.2. CLOSURE OF THE LEITCHVILLE CHEESE FACTORY 

Prior to its closure in February 2010, the Murray-Goulburn (MG) Cheese Factory was one of the 

Shire’s major manufacturing employers with about 80 workers producing about 140 tonnes of 

cheese per day. Several of the workers were offered relocation opportunities at other MG plants 

which, while positive for the families involved, meant they had to leave Gannawarra Shire to find 

work elsewhere. The closure has also rocked confidence in the local value added processing 

industry, particularly in the dairy sector. 

A 2003 report 13 investigating dairy-related value-added processing opportunities in the Shire 

found that a milk powder facility would provide the greatest positive return on investment and that 

a large scale bulk cheddar cheese processing plant would also be economically viable but is a 

less attractive investment. These findings should be reconsidered in the present day context 

especially given the impact of an extended drought since 2003 which was noted as a key factor 

by MG in the decision to close the Leitchville plant. 

The plant closure leaves a well-serviced and well-equipped processing plant potentially available 

for alternative use. Such a facility may be attractive to a wide variety of food processing and 

agricultural production industries because it could potentially be reconfigured for alternative use 

at relatively low cost. It is understood that a number of businesses and entrepreneurs have 

already expressed an interest in using the plant. Council should investigate how it can work with 

prospective investors to facilitate a positive outcome for the site and potentially create significant 

new employment for the Shire. 

5.3.3. CONFIDENCE LEVELS 

The combination of water usage changes, sustained drought and climate change, accelerating 

job losses, high levels of bank debt and other macro and local economic changes has resulted in 

many Gannawarra farmers and other agricultural workers losing confidence in the future 

economic viability of the local agriculture industry. 

In recent months there has been a shift in climatic conditions which has resulted in above 

average rainfall across the entire Shire. This change in precipitation levels has raised the 

confidence levels of the majority of the farming population. 

Gannawarra Shire Council has an opportunity to assist the farming community to sustain a 

positive change in outlook and confidence through building trust with the agricultural community. 

5.4. 5.4. 5.4. MANUFACTURING ANUFACTURING AND AND AND INDUSTRY NDUSTRY NDUSTRY 

5.4.1. NATURAL GAS 

The lack of piped natural gas in Gannawarra Shire severely restricts opportunities for growth and 

business investment attraction in the region. Natural gas is essential for the operation of many 

industrial, manufacturing and other business enterprises. Reticulated natural gas is cheaper and 

more environmentally friendly than present alternatives such as electricity and bottled liquefied 

petroleum gas. 

13 An investigation into the practicality of establishing or expanding the dairy based manufacturing industry in the Loddon Murray region of 

Victoria (Agribusiness Consulting, 2003) 


2015 




The newly elected Victorian government has promised to deliver natural gas to a number of 

regional towns. Although Gannawarra Shire is not included in the first stage planned rollout, the 

new government has committed to a $1m feasibility study for extending piped natural gas supply 

from Echuca to Mildura via Kerang and Cohuna. Natural gas not only helps business investment 

but it could also stimulate residential attraction particularly as electricity power bills continue to 

rise and gas is viewed as an increasingly affordable option for householders. Finally, the arrival of 

reticulated natural gas could help to offset the impact of reduced availability of firewood from the 

newly created National Parks. 

5.5. 5.5. TOURISM OURISM OURISM AND AND RETAIL ETAIL 

5.5.1. LACK OF DEVELOPED TOURISM PRODUCT 

Gannawarra Shire lacks the ‘big ticket’ attractions that characterise other areas of regional 

Victoria and is relatively underdeveloped. Much of the tourism product is focused on self- 

organised low yield activities such as fishing, watersports and camping. 

The Shire has several quality natural features and attractions that have the potential for tourism 

development which in turn would drive increased visitation. These include the Murray River, 

Kerang Lakes and the Gunbower Forest. Other potential opportunities for tourism product 

development include the heritage town of Koondrook, the popular Murrabit Market and Stuart 

Appleby’s home golf course at Cohuna. 

5.5.2. TOURISM SEASONALITY 

Gannawarra Shire is primarily a summer destination with visitation revolving around outdoor 

water-based activities such as camping, fishing and boating. As a result, there is a significant 

degree of seasonality in the local tourism market which is detracting from the region’s ability to 

become a year-round destination. 

Improvements to tourism product to create all-year round all-weather attractions can help to drive 

increased visitor numbers in the colder months. There is also an opportunity to stimulate 

visitation through the scheduling of events in the off-peak season and to develop the emerging 

potential for nature based tourism in the Shire. 

5.5.3. LIMITED QUALITY TOURIST ACCOMMODATION 

With the exception of Koondrook, the existing tourism accommodation within Gannawarra Shire 

is limited and is typically geared towards the lower yield market. 

Opportunities exist to broaden the accommodation offer by facilitating the establishment of: 

• Higher quality motels in Kerang and Cohuna; 

• Higher quality tourist park; 

• Resort style accommodation e.g. on the Murray river, the Kerang Lakes or at Cohuna Golf 

Course; 

• Eco tourism / self contained cabins; and 

• Farmstays. 


2015 




5.5.4. A HIGHLY SEGMENTED TOURISM MARKET 

Gannawarra Shire predominantly services the lower yield tourism market which is geared 

towards low expenditure visitation (e.g. camping and fishing). 

The Shire has an excellent opportunity to attract higher yielding visitors by developing quality 

tourism product and marketing the area to new tourism segments. These activities could be 

mutually beneficial i.e. bringing in new customers would increase tourism revenue and facilitate 

investment in new product development which in turn would attract new visitors. 

5.5.5. LOW PRODUCT EXPOSURE TO MELBOURNE MARKET 

At only three hours from the Victorian capital and with several high quality tourism assets 

(including the Murray River, Gunbower Island, Kangaroo Lake and Lake Charm), Gannawarra 

Shire has enormous potential to compete for the lucrative Melbourne weekender market. 

Anecdotal evidence suggests however that the target market for Gannawarra Shire has generally 

been other areas of regional Victoria (e.g. Ballarat and Central Goldfields) and that the significant 

Melbourne market (apart from ‘in-the-know’ watersports, fishing and camping enthusiasts) is 

largely untapped. Addressing this issue requires improved promotion of the area to Melbourne 

customers (covered separately under the Gannawarra Tourism Strategy) and upgrading tourism 

and retail infrastructure to accommodate the weekend visitor market. With regards to the latter, 

the capacity of Gannawarra Shire to become a weekend tourist destination is presently 

constrained by the limited opening hours of shops, cafes etc and the unavailability of higher 

quality amenities, especially dining. 

Unlocking the potential of the Melbourne weekender market is a significant opportunity for driving 

increases in both tourism yield and visitation. Investigating the possibility of extended opening 

hours on Saturday afternoons and Sunday is recommended. Furthermore, Council is encouraged 

to assess the need and potential for the provision of a higher quality dining experience in the 

Shire. Experience from other parts of regional Victoria (e.g. Mildura, Dunkeld) has shown that just 

one good restaurant can become a destination in its own right bringing with it aggregate tourism 

benefits to the surrounding region. 

5.5.6. LACK OF BUSINESS LEADERSHIP 

There is generally a lack of strong business leadership in the region across all industry sectors. 

This is symptomatic of the lack of large scale businesses in the area. In particular, there is little 

evidence of the types of coordination and leadership needed to drive the retail and business 

sectors forward into the future. 

There is an opportunity for Council to facilitate businesses to work together for the purposes of 

promotion and strategic planning to develop thriving and sustainable retail and business sectors. 

5.5.7. SUSTAINING THE RETAIL SECTOR 

The retail sector is a significant contributor to Gannawarra Shire’s economy and accounts for 

11% of all jobs in the municipality. Sustaining the strength and performance of this sector into the 

future is under threat because of projected population decline (and therefore reduced customer 

catchment) and competition from larger centres. With regards to the latter point, while Kerang 

and Cohuna offer a good retail mix for their size, they lack the higher order shopping, large format 

retail and wholesale outlets that only a larger urban centre can provide. As such, the larger 


2015 




neighbouring towns of Swan Hill, Echuca and Bendigo draw retail business away from the Shire. 

This is particularly an issue for some of the outlying settlements in Gannawarra Shire where the 

distances to these towns are less. For example, Leitchville is just 50km from Echuca whereas 

Mystic Park is a mere 36km distance from Swan Hill (refer Figure 6). It is also likely that these 

centres draw residents from both Kerang and Cohuna for higher order retail needs. 

Enabling population attraction through employment generation is a key component of this 

strategic plan. Increasing the Shire’s population will enhance the long-term viability of the retail 

sector and potentially open up the possibility for expanding the local retail offer to compete with 

neighbouring regional centres. 

FIGURE 6 MAP SHOWING PROXIMITY OF REGIONAL CENTRES ECHUCA AND SWAN HILL AND 

Source: maps.google.com 


2015 


THEIR INDICATIVE RETAIL CATCHMENT AREAS 



6. STRATEGIC DIRECTION 1: DEVELOP A 

PROGRESSIVE DAIRY INDUSTRY 

6.1. 6.1. RATIONALE ATIONALE 

Irrigated agriculture is the engine of the Gannawarra Shire economy and the dairy sector, 

although declining, is still the Shire’s largest industry. Given this trend, it is important for 

Gannawarra Shire Council to acknowledge the importance of the local dairy sector and take 

steps as appropriate to counter the issues so as to maintain and strengthen the competitive 

advantages of this industry into the future. 

Dairy Australia is implementing a strategy to assist dairy farmers that plan to stay in the industry, 

to identify and address future issues in areas such as pasture development, changing seasons, 

better use of irrigation, adapting to changing seasons and feed development. Whilst Council is 

not directly responsible for the implementation of this strategy, it should assist dairy farmers 

where appropriate. 

There are opportunities to leverage the quality of the dairy products to attract/establish high value 

add businesses. With the increased emphasis on sustainability within the industry, there is also 

the potential for the investigation of organic milk products. 


2015 




6.2. 6.2. STRATEG TRATEG TRATEGIES TRATEG IES AND AND ACTIONS CTIONS 

Strategy/ Strategy/ Action Action Action 

EDU EDU role role Partners Partners Cost Cost Cost KPI’s KPI’s KPI’s Priority 

Priority 

Strategy Strategy 1 1 Investigate Investigate the the opportunity opportunity for for business business development development programs programs being being delivered delivered by 

by 

Dairy Dairy Australia Australia to to to be be undertaken undertaken by by Gannawarra Gannawarra farmers 

farmers 

Action Action 1.1 1.1 Identify what support can be 

provided to implement the dairy 

farmer assistance program and 

how it will be of benefit to local 

farmers 


2015 


Liaise with DA 

DA, DPI, 

UDV, VFF 

In kind 

Support and 

assistance 

provided, 

where 

appropriate 

Strategy Strategy 2 2 Investigate Investigate the the potential potential for for attraction/ attraction/ establishment establishment of of dairy dairy based based high high value value add 

add 

product product manufacturers 

manufacturers 

Action Action 2.1 2.1 Identify/quantify potential to 

attract dairy based high value- 

add dairy manufacturers to 

Gannawarra Shire with a focus 

on small to medium enterprises. 

This should include identification 

of target businesses for 

relocation/ establishment 

Secure 

funding and 

appoint 

consultant to 

undertake 

research 

DPI, RDV, 

UDV, local 

business 

groups 

$20k 

Research 

conducted. 

Target 

sectors 

identified 

Strategy Strategy 33 

3 3 Support Support the the development of new and and innovative dairy dairy ventures and and provide 

assistance assistance where where appropriate 

appropriate 

Action Action 3.1 3.1 Monitor development of new 

dairy ventures. Investigate 

potential to leverage further 

business opportunities from their 

development. e.g. exporting 

Provide 

ongoing 

support and 

assistance as 

required 

DPI, RDV, 

UDV 

In kind 

Monitoring 

and support 

provided 

Strategy Strategy 4 4 Undertake Undertake a a a market market research research project project to to investigate investigate the the potential potential for for for Organic Organic Milk Milk 

Milk 

products 

products 

Action Action 4.1 4.1 4.1 Conduct research project to 

quantify the organic dairy 

opportunity in Gannawarra 

Shire. Note: this could be 

incorporated into research 

conducted under Action 2.1 

Liaise with 

RDV Organics 

Officer to 

secure funding 

and appoint 

consultant to 

undertake 

research 

RDV 

Included 

in Action 

1.1 

Project 

completed. 

Opportunity 

quantified 

Year Year 1 

1 


FEBRUARY 2011 

Year Year 1-2 

Year Year 11-4 

1 

Year Year 3-4

7. STRATEGIC DIRECTION 2: DRIVE 

POPULATION GROWTH THROUGH LIFESTYLE 

AND EMPLOYMENT ATTRACTION 


Driving population growth is essential to ensure Gannawarra Shire’s future economic prosperity 

and can be achieved through lifestyle residential attraction and employment generation. 

Gannawarra Shire is home to a wide range of popular natural attractions including the Murray 

River, Gunbower Forest and the Kerang Lakes. In addition, Shire residents enjoy a quiet, relaxed 

and safe environment surrounded by natural beauty and outdoor activities within a Mediterranean 

climate with above average sunlight days per year. Furthermore, the Shire has a plentiful supply 

of affordable residential housing and offers some of the cheapest waterfront living opportunities in 

Victoria. These factors combine to make Gannawarra Shire an attractive lifestyle choice. Council 

should leverage off this to actively promote the region to prospective new residents. 

While marketing the lifestyle attributes of the Shire is important, it is critical that this is combined 

with efforts to increase the employment opportunities in the area. As such, Council should 

continue to be proactive in promoting opportunities to attract new business investment and 

facilitate the creation of new jobs as this will encourage working age residents to relocate (or 

move back) to the area. 

The rapidly ageing population creates opportunities for aged care and retirement living. Council 

must ensure that the employment creation opportunities that could emerge from these industries 

are balanced against the increased burden placed on service provision, for example, healthcare 

and transport. 

Kerang and Cohuna will be among the first towns in Victoria to receive high speed fibre-to-the- 

home technology under the Regional Broadband Blackspots Program (RBBP) and National 

Broadband Network (NBN) plans. Superfast broadband can act as an attractor for new residents, 

home based businesses and bandwidth-intensive industries to move to the area. 


2015 




7.2. 7.2. STRATEGIES 

TRATEGIES AND AND ACT CT CTIONS 

IONS 



Priority 

Strategy Strategy 5 5 Promot romot romote romot the benefits of living and working in the the Shire 

Action Action 5.1 5.1 Develop a prospectus for 

potential new residents and 

workers highlighting the rich 

lifestyle of Gannawarra. Note: 

this may feed off the ‘Murray 

Lakes and Rivers’ branding 

Action Action 5.2 5.2 Ensure that Gannawarra Shire’s 

competitive advantage as an 

early recipient of high speed 

internet is highlighted in 

business and resident promotion 

Action Action 5.3 5.3 Monitor employment 

requirements for emerging 

industries to ensure that 

promotional material is targeted 

towards appropriately skilled 

workers. This should include 

identification of opportunities to 

drive synergies with RDV’s 

‘Skills for Growth’ program 


2015 


Secure 

funding and 

appoint 

consultant to 

produce 

prospectus 

Monitor 

development 

of 

promotional 

material 

Liaise with 

local 

businesses 

to monitor 

employment 

needs 

RDV, 

Tourism 

Victoria, 

Small Towns 

Victoria 

Committee 

RDV, 

DBCDE, 

local 

business 

RDV, local 

business 

$7k 

In kind 

In kind 

Prospectus 

developed. 

Population 

increase 

Benefit of 

broadband 

included in 

promotional 

material 

Growth in 

proportion of 

skilled workers 

in Shire 

Strategy Strategy 6 6 Identify Identify residential residential land land to to meet meet lifestyle lifestyle sector sector demand, demand, particularly particularly around around Lake 

Lake 

Charm, Charm, Kangaroo Kangaroo Kangaroo Lake Lake and and in in proximity proximity to to the the Murray Murray River 

River 

Action Action 6.1 6.1 Undertake a land supply 

assessment to ensure there is 

sufficient land available to cater 

for projected longer term growth. 

Focus on Kerang Lakes and 

Murray River to attract “tree 

changers”, retirees and 

weekenders. The scope should 

include lifestyle homes & hobby 

farms. Note: the study should 

build on existing work already 

undertaken by Council and must 

consider environmental issues. 

Secure 

funding and 

appoint 

consultant to 

undertake 

assessment 

DSE, GMW, 

PRS 

$25k - 

$40k 

Residential 

land 

assessment 

completed and 

rezoning 

opportunities 

identified 

Year Year 1 

1 




1

Strategy/ Strategy/ Action Action 


Priority 

Strategy Strategy 7 7 Facilitate Facilitate the the development development development of of a a viable viable and and sustainable sustainable independent independent living living industry 

industry 

in in the the Shire 

Shire 

Action Action 7.1 7.1 Produce a plan for developing 

an independent living industry in 

the Shire. The plan should 

include the following elements: 

• Potential/ target partners; 

• Identification of suitable 

locations; 

• Likely impacts on service 

provision e.g. healthcare; 

• Lifelong learning 

opportunities; 

• Recreational/ social 

opportunities; 

• Cost/ benefit analysis of 

attracting independent living 

operators to the Shire. 

Note: this plan should tie in with 

the Shire’s Plan for Ageing 

Action Action Action 7.2 7.2 Develop an investment attraction 

prospectus for independent 

living 


2015 


Lead the 

development 

of the plan in 

cooperation 

with other 

Council 

business 

units 

Appoint 

consultant to 

prepare 

prospectus 

Local 

hospitals 

Private 

developers 

In kind 

$7k 

Plan 

completed 

At least 1 

expression of 

interest for 

new 

independent 

living facility 

Prospectus 

prepared and 

distributed 

Strategy Strategy 8 8 Develop Develop greater greater coordination coordination with with strategic strategic partners partners to to pursue pursue local local employment 

employment 

opportunities 

opportunities 

opportunities 

Action Action 8.1 8.1 Coordinate with regional 

strategic partners to identify and 

pursue employment and 

investment opportunities that 

have mutual benefit 

Facilitate 

coordination 

with 

strategic 

partners 

GMID 

Foodbowl 

Group, 

Murray 

Group of 

Councils 

In kind 

Tangible 

employment 

opportunities 

identified and 

developed 

Strategy Strategy 9 9 Attract Attract and and develop develop home home based/ based/ smal small smal l businesses businesses to to to Gannawarra Shire e.g. via via 

promotion promotion at at small small business business expos 

expos 

Action Action 9.1 9.1 Attend small business expos 

(e.g. in Melbourne) to 

specifically promote key 

advantages of relocating to 

Gannawarra Shire – broadband, 

lifestyle etc. 

Coordinate 

with local 

businesses, 

business 

groups and 

industry 

partners 

RDV, 

Business 

groups 

In kind 

Attendance at 

regional and 

state wide 

expos 




2 


3 

Year Year Year 33-4 

3

8. STRATEGIC DIRECTION 3: MAXIMISE 

PRODUCTIVITY FROM RURAL LAND 


There are areas within the Shire that are limited in terms of their capacity to generate sufficient 

income to support a farm enterprise. This capacity could be due to size, quality of land or access 

to water. In addition, the use of land within the Shire is changing, predominantly as a result of the 

NVIRP modernisation program, water buy backs and industry transitions. 

Whilst these changes are presently causing angst to many in the farming community, the 

changes will create opportunities for new industry development, alternative land use and 

opportunities through consolidation. It is important that existing land holders are supported 

through any transition or change in land use. 

Consolidation of large areas of land can result in the creation of productive enterprises (based on 

scale and access to water), positive environmental outcomes and floodplain rejuvenation. It can 

also create opportunities for nature based tourism. Getting the community ‘on board’ by 

identifying and promoting the economic and environmental benefits of appropriate large scale 

consolidation is critical to ensuring the success of current and future ventures. 

Changing land use creates opportunities for new industries. There are properties in areas that 

have changed (or will change) land use with serviced infrastructure that would be attractive to 

new industries. Notably, the Shire has been identified as an area suitable for poultry production, 

eggs and associated industries (e.g. ducks). Other opportunities exist around carbon offset 

plantings, biomass, bioenergy, feedlotting and horticulture. 

To assist in the attraction of industry to utilise marginal or changed land use, the development of 

a Special Use Precinct (SUP) or Prime Development Precinct (PDP) should be considered. A 

SUP/PDP has the capacity to create controls (such as bio-security systems) that would be 

attractive to industries with special requirements. The benefits of locating in an SUP/PDP are 

particularly appropriate for intensive animal production such as pigs and poultry and intensive 

horticulture (such as hydroponics). 

There may be areas within the Shire that are identified as having very little opportunity for viable 

agricultural use. Some of these locations may however have attributes suited to rural residential 

properties or hobby farms. Where appropriate this may be investigated to encourage new 

resident attraction. 


2015 





TRATEGIES AND AND ACTIONS CTIONS 



Priority 

Strategy Strategy 10 10 Capitalise Capitalise Capitalise on on existing existing consolidation consolidation consolidation projects projects to to promote promote similar similar opportunities 

Action Action 10.1 10.1 Conduct an internal review of 

the existing land uses and 

changes (using the reports 

recently produced for the Shire) 

to identify areas suitable for 

potential consolidation. This 

information can then be used to 

attract potential investors. 

Action Action 10.2 10.2 Build community support for 

large scale land consolidation 

projects through identification 

and quantification of economic 

and environmental benefits 


2015 


Facilitate 

execution of 

internal review 

Facilitate 

promotion of 

consolidation 

projects to 

community via 

media, 

community 

forums and 

other methods 

as appropriate 

GMW, 

NVIRP, 

PRS, 

RDV, 

potential 

investors 

CDS, 

Local 

community 

GMW, 

DPI, DSE, 

CMA 

In kind 

In kind 

Consolidation 

areas 


promoted to 

potential 

investors 

Increased 

public support 



for 

consolidation 

projects 

Strategy Strategy 11 11 11 Undertake Undertake a a feasibility feasibility feasibility study study study to to iinvestigate 

i nvestigate the potential for the development development of 

SUP/PDP’s SUP/PDP’s for for intensive intensive agricultural agricultural activities 

activities 

Action Action 11.1 11.1 Seek funding and conduct a 

desktop feasibility study to 

investigate the potential for 

SUP/PDP’s in the Shire. This 

study should include 

opportunities to establish 

intensive animal production, 

intensive vegetable production 

(including hydroponics), 

feedlotting or abattoir facilities 

which can meet environmental 

management standards 

demanded by industry 

Action Action 11.2 11.2 Undertake an internal review to 

ensure there is appropriate 

provisions within current zones 

to establish a SUP/PDP in the 

Shire 

Secure 

funding and 

appoint 

consultant to 

undertake 

feasibility 

study 

Conduct 

internal review 

RDV $40k 

Study 

conducted 

Review 

PRS In kind 

completed 


1 


2

9. STRATEGIC DIRECTION 4: ENHANCE 

TOWNSHIP VITALITY THROUGH 

DEVELOPING VIBRANT RETAIL AND 

MANUFACTURING SECTORS 


Gannawarra Shire’s townships are the heart and soul of the region and provide the bulk of 

residents’ employment, educational, health, retail, leisure and entertainment needs. As such, 

Council needs to direct attention to ensuring the continuing vitality and vibrancy of the major 

towns particularly as increasingly more jobs move off the farms and into the urban areas. 

The retail and manufacturing sectors are of particular importance in maintaining strong, viable 

townships. Retail not only performs a vital function to local residents in terms of supplying daily, 

weekly and other shopping needs but is also the second largest employer in the region 

accounting for 11% of jobs. Manufacturing is also a significant employer (8% of jobs) and plays 

an important role in carving out local identities for the townships (for example, until recently 

Leitchville was known for its cheese processing plant). Finally, manufacturing’s position in the 

centre of the supply chain allows for horizontal and vertical business development opportunities 

with both local primary producers and end retailers and suppliers. 

Unlike agriculture, Council can exert significant control over developing the manufacturing/ 

industrial sector and has a strong track record in this regard. The Shire is home to two prominent 

manufacturing clusters namely the Kerang farm machinery cluster and the Cohuna irrigation 

cluster. In addition, the introduction of well serviced, high amenity industrial estates in Kerang 

and Cohuna and the ready supply of affordable industrial land have helped to drive the 

manufacturing sector forward. The introduction of piped natural gas to the area would 

significantly enhance the Shire’s regional economic competitiveness. 

While the Shire appears to offers a good retail mix, the ongoing sustainability of the retail sector 

is threatened by a declining population and competition from larger regional centres. 


2015 




9.2. 9.2. MANUFACTURING 

ANUFACTURING STRATEGIES 




Priority 

Strategy Strategy 12 12 In In conjunction conjunction conjunction with with the the Murray Murray River iver iver group group of of councils, councils, secure secure investment investment in 

in 

natural gas gas gas infrastructure between between Echuca Echuca and and Mildura Mildura to to support support local local industry industry 

industry 

growth 

growth 

Action Action 12.1 12.1 Undertake a business case to 

demonstrate the benefits that 

piped natural gas would deliver 

to Gannawarra Shire. Business 

case to include revenue raising 

opportunities from attracting new 

business and residents to Shire. 

Note: this should link in with the 

North West Regional Plan (RDV) 


2015 


Secure 

funding and 

appoint 

consultant to 

undertake 

business case 

Note: a pre- 

election 

commitment 

allocated $1m 

for this 

DPI, 

RDV, 

Murray 

Group of 

Councils, 

Rural City 

of Swan 

Hill 

TBA 

Business case 

produced and 

submitted to 

State 

government 

Strategy Strategy Strategy 13 13 Prepare Prepare a a manufacturing manufacturing prospectus prospectus to to showcase showcase the the unique competitive 

advantages advantages of of Gannawarra Gannawarra Shire 

Shire 

Action Action 13.1 13.1 Prepare an investment 

prospectus to attract industrial 

businesses suited to the Shire. 

The prospectus should feature a 

number of successful 

businesses and highlight the 

competitive advantages 

including the industrial estates, 

land and labour availability and 

the level of Council support 

prospective businesses can 

expect to receive 

Action Action 13.2 13.2 Investigate feasibility of 

attracting high water using 

businesses to the area (e.g. from 

Melbourne area) 

Secure 

funding and 

appoint 

consultant to 

produce 

prospectus 

Conduct 

desktop 

feasibility 

RDV, local 

business 

RDV, local 

business 

$7k 

In kind 

Strategy Strategy Strategy 14 14 14 Develop Develop Develop the the the manufacturing manufacturing sector sector sector by by by promoting promoting promoting regional regional regional clusters clusters 

Action Action 14.1 14.1 Undertake cluster analysis to 

identify existing manufacturing/ 

industrial clusters and their 

competitive advantages 

Coordinate 

with RDV and 

regional 

councils to 

undertake this 

analysis 

RDV, 

Other 

councils 

In kind 

Prospectus 

produced and 

distributed via 

trade fairs, 

business 

associations 

etc. 

Feasibility 

established 

Regional 

economic 

cluster 

analysis 

completed 




1 

Year Year 1 

1 

Year Year Year 2-3



Priority 

Action Action 14.2 14.2 14.2 Investigate the potential for 

regional manufacturing clusters 

to work together to maximise 

growth opportunities e.g. 

• Exploration of horizontal 

and vertical business 

development opportunities 

with primary producers and 

end retailers; 

• Potential to support 

emerging industries e.g. 

solar manufacturing and 

engineering 

Action Action 14.3 14.3 Develop a cluster website (see 

Plenty Food Group for an 

example) which allows for 

pooled promotion of businesses 

for marketing/ exporting 

purposes 


2015 


Facilitate the 

investigation 

of regional 

clustering 

growth and 

business 

development 

opportunities 

with RDV and 

other councils 

Coordination 

with regional 

businesses 

and other 

councils to 

develop 

website 

opportunities 

RDV, 

Other 

councils, 

Local 

business 

RDV, 

Other 

councils, 

Local 

business 

$40k 

At least two 

cluster-related 

opportunities 

facilitated by 

Council 

$10k Website live 

Strategy Strategy 15 15 Undertake Undertake an an assessment assessment of of viable viable uses uses for for the the former former Leitchville Leitchville Cheese Cheese Factory 

Factory 

in in conjunction conjunction conjunction with with Murray Murray Goulburn 

Goulburn 

Action Action 15.1 15.1 Initiate discussions with Murray 

Goulburn to determine 

willingness to lease/sell the 

factory and under what 

conditions. If the outcome of the 

discussions is positive, work with 

Murray Goulburn to identify and 

secure an alternative end user. 

Facilitate 

discussions 

with Murray 

Goulburn and 

prospective 

investors 

RDV, 

Murray 

Goulburn, 

investors 

In kind 

New use 

established for 

Leitchville 

processing 

Strategy Strategy Strategy 16 16 16 Ensure Ensure Ensure Kerang Kerang Kerang and and Cohuna Cohuna Cohuna maintain maintain maintain a a minimum minimum 20 20 year year year supply supply of of industrial industrial land 

land 

Action Action 16.1 16.1 Conduct a demand and supply 

assessment for industrial land in 

Kerang and Cohuna Note: could 

be included under Action 6.1 

Secure 

funding and 

appoint 

consultant to 

conduct 

assessment 

PRS 

Refer 

Action 

6.1 

plant 

Balanced 

supply of 

affordable 

industrial land 

available at all 

times 




2 

Year Year 4+ 

4+

9.3. 9.3. RETAIL ETAIL ETAIL STRATEGIES TRATEGIES AND AND AND ACTIONS CTIONS 



Priority 

Strategy Strategy 17 17 Identify Identify opportunities opportunities for for retail retail development development based based on on customer customer need 

need 

Action Action 17.1 17.1 17.1 Undertake a retail strategy to 

inform future growth direction 

based on national and state 

trends, floorspace availability 

and regional performance 

Action Action 17.2 17.2 As part of the retail strategy 

undertake retail gap analysis via 

resident and visitor street 

surveys to understand how well 

Kerang and Cohuna meet 

convenience and higher order 

shopping needs of customers 

Action Action Action 17.3 17.3 As part of the retail strategy 

undertake market assessment to 

determine demand for large 

format retail on the Goulburn 

Murray highway in Kerang 

Action Action 17.4 17.4 As part of the retail strategy 

undertake a demand and supply 

assessment for commercial land 

in Kerang and Cohuna to 

support retail opportunities 


2015 


Secure 

funding and 

appoint 

consultant to 

conduct retail 

strategy 

As per Action 

17.1 

As per Action 

17.1 

As per Action 

17.1 

RDV, 

Business 

Groups 

RDV, 

Business 

Groups 

RDV, 

Business 

Groups 

PRS, 

Business 

Groups 

$30k 

Refer 

Action 

17.1 

Refer 

Action 

17.1 

Refer 

Action 

17.1 

Retail strategy 

prepared 

Surveys & 

Analysis 

completed. 

Results fed 

back to retail/ 

business 

community 

Market 

assessment 

completed 

Demand and 

supply 

assessment 

completed 

Strategy Strategy 18 18 Review Review existing existing retail retail centre centre performance performance to to facilitate facilitate new retail opportunities 

Action Action 18.1 18.1 Assess the performance of the 

existing CBDs in Kerang, 

Cohuna and Koondrook to 

identify opportunities for retail 

development Note: this could be 

included under Action 17.2 

Action Action 18.2 18.2 Investigate opportunities to 

renew Victoria St, south of 

Kerang-Koondrook road in 

Kerang. The precinct could be 

redeveloped for dining, 

entertainment and/ or speciality 

shops. Engage in discussions 

with property owners 

Conduct 

assessment 

Liaise with 

property/ 

business 

owners to 

identify 

opportunities 

PRS, 

Business 

Groups 

PRS, 

business 

groups, 

traders 

Refer 

Action 

17.1 

In kind 

Assessment 

completed 

Opportunities 

identified; 

decision made 

as to next 

steps e.g. 

streetscape 

strategy, 

urban design 

framework etc. 




1 

Year Year 3-4

10. STRATEGIC DIRECTION 5: FACILITATE THE 

DEVELOPMENT OF GANNAWARRA SHIRE AS 

AN ENVIRONMENTAL LEADER 


Economic, climactic and policy influences continue to drive land use changes at the local level in 

Gannawarra Shire. As a result, there are large tracts of affordable rural land available which are 

suitable for a variety of non-traditional uses. Current shifts in Federal and State government 

policy present a number of potential opportunities for ‘green’ land uses within Gannawarra Shire 

that would not only drive forward the region’s environmental credentials but also deliver direct 

and indirect benefits to the local economy. The most promising of these opportunities relate to 

environmentally sensitive business practices, solar power, carbon offsets and biofuels. 

10.1.1. GREEN BUSINESS PRACTICES 

Increased regulation and changing customer preferences have combined to elevate the 

importance of good environmental management practice in agriculture and industry. More and 

more, governments, markets and customers are demanding environmentally sensitive business 

practices in relation to land management, waste disposal and other business processes. 

Gannawarra Shire’s plentiful and affordable rural and industrial land presents an excellent 

opportunity to attract businesses and industries with stringent environmental regulations and 

standards to uphold. 

10.1.2. SOLAR POWER 

In 2010, the Victorian government announced a 20% emissions reduction goal by 2020 while 

earlier in the same year the Federal government enhanced the national renewable energy target 

such that by 2020, 20% of Australia’s electricity must come from renewable sources. Wind and 

solar energy are considered to be the most commercially advanced renewable energy 

technologies in Australia and it is likely therefore that the majority of renewable investment over 

the next decade will focus on these two sources. Specifically in relation to solar, the Victorian 

government announced in July 2010 that it had set a target for 5% of all the state’s electricity to 

be generated by 10 new large scale solar plants by 2020. 

Gannawarra Shire has several unique strengths that make it attractive for large-scale renewable 

energy investment. Council should leverage off these competitive advantages and continue to be 

proactive attracting solar energy industry investment into the Shire. 

Should a large scale solar investment be attracted to Gannawarra Shire it is critical that the Shire 

has a plan in place to gain the greatest potential economic benefit from the project. This relates 

to local businesses being ready and flexible to accommodate investment needs, ensuring that 

residents have the right skill sets to be employed in the development phase of the project and 

making sure there is adequate accommodation to support the influx of workers. A response plan 


2015 




is also important for demonstrating to potential investors that Gannawarra Shire is ready for solar 

investment. 

Finally, a thriving solar industry could also generate significant spinoffs in the manufacturing and 

engineering industries which could create further employment opportunities and stimulate 

population growth. 

10.1.3. CARBON OFFSETS 

The carbon offset industry revolves around the planting of trees to offset carbon emissions 

incurred in other sectors, typically stationary energy (electricity) and transportation. Carbon 

planting is a growing industry in Victoria that could become more significant if the Federal 

government introduces some form of carbon tax or carbon pricing scheme. This presents a 

unique opportunity for Gannawarra to develop new economically viable uses for marginal land. 

10.1.4. BIOENERGY 

Gannawarra Shire is well positioned to develop a strong bioenergy production industry and 

should pursue opportunities for energy generation from cropping bi-products and waste. 

Opportunities to turn over unproductive agricultural land to growing second generation biofuel 

crops should also be explored, particularly for varieties such as sweet sorghum which can 

withstand dry, warm conditions and do not require irrigation. Locating an energy production 

facility in the Shire would deliver additional income streams for Shire farmers who provide 

bioenergy material; create jobs at the new plant; and position Gannawarra Shire regionally, 

nationally and internationally as a centre for advanced large scale bioenergy production. 


2015 








Priority 

Strategy Strategy 19 19 Provide Provide ongoing ongoing liaison, liaison, assistance assistance and and promotion promotion in in the the attraction attraction of large large-scale large 

scale 

renewable renewable renewable energy energy energy investment 

investment 

Action Action 19.1 19.1 Continue to build strategic 

partnerships with solar energy 

developers to plan for future 

solar energy development 

Action Action 19.2 19.2 Take steps to ‘reserve’ land 

close to Kerang terminal station 

for future solar industry use 

Action Action 19.3 19.3 Investigate the feasibility of 

establishing a community 

owned solar farm in Gannawarra 

Shire which will not only create 

jobs but also return profits to the 

local community (e.g. 

Quambatook) 

Action Action 19.4 19.4 Develop a prospectus for the 

attraction of solar energy 

development 


2015 


Facilitate 

discussions 

between 

developers 

and 

landowners 

Facilitate sales 

of suitable 

land to 

developers in 

line with 

Council 

objectives 

Secure 

funding and 

appoint 

consultant to 

conduct 

feasibility 

study 

Secure 

funding and 

appoint 

consultant to 

conduct 

feasibility 

study 

Invest 

Victoria, 

RDV, 

Land 

owners 

Land 

owners 

CDS, solar 

industry 

partners, 

SV 

RDV, 

Loddon 

Shire, 

City of 

Greater 

Bendigo 

In kind 

In kind 

$25k 

$7k 

Continued 

high level of 

enquiry from 

solar 

developers 

Strategic land 

sold to solar 

developers or 

reserved for 

future use on 

condition it is 

used for solar 

development 

Feasibility 

completed 

Prospectus 

completed 




1



Priority 

Strategy Strategy 20 20 Develop Develop a a strategic strategic response response plan plan to to prepare prepare for for for a a large scale solar facility facility in 

in 


Gannawarra Gannawarra Shire 

Action Action 20.1 20.1 Develop a solar project strategic 

response plan (in conjunction 

with the community) to include 

the following items: 

• Permanent, temporary and 

overnight housing needs 

met locally; 

• Supply chain opportunities 

(e.g. engineering, transport, 

trades, food, concrete 

batching, maintenance); 

• Residents skilled 

appropriately. 

Action Action 20.2 20.2 Liaise with community to 

manage expectations regarding 

the impact of construction and 

operation of large scale solar 

energy plants 


2015 


Develop plan 

in coordination 

with regional 

partners 

Facilitate 

community 

liaison 

Loddon 

Shire, 

City of 

Greater 

Bendigo 

CDS, solar 

company, 

community 

In kind 

In kind 

Strategic 

response plan 

developed and 

shared with 

community 

Community 

meetings 

prepared for if/ 

when solar 

energy plant is 

approved 

Strategy Strategy 21 21 Promote Promote Gannawarra Gannawarra Shire Shire as as a a destination destination of of choice choice for for businesses businesses with stringent 

environmental environmental management management requirements 

requirements 

Action Action 21.1 21.1 Develop a prospectus to attract 

investment in businesses with 

stringent environmental 

management requirements. The 

prospectus should highlight the 

Shire’s ‘green’ credentials and 

feature local success stories 

Action Action Action 21.2 21.2 21.2 Identify target industries and 

businesses with stringent 

environmental requirements that 

may be interested in relocating 

to Gannawarra Shire (e.g. 

feedlots, abattoirs) 

Secure 

funding and 

appoint 

consultant to 

prepare 

prospectus 

Conduct 

assessment to 

identify 

industry 

sectors/ key 

businesses 

RDV, DSE $7k 

RDV In kind 

Prospectus 

developed 

Market 

assessment 

completed. 

Prospectus 

distributed 

accordingly 

Strategy Strategy 22 22 Investigate Investigate opportunities opportunities to to consolidate consolidate rural rural land for carbon offset offset planting 

Action Action 22.1 22.1 Investigate and pursue 

opportunities for carbon related 

tree planting 

Facilitate 

discussions 

with investors 

RDV, 

DSE, 

investors 

In kind 

Opportunities 

quantified 

Year Year 1 

1 




2 


2



Priority 

Action Action 22.2 22.2 22.2 Lobby State and Federal funding 

to compensate for agricultural/ 

land use adjustments necessary 

as a result of environmental 

policies 


2015 


Coordinate 

lobbying 

efforts with 

other councils 

Relative 

govt. 

agencies, 

other 

councils 

In kind 

Significant 

funding 

received from 

State/ federal 

government 

Strategy Strategy 23 23 Investigate Investigate the potential potential for for bioenergy bioenergy production production and and processing processing in in Gannawarra 


Shire 

Shire 

Action Action 23.1 23.1 Assess the regional supply of 

bioenergy source product 

(agricultural waste, excess crop, 

poor quality crop) 

Action Action 23.2 23.2 Assess the feasibility of 

establishing a bioenergy 

processing facility in 

Gannawarra Shire including 

identification of candidate 

locations Note: this could be 

included under Action 23.1 

Action Action 23.3 23.3 Develop networks between 

energy crop processors and 

farmers to develop local 

multiplier effects for 

Gannawarra: 

• additional income streams 

for Shire farmers who sell 

crop waste 

• creation of jobs at the new 

plant; 

• positioning of Gannawarra 

regionally, nationally and 

internationally as a centre 

for large scale bioenergy 

production. 

Secure 

funding and 

appoint 

consultant to 

conduct 

assessment 

Secure 

funding and 

appoint 

consultant to 

conduct 

feasibility 

study 

Facilitate 

establishment 

of networks 

between 

primary 

producers and 

processing 

businesses 

RDV, DPI $30k 

RDV, DPI 

RDV, DPI, 

VFF, 

farmers 

Refer 

Action 

23.1 

In kind 

Supply 

assessment 

undertaken 

Feasibility 

completed 

Networks 

developed. 

Bioenergy 

industry 

established in 


Shire 




3

11. STRATEGIC DIRECTION 6: DEVELOP THE 

TOURISM SECTOR THROUGH 

IMPROVEMENTS IN PRODUCT AND 

INFRASTRUCTURE 


Gannawarra Shire has numerous significant natural and man-made features and attractions yet 

tourism product is largely underdeveloped and visitation is comparatively low. Expanding the 

tourism industry will create jobs, boost the local economy and raise the Shire’s profile. Tourism 

growth can be achieved through development of appropriate tourism product and promoting the 

unique attributes of the Shire to raise awareness. 

There are several good opportunities for tourism product development in the Shire, including: 

• The Gunbower National Park which includes the magnificent Gunbower Island, the largest 

inland island in the world, and is well suited to the pursuit of outdoor activities such as 

mountain biking, canoeing and bushwalking; 

• The Kerang Lakes, a significant wetland system home to hundreds of waterbird species 

including Gannawarra Shire’s symbol the ibis and a haven for watersports enthusiasts; 

• The small heritage town of Koondrook nestled on the Murray and steeped in timber history; 

• Stuart Appleby’s home golf course at Cohuna; 

• The Murrabit Market, Victoria’s largest country market. 

Gannawarra Shire is currently known as a summer destination with visitation focussed on self- 

organised low yield activities such as fishing, watersports and camping. There is an excellent 

opportunity to promote the Shire to a broader market in terms of yield, demographic and origin. 

This can be achieved by: 

• Broadening the diversity of accommodation and commercial tourism options; 

• Creating all-year round attractions to counter seasonality trends; and 

• Enhancing the promotion of the Shire to key demographic and geographic markets (e.g. the 

Melbourne weekender segment). 

Critically important for the attraction of investment in tourism is the need to demonstrate potential 

market demand and visitor segments to the Shire. This would need to be prior to any efforts in 

attracting investment. 

The other constraint to attracting investment is the inability of the Farming Zone to support large 

scale tourism development unrelated to agricultural use. To coincide with identifying 

opportunities to leverage off natural attractions, a review of rural land use to support tourism 

development is needed. 


2015 







EDU EDU role role Partners Partners Cost Cost Cost KPI’s PI’s Priority 

Priority 

Strategy Strategy 24 24 Develop Develop a a a tourism tourism research research research program program aimed aimed to to inform inform inform Gannawarra Gannawarra Gannawarra Shire Shire and 

and 

tourism tourism stakeholders stakeholders about about existing existing visitor visitor visitor markets 

markets 

Action Action 24.1 24.1 Undertake market research to 

investigate Gannawarra Shire’s 

key demographic, geographic 

target markets and levels of 

awareness regarding attractions 

and product 

Action Action 24.2 24.2 Investigate ways to improve data 

collection from accommodation 

providers on visitor numbers, 

origin etc 


2015 


Secure 

funding and 

appoint 

consultant to 

conduct 

market 

research 

Liaise with 

providers to 

discuss 

options for 

improved 

data 

collection 

MRTB, 

Tourism 

Victoria 

Tourism 

businesses 

$25k 

In kind 

Market 

research 

conducted. 

Findings 

incorporated 

into tourism 

promotions 

(e.g. ‘Murray 

Lakes & 

Rivers’ 

campaign) 

Data collection 

improvement 


implemented 

Year Year 1 

1 




EDU EDU role role Partners Partners Cost Cost Cost KPI’s KPI’s Priority 

Priority 

Strategy Strategy 25 25 25 Identify Identify tourism tourism product, product, infrastructure infrastructure and and accommodation accommodation gaps 

gaps 

Action Action 25.1 25.1 Undertake a tourism product 

strategy. This would focus on: 

• Accommodation product 

demand and supply 

assessment:: 

• Quality motels in 

Kerang and Cohuna; 

• Bed & Breakfast; 

• Resort style 

accommodation 

(e.g. – Kerang Lakes, 

Cohuna, 

Koondrook); 

• High quality tourist 

park; 

• Farmstays; 

• Eco-tourism/ self- 

contained cabins. 

• Tourism product and 

infrastructure assessment:: 

• Birdwatching 

infrastructure (e.g. 

Ibis rookery); 

• Coach/ caravan 

parking and access; 

• Aboriginal and early 

settler heritage; 

• Walking/ canoe 

trails; 

• Interpretive displays. 

• Koondrook tourism precinct: 

• Old goods shed; 

• Waterfront precinct; 

• Bridge; 

• Sawmill; 

• Heritage buildings/ 

shopfronts. 

• Cohuna Golf Club 

• Tourist 

accommodation and 

conference centre 


2015 


Secure 

funding and 

appoint 

consultant to 

conduct 

tourism 

product 

strategy 

MRTB, 

Tourism 

Victoria, 

tourism 

operators 

$30k 

Strategy 

Completed 

Year Year 22 

2 2 





Priority 

Action Action 25.2 25.2 Undertake a business case/ 

feasibility study for the 

redevelopment of the Koondrook 

wharf to accommodate paddle 

steamers and private watercraft, 

with the aim of attracting 

Government funding 


2015 


Secure 

funding and 

appoint 

consultant to 

conduct 

business 

case 

PRS, GMW, 

NSWM, 

RDV, 

MRTB, TV, 

Koondrook 

Progress 

Association 

$20k 

Strategy Strategy 26 26 26 Create Create an an all all year year round round destination destination that that appeals appeals to to a a wider wider market 

market 

Action Action 26.1 26.1 26.1 Evaluate the existing calendar of 

events and activities and identify 

opportunities to spread high 

yielding events through the 

winter months and/ or develop 

new (events that are appropriate 

for the colder season 

Action Action 26.2 26.2 Investigate the feasibility of 

extended opening hours for key 

tourism businesses in Kerang & 

Cohuna (e.g. cafes and 

convenience stores) 

Facilitate 

development 

of updated 

events 

calendar 

Facilitate 

discussions 

with retail/ 

tourism 

community 

Tourism 

Victoria, 

MRTB, 

community 

groups 

Business 

groups, 

retail/ 

tourism 

operators 

In kind 

In kind 

Business case 

completed and 

submitted for 

funding 

Updated 

calendar 

published 

Extended 

opening hours 

to cater for 

weekend 

tourism market 

Strategy Strategy 27 27 27 Undertake a Rural Tourism Land Use Study Study Study with a particular focus focus on on on providing providing 

opportunities opportunities for for commercial commercial commercial tourism tourism tourism development development development in in rural areas which which leverage off 

natural natural attractions. 

attractions. 

Action Action 27.1 27.1 27.1 Based on the outcomes of the 

Tourism product strategy, 

conduct a review of the Farming 

Zone to provide opportunities for 

tourism product development in 

areas with tourism potential 

(Kerang Lakes, Murray River 

and Gunbower National Park). 

Note: this action should tie in 

with the residential land 

assessment (Action 6.1) 

Action Action 27.2 27.2 Develop an investment attraction 

kit targeted to developers to 

encourage investment in new 

accommodation in line with the 

opportunities identified in Action 

27.1 

Secure 

funding and 

appoint 

consultant to 

conduct 

planning 

review 

Secure 

funding and 

appoint 

consultant to 

prepare 

investment 

attraction kit 

PRS $30k 

$7k 

Rural tourism 

land use 

opportunities 

study 

completed 

Investment 

attraction kit 

prepared and 

distributed to 

investors/ 

developers 

Year Year 33 

3 3 


33 





Priority 

Strategy Strategy 28 28 28 Assess Assess the the potential potential of of the the Murrabit Murrabit Market Market to to drive drive increased increased visitation visitation and 

and 

dispersal dispersal throughout throughout throughout the the Shire 

Shire 

Action Action 28.1 28.1 Investigate opportunities to 

leverage off the success of the 

Murrabit Market to increase 

visitation and dispersal in 

Gannawarra Shire. This may 

include: 

• Hosting of music, arts or 

other festivals at the 

market; 

• Improved promotion of 

Gannawarra Shire’s 

attractions and events at 

the market (e.g. via stalls 

and banners); 

• Partnerships between 

market and tourism 

operators to cross-promote. 

Note: this could be included 

under Action 25.1 


2015 


Facilitate 

discussions 

with market 

and tourism 

operators to 

identify 

opportunities 

MAA, 

tourism 

operators 

In kind 

Increased 

visitor 

dispersal 

throughout 


Strategy Strategy 29 29 Develop Develop a a marketing marketing and and and product product awareness awareness strategy, strategy, informed informed by by high high quality 

quality 

research research to to target target relevant relevant mmarket 

mm 

arket segments 

Action Action Action 29.1 29.1 Based on the outcomes of the 

tourism product strategy, 

promote awareness of the 

Shire’s high quality tourist 

attractions, natural features and 

nature based tourism (e.g. 

Kerang Lakes and Gunbower 

forest), particularly to the 

underexposed Melbourne 

market 

Action Action 29.2 29.2 Establish Gannawarra Shire as 

a destination on the ‘grey 

nomad’ touring route 

Coordinate 

promotion 

efforts with 

MRTB and TV 

Coordinate 

promotion 

efforts with 

MRTB and TV 

MRTB, 

Tourism 

Victoria 

MRTB, 

Tourism 

Victoria 

In kind 

In kind 

Shire 

Increase in 

tourism 

enquiries and 

bookings 


Shire 

destinations 

established as 

touring 

stopovers 


33 


33 



12. STRATEGIC DIRECTION 7: BUILD THE SKILL 

PROFILE OF GANNAWARRA SHIRE’S 

RESIDENTS 


Future growth prospects for Gannawarra Shire rely on a three pronged approach of sustaining 

existing high-employment sectors (e.g. retail); adapting to changes in the agricultural sector; and 

maximising opportunities presented by emerging industries such as renewable energy and 

tourism. Execution of each of these strategies requires building and maintaining a local workforce 

with the right skills to tackle the challenges that lie ahead. Given that Gannawarra Shire residents 

have a lower level of education than the regional Victoria average, Council needs to be proactive 

in facilitating the up-skilling and re-skilling of local residents to meet the changing demands of 

business. The specific skill building and training requirements and opportunities vary by industry 

as described below. 

The ability of Gannawarra Shire to fully capitalise on the upcoming broadband opportunity could 

be affected by low levels of internet penetration, technology uptake and IT literacy in the Shire. 

As such, Council needs to take steps to facilitate improved education of local businesses and 

residents with regards to the potential benefits that high speed broadband could deliver. 

12.1.1. AGRICULTURE 

The local agricultural sector is rapidly changing and farmers and farm workers need to be able to 

respond quickly so as to remain competitive. Education can play a critical role in developing the 

kinds of skills needed to deal with new challenges around water trading, climate change, land use 

changes and government policy and regulation. Methods to address these skill deficiencies could 

include: 

12.1.2. RETAIL 

• Reviving the community college model to address skills gaps in the agricultural industry; 

• Leveraging off past participants of leadership programs (such as the Nuffield and Churchill 

Scholarship programs) to share their insight and knowledge with the wider farming 

community and promote the value of these courses to others; 

• Development of a scholarship to sponsor a local person (e.g. Young Farmer) to participate 

in a leadership program – Council could coordinate the funds; 

• Assist farmers to undertake study tours to gain insight into new ways to operate and manage 

their farming enterprises and to learn about best practice. 

There is an opportunity to pursue training and capacity building initiatives to foster a successful, 

creative and sustainable retail industry in the Shire. 


2015 




Council is encouraged to leverage off the entrepreneurial and innovation skills that exist in the 

communities to help generate ideas and solutions to some of the retail challenges that exist, for 

example, vacant shops and underutilised shopfronts in the major townships. 

12.1.3. EMERGING INDUSTRIES 

The ability for Gannawarra Shire to rapidly respond to opportunities presented by emerging 

industries is hampered to an extent by the absence of any tertiary education providers in the 

region. Currently, anybody wishing to pursue tertiary level studies would have to travel to 

Bendigo, Swan Hill or Echuca or relocate further afield (e.g. to Ballarat or Melbourne). This 

problem is particularly acute for highly skilled industries such as renewable energy manufacturing 

and operation such that in the short term labour for such industries would almost certainly need to 

be imported from outside the Shire. 

Council is encouraged to investigate the feasibility of establishing some form of tertiary education 

facility within the municipality. This does not necessarily have to be a physical institution but 

could be a remote training centre affiliated to an existing university or TAFE or a virtual university 

which students could access from anywhere. It could also be specifically developed with a 

particular emerging industry in mind; for example the establishment of large scale solar energy 

plants in the Shire could justify the development of a renewable energy training college offering 

tailored courses in solar manufacturing, engineering and operation. 


2015 








Priority 

Strategy Strategy 30 30 Facilitate Facilitate the education of local businesses and public public institutions as to the the 

benefits benefits of of high high speed speed speed broadband 

broadband 

Action Action 30.1 30.1 Facilitate an internet training 

package/ course which 

specifically focuses on how high 

speed broadband can create 

new business opportunities and 

enhance productivity. Roll out to 

local businesses, schools and 

hospitals 


2015 


Facilitate 

development 

of training 

course and 

rollout of 

training to 

target 

audience 

RDV, 

TAFEs, 

other 

education 

providers 

In kind 

Courses run 

as and when 

required. 

Local 

businesses 

and 

institutions 

positioned to 

reap 

competitive 

advantages of 

broadband 

Strategy Strategy Strategy 31 31 Investigate Investigate the potential for establishing post secondary education education in in Gannawarra 


targeted targeted to to to the existing existing and potential industry industry strengths strengths of of the the region region (e.g. (e.g. 

(e.g. 

agriculture, agriculture, agriculture, solar solar energy) energy) 

energy) 

Action Action 31.1 31.1 Conduct a skills audit to 

determine current and projected 

skills shortages in the Shire 

Action Action 31.2 31.2 Pending results of skills audit 

(Action 31.1), establish 

communications with Regional 

TAFE and Higher Education 

providers to explore 

opportunities for relevant training 

programs to be conducted in 

Gannawarra Shire. Note: 

training delivery is likely to be via 

outreach or virtual methods 

Action Action 31.3 31.3 Pending results of skills audit 

(Action 31.1), develop a training 

plan for transitioning agricultural 

workers into jobs into new/ 

emerging industries 

Coordinate 

with local 

businesses 

to undertake 

skills audit 

Facilitate 

discussions 

with regional 

education 

providers 

Facilitate 

development 

of training 

plan with 

partners 

Local 

businesses 

LLENs, 

TAFEs, 

other 

education 

providers 

CDS, 

LLENs, 

TAFEs, 

other 

education 

providers 

In kind 

In kind 

In kind 

Skills audit 

completed. 

Skill gaps 

identified 

Relevant 

training 

programs 

established in 


Shire 

Training plan 

developed 




1 

Year Year Year 22-3 

2



Priority 

Action Action 31.4 31.4 31.4 Pending establishment of a local 

solar industry in Gannawarra, 

assess the feasibility of 

developing a renewable energy 

training college offering tailored 

courses in e.g. solar 

manufacturing, engineering and 

operation 

Action Action 31.5 31.5 Assess the potential for the local 

high schools to provide 

specialised education that links 

to local industry and job 

opportunities, in particular 

utilising VCAL programs Note: 

this action should align with 

Council’s Education Plan 


2015 


Initiate 

dialogue 

with partners 

to assess 

feasibility 

Liaise with 

local schools 

and 

businesses 

to quantify 

opportunity 

RDV, 

education 

providers, 

solar 

companies 

CDS, local 

schools, 

local 

businesses 

In kind 

In kind 

Feasibility 

study 

completed 

Feasibility 

established; 

curriculum 

reviewed 

Strategy Strategy 32 32 32 Address Address knowledge knowledge and and skills skills shortages shortages in in the the the retail, retail, tourism and hospitality hospitality 

sectors sectors through th the th 

e e provision provision provision of of training, training, networking networking and and education education opportunities 

opportunities 

opportunities 

Action Action 32.1 32.1 Invite local retailers and tourism 

operators to regular networking/ 

information sessions and 

industry forums. These sessions 

may include: 

• guest speakers to cover a 

variety of business 

development topics e.g. 

strategic marketing, 

innovation, customer 

service; 

• Discussion of key retail and 

tourism issues to 

‘whiteboard’ creative 

solutions. 

Action Action Action 32.2 32.2 Assess the ongoing role of the 

business associations to ensure 

that they are best meeting the 

needs of their members 

Facilitate 

running of 

industry 

forums and 

networking 

events 

Liaise with 

business 

groups to 

measure 

performance 

RDV, 

business 

groups, local 

businesses 

Business 

groups 

$5k 

In kind 

Networking 

sessions 

running 

(minimum 4 

per year) 

Positive 

feedback 

received from 

recipients 

Assessment 

completed and 

findings 

discussed with 

business 

associations 




2



Priority 

Action Action 32.3 32.3 32.3 Investigate opportunities for 

making online business 

development courses/ tutorials 

available to retailers/ business 

owners (e.g. partner with TAFE/ 

Uni/ Kerang Learning Centre, 

Business Victoria etc). 

Course material to include 

strategic marketing, strategic 

visioning, customer service 

principles, wider industry tourism 

knowledge and innovation 

Action Action 32.4 32.4 Promote local business/ 

entrepreneurial success stories 


2015 


Facilitate 

development 

of online 

training 

materials in 

coordination 

with 

education 

partners and 

local 

businesses 

Publish 

success 

stories 

online and in 

the ED 

newsletter 

RDV, 

TAFEs, 

other 

education 

providers, 

local 

businesses 

In kind 

In kind 

Online 

courses 

available and 

advertised to 

target 

audience 

Success 

stories/ ‘local 

heroes’ 

published 

regularly in 

print and 

online 

Strategy Strategy 33 33 Leverage Leverage the the the benefits benefits of of specialist training and education programs in in the 

the 

agricultural agricultural sector 

sector 

Action Action 33.1 33.1 Conduct roundtables and 

industry forums to educate 

farmers on industry changes. 

Suggested topics to include: 

• Changing market/ 

consumer tastes and 

demands; 

• Environmental 

management requirements; 

• Global competition and 

trends; 

• Industry best practice; 

• Compliance and regulation. 

Facilitate 

running of 

roundtables 

and industry 

forums 

RDV, UDV, 

VFF 

$5k 

Roundtables/ 

industry 

forums held 

regularly (at 

least twice a 

year) and well 

attended 




3



Priority 

Action Action 33.2 33.2 33.2 Council should engage 

graduates of specialist training 

and education programs to 

advocate the benefits of 

attending to the wider 

community. The promotion 

should inspire other farmers to 

apply and participate in these or 

similar programs. 

Action Action 33.3 33.3 Coordinate funding for a 

scholarship to sponsor a local 

person (e.g. Young Farmer) to 

participate in a leadership 

program 


2015 


Facilitate 

promotion 

via 

roundtables 

and other 

forums 

Coordinate 

funding with 

partners 

Farmers, 

education 

providers 

In kind 

UDV, VFF In kind 

Scheduling of 

at least two 

graduates of 

specialist 

training to 

speak to 

farming 

community 

At least 1 local 

young person 

sponsored per 

year (starting 

Year 3) 

Strategy Strategy 34 34 Investigate Investigate the potential for study tours to develop awareness and exposure to 

best best best practice practice practice farming farming 

farming 

Action Action 34.1 34.1 Council should investigate the 

potential for study tours to 

develop awareness and 

exposure to best practice 

farming 

Facilitate 

assessment 

of study tour 

feasibility 

and options 

UDV, VFF In kind 

Determination 

of need for 

study tours 

and potential 

locations/ 

topics 




3

13. MONITORING & EVALUATION 

The eventual success of this economic development strategy can only be determined from 

measuring its performance over time. It is recommended that the implementation of the strategy 

is monitored by the Economic Development Unit team. The team should: 

• Conduct twice yearly reviews on the success of the strategy and the status of actions by 

assessing against the measures of success contained within the strategy action plan; 

• Provide annual progress reports to Council on the strategy’s implementation including 

identification of any road blocks to achieving actions; 

• Undertake a refresh of the economic data underpinning the strategy (contained within the 

Existing Situation Paper’s Economic Profile) in 2012 based on the information available from 

the 2011 census. It is important for Council to understand that the structure of the local 

economic landscape is fundamental to shaping economic development within the 

municipality. In light of this, it may be necessary to update some of the strategies and 

actions based on the new data. 


2015

Gannawarra Economic Development Strategy report cover Feb 2011

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