GBA presentation 13 Sep 10 - Intercontinental.pdf - German ...

DELIVERING 2,270 GUEST ROOMS IN VIETNAM
IHG VIETNAM
Thomas Schmelter
IHG Area General Manager in Vietnam

Part 1 – Macro of Vietnam Tourism
Arrival Comparison vs. Last Years
2008 Contribution 2009 Contribution
Air 3,283,237 77.18% 3,025,625 80.21%
Sea 157,198 3.70% 65,934 1.75%
Road 813,305 19.12% 680,800 18.05%
Total 4,253,740 100% 3,772,359 100%
Arrival into Vietnam – Year On Year Growth Rate
Year Total Yearly Growth
2008 4,337,617 2.7%
2009 3,820,891 -11.9%
2010 4,539,982 18.8%
2011 5,438,899 19.8%
2012 6,089,935 12.0%

Part 1 – Macro of Vietnam Tourism (cont’)
August Arrival
Aug 2010
Accrued for 8
months of
2010
8 months 2010 vs. 8 months
2009 (%)
Total 427,935 3,348,456 +35.2%
By Means Of Transportation
By Air 342,935 2,687,313 +32.3%
By Sea 4,500 32,500 -62.1%
By Road 80,500 628,643 +60.5%

Part 1 - Marco Overview - Vietnam Tourism (cont’)
Occupancy
Occupancy –
Year On Year
Growth
Average
Rate (ADR)
ADR –Year
On Year
Growth
RevPAR
RevPAR –Year
On Year
Growth
2009 54.10% -13.60% $134.36 -8.30% $72.73 -20.80%
2010
(YTD) 62.60% 25.00% $124.42 -8.00% $77.88 15.00%
(Source: Smith Travel Research – July 2010)

Part 2 - Visitor Arrival Statistic
Top Feeder Markets 2009 Top Feeder Markets YTD 2010
Country Arrivals Contribution
China 540,635 14.1%
USA 389,751 10.2%
South Korea 383,719 10.0%
Japan 341,744 8.9%
Taiwan 283,897 7.4%
Australia 208,042 5.4%
France 186,924 4.9%
Malaysia 169,134 4.4%
Singapore 161,697 4.2%
Thailand 153,800 4.0%
Country Arrivals Contribution
China 612,000 17.82%
South Korea 337,700 9.83%
USA 311,400 9.07%
Japan 278,400 8.11%
Taiwan 234,500 6.83%
Australia 192,900 5.62%
France 142,400 4.15%
Malaysia 133,720 3.89%
Singapore 105,710 3.08%
Thailand 135,400 3.94%
(Source: Vietnam Tourism)

Part 2 - Visitor Arrival Statistic – Purpose
Year End 2009
Leisure Business Family Visit Others Total
Total 2,084,793 717,220 479,453 212,066 3,493,532
Percentage 60% 21% 14% 6% 100%
Year To Date 2010
Leisure Business Family Visit Others Total
Total 2,118,045 673,852 390,267 166,292 3,348,456
Percentage 63.25% 20.12% 11.66% 4.97% 100%
(Source: Vietnam Tourism Website)

Part 3 - Vietnam Hotel Statistic
CURRENT SITUATION
5-star properties 33
5-star rooms 8,564
4-star properties 89
4-star rooms 11,068
PIPELINE & HOTEL OPENING 2011 - 2013
(Source: Asian Tourism Guide 2009/2010)
Total Hanoi Danang Ho Chi Minh Others
Hotels 58 9 11 9 29
Rooms 13,779 3,260 2,610 2,143 5,766

Part 4 - IHG

Part 4 - IHG (cont’)
About IHG
IHG is an international hotel company whose purpose is to create
Great Hotels Guests Love.
Market leading – IHG is the world’s largest hotel group by number of rooms.
Our guests make over 160 million stays in IHG hotels every year, more than
650,000 rooms and over 4,500 hotels across over 100 countries.
The Group owns a portfolio of 7 well recognised hotel brands covering all major segments –
InterContinental, Crowne Plaza, Hotel Indigo, Holiday Inn, Holiday Inn Express, Staybridge Suites
and Candlewood Suites.
IHG manages the world’s largest hotel loyalty programme,
Priority Club Rewards with over 52 million members worldwide.

Part 4 - IHG (cont’)
IHG Across The World Asia Pacific
Global Numbers
Hotels Rooms
InterContinental 168 57,002
Crowne Plaza 376 103,678
Hotel Indigo 36 4,264
Holiday Inn 1,315 240,025
Holiday Inn Express 2,101 192,264
Staybridge Suites 184 20,323
Candlewood Suites 273 26,996
Total worldwide* 4,503 656,661
Total development pipeline 1,302 197,431
IHG Hotel Development Pipeline
Equates to over 30% of our existing system size.
Hotels Rooms
InterContinental 49 18,326
Crowne Plaza 74 24,506
Holiday Inn 103 29,386
Holiday Inn Express 28 6,938
Other 20 5,705
Total for Asia Pacific 274 84,861
Total development pipeline 220 66,837
(IHG in Vietnam - current) 3 924
(IHG in Vietnam – 2011) 6 2,270
Our development pipeline alone would make us the 9th largest hotel company
in the world
In 2009 we opened more than 1 hotel a day.

Part 4 - IHG (cont’)
IHG In Asia Australasia
Asia Australasia expansion continues at rapid pace…
* 142 hotels (38,726 rooms)
* 72 hotels (17,743 rooms) in the pipeline

Part 4 - IHG (cont’)
Momentum Grows In Asia Australasia…
India Vietnam Thailand
• In India since 1962.
•12 hotels open and 39 in the
pipeline.
• Holiday Inn Mumbai International
airport opened as the first new built
holiday Inn in India.
• Crowne Plaza Bengaluru
Electronics City opened in Feb 2010.
• Growth to be driven through
InterContinental, Crowne Plaza and
Holiday Inn brands.
• Will focus on managing hotels for
owners.
•2 InterContinental hotels in Hanoi
and Saigon opened, 8 hotels in the
pipeline.
• First Holiday Inn signed for the
Vietnam market in 2008.
• IHG is the fastest growing
international operator in Vietnam.
• InterContinental Asiana Saigon
Residences is the first branded
residences for InterContinental in
Asia Pacific.
• 9 hotels open and 9 in the pipeline.
• Holiday Inn Pattaya opened as the
first newly built Holiday Inn in
Thailand.
• InterContinental Hua Hin opened
in 2009.
• First Holiday Inn Express in South
East Asia to open in Thailand.
• First Hotel Indigo in South East Asia
to open in Bangkok.

Part 4 - IHG (cont’)
Momentum Grows In Asia Australasia…
Japan Australia Resorts
• Out join venture with ANA
started operations on 1 Dec 2006.
• We’re now the largest
international hotel operator in
Japan with 38 hotels.
• Co-branded hotels include: ANA
InterContinental Tokyo, The Strings
by InterContinental Tokyo, ANA
InterContinental Manza Beach
Resort, ANA InterContinental
Ishigaki Resort, ANA Crowne Plaza
Kobe and ANA Holiday Inn Sendai.
• 36 hotels in Australia and 1 in the
pipeline.
• InterContinental Adelaide was
recently re-branded from the Hyatt
Adelaide.
• Crowne Plaza Adelaide opened in
April 2010.
• 4 resorts in French Polynesia.
• InterContinenal is preparing to open 10
new resort properties over the next 3
years in destinations such as Danang and
Bali.
• First resort for Thailand opened in Dec
2009 – InterContinental Hua Hin Resort.
• Holiday Inn Resort Kandooma is the
brand’s first resort in the Maldives.
• Latest resorts include ANA
InterContinental Manza Beach, ANA
InterContinental Ishigaki Resort,
InterContinental Fiji Golf Resort & Spa,
InterContinental Alpensia Pyeongchang
Resort and InterContinental Hua Hin
Resort.

Part 4 - IHG (cont’)
IHG Brands
Our brands are some of the best known and most popular in the world.
We have the right hotel brand for our guests, whatever their needs.

Part 4 - IHG (cont’)
The IHG “System”
One great advantage of our size
and growth rate is the funds
generated to support our brand
development and tactical
marketing. The IHG system is our
engine room-driving reservations
into our hotels to support our
owners in generating revenue.

Part 4 - IHG (cont’)
Brands Overview
InterContinental Hotels & Resorts
The world’s first truly international hotel brand,
InterContinental Hotels & Resorts is located in more
than 60 countries with local insight that comes over
60 years of experience.
InterContinental Hotels & Resorts believes that superior,
understated service and outstanding facilities are
important, but what makes us truly different is the genuine interest we
show in our guests.
At InterContinental, it is every team member’s desire to help guests
make the most of their time. Every day, we connect our
well-travelled guests to what’s special about a destination,
by sharing our knowledge so they enjoy authentic
experiences that will enrich their lives and broaden their outlook.

Part 4 - IHG (cont’)
Brands Overview
Crowne Plaza Hotels & Resorts
An upscale brand in major urban centres,
gateway cities and resort destinations offering
business travellers high levels of comfort, service
and amenities.
Crowne Plaza Hotels & Resorts is a dynamic hotel brand currently
located in nearly 60 countries around the world. Truly international,
Crowne Plaza offers premium accommodation, designed for
the discerning business and leisure traveller
who appreciates simplified elegance combined with the practicality of
the latest features, as well as value for money.
At Crowne Plaza, guests can enjoy a 24-hour business service, meeting
services that include a 2-Hour Response Guarantee, Crowne Meetings
Director and Daily Meeting Debrief, wireless high speed internet access
in the lobby plus fitness and leisure facilities.

Part 4 - IHG (cont’)
Brands Overview
Holiday Inn Hotels & Resorts
One of the world’s most recognised hotel brands with
a global reputation for service, comfort and value.
Holiday Inn offers today's business and leisure travellers
dependability, friendly service and modern attractive
facilities at an excellent value and in convenient locations
throughout the world. Since 1952, Holiday Inn Hotels and Resorts have
provided the services business travellers need, while also offering leisure
travellers a comfortable, casual atmosphere where they can relax.
Today, a global relaunch of the Holiday Inn brand family is underway and
expected to be complete by the end of 2010. The relaunch
will improve quality and service levels, and drive consistency by creating
a new, more contemporary brand image at all Holiday Inn
hotels around the world.

Part 5 - IHG Strengths
Priority Club Rewards:
Our Loyalty Programme
Priority Club Rewards is the world’s first and
largest hotel loyalty programme.
Over 52 million members and 10,000
new members every day.
Membership is free. The points never expire,
with over 4,500 hotel locations to earn and
redeem for free nights’ accommodation. No blackout
dates on reward nights. Redeem at Any Hotel,
Anywhere.

Part 5 - IHG Strengths (cont’)
Booking Channels/Services
Reservation Systems
9 global call centres, 29 languages
Web Presence (No.1 hotel website)
13 local language websites
Sales Force
An 8,000 strong
sales force

Part 5 - IHG Strengths (cont’)
Corporate Responsibility
With more than 4,500 hotels, IHG understands the need for a long-term
commitment to grow in a way that manages our impact on the environment
and community.
In 2007, IHG became the first major hotel group to measure both
our environmental and carbon footprints.
IHG recently launched an online tool called Green Engage to all the hotels to
help improve environmental performance and reduce costs.

Part 5 - IHG Strengths (cont’)
Risk Management
calendar
Risk Management
Safety and Security is always paramount at our hotels. IHG has
a strategic framework designed to ensure Safe Hotels
that comprises standards, operating procedures and guidelines
operationalized through ways of working to Manage Risks
as depicted in the cogs shown.
Tools such as the Risk Management Calendar and
Risk Training Center enable hotel employees to fully
embrace and undertake their safety and security responsibilities.
Comprehensive Crisis Management plans are in place
to help hotels cope with accidents and catastrophes. Dedicated
corporate infrastructure and resources are also available to assist
hotels in incident management.
A Global Risk Management team with in-depth,
cross disciplinary expertise keeps abreast of hotels’ operational
needs and challenges, and changing risk environments.

Part 5 - IHG Strengths (cont’)
IAHI – THE OWNER’S ASSOCIATION
Function IAHI Owner’s Association represents its global membership in working
together with IHG for the purpose of maintaining the highest professional
hospitality standards for its brands.
Operation IAHI Owner’s Association employs a professional staff to administer the
business of the Association which includes staging worldwide meetings,
establishing member benefits, and developing value-added programs. IAHI has
office in Atlanta, United Kingdom and Mexico City.
Mission Statement IAHI passionately represents the long term interests of the diverse owners of
IHG hotels. Working globally in partnership with IHG, the IAHI effectively
supports the drive for leadership in
- Return on investment
- Market share
- Owner, guest and employee preference
- Environmental sustainability
- Franchisee education
The IAHI fully embraces the respected mission of IHG, “Great Hotels Guest Love”. The IAHI is
also focused to support, “A Great Association Owners Love”.

Part 6 - IHG Winning Ways
The war for talent
• To grow and deliver Great Hotels Guests Love, developing talented people has to be our number
one priority.
• The size of our pipeline means we’ll be creating more than 160,000 jobs in the next three years.
• Driving recruitment through our corporate website – we receive over 600,000 visits a month, check
out www.ihg.com/careers.
• This is a major challenge to the business – in order for us to be one of the world’s best companies –
we want the very best people working with us.
• We have made a commitment to our people that will create an environment where they can give
their best and make a difference.
• Room to be yourself is part of this commitment, providing tools to help individuals grow, including
- Room to have a great start
- Room to be involved
- Room to grow
- Room for you
Do The Right Thing Show We Care Aim Higher Celebrate Difference Work Better Together

Part 6 - IHG Winning Ways
Our people helped us to create our 5 Winning Ways – our everyday behaviours that bind us together:
- Do the right thing
- Show we care
- Aim higher
- Celebrate difference
- Work better together
We ask our people across our IHG family to live these Winning Ways so that they become simply the
way we do things to deliver Great Hotels Guests Love.
Do The Right Thing Show We Care Aim Higher Celebrate Difference Work Better Together

Part 7 - Great Hotels Guests Love
Great Hotels Guests Love There are five key success factors
• We’re a global hotel company with a goal: to
create Great Hotels Guests Love.
• If guests love their stay with us,
they will make us their first choice, return to
our hotels and tell their friends and family.
• We have seven well known hotel brands –
which operate across the scale – from
midscale to luxury:
- InterContinental
- Crowne Plaza
- Hotel Indigo
- Holiday Inn
- Holiday Inn Express
- Staybridge Suites
- Candlewood Suites
which influence how our guests
feel about our brands:
- Our People
Our people make each hotel what
it is. So it’s important our people
are happy in their jobs.
- Guest Experience
We have brand standards to make sure
our guests have a great stay every time
they’re with us.
- Financial Returns
We’re smart about managing costs, but
at the same time we’re quick to
identify key areas to invest in to
improve our service.
- Responsible Business
Safety and security are crucial
to our reputation – as are being
aware of our environmental and
community footprint.
- Winning Ways
(see next page for more)
Developed by our people and for our people,
Winning Ways are a guide for our actions and
behaviour.
• Our People, Guest Experience,
Financial Returns and Responsible Business also
make up our Steering Wheels .
• There are versions for each of
our brands, and hotels and offices usually have one
per team

Part 8 - Q & A
Thank you for your listening!
For further information, please email to thomas.schmelter@ihg.com