In organisation theory, bridging the gap between „micro“ and „macro ...

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Talking Structure 4. Conclusion As the analysis has shown with regard to our questions, there are certain linguistic procedures of establishing and modifying organizational reality in consulting con- versations, like re-formulation and re-evaluation, e.g. on the basis of conceptual metaphors. While, in the passages quoted, the consulting organization is repro- duced by such approved patterns of consultation (including a certain model of organizations), the client's construction of the problem becomes modified. Thus, a perspective of organizational change appears. This result is based on a circum- stance which is constitutive for consultation: the difference of observation and its accessibility to communication. This difference can become effective and eventu- ally lead to change because, on the organizational level, several circumstances facilitate its appearance: Firstly, the client organization is in trouble and seeks professional help. It is ready to accept change in order to solve its problems. Sec- ondly, the expected role of the consultant is to suggest changes, whether on the “hard” level of structures or on the “soft” level of images and assumptions. These – more or less institutionalised – patterns of action establish an asymmetry in the conversation itself, which can be used to create change. How far this momentum of change carries into the client organization in the end, is certainly a viable question, which, however, cannot be answered from our data. There are theoretical models (e.g. March/Olsen 1990) trying to capture the trajec- tory and problems of individual knowledge becoming organizational practice, but they can only (and should) be regarded as a starting point for subsequent studies. 5. Transcription conventions K1 simultaniously spoken Be (-) pause of less than 1 second (1) pause of 1 second ( ) not understood (da noch) good guess 20
Talking Structure ((stöhnt)) naming an activity machn stress von: lengthened ...> features of prosody, e.g. all (fast), h (high-pitched) ? sentence final rising intonation ; sentence final falling intonation - sentence final level intonation / repair 21
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