FM magazine DECEMBER 2007 - FMMG.com

american woman: missy + career
Courtney W. Expands To Silks
New York-based contemporary missy
company, Courtney Washington Inc., is
all about catering to the sophisticated
modern woman as its spring 2008 collection
offers asymmetrical hemlines, pucker
fabrics and deep magenta colors.
Continuing with dresses, fitted tops
and skirts for the eclectic woman,
Courtney Washington Inc. is expanding
into silk linens and prints for upcoming
seasons with popular styles in full black
and white collections.
“I am really excited about the new
Courtney Washington separates,” said
owner and designer Courtney
Washington. “It’s really fabulous and it
truly represents what the CW collection is
all about.”
Although Courtney Washington is
busy perfecting his new collection, he
isn’t too busy to customize his pieces; in
fact, Courtney Washington apparel has
graced the backs of dance legend Judith
Jamison, musician Roberta Flack and
singer Angie Stone.
Currently, Courtney Washington Inc.
is revamping its website that will include
links to online stores by mid-December.
Courtney Washington apparel can be
found in specialty boutiques around the
country, as well as Nordstroms and
Dillards. Wholesale prices for tops range
from $85 to $125, casual dresses range
from $140 to $260, and slacks range
from $75 to $130.
For more information visit
www.courtneywashingtonstore.com or
call the CW La Boutique store at (212)
868-2600. — D.C.
Ayana For UV-Free Fashion
Ayana, line of UV-Protective apparel is
making a splash this spring with more
44 DECEMBER 2007 FM • WWW.FMMG.COM
fashion forward styles that are suitable for
office or play. The new line includes 12
styles in silhouettes that range from babydoll
shirts and button front dresses to
pants and capri’s with a twist.
Not only does Ayana provide stylish
solutions for women’s apparel needs, the
line also protects from the harmful rays of
the sun.
The 2008 collection boasts workfriendly
dresses, skirts and button downs
along with more casual pieces that are
perfect to slip on for an afternoon at the
beach.
“After two strong seasons on the market,
we are ready to expand and offer an
even larger number of styles and designs
to consumers,” said Ayana founder Sonja
Gfeller. “Our updated stylish fits allow
women to enjoy the sun without interrupting
activity to reapply sunscreen, and
make it enjoyable for women to protect
themselves from premature aging.”
To view the new collection and to
learn more on the brand visit,
www.ayanashop.com. — L.D.
Classy and Youthful at Clara S.
According to
managing director
Roseann Sunwoo,
missy clothing for
spring 2008 is getting
bolder in its
youthful styling,
while still preserv-
Roseann Sunwoo
ing its comfort and
basic elegance. Additions such as eyelets,
and hot pink and fuchsia hues are lending
an updated and modern appearance to
missy pieces. “It seems that women are
becoming less intimidated by youthful
styles and our buyers are moving away
from the traditional trends of the past,”
reported by deena campbell and gina goldblatt
asymmetrical, youthful styles drive spring ‘08
said she said.
While black has always been a popular
color for missy garments, Clara S. has
seen a recent increase in the demand for
animal prints such as zebra, giraffe and
snake. The popular trend is designed
with subtle geometric prints, in order to
create a compromise between the adventurous
spirit inspired by animal prints
and the elegance of career aged
women’s clothing.
Jacket driven styles, which combine
comfort and style have also been popular
lately and top options are mainly
stretch knits with anti-wrinkle properties,
so as to travel easily. As for bottoms,
the company is offering mostly woven
pants with pin tucks to elongate the legs.
This spring, white cottons with spandex
will be popular.
The company carries a Clara S. knit
collection as well as a novelty jacket line
under the name Nabi, which is Korean for
butterfly. — G.G.
Papillon Dresses for Spring
Papillon, a woman’s apparel company of
over 25 years, is gearing up for spring
with the introduction of a few major
trends.
“Papillon sees three trends for spring
of ‘07,” said sales manager Robert
Pearlstein. “The first is all over soutache
dressing, consisting of Battenberg ribbon
embroideries for dressy and special occasions”
Riding off the momentum of
designers such Betsey Johnson and Sue
Wong, Papillon will featured these dresses
in ivory, fuchsia and tope.
Other new groups will include printed
cotton dresses with updated lace
embroideries, and solid rayon dresses
with novelty cutouts and embroideries.
— G.G.
FM
Photography
Nick Monjo
Fashion Editor
Victoria Monjo
Hair & Make-up
Katherine Banning
This page, top, jacket
and skirt by Analogy,
(212) 944-5656. Email:
joni@analogyusa.com
americanwoman