ten dollars september 2007 - FMMG.com

ten dollars september 2007
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33 CAROL MALONY
61 BLUSH
30 NATORI
news
from the industry
as we went to press
photo reports
swim
lingerie
mens
socks
maternity
sleep/loungwear
shapewear
hosiery
columns
news
swim
licensing
dance
reps/real estate
awwtp
mens
socks
textile
costume
mastectomy
basics
maternity
plus
tech
sleepwear
lrp
shoes
finance
shapewear
hosiery
roundtable
active
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contents
september 2007
59 PJ SALVAGE
features
show previews: chantelle party
retail profile: neiman marcus
show & market calendar
show previews: dana-co natori launch
retail profile: sol lingerie
event report: boutique lingerie show
event report: lingerie americas
event report: rené rofé fashion show
event report: tease fashion show
event report: meet the honorees
event report: christmas in july
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10 SEPTEMBER 2007 BODY • WWW.FMMG.COM
Nick and Victoria Monjo
publisher’s statement
MAGIC will be over by the time you read this. But as I write, we are preparing
to visit a massive number of trade shows, all occurring on the same days, at the end
of August. MAGIC, WWIN (which actually pre-dates MAGIC as a Vegas show),
a pair of lingerie shows (Lingerie Americas and Curve), a Vegas version of the
Accessories show, the Off-Price show, a swim show, a kids show....and more.
The argument goes that because there are tens of thousands of garmentos in
Vegas, all at the same time, it is a perfect time to launch a new trade show. I guess
that’s true, at least in part. But if you are like me, you must be finding it harder
and harder to see it all. Hey, I was missing things when there were half as many
events in town.
What’s my beef?
We just received our 2006 circulation audit statements from Verified Audit
Circulation (VAC) for Fashion Market Magazine, BODY Magazine and Medical
Apparel Magazine. These numbers prove what we have been saying about our circulations
all year long!
VAC, BPA and ABC are the leading, independent circulation auditing organizations
in the U.S., and they verify for advertisers and ad agencies that publishers
are telling the truth about the number of copies they are printing and distributing.
Without an independent audit from one of the above-named organizations, it
is impossible to know the real price of an ad. For example, if a publisher claims to
print 10,000 copies and sells you an ad for $4000, you believe you are paying 40
cents per copy. If it turns out that the publisher is actually printing only 2000
copies, you are actually paying $2 per copy, or FIVE TIMES what you thought
you were paying. You would be startled to find out how many publishers are playing
this trick.
Another subterfuge some publishers use – it’s a tip off, really – is to vigorously
avoid discussing the number of copies they print and instead tell you how many
READERS they have. The game here is to estimate some fantastically high number
of how many people might be seeing each and every copy and then multiplying
that number times the number of copies printed. For example, a publisher
might select a self-serving estimate of six readers per copy. If he is only printing
4,000 copies he could claim 24,000 readers. Remember to ask for an independent
audit by VAC, BPA or ABC that shows the number of copies PRINTED each
issue during the year.
I call on lawmakers in every state to insist that all publications carrying advertising
be required to have their circulations independently audited (a truly inexpensive
process) in the same way the SEC demands independent financial audits
from all public companies. I also call on the attorney generals in every state to look
into the matter of fraudulent circulation claims by slippery publishers, both here
and abroad.
Imagine the outcry if every McDonald’s quarter pounder sold in the U.S. last
year was revealed, after billions had been consumed, to actually have weighed one
eighth of a pound. McDonald’s would be in ruins and half the people in America
would be getting refund checks.
If you’ve spent money in a publication that does not have an independent circulation
audit you too may be due a similar refund. – Nick Monjo

Publisher, Editor-in-Chief
Nick Monjo
Executive Editor, Art Director
Victoria Monjo • 212.541.9350 ext. 307
Associate Publisher
Ted Vayos • ext. 305
Senior News Writer
Libby Dowd • ext. 312
Staff Writers
Deena Campbell • ext. 314
Derrick Mitcham • ext. 315
Assistant Production Manager
Valerie Colella • ext. 303
Advertising Sales
Ellen J. Katzen • ext. 304
Assistant to the Publisher
Mozz Manzoor • ext. 319
Photography
Nick Monjo
Makeup and Hair
Katherine Banning
Research
Connie Robinson
BODY Magazine No. 57
is published by Fashion Market Magazine Group,
617 W. 46th St. New York, N.Y. 10036.
www.fmmg.com
Ph.(212) 541-9350. Fax (212) 541-9340.
© 2007. All Rights Reserved, September 1, 2007.
No part of this magazine may be reproduced without
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Subscription for 12 issues is $69, call ext. 304.
E-mail all inquiries to: fashionmarket@gmail.com
All letters to the editor, or news to report, should be
addressed to Victoria Monjo, or e-mail: victoriamonjo@gmail.com
Advertising Inquiries: (212) 541-9350 x. 306
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On the Cover: Cosabella (305)
253-9904
email: valeria@cosabella.com
Models in this issue from Ikon,
(212) 691-2363

REPORTED news
merrow intros sewing program
Merrow Inc. has launched The SampleRoom for
Designers, a new program that aims to increase
a designer’s ability to
create unique and competitive
products.
The SampleRoom for
Designers, what the
company refers to as the
‘Netflix’
o f
Charlie Merrow
sewing
machines, gives designers their
choice of three Merrow
Machines and access to more
than 6,000 unique Merrow
Stitches. All parts that affect the
stitch, such as needles, plates and
presser feet, can be exchanged at
any time to expand designers’
creative possibilities.
The new program helps a
designer to be more competitive
by introducing a new stitch or
edge that is unique to his or her
line. “We are trying to create
more variety for the designer,
more tools for them to be creative
with and more options for
them to choose from,” said company
president Charlie Merrow.
“We’re introducing a concept
that incrementally makes the
American designer and manufacturer
stronger and stronger.”
One purpose of the program is
to introduce the market to branded stitching.
Merrow noted that stitching is currently not
something a consumer often evaluates critically
while making a purchase. The Merrow branded
stitch allows consumers to identify higher quality
stitching that differentiates one high-end garment
from another.
Merrow hopes that the SampleRoom for
Designers will also add to the lexicon for stitching.
“People don’t have any words for stitching,”
he said. “Right now I have a dozen examples of
a pearl stitch on my desk, each is very different
BY: DEENA CAMPBELL, LIBBY DOWD AND DERRICK MITCHAM
but there would be no way to tell you what the
difference is because there are no words for
them. We want the customer and the designer to
appreciate that there is a value to what they are
looking at. We bring hundreds of variations of a
pearl stitch to the table and we help the designer
use them, experiment with them and define
their product by them.”
Merrow, Inc. hand-builds sewing machines in
Wareham, Massachusetts, where it maintains an
inventory of more than a million parts. The
company also staffs a design lab that is incorporated
into the SampleRoom program.
Subscribers to the program can send fabric to
the design lab and work with Merrow’s team to
help find the perfect stitch.
“A program like this has never existed in this
industry,” said Merrow. “This is the first time
that designers will be able to truly experiment
with thousands of different stitches. Over time,
we see this program introducing an informed
dialogue of stitching, while lowering the overall
costs of American manufacturing.”
Currently in beta trial phases, The
SampleRoom for Designers will be introduced
nationwide on November 1, 2007. The program
will initially be geared towards intimate apparel
and lingerie companies with plans to expand to
all areas of apparel in the second quarter of next
year. To learn more about the program contact
Merrow, Inc. at (800) 431-6677.
— L.D.
eldorado hires buyer
Eldorado has announced the
appointment of James Noblitt as a
new buyer with the purchasing team.
Noblitt has spent 15 years in the
industry and worked in various levels
from warehouse operations, to retail
store management, to purchasing.
“His extensive experience in the
industry will prove to be extremely
valuable,” said Larry Garland, owner
and CEO of Eldorado. — D.C.
mccartney intros undies
Stella McCartney is preparing to
launch a line of lingerie with Bendon,
the company that licenses Elle
Macpherson’s intimates.
“Lingerie is an obsession of mine,”
said McCartney. “I’ve been inspired
by it for years, and ever since my
degree collection at St. Martins, I’ve
used it in my work. This is a natural
progression for me.”
Bendon said that naturally sexy,
confident and modern designs will be
the focus of McCartney’s line. Items will come
in silk, organic cottons and georgette silk chiffons
in soft shades of vintage pink, cream, blue
and pearl grey, which are all regulars in
McCartney’s color palette. — D.M.
rago puts lawrence on-board
Rago Shapewear recently hired Rodney
Lawrence to be its sales and marketing executive.
“I’m here to provide a personal touch and assist
our road reps,” said Lawrence. “Rago is a strong
company and I plan to make sure our brand is
SEPTEMBER 2007 BODY • WWW.FMMG.COM
17

news
promoted effectively.”
Lawrence, who has more than 15 years of
sales, marketing and strategic planning experience
in the fashion industry, has held various
sales positions at Ellen Tracy, ENK
International Shows and Michael Aram.
In his new role as sales and marketing executive
for Rago, Lawrence is responsible for assisting
road representatives in the U.S, France,
Germany and Japan. Lawrence can be contacted
at rodney@ragoshapewear.com. — D.C.
dineila debuts swim & lingerie
Neila Granzoti Rudden and her company,
DiNeila Brazil, recently unveiled their
spring/summer ‘08 swimwear and lingerie collections,
which were inspired by the elements of
nature found in Neila’s native Brazil.
DiNeila Brazil swimwear designs are tropical
and bright, while the textiles feature advancedtechnology
Lycra, reports the company. Rudden
feels that the Brazilian bathing suit shape isn’t
18 SEPTEMBER 2007 BODY • WWW.FMMG.COM
represented enough in the U.S. market.
“A smaller bathing suit bottom is actually more
flattering on a woman than a larger style, even
for those of us who have curves,” said Rudden.
Dineila also has a complete lingerie collection
full of embroidery detailing. For more information
visit www.dineila.com. — D.C.
myla to open 2nd ny store
London-based, highend
lingerie company
Myla is looking to
increase its U.S. presence
by opening a second
store in New York.
“Expanding our pres-
ence in the U.S. is very
Sonia Vara
important to us and we
plan to expand in a major way,” said sales director
Sonia Vara.
The company said the opening will occur in
the next five months. — D.C.
chantelle taps marketing head
Chantelle announced
that Mona Esphahani
has taken over as the
company’s new head of
marketing. Prior to taking
on her new role
with Chantelle,
Esphahani has worked
Mona Esphahani
with several companies,
including Ballys of Switzerland and Escante.
— L.D.
zoe & co. in n.h.
Zoe & Co., retailer of intimates and professional
bra fitters, announced the opening of a new
store in Concord, New Hampshire. By the end
of next year, Zoe & Co. hopes to open other
retail locations. — L.D.
mary jo bruno intros dresses
Mary Jo Bruno, known for her lingerie, will be
launching a collection of dresses for spring ‘08,
in sizes 2-14, in September.
“I saw women in the streets all the time with
our sleepwear on, so I figured why not create
dresses,” said Bruno.
Mary Jo Bruno reports the dresses will have
modern day looks with touches of vintage
romanticism. The dresses
will be available at the
Manhattan Beach,
California store and will
retail for $300 to $350.
Mary Jo Bruno’s
spring pieces were
Mary Jo Bruno
recently picked up by
Saks Fifth Avenue.
— D.C.
soleil toile opens new store
Soleil Toile opened a new store in New Canaan,
Connecticut last month. The new store is located
at 44 Elm Street and can be reached at (203)
966-2887.
Additionally, Soleil Toile is in the process of
adding e-commerce to its website. For more
information visit, www.soleiltoile.com. — L.D.
tia lyn teams with humboldt
Tia Lyn has recently teamed up with Humboldt
Merchant Services for credit card processing.
“I have found that credit card rates are lower
than working with factors,” said Lyn, who is
excited about offering the new service to customers.
Other new additions
to the company include
Jon Marzu, who was
hired to serve as the
company’s new director
of customer service.
Marzu, who previously
worked as an architec-
Jon Marzu
tural engineer for a consulting
company is
“excited” about his role on the business end of
Tia Lyn’s lingerie company. Marzu is responsible
for contacting new and existing customers, following
through with orders and market research.
— L.D.
boutique lingerie goes to u.k
Boutique Lingerie will showcase some of the
finest lingerie, loungewear, sleepwear and accessory
brands from all over the world at Fifty-Four
Boutique Hotel in London, September 16-18.
Exhibitors at Boutique Lingerie London will
include Samantha Chang, Emily B, And God
Created Woman, Commando, Fleur T, Myla
and many more.
For more information call (212) 374 -9417 or
e-mail Boutique Lingerie at intouch@boutiquelingerieshow.com.
Fifty-Four Boutique
Hotel London is located at 54 Queen’s Gate,
SW7 5 JW London, United Kingdom. — D.C.
simple necessit-ease: leakproof
Simple Necessit-Ease, Inc. introduced a new
type of panty at Lingerie Americas. Known as
the Period Undie, the underwear protects wearers
against embarrassing leakage onto clothing
that may occur during menstruation.
The bikini undie is made with a brushed 95
percent cotton, 5 percent spandex fabric and
includes advanced technology to create an
undergarment that looks and feels like ordinary
panties, explains the company. The undergarment
includes a breathable, waterproof panel
sewn discreetly inside the underwear, which
protects against leakage, but is designed to be
unobtrusive to the wearer.
The company donates a portion of the proceeds
of sales to various pediatric brain cancer
research organizations. For more information
about Period-Undie, visit
www.periodundie.com. — D.C.
kush aids in sleep
Many side-sleeping and large-breasted women
often notice wrinkles growing in their cleavage
area and resort to sleep bras with straps to hold
their breasts in place.
Kush, which was
introduced at Lingerie
Americas, is a new tool
for women that allows
them to keep their
breasts a natural shape
while providing com-
plete support through-
Cathinka Chandler
out the night. Kush features
an anatomically contoured design with a
slip resistant surface.
“I wanted a sleep accessory to provide comfort
and breast support when I slept on my side,” said
CEO Cathinka Chandler. Kush is offered in cup
sizes B, C, and D, and is available in three skintones,
which are nude, mocha. and ebony.
To learn more about Kush, visit
www.arcluxe.com. — D.C.
bello moves to greenwich ave.
Bello Mondo USA, distributors of Oroblu, Miss
Sixty Leg, Swim and Beachwear and Energie,
recently opened a new office on Greenwich Ave
in New York City. — D.C.
lingerie americas in review
The intimate apparel and swimwear industry
met once again at New York’s Metropolitan
Pavilion and Altman Building, August 5-7, for
the 11th edition of Lingerie Americas.
This year’s edition of the show saw a rise in
attendance and had several highlights including
an appearance by Mark Badgley and James
Mischka, and most importantly, functioning air
conditioning units.
According to Lingerie Americas CEO Patrice
Argain, this year’s show brought in 2,750 buyers,
an increase of 1.5 percent over last August’s
attendance.
“We are especially
pleased with the strong
attendance at this edition
of Lingerie
Americas,” Argain said.
“In fact, we would not
have been surprised to
see a slight decrease in
Patrice Argain
visitors, since West
Coast buyers now have
the opportunity to attend our new show in Las
Vegas.”
Satisfied shoppers were not only able to work
with 273 intimate apparel and swimwear brands,
they also had the opportunity to relax in the new
Lingerie Française lounge. The lounge offered
visitors insight into French Lingerie brands such
as Aubade, Chantelle, Huit, Lejaby and Simon
Pérèle. To encourage visitors to head to the
upper levels where they could view other brands,
there were attractions on the fourth and fifth
floors including the Las Vegas Lounge and a gift
bag giveaway.
February dates were put under examination
this year in a buyer’s survey. Ninety-two percent
of visitors (80 percent of whom represent specialty
stores) requested that the show be held
after Valentine’s Day.
“The first 15 days of February are the highest
selling for retailers,” said Argain. “We wanted to
do something to help them. The results of our
survey suggested that 92 percent of them wish to
have the show after Valentine’s Day. ‘Let us
work! We have to see customers. We have to sell
to customers,’ they said. Otherwise they won’t
come to the show or will spend less time at the
show so they can get back to their shops.”
Because of the survey, New York show dates
were changed to February 24–26.
Argain is expecting a successful turnout for the
first Las Vegas edition of Lingerie Americas.
“We are experiencing continuous growth and
this is quite good,” he said. “We started the New
York show years ago with 122 brands. Vegas will
be larger with 150 brands.”
Argain remains undeterred by the rising competition
his show faces in both New York and
Las Vegas. “It’s all about providing the best service.
That is not going to change because we
have competition,” he said. “We are always trying
to improve, stay professional and provide the
best service possible.” — L.D.
unifi appoints new members
Unifi, Inc.’s board of directors appointed two
new members to its board.
George R. Perkins, Jr. was appointed chairman
SEPTEMBER 2007 BODY • WWW.FMMG.COM
19

news
of the board and chief executive officer of
Frontier Spinning Mills, Inc., a company that he
founded in 1996. Prior to founding Frontier,
Perkins served as president of the spun yarns
division of the company from 1993 to 1996 and
was a member of the company’s board of directors.
G. Alfred Webster, was an executive officer of
the company from 1979 until his retirement in
April 2003, and a director of the company from
1986 until 2004.
Perkins and Webster were appointed terms
expire at the corporation’s 2007 Annual Meeting
of Shareholders. At which time, it is expected
that they will be nominated to stand for election
by the shareholders of the corporation for oneyear
terms. — D.C.
la senza adds axsium
Axsium Group, the Workforce Management
consulting firm, has announced that La Senza
Corporation, a Canadian intimate apparel specialty
retailer, has gone live with Infor HCM
20 SEPTEMBER 2007 BODY • WWW.FMMG.COM
Workforce Management at over 50 retail locations.
Infor HCM Workforce Management
helps La Senza optimize employee scheduling
and enhance the customer experience.
The rapid go-live was achieved using Axsium’s
Axselerate methodology —a proprietary suite of
field-proven implementation tools and processes
designed to streamline the implementation of
workforce management solutions and to ensure
that the end result of the implementation is
closely aligned with corporate goals and expectations.
“There is increased focus in the retail industry
today on the substantial benefits that Enterprise
Workforce Management can have on improving
execution and delivering on customer-centric
strategies,” said Tim Lett, managing partner for
Axsium Group. — L.D.
cool blossom intros new line
Cool Blossom has updated its collection with a
new line, Bamboo Nights. The line, which
launched at New York’s Lingerie Americas, is
different from the Cool Blossom collection
that provided moisture-wicking sleepwear for
women entering menopause. Bamboo Nights
will cater to a younger customer with a more
contemporary design, better styling and an
updated look, reports the company.
Bamboo Nights features natural moisturewicking
fabrics made from bamboo. The fabrics
are reputed to be comfortable, hypo-allergenic
and anti-microbial. — L.D.
ap opens shop-in-shop
Agent Provocateur has opened its second U.S.
in-store shop at the South Coast Plaza
Bloomingdales.
The brand’s first U.S. in-shop location was
opened at a Manhattan Bloomingdales last
year. — L.D.
dash launches new line
After the movies Clueless, Gang Of Roses and
Getting Played ,Stacey Dash decided to put her
acting career aside and try her hand at designing
lingerie.
Letters of Marque, an-upscale lingerie collection,
takes inspiration from lingerie fashions of
the 19th century, an age of delicate laces,
diaphanoue cottons and dainty ribbon, marry-
ing quintessential classic femininity with 21st
century comfort.
Letters of Marque, a
French originated term
for a document issued
by government officials,
that gave the holder a
‘right of reprisal’, brings
an assortment of cotton/silk
voile and lace
Stacey Dash
to create babydolls,
bralets, bloomers, chemises and dressingowns for
young to middle aged women with exquisite
taste.
For more information visit www.lettersofmarque.com.
— D.C.
teese teams with frederick’s
Dita Von Teese recently teamed up with
Fredericks of Hollywood. The burlesque star will
serve as the line’s cover girl for the 2007-2008
holiday collection, Pin-Up Parade. B —L.D.
O
REPORTED BY DEENA CAMPBELL AND TED VAYOS
event report
chantelle celebrates seymour campaign
n August 7, over 75 retailers, editors
and specialty stores gathered at a loft
in New York City’s west side to celebrate
Stephanie Seymour as the new
ambassador of the lingerie brand.
"It was definitely a wonderful event that
celebrated our new campaign with
Sonja Winther, president of Chantelle for
North America and United Kingdom.
Lisa Katena of Chantelle; Sarah and Michael Wiener, managing
directors for Trousseau and public accountant John Giacchetti.
(Clockwise from top left) Barry Ross of Barry Ross Intimate Connections,
Walter Costello of Macra Lace, Deborah Eaton of Chantelle, Berna
Goldstein of Vanity Fair, consultant Iris Lebron and Heather Gaboor.
Stephanie Seymour," said Fara Jellson,
director of public relations. " It was such a
great thing for Chantelle and we were
excited about the turnout."
This month Chantelle will unveil images of
Seymour shot by photographer Lindberg
for the new campaign. This is the first time
Marco Pisani, president of Network Dessous, with
Patrice Argain, CEO of Lingerie Americas.
a brand has chosen a model that is the
same age as its clientele, as opposed to
younger women showcasing its products.
"Chantelle really knows women and
through its products can meet the expectations
of all those who want to have a perfect
silhouette," said Seymour. — D.C.
Eve Turner and Sonja Winther, president of Chantelle
with Riali Lyons and Tanya Reynolds of Intimacy.
Sandra Saffle and Jen Marsho for Nordstrom with
Alexis Harraike and Lorraine Gifford for Chantelle.
CHANTELLE PARTY

CHANTELLE PARTY
Trudy Valenzuela for Chantelle; Audrey Russell and Laura Engberson for Macy’s
West with Deborah Eaton and Fran Yee for Chantelle.
Anne Sauer, Sarah Pettit, Dayna Carroll and Denise Perlman of Lord and Taylor.
Louise Pham and Indira Gayaram
of Chantelle.
Lisa Katena, Sandra Crump and Violaine Hubert of Chantelle.
Heather Gross and Jennifer Pellegrino
for Chantelle.
Laura Henson, public relations consultant, with
Nina Reeves of Communications LLC.
Annik Klein of KX Associates
with David Sirieix.
Anne Cox of Neiman Marcus, Berna Goldstein of
Vanity Fair and Sonja Winther of Chantelle.
Shellie and Ben Schwartz of Schwartz’s Intimate Apparel
with Michael Krauss, director of operations for Chantelle.
Dan Sackrowitz of BareNecessities.com with Amanda
Bogues and Fara Jellson of Chantelle.
Jennifer Lampert and Mary Krug of Neiman Marcus with
Christine Kobeck of Chantelle.
Jill Simonson of Dress for Success, Ellen Wong of Chantelle and
Suzanne Armstrong of Dress for Success.
retail profile
Neiman Marcus rose from humble beginnings.
Founded on “bad business judgment,” according to
then company CEO
Stanley Marcus, in
1957, Neiman
Marcus surged and
became one of the
premier departments
stores in the U.S.,
carrying a wide range
of women’s intimate
apparel.
It all began with
three people, a dream
and $25,000.
The first store opened its doors in 1907 then six
years later, burned to the ground. The dream could
have ended there, but the trio’s resiliency led them
to open a temporary store a mere 17 days after the
fire. By the next year, Neiman Marcus reopened its
permanent location in Dallas, Texas, where it still
has its headquarters. The company is also the only
company still in existence that currently operates
under the same name under which it was begun.
The ritzy retailer, who at times has been criticized
REPORTED BY DERRICK MITCHAM
neiman marcus rises from the ashes
for its exorbitant prices, carries intimate apparel
from a wide range of manufacturers including:
La Perla, Scanty, Vera
Wang, Juicy, Oscar de
la Renta, Donna
Karen, Chantelle,
Cosabella, and many
more. Women can
find a pair of panties
that run as low as
$20, as well as highend
bras that will set
them back a cool
$148. But despite the company’s sometimes-lofty
price tags, vendors report good sales through
Neiman Marcus, as well as increasing popularity in
some categories.
“We’ve been selling some of the same styles for
years, and every year they seem to sell more and
more fantastically,” said Fernando Sanchez brand
manager, Laura Ciccarello, about the company’s
line of chemises.
“Neimans has a great
understanding of its
customers.”
Women’s apparel made
up for about 35 percent
of the Neiman Marcus’
sales in 2006, almost
doubling the output of
its nearest competition,
coming in the form of
the Home Furnishings
and Décor department.
Neiman Marcus operates
37 stores across the
United States and two
Bergdorf Goodman stores in Manhattan. The company
also operates 20 Last Call clearance centers,
which gives them a total of more than five million
gross square feet of sales space. Neiman Marcus
Direct, the company’s direct to consumer business,
conducts both print catalog and online operations
under the Neiman Marcus, Horchow and Bergdorf
Goodman brand names. B
— D.M.

swimwear by jordi labanda, (646) 763-8867. email: AYUNES@IMEXTR.NET.
swim
PHOTOGRAPHY: NICK MONJO
FASHION EDITOR: VICTORIA MONJO
HAIR & MAKE-UP: KATHERINE BANNING
swimwear REPORTED
dekkers blends fun & fashion
Next summer’s swimwear collection,
Sundressed, from Dutch designer Marlies
Dekkers is looking to blend fun, fashion and sex
appeal with out-of-the-ordinary prints and
solids.
For the group Sea Dragon, Marlies Dekkers
mixes up dragons and sea horses with bright colors.
Limes and sea greens collide with hot pink
and orange to create two styles of padded bras,
briefs and one pieces.
In the Waterwheel collection, an industrialstyle
cogwheel with black rubber on the cup of
bras and sides of Brazilian briefs help create silhouette’s
in black micro-fiber.
For the Depart/Arrive collection, Marlies
Dekkers takes inspiration from holiday travel
and creates graphic designs in aircraft grays
against tropical colors for bras, briefs, and onepieces.
All swimwear pieces are designed in microfabric
and include bra styling up to a D cup and
a few are available in F cup. Retail prices range
from $92 to $138 for bras, $60 to $78 for briefs
and $172 to $186.50 for one-pieces. The
Sundressed 2008 collection is expected to deliver
for February 2008. For more information visit
www.marliesdekkers.com. — D.C.
a&h works miracles
A&H Sportswear, manufacturer of swimwear,
has updated its Miracle Suit swimwear line for
spring 2008. The company, who goes by the slogan:
“Look 10 pounds lighter in 10 seconds,”
reports that products in the line incorporate
shapewear technology into a swimsuit.
For the upcoming season, the company is
focusing its efforts on separate pieces, giving
customers creative freedom by letting them mismatch
tops and bottoms. The collection will feature
European color tones, including brown,
rust, accrue and beige, as well as a few brighter
hues like orange, yellow, turquoise and red. And
for the more self-conscious woman, the company
will include lots of draping and shirring in its
pieces — techniques that help camouflage body
flaws.
BY DEENA CAMPBELL AND DERRICK MITCHAM
The company also has the MagicBra
swimwear collection, which according to Mark
Waldman, CEO of the company, is the “younger
and sexier” set of the two.
“This line is for someone who wants their bust
to look bigger,” said Waldman. “It’s all about
push up bras.” The entire line is coordinated
using printed lining, as opposed to solid lining,
which adds value for the consumer, explains
Waldman.
“It makes it sort of fun and exciting … because
it’s not typical,” said Waldman.
A&H has recently signed a licensing agree-
ment with camouflage products provider,
RealTree. Waldman reports that the company’s
camouflage swimwear products were the items
of choice among customers last season.
“I think people liked the colors, designs and
patterns. Everything was done in browns and
earth tones that looked camouflaging.”
The company’s products can be found in stores
like Cabella’s and Bass Pro Shops around the
country. The Miracle Suit line wholesales
between $45 and $70, while the MagicBra products
wholesale between $40 and $65. — D.M.
venus accentuates solids
For spring 2008, Venus Swimwear has added a
little pizzazz to its line of swimwear. The company
has focused on accentuating solid fabrics
with various adornments such as braids, chords
and nail heads.
“A lot of customers are asking for basic styles,”
said Brandi Thomas, designer of Venus
Swimwear. “It seems to be really hot.”
The company also is continuing to update its
series of enhancer tops, which, Thomas explains,
has been the company’s staple piece for the past
15 years.
Venus’ spring color scheme will revolve around
coral, due to its emerging popularity. Stripes,
from nautical to chevron, will have a prominent
role in the company’s lineup as well.
Customers can visit the company’s website,
www.venus.com, for more information and to
view and purchase products.
Venus has three Florida stores and ships
worldwide through its catalog. — D.M.
bestswimwear aides peru
Bestswimwear.com, an independent, online
retailer of designer swimwear, has sent relief
packages to earthquake victims in Peru.
Company president, Claude Dauman, reportedly
visited a local military surplus store to personally
purchase cases of U.S. Military MRE’s
(meals ready to eat) and portable drinking water
packets to be sent to Peru.
“It’s extremely difficult to fathom the intensity
of a 7+ earthquake lasting over two minutes,”
said Dauman in a recent press release.
Bestswimwear.com does business with
swimwear manufacturers all over the world, and
has a supplier, Aquaclara, with a factory in
Lima, Peru. B
— D.M.
SEPTEMBER 2007 BODY • WWW.FMMG.COM
25

licensing
antebi signs paris hilton
Antebi Footwear Group has teamed with ultrasocialite
Paris Hilton to launch a signature
footwear line under her name.
“We chose to partner with the Antebi
Footwear Group because the shoes will be a perfect
complement to the sportswear line launching
this fall,” said Hilton.
Company CEO, Joseph Antebi, said working
with Hilton has been a pleasurable experience,
and that the company is excited to be able to
bring her vision to reality.
According to Antebi Footwear Group,
Hilton’s collection will feature a range of styles,
from sexy stilettos and platforms, to stylish flats,
wedges and a sport collection. — D.M.
solo licenses nina shoes
Solo Licensing Corp. signed a new licensing
agreement with Nina Shoes. Look for more
information on the partnership in the October
26 SEPTEMBER 2007 BODY • WWW.FMMG.COM
REPORTED BY LIBBY DOWD AND DERRICK MITCHAM
issue of Body magazine. — D.M.
chorion adds new deals
Chorion’s Little Miss and Mr. Men signed seven
new licensing agreements for a wide array of
products including apparel and accessories.
Intimate apparel manufacturer, Berkshire
Fashions will develop headwear, raingear and
cold weather accessories for mid-tier and highfashion
retailers.
C-Life, a New York-based division will launch
a full line of boys’ swimwear and girls’ dresses for
spring 2008, and You and Me Legwear will roll
out hosiery and socks.
“With these additional licensees on board, we
are ready to embark on a fully integrated effort
to pave the way for the launch of ‘The Mr. Men
Show’ on Cartoon Network in January 2008,”
said Cheryl Gotthelf, Senior Vice President,
Global Brand Management for Mr. Men and
Little Miss at Chorion.
Chorion is a media content company that
owns and manages an extensive portfolio of
classic and contemporary premium copyrights
with worldwide appeal. The company is composed
of three divisions: Children’s, Literary
Estates, and TV and Film. — L.D.
project runway’s licensing
The Weinstein Company announced the
completion of five multi-year agreements with
category partners to coincide with the airing of
the fourth season of “Project Runway.”
The licensees include Aaron Company,
Brother International, Prym Consumer,
Robert Kaufman Fabrics and Simplicity
Pattern Co. These agreements mark the first
time “Project Runway” has extended the brand
with a series of licensed products.
“‘Project Runway’ is an amazing property
with a fashion-forward point of view. This
exciting new line of products is the result of a
collaboration between The Weinstein
Company and the industry’s top manufacturers,”
said ACI licensing’s managing principals,
Charles D. Mamiye and Andy Cohan.
The “Project Runway” branded products
will be in the following categories: jewelry,
sewing patterns, fashion fabric, sewing machinery,
and notions. Details about the specific products
and retail dates will be announced in the fall
prior to the season four premiere of “Project
Runway.” — L.D.
ironman brand busts out
Zorrel, a leader in performance apparel, has
partnered with Ironman to release Ironman
branded apparel. The collection will offer more
than 45 styles for women and men and will
available online and at a variety of Ironman
events. The line will feature sportswear and
base-layer items.
The initial launch of the Ironman Athlete collection
will be throughout the United States and
Canada, with more markets to follow. Athletes
were able to purchase the first items in the collection
at the inaugural Ford Ironman Louisville
event, which took place August 26, 2007. B
— D.M.
lingerie
BY DEENA CAMPBELL, LIBBY DOWD
fleur t encapsulates seasons
Each season Fleur T designs a new collection
around a story or them that captures the mood of
that season. And this season, a few themes come
from ice cream.
“The inspiration comes from things I love,”
said Fleur Turner, the managing and creative
director for Fleur T. “This season Fleur T provides
the boudoir bra and white collection which
I designed from raspberry and pure white ripple
ice cream.”
Spring ‘07 saw the launch of the company’s
Fleurtatious bra, but in Spring ‘08 Fleur T will
introduce a new GG cup bra and 30 back sizes in
an array of colors.
Fleur T is a niche company that provides lingerie
for women that can be worn as everyday
luxury lingerie. Turner and her team are trained
technical lingerie designers who make all the patterns
and fit work from their studio located in
Bristol, England.
“It’s so important that bras fit. and we spend
hours and hours making sure it’s perfect,”
said Turner.
Fleur T recently appointed Rachel Gregory as
its new designer. Gregory has been trained
in contour design and is looking forward to providing
beautiful and supportive lingerie for
women everywhere.
With a secure on-line shopping facility, US customers
can visit www.fleurt.com to view and buy
new and old collections. Fleur T is stocked in a
number of leading stores and exclusive boutiques
worldwide including Topshop, Wynn Las Vegas,
Barneys NY, Holt Renfrew, and Galleries
Lafayette. — D.C.
t. santiago enters n. america
T. Santiago has expanded into North America
and Canada when it recently introduced a line of
flashy bottoms at the Lingerie Americas show in
New York.
Made from an original moisture-wicking fabric,
the bottoms can easily double as swimwear.
The line includes vivid floral prints, animal prints
and rhinestone details in bold red, green,
turquoise and pink tones. While the prints will
repeat themselves, each
style offered is one of
a kind.
To bring the flashy line
to a greater audience,
Jordan Betten signed on
as the company’s North
American designer and
Jordan Betten
owner. The line originally
made its debut on the topless beaches in South
America, but to aide its transition into the U.S.,
Betten is adding matching tops to the line.
In 2002, T. Santiago took the South American
market by storm with contemporary lingerie
pieces that were bold and playful. Lead by
designers Claudio Tisminitsky and Santiago
Sabate, the line quickly became one of the dominant
suppliers of women’s lingerie in Brazil and
throughout Europe.
For more information of the product, visit
www.tsantiago.com. — L.D.
samim bring back 16c. france
Inspired by clothing styles from 16th century
France, a time and place where women didn’t
wear undergarments, N De Samim recently
introduced San Culottes, a chic alternative to the
thong. San Culottes are open-back garter panties
with a detachable lead, that hangs suggestively
over clothing on the outside and in plain view.
Written on these leads are explicit messages with
sexual connotations.
Last year designer Nona De Samim was
inspired to create lingerie that was groundbreaking
and directional. Her vision of her label is a
collaboration of her expertise and knowledge in
the world of fashion, interiors and antiques, in
additional to cinema.
“I wanted to create a modern version of 16th
century lingerie,” said Samim. “Now more and
more women are wearing garments that accentuate
and celebrate the anatomy.”
Available in fuchsia, black, dark gray, white or
nude, in silk, cotton and microfiber, San Culottes
is made in Italy and France.
San Culottes are priced at 95 euros. For more
information visit www.ndesamim.com. — D.C.
raw 7 launches lingerie
Raw 7, a rock-and-roll apparel collection known
for its signature printed cashmere, is launching
underwear for Spring ‘08, and is enhancing its
marketing program by retaining fashion PR
agency Kapor Hamilton Public Relations
(KHPR).
In keeping with Raw 7’s rock-n-roll style, the
new underwear collection offers styles for women
in micro fiber, cotton and modal, and will feature
Lycra made by Dupont. The collection includes
styles such as hipsters, classic briefs and thongs,
as well as coordinating tanks or camisoles. The
pieces will be available in stores in January 2008,
in sizes small to large, with wholesale prices ranging
from $6 to $30.
“We’re excited to share Spring 2008 which represents
our first complete head-to-toe collection,
including our new underwear collection,” says
Ofer Ashkenazy of Raw 7.
In addition to unifying the brands and renovating
the logo and hangtags, the company is currently
redesigning the Raw 7 website, which is
expected to go live this month. KHPR, an LAbased
fashion PR agency, has taken the reigns as
the brand’s PR agency of record, and will continue
to help build the brand’s recognition and sellthrough
with targeted trade and consumer-based
editorial outreach and placement. — D.C.
jasmine int’l’s luxury lingerie
Jasmine International,
formerly Visions Corp.,
has announced a new luxury
line of lingerie under
the brand label, Designs
by Corleon. The abovemoderate-priced
line will
Ed Corley feature a wide range of
sexy styles and intimate
apparel, according company president, Ed Corley.
The Corleone line, which is a joint venture
between Corley and the company’s vice president,
Maria Fuentes, will feature bras, panties,
lingerie, swimwear, dresses and more. Shoppers
will be able to choose from provocative pieces
such as the Golden Cheetah, Firefly, Moody
(Continued on page 28)
WWW.FMMG.COM • SEPTEMBER 2007 BODY
27

lingerie
(Continued from page 27)
Blues, and Ruffle Your Feathers. The company
plans to eventually expand the line into women’s
suits, jackets, blouses and multi-wear pieces,
which can function as inner or outerwear.
According to Corley, the company is constantly
working on and updating the line, adding new
pieces on a daily basis.
“We have new ones coming out everyday,” said
Corley. “What we want is to eventually have 40
to 50 items in the lingerie line.”
The company also sells lower- to moderatepriced
items under the Jasmine International
brand name. Items in this collection include,
dresses, lingerie, dancewear, skirts, tops and more.
The company’s products will be available in lingerie
boutiques and stores nationwide once they
are released. But if for some reason you don’t see
the products in a boutique near you, Corley simply
says: “ask for them.” For more information or
for a store near you (863) 808-4980. — D.M.
coverglam makes debut
In 2006, Melida Olaechea debuted her new line,
Epifania at Lingerie Americas. One year later
Olaechea had returned to the show, this time
bringing with her a larger and more updated collection,
Coverglam.
In one year Olaechea expanded her business by
partnering with Soizic Pallancher, owner of the
Guatemalan factory, Ripsa. The factory specializes
in intimate apparel and loungewear and
boasts a former client list that includes companies
such as Victoria’s Secret, Frederick’s of
Hollywood, and J.C. Penney.
“Now I can do so much more. I have no limitations,”
said Olaechea. Working with Pallancher
and her factory, Olaechea
is able to incorporate
more details into her
designs and offer customers
a well-crafted garment.
Coverglam offers
chemises that are fully
lined and feature built in
Melida Olaechea
bras. Garments that do
not feature an underwire bra provide support
through elastic along the bust. With over 25 years
28 WWW.FMMG.COM • SEPTEMBER 2007 BODY
of industry experience under her belt, Olaechea
specializes in bra fitting. Prior to launching her
own line, Olaechea served as head designer for
Cosabella and served as a fit specialist for
Warnaco’s Michael Kors, Calvin Klein and Anne
Cole.
At New York’s Lingerie Amerias Coverglam relaunched
best selling groups from the Epifania
collection as well as a new French inspired group
called Poeme and a modal loungewear collection.
While the underwire bra remains to be
Olaechea’s specialty items, other highlights in the
line include a halter babydoll and strapless
romper set.
For more information on the line visit the company’s
website at www.coverglam.com. — L.D.
kika villareal debuts for fall
Not every woman in built like a lingerie model
and while each style on the market looks perfect
in the catalogues, it does not always look the
same once it gets home. With this in mind,
Katherin Bastidas-Ansink and her husband,
Jeroen Ansink set out to launch Kika Villareal.
Kika Villareal’s ideal
customer has, “a
Mediterranean body
type.” Drawing from
Bastidas-Ansink’s
Columbia roots, Kika
Villareal caters to shorter
Katherin Bastidas-
Ansink
women with a real body.
The line marries old
world beauty with urban
culture for the best of both worlds.
“I wanted to create
products that drew attention
to real things and at
the same time is sexy,”
said Bastidas-Ansink.
“Women want to wear
lingerie that is rock star
Jeroen Ansink sexy.”
While the line draws
inspiration from the European culture and Latina
America, Kika Villareal is made to fit every
woman. A French knicker offers just the right
amount of European flair and will not cut or dig
in and the Rosalinda is a soft cup bra that is made
from rigid lace that provides support, while still
maintaining a sexy style. Each look in the line is
designed to emulate the lingerie that Bastidas-
Ansink bought while visiting France as a young
girl. “I have created styles I could not find in the
states with a fit that I want.” — L.D.
smart ass intros spring
Smart Ass has added more sass to its line for
spring with updated packaging and new colors.
The original Smart Ass now comes in an orchid
purple and features printed slogans such as “natural
blond” and “gold digger”. Packaging for the
new styles has been adjusted to a light purple to
match.
Additionally, the team has added two new
prints to the Euro Trash Collection, Funky
Flowers and a pink and purple zebra. To see more
of the company’s new looks visit www.smartass-
gals.com. B
— L.D.
les copains, (305) 351-1894. email: INFO@FREEDOMINTERNATIONALTRADE.COM.
PHOTOGRAPHY: NICK MONJO
FASHION EDITOR: VICTORIA MONJO
HAIR & MAKE-UP: KATHERINE BANNING
lingerie

natori by dana co, (212) 629-4400. email: DLARSON@DANA-CO.COM.

touché usa, (305) 499-9349. email: VDUARTE@TOUCHE.COM.
carol malony, (310) 230- 8072. email: SALES@CAROLMALONY.COM.

lingerie by julie mechery paris, (4350 615-7292. email: DOMUT@AOL.COM.
dancewear
hot sauce in victoria’s closet
Victoria’s Closet, retailer of dancewear, clubwear
and lingerie, recently began selling the Hot
Sauce Style brand of dancewear in its stores.
According to Vicky Jarboe, president of
Victoria’s Closet, the store has been carrying
the products for about three months. “The
brand’s pieces are both sexy and elegant at the
same time,” she said.
Jarboe also said that the store has moved to a
new location, and that business at the new location
is about three times higher than it was at the
previous one. Customers can find the store at
3224 Fowler Street, Ft. Myers, FL.
“We’re about a block and a half from the clubs
so we have better visibility,” said Jarboe.
The store held a Latino fashion show on
August 3, with 16 models all sporting crowns
atop their heads.
g world’s new brochure
Dancewear manufacturer G World announced
that it will be introducing a new “Holiday and
Valentine’s” brochure, illustrating the newest
additions to the company’s Krystal Collection.
G World’s new brochure will showcase four
lines within the Krystal
Collection: clubwear,
romantic, seductive, and
Generation Sexy.
Fall ’07 will see the
inclusion of new and
exciting styles to G
World’s line of dance
Marc Kristel
and clubwear. Among
the new offerings are a boyshort strappy bodysuit,
a strappy mini skirt set and a strappy twopiece
set. These pieces will feature rhinestone
detailing and will come with accessories such as
gloves and necklaces, available in red, white and
black.
G World Collections also will be updating
the packaging for its Play with Me collection.
Because of “fantastic bookings,” according to
the company, customers will be treated to two
new box styles, bringing the total to eight different
boxes for the collection. The new boxes,
REPORTED BY DERRICK MITCHAM
which feature the Play with Me color collection
in bright, translucent green, will follow the
same design and patterns as the current boxes.
The new brochure and collections will make
their debuts at the International Lingerie Show
in October.
lingerie liquidators accessorizes
“Women like accessories…that’s what we’re
about,” said Steven Eilenberg, president of
Lingerie Liquidators.
The company will be including four-way
stretch, lycra leggings with its micro short sets,
mini dresses and mini skirt sets, all of which will
be tighter and shorter for this season.
Eilenberg says that one of his company’s outfits
can come with up to seven different parts.
“We take an attitude that we didn’t put in anything
extra, everyone else just left something out.”
Extra items include
coin purses, shoulder
handbags, fingerless
gloves and other accessories.
The company also
plans to continue offering
its wide range of
Steven Eilenberg color combination
options—more than
500 in all—to women looking to stand out
amongst the crowd of “carbon-copy club goers.”
The company’s clubwear pieces wholesale
between $15 and $30.
minor creations’ major additions
Sexy dancewear/ clubwear and lingerie company
Minor Creations, has announced that it added
new personnel and machines to increase production
and meet growing demand.
“This allows for many
new versatile styles that
are the latest and
hottest, but still kept at a
very competitive price,”
said company co-owner
Steve Carpenter.
Minor Creations has
Steve Carpenter
also announced that
Sarah Hayslette and Paula Korrey have joined the
company as customer service associates.
Carpenter, describes the newest additions as
“very friendly and professional, and willing to
help with any customer needs with pleasure.”
Carpenter said that the debut of the company’s
Christmas line is steadily approaching and that
the company is looking forward to a “very
strong” fall/holiday season. For more information
about the company and its products visit
www.minorcreations.com.
nisha’s closet re-doing fall
Kellie Miller, owner and president of Nisha’s
Closet, is re-releasing the company’s best-selling
fall dancewear pieces in new fabrics and designs.
The revamped line, dubbed “Nisha’s Closet –
Simple and Edgy for Fall,” will see the fall’s 12
hottest pieces redone in new fabrications such as
stretched laces and tricot, a warp knit fabric.
“I strive to find quality fabric and this year I
have come across many
to choose from,” said
Miller.
Some of the updated
outfits that customers
will find include the 3piece
schoolgirl outfit,
the lingerie-inspired
Kellie Miller
bikini and the marabou
trimmed bikini. Although some of the pieces
seems as if they would be better worn in the
pool instead of the club, Miller assured Body
Magazine that the company’s pieces are for multiple
occasions.
“We have always focused on making products
for erotic dancers but we find many everyday
women are buying our products to wear pool
side for a sexy look,” said Miller. “Since all our
products can be worn in water, they hit several
markets.”
Nisha’s Closet items wholesale between $14
and $33 and are available in specialty boutiques.
The new items will be shown in October at the
International Lingerie Show and will begin
shipping towards the end of the year. For information
visit www.nishascloset.com.
B
SEPTEMBER 2007 BODY • WWW.FMMG.COM
35

eal estate
planet lingerie plans move
According to company sources, Planet Lingerie
will be moving to a new showroom in the building
sometime next year. Exact details were
unknown as of press time. Body Magazine will
publish more information on the potential move
as it becomes available. — D.M.
c.m.c builds edgy new floor
The California Market Center is aggressively
planning to grow in the contemporary category
by building a new edgy contemporary floor at
the CMC. Designed by Frank Gehry’s protégé
Eva Sobesky of EIS Studio, Floor 4B will be
rebuilt from the ground up into a design forward,
state-of-the-art showroom space named
Area 4.
“Our goal was to give manufacturers a new,
inspiring space that would have its own identi-
reps
mmk brands needs reps
MMK Brands and Passport Panties are looking
to hire reps. Interested parties should contact
Mary Kay Howard at
marykay@mmkbrands.com. — L.D.
carol malony extends team
Carol Malony has extended its sales force in the
U.S. with reps on all coasts.
The company has hired Joan Perry to cover the
Pacific Northwest, Maryann Cerillo to cover
Chicago, Joani Grossman to cover the Dallas
area and Tara Spilman to cover the East Coast.
On an international level, Carol Malony has
hired a German and British rep to aid in overseas
boutique sales. “It’s a big compliment for us to
get calls from French boutiques,” said director of
sales, Samantha Swain. — L.D.
alöe seeks westcoast reps
UK-based luxury loungewear company Alöe is
seeking U.S. sales reps for the westcoast.
Interested individuals should contact Claire
Judge at info@aloeloungewear.com or 44 208
960 0612. — D.C.
36 SEPTEMBER 2007 BODY • WWW.FMMG.COM
REPORTED BY DEENA CAMPBELL, LIBBY DOWD AND DERRICK MITCHAM
ty,” said Sue Bhanubandh, director of leasing.
“We spared no expense with this project, from
hiring the best architects, to using the best materials
and offering premium amenities.”
The finished project will feature a floor with its
own identity and have exclusive amenities such
as a dedicated elevator which only goes to contemporary
floors, a floor concierge service that
allows retailers to make the most of their trip to
LA, VIP retailer check-in and restroom attendants.
The design vision for Area 4 was to create a
modern space composed materials derived from
nature such as wood, stone and glass. Area 4 will
also feature dramatic soaring ceilings set against
Italian Walnut accents; extensive glass frontage
and wide corridors. The new floor also includes
a Zen lounge area that highlights the sweeping
city views. Area 4 is set to launch in early 2008.
REPORTED BY DEENA CAMPBELL AND LIBBY DOWD
eco-boudoir needs u.s reps
European-based loungewear company, Eco-
Boudoir is looking for U.S. reps for the West and
East Coasts. Interested individuals should contact
Jenny White at 44 7737 399 304 or email
her at jw@eco-boudoir.com. — D.C.
lisi valle needs southern reps
Lingerie and loungewear company Lisi Valle is
in need of reps for the southern part of the U.S.
Contact Elizabeth Valle for more information at
(917) 815-3797 or lisi_valle@yahoo.com.
— D.C.
sheandme hires takii
Sheandme recently hired Lolita Takii as the
company’s West Coast rep.
“She is fabulous! She’s been in the business for
over 15 years and has a great reputation and
track record for success,” said Shirin Azad, coowner
of Sheandme. Lolita Takii can be reached
at (212) 489-1319. — D.C.
n de samim in need of reps
London-based French lingerie company, N De
Samim is seeking sales reps for the west coast. If
For more information visit www.californiamarketcenter.com.
— D.C.
customized world to nyc
Customized World, an online apparel personalization
site, is moving to New York City. The
company allows customers the ability to log on
and express themselves through 150 clothing
items such as T-shirts, shorts, hats and intimate
wear. Customized World’s move to New York
from Honolulu, Hawaii will enable to company
to deliver orders faster. The move will also
accommodate an expansion into a wide array of
accessories such as sunglasses, keychains and
business card holders.
“Although exposure is tremendous”, said
Christopher Huff, president of Customized
World, “we take the most pride in the volume of
business we experience from Word of Mouth
clientele.” B
— L.D.
interested please contact Nona De Samim at 44
777 914 7418 or nonasamimi@aol.com.— D.C.
bella materna enters ny
Bella Materna has chosen Marithza McFadden
of the Evolution Maternity Showroom to represent
its line of maternity intimates. Since the
company began showing at Lingerie Americas, it
has received a lot of attention from New York
and the East Coast. McFadden is Bella
Materna’s first New York rep. Evolution
Maternity Showroom is located at 313 W. 37th
Street and McFadden can be reached at (212)
268-4794. — L.D.
cool blossom adds sales team
Cool Blossom has hired a nationwide sales force
to represent it’s new Bamboo Nights line of
sleepwear.
New hires for the company include: David
Willingham in Dallas, Pamela Sands in Atlanta,
Steve Rispoli in the North East and Lou Cahn
in the Mid West. Additionally, the company will
showcase its line at the LeahJNReg Showroom
in Los Angeles. Contact Jeff Hymowitz at (203)
698-9420 for more information. B — L.D.
awwtp
danskin gets a new name
Danskin, Inc. has announced that it has changed
its name to Triumph Apparel Corporation.
Triumph was the company’s previous name earlier
in its history.
The switch was required as part of the sale of
Danskin’s intellectual property, to Iconix Brand
Group, Inc., in March 2007. The agreement also
included a licensing agreement with Iconix to
continue to operate the Danskin wholesale business,
including its freestanding retail stores and its
online retail site, Danskin.com. — D.M.
cit group posts net loss
CIT Group Inc. has reported its net loss at
$134.5 million for the quarter, versus $236 million
income for the prior quarter.
Additionally, the company’s board of directors has
authorized the Registrant to exit its Home
Lending business. The assets of that business will
be held for sale.
“Although we made progress executing on our
business strategy, it was a challenging quarter
where we had to make some tough decisions,”
said Jeffrey M. Peek, chairman and chief executive
officer of CIT. “All CIT's businesses must meet
rigorous return standards. As a result, we decided
to exit home lending and construction, enabling
us to redeploy resources to higher returning businesses.
While we believe exiting home lending is
the right decision, it significantly impacted our
current results.” — L.D.
shirley offers hottest package
For the first time, Shirley of Hollywood is offering
its Risqué collection in boxes under the
H.O.T. brand. The H.O.T./ Risqué collection
feature over 100 styles, 40 of which are brand new
this season.
The company is hoping to see increased sales
with the addition of the new packaging. While
buyers find the packaging is easier to market, men
agree that images on the package make shopping
an easier task.
“Men like the packaging better,” said Mary
Esparza, fashion coordinator and sales manager
for the company. “They like the fact that they can
see the garment on the models. With the new
REPORTED BY DEENA CAMPBELL, LIBBY DOWD AND DERRICK MITCHAM
packaging they get a better idea of what the garment
looks like on the body than when it’s shown
on a hanger.”
The Risqué collection was introduced in 1994
and has expanded to include bustiers, bikinis, bra
sets, and crop tops.
“The Risqué collection is inspired by the
women who wear it,” said Dana Schlobohm-
Walzuck, director of design at Shirley. “They are
a little more daring, sophisticated yet sexy, and
always Risqué. This year, the Risqué collection
pushes sexy to the limit with seductive push-up
bra tops paired with sensuous g-strings and hiphugging
skirts that go far past flirtatious. This is
our 14th Risqué collection and we have glammed
up and expanded the entire line, which means we
have a Risqué look for every woman.” — L.D.
gerhard adds thorneycrost
Sleepwear and loungewear company Gerhard
Rosch LTD, found a replacement for Ralf
Hermaan, former export manager.
According to
Margey Cohen, vice
president of the company,
Claire
Thorneycrost will
serve as a replacement
for Harmann and will
act as sales representative
for Germany.
— D.C.
vs expands
Victoria’s Secret, a
Limited Brands, Inc.
brand, is looking to
break into the accessories
and sportswear
markets, and to
accommodate the
new styles, the company
will be expanding
its store sizes by
almost double the
square footage.
The average shop
will expand to 11,000
square-feet from 6,000-square-feet. The
increased space will provide room for some of the
company’s new categories, such as sports bras,
yoga wear and swimsuits. — D.M.
fashion ribbon makes shift
Fashion Ribbon, a fifty-year-old ribbon and bow
manufacturer, has expanded over the last two
years with enhanced market penetration and has
taken a dramatic step into the intimate apparel
business, specifically bras and panties.
“The change in direction is going towards inhouse
designer products for the seamless bra,
hybrid bra and the stitch bra,” said Joel Orenstein,
president and CEO of Fashion Ribbon. “We are
working with prominent manufacturers and with
our design team to create exclusive products for
individual manufacturers for distribution in their
markets.”
Fashion Ribbon is an internationally based
company with offices in England, Italy, China
and the U.S. — L.D.
SEPTEMBER 2007 BODY • WWW.FMMG.COM
37

men’s
REPORTED BY DERRICK MITCHAM
mensuas adds new brands
Mensuas, online retailer of men’s underwear and
swimwear, recently announced the availability of
Steven Lifestyle underwear on its website
(www.mensuas.com). Customers can find
underwear brands such as Ginch Gonch,
Christian Boiish, Joe Snyder, Greg Parry and
others on the site. Mensuas also carries a wide
range of men’s swimwear.
eucalyptus makes rips unique
With “eco-friendly” being the latest buzzword in
the fashion industry, every manufacturer is looking
for the latest and greatest in organic fibers.
Underwear manufacturer RIPS, passed over
organic mainstays—bamboo, organic cotton and
soy—in favor of eucalyptus to distinguish itself
from other companies.
“These fabrics have
pushed organic cotton
to the back of the
underwear drawer
because they are so
much brighter, stronger
and softer than their
dull organic cotton
Susie Rochin
‘cousin,’” explained
marketing manager Susie Rochin.
The company’s new RIPS Performance line is
made with tencel fabric (eucalyptus pulp), which
is 100 percent natural and biodegradable. The
softness of the material combined with its wicking
properties is “like a microclimate in a pair of
underwear,” claims Rochin.
Also new from the company is its RIPS
Extreme line. Geared towards fitness enthusiasts,
the collection is made from a 92 percent
Softel nylon/8 percent spandex blend. Products
in this grouping include the Athlete trunk,
which has a self-ribbed waistband in solid white,
black or sheer black. Classic crew necks T-shirts,
in both long and short sleeves, are also available
in this collection.
Last but not least is the RIPS Colours collection,
which takes the classic RIPS pieces and
infuses them with a splash of color with contrasting
binding and stitching. Currently avail-
38 SEPTEMBER 2007 BODY • WWW.FMMG.COM
able in French blue, the company says it will
expand the the color choices in October with the
introduction of Ice Blue, Poppy Red and
Sunburst Yellow.
ginch gonch gets jungle fever
Men’s underwear manufacturer Ginch Gonch is
taking a walk on the wild side for the upcoming
release of its new line, Jungle Fever.
The company’s new line, not to be confused
with Spike Lee’s movie of the same name, continues
in the same vein as previous collections,
with jock straps, low-rise, sport and regular
briefs with animal themes and prints.
“The look is really hot
… really sexy,” said
Melissa Wilson, media
director for the company.
The collection will
have three themes:
Monkey business,
Melissa Wilson
Panther play, and
Tickling tiger. Each grouping has multiple color
schemes including: white with pink binding and
trim, black with pink, blue and yellow striping,
and black and white with black binding.
The new line went into production at the end
of August and will begin shipping in November.
The company is collaborating with Janice
Dickinson of America’s Next Top Model for the
debut of the line.
shame dumps color catalogs
Shame Lingerie is hoping to move away from
print catalogues this year and will instead be
showcasing its merchandise on a CD version of
its catalog this month. If successful, the CD version
will replace the company’s print catalogs
permanently.
“If everyone accepts it, we will never go back to
color catalogs again,” said Ken Peters, owner of
Shame Lingerie. “It’s a test for us. We’ll have to
see how it goes.”
He continued by saying that the shift will only
cost the company one season, in case the new
catalogs are not well received.
Peters attributes the change in strategy to the
increasing costs associated with manufacturing
and shipping the catalogs.
The company also reports that it is doing a
high volume of sales overseas, which is a significant
factor in shipping costs.
calvin klein undies turn 25
In celebration of 25 years of selling underwear,
Calvin Klein has
launched its new line of
men’s underwear, entitled
Steel. Djimon
Hounsou, from the
movie Blood Diamond, is
the face of CK’s new
underwear line.
Djimon Honsou
Beginning August 9,
customers who had purchased underwear from
the collection, available exclusively at Selfridges
in London, were permitted to take a friend into
the store’s specially designated “steel lounge.”
There, they were treated to cocktails and had a
chance to pose for pictures with male Calvin
Klein models sporting the underwear. In addition,
customers had the opportunity to win a
luxury H3 Hummer.
commitment line’s updates
Commitment Line Apparel, the company that
produces racing-themed underwear, will be
updating features of its men’s boxer shorts line.
The company plans to replace the currently
used printed waistband
with a woven knit band.
The company’s trademark
checkerboard pattern
will remain.
Commitment has also
come up with new marketing
slogans for the
Deeia Topp
boxers such as “go or go
home,” “back stretch” (printed on the back area
of the shorts), and “front stretch” (printed on the
front). Deeia Topp, president of Commitment,
said that the men’s boxers have a strong following
with women as well.
The boxers can be found on the company’s
website, www.pitstopshop.com.
B
boxer briefs from blume, (212) 283-1400. email: SALES@BLUMEGIRL.COM.
mens
PHOTOGRAPHY: NICK MONJO
FASHION EDITOR: VICTORIA MONJO
HAIR & MAKE-UP: KATHERINE BANNING

play from intimo, (212) 868-6888. e-mail: NNATHAN@INTIMO.COM.
socks, betsey johnson, (212) 736-4574. email: WAYNE@LEGRESOURCE.COM.
PHOTOGRAPHY: NICK MONJO
FASHION EDITOR: VICTORIA MONJO
HAIR & MAKE-UP: KATHERINE BANNING
socks
lingerie, elena by universal, (212) 532-5100. email: ELENA@ELENAINTIMATES.COM.

socks, nina from solo licensing, (212) 244-5505. email: INFO@SOLOLICENSING.COM.
socks
lingerie, ny elegance, (212) 685-3088. email: NYEE180@VERIZON.NET.
socks REPORTED
BY LIBBY DOWD AND DERRICK MITCHAM
classy bride’s sell out socks
Class Bride has added a new category to
their roster of comfy bridal lingerie. The
company is now offering high-cut tube
socks with pink detail that lend a sporty
look to any bridal party. The new socks rise
to just below the knee, and show off the
titles: Bride, Brides Maid, Maid of Honor,
and Matron of Honor.
The new socks were such a hit that they
sold out before the team even reached the
recent Lingerie Americas trade show in
New York. For spring, Classy Bride plans
to add tube socks in new colors and different
lengths. — L.D.
max dryness from drymax
Drymax Sports has introduced a line of
sport socks that feature the company’s
Drymax fiber technology. According to the
company, independent lab tests have confirmed
that the socks keep feet up to 25
times drier than other socks made with
moisture-wicking fibers like polyester,
acrylic, nylon, wool or cotton.
Drymax socks are designed with two different
fiber technologies interwoven to
form a dual-layer sock. This design,
according to Drymax Sports, creates a selfcontained
moisture removal system that
keeps feet dry in cold, hot and wet conditions.
Other features of the socks include protective
padding, mesh air vents, antimicrobial
additives for odor control, and more.
On September 7, Drymax will introduce a
handful of socks geared towards specific
activities such as golf, walking and tennis.
Future ‘07 Drymax socks will include a
men’s dress sock, diabetic sock, soccer sock,
and hiking sock. — D.M.
hot sox adds natural colors
Hot Sox socks manufacturer reported that
its natural collection, which was first introduced
last spring, has done so well that the
company expanded the collection’s color
palette. The company will continue to keep
the line “pure” by focusing on natural colors.
Hot Sox has added some light pastel colors
to the range of socks, as well as a bamboo-textured
pattern, the first pattern
introduced into the natural collection.
“You can’t leave the collection the same,”
said Susan Spindell, national sales manager
for Hot Sox. “Stores are looking for newness.
You have to look for the best way to
move the collection forward.”
Spindell also said that the company is
continuing its pursuit of more natural fabrications,
such as bamboo, soy, and organic
cotton, to use in its products.
The natural collection is available in kneehigh,
calf-length and foot liner styles. The socks
wholesale between $3.25 and $6.42 and will
begin shipping in mid-January, available in
stores such as Nordstom, Bloomingdale’s, L.L.
Bean and Macy’s West in February. — D.M.
smart knit to add sock line
Sock manufacturer SmartKnit and
Walk2BeFit.com are joining forces to offer
SmartKnit socks and foot care products to
those who suffer from foot ailments, and to
those who need more support.
Jeff Dalbey, director of R&D for Knit-
Rite, the manufacturer of SmartKnit, said,
“If socks could be state-of-the-art, the
SmartKnit line of products would fall in
that category. Extensive research of best
yarns, design and manufacturing deliver
innovative performance products that excel
in delivering protection for the wearer.”
The SmartKnit line of products includes:
SmartKnit HEALTH, a patented line of
seamless diabetic socks; SmartKnit
ACTIVE, a patented line of athletic socks,
and SmartKnit ENERGY, a line of mild
compression trouser socks; and women’s
tights that are designed for people who
spend a lot of time on their feet.
Products in the collection are made from
various moisture wicking yarns, such as
CoolMax. Additionally, the SmartKnit
HEALTH and ACTIVE lines feature the
antimicrobial silver fiber X-STATIC,
which helps reduce the growth of infection-causing
bacteria within the sock.
— D.M.
deluxe hosiery embroiders
Deluxe Hosiery Mills Co. Ltd recently
released a line of hand-embroidered
women’s socks with floral patterns on the
outer portion of the leg.
The socks come in a 200-gauge stitch
design and are made from an 85 percent
cotton, 15 percent spandex blend. The
flower motifs are made from cotton and
polyester.
The socks, which feature reinforced
stitching in the toe and heel, are available
in midcalf and thigh-high versions. They
are available in US sizes 9 to 11, and can
come with customized designs upon
request. B
— D.M.
SEPTEMBER 2007 BODY • WWW.FMMG.COM
43

textile REPORTED
new cotton harvester debuts
The world’s first commercially available modulebuilding
cotton harvester rolled off the line July
16, 2007, at the Case IH manufacturing plant in
Benson, Minn.
The machine is the Case IH Module Express
625, and it is advertised to allow growers to save
capital, fuel and labor by combining cotton harvesting
and module building into a single operation.
The Benson plant is ramping up production
to fill orders for the Module Express in time
for the upcoming fall harvest.
Known as the “Old Red,” the Case IH
Module Express has the potential to transform
the cotton industry because it is designed to fit
the needs of ginners as well as growers, according
to Trent Haggard, Case IH marketing manager
for cotton harvesting.
“In the development process, we listened to
input from the industry. Our engineers made sure
that the Module Express fit with existing cotton
production practices, with no additional handling,
logistics or costs,” Haggard said. — D.C.
texas hosts p.i.e
Texas played host to the 2007 Cotton
Foundation Producer Information Exchange
(P.I.E.), in July. Cotton producers from all over
the world gathered to explore advances in cotton
production in the host region and to share their
technology and farming methods with the goal
of improving yields and fiber quality — L.D.
unifi closing kinston facility
Yarn manufacturer Unifi, Inc., has announced
that it will close its Kinston, NC, facility. The
closing will affect about 260 employees.
The Kinston facility produces partially orientated
yarn (POY) for internal use and third
party sales. Unifi will now buy its commodity
POY needs from external suppliers for conversion
in its texturing operations. However, Unifi
will also continue to manufacture POY at its
Yadkinville, NC, facility for its specialty and premium
value yarns and certain specialty yarns.
“While complicated to execute, it comes down
to a simple make-versus-buy decision,” said
William Lowe, chief operating officer and chief
44 SEPTEMBER 2007 BODY • WWW.FMMG.COM
BY DEENA CAMPBELL, LIBBY DOWD AND DERRICK MITCHAM
financial officer of Unifi. “In addition to the savings
expected from this decision, we gain needed
flexibility in our texturing operations. Over
the last nine months, Kinston’s inability to operate
below a certain minimum has put undue
pressure on our texturing operations.”
Additionally, Unifi, Inc., closed its texturizing
facility in Dillon, SC, which cost 355 jobs.
— D.M.
veltex canada hires cfo
Veltex Corporation hired Robert St. Amant to
be the new chief operating officer for Veltex
Canada. St. Amant goes to Veltex with more
than 15 years of experience in the textile business
in Canada.
“Mr. St. Amant will handle all aspects of the
Veltex Canada business and allow corporate
management to concentrate on broader corporate
interests and the continued re-organization
of the various subsidiaries that make up Veltex
Corporation,” said Javeed Martin, CEO of
Veltex Corporation. “As a result of Veltex’s continued
growth, further management restructuring
announcements can be expected in the near
future companywide.”
Veltex Canada continues to steadily grow. The
company now has more than 1,400 clients and
more than 40,000-square-feet of office and
warehouse space in Toronto.
The company also has announced that it will
be sponsoring this year’s America’s Baby Cancer
Foundations fundraiser golf tournament at
Sherwood Country Club, which will take place
on October 15, 2007.
The event will feature golf, tennis, a cocktail
reception and a charity dinner with auction to
benefit America’s Baby Cancer Foundation’s
assistance to families that have children diagnosed
with cancer. — L.D. & D.M.
eco-friendly fibers for china
Because of to demands from overseas clients,
many fabric and clothing enterprises in China
are applying for ecological textiles identification.
A number of Chinese textile enterprises have
‘Oeko-Tex Standard 100,’ which is a uniform
testing and certification system for textile raw
materials, intermediate and end products at all
stages of production.
As a sign of China’s desire to for a uniform testing
system, Raimar Freitag, General Secretary of
International Environmental-Protection Textile
Association, recently participated in the Green
Textiles meeting held in Beijing.
It is anticipated that during 2008 Beijing
Olympic Games, many foreign visitors will
come to China, and purchase locally made textile
and clothing products, with ecological textiles
identification. — L.D.
unifi: post-consumer waste
Unifi, Inc., is a diversified producer and processor
of multi-filament polyester and nylon textured
yarns and related raw materials that uses
post-consumer waste in the production of
Repreve. But they also use their own pre-consumer
waste during production, which helps
conserve energy in the process.
Because Repreve offsets the need to reproduce
virgin polyester, the equivalent of a half-gallon
of gasoline is conserved for every one pound of
Repreve yarn produced, as opposed to other
methods, which require virgin polyester.
Additionally, Unifi has engineered a yarn that
adheres to the same quality standards as Unifi’s
virgin polyester. The 100 percent recycled content
of Repreve is now certified by Scientific
Certification Systems, Inc. (SCS), a leading
third-party provider of certification, auditing
and testing services, and standards.
Unifi has made Repreve available worldwide in
order to maintain program quality and consistency
wherever the product is manufactured.
For more information about Repreve visit
www.unifi.com. — D.C.
dan river’s bed-in-a-bag
Textile company, Dan River, has debuted its new
printed bed-in-a-bag program. The new campaign
is marketed to first-time apartment buyers.
The sets include a 200-count sheet set and a
poly-cotton comforter. Dan River also showed
an array of print designs, including contemporary,
textural looks, strips, patchwork florals,
monochromatic plaids and more. B — D.M.
costume REPORTED
j. valentine’s dancer costumes
J. Valentine, a dancewear manufacturer known
for offering top quality design, is ready for the
Halloween season with the some of the sexiest
costume styles.
This season, designer Judy Valentine is delivering
new and updated looks for dancers.
“The looks are very sexy they can be worn at a
party but are also great for dancers,” said sales
manager Kat Gutierrez. “Dancers want the pin
up, sexy look. They also want to stick with a
brand they know.”
Popular costumes have been carried over from
last season such as a flirty mouse, sailor and
police officer. While those styles will remain
best-sellers for the company, Valentine has
added a few innovative ideas that are sure to
please. This year’s collection includes the
Geisha Girl, a kimono style wrap top with waist
cincher and skirt, and the Bad Apple, a Snow
White style corset top dress.
Durability is a major selling point for J.
Valentine costumes.
“We are mainly a dancewear company and
costumes are something we know that dancers
are going to need,” said Gutierrez. “Our customers
know us and trust us, they know our
stuff is well made. If a girl has three parties this
Halloween, her costume won’t fall apart before
the second one.”
Prices for costumes run slightly higher than
other manufacturers because of the care that is
put into each item. Wholesale prices start at
$29.50 and run as high as $44.50. To view the
styles visit www.jvalentinecatalog.com. — L.D.
new costumes at la casa
Costume retailer, La Casa de los Trucos,
which translates to “The House of Tricks,”
has added some new costume styles to its
mass of guises.
The company’s newest costume is The
Pimpette, which puts women in the role
primarily dominated by men. The costume
features a knee-length silver coat with
plush trim and pom poms, topped off, by a
silver-sequined pimpette hat. Carmen
BY LIBBY DOWD AND DERRICK MITCHAM
Torres, manager of the store, reports that
the pimpette has been selling well.
“We received a few and they all sold the same
day we got them,” said Torres.
Also new to the La Casa are the mafia, pinup
sailor girl and boxer girl costumes.
“The Playboy-licensed costumes, which hit
the market last year, are best sellers for the company
as well,” reports Torres. “The Fantasy
Fairy, modeled on the package by one of
Playboy’s own Girls Next Door, and Masked
Bandit costumes are a couple of the very sexy
and high quality Playboy-related costumes that
customers can find in the store. For some reason,
people like sexy costumes. I don’t blame
them.”
Other popular costumes the year-round store
carries include pirates, nurses, storybook characters
and Asian-themed costumes, such as
geishas. Costumes can run anywhere from the
twenty-something range, all the way up to the
hundreds of dollars range for more elaborate
designs. For more information on the company
and its costumes, visit
www.crazyforcostumes.com. — D.M.
12X for delicate illusions
Costume wholesaler Delicate Illusions will be
focusing on plus size costumes for the upcoming
season. The company will introduce sizes all
the way up to 12X for
the woman unable to
sport the “queen” size
costumes so commonly
produced by many
manufacturers.
“Our customer does
Shereen Loth
not simply fit in a
‘queen’ size that most
manufacturers make…so we offer our sexy
styles up to 12X,” said Shereen Loth, president
of Delicate Illusions.
The company’s other focus for the season will
be to continue to produce items that are multipurpose
and can be used year-round. The costumes
come with accessories that can be worn
and removed at the user’s discretion.
“The included accessories put the customer
into character for Halloween or theme parties,
but without the accessories,” said Loth. “The
outfit can be worn throughout the year.”
The company, which focuses mainly on
“Queen of ” styles, has expanded into new foils
prints and embellishments which include flames
for devil costumes. The fairy, pimpstress and
devil costumes remain the favorites among customers,
and Loth foresees no change in trend
for the future. The new collection will see
updated renditions of the pirate, dragon lady,
Snow White and prison inmate costumes,
which Loth believes will see an increase in popularity
due to the recent incarceration of
socialite Paris Hilton.
New Costumes will begin shipping on
September 1, while past styles are currently
available. They range in price from $25 to $45
depending on how elaborate the costume, and
can be purchased from the company’s website,
www.delicateillusions.com. — D.M.
holiday surprise from pierre’s
Rich Williamson, president of Pierre’s
Costumes is gearing up for a very merry holiday
season. As the season approaches, Williamson
expects to see a lot of
Christmas oriented
styles lining the
shelves.
“As a trend, I think
that Christmas is going
to be huge as
always...and lingerie
Rich Williamson
and sexy costumes has
been such a huge part
of Christmas. With men wearing sexy Santa
costumes, women want to get involved too.
They want to look sexy, but not bedroom sexy.
Sexy Christmas is going to be big!”
Additionally, hinted at some big news that
would be coming up soon for the company.
“There is probably going to be a big media
event in Philly soon,” said Williamson. Body
Magazine will provide more information as
soon as it is available. B
— D.M.
SEPTEMBER 2007 BODY • WWW.FMMG.COM
45

mastectomy
connie elder intros smart cups
Connie Elder International, creator of Lipo in a
Box, has introduced a
new breast-enhancing
product called “smart
cups” to its growing
line.
Available in both
black and nude, smart
cups are designed to
Connie Elders
enhance shape and provide
modesty through nipple concealment. They
can be easily tucked into existing bras,
bodyshapers, special occasion wear and even
swimsuits. The liners are thin, lightweight,
breathable and available in multiple sizes.
The introduction of the smart cups products
by Connie Elder International may provide
women with safe, comfortable and cost-effective
alternatives.
“In speaking with customers daily, smart cups
has been a product many women have described
and voiced a need for, yet they didn’t exist,” said
Connie Elder, Founder and QVC Spokesperson.
“I listened and now they are here!”
Smart cups, and other new products from
Connie Elder can be viewed and purchased at
www.lipoinabox.com or www.connieelder.com.
— D.C.
classique’s new camisole
Mastectomy apparel manufacturer Classique
debuted its new post-mastectomy fashion
camisole.
The hand-washable
post-op garment is
made with stretch nylon
lace with light fiberfill
cups. It features cotton/
spandex pockets to
accommodate prostheses,
and adjustable
Jack Lewis
straps and hook closure.
Users can wear it tucked in or out as a camisole,
or as a blouse, either alone or under a jacket.
“We have done market research with the
retailers and found there is a need for a beautiful,
well-fitting camisole at an affordable price,”
46 SEPTEMBER 2007 BODY • WWW.FMMG.COM
REPORTED BY DEENA CAMPBELL AND DERRICK MITCHAM
said Jack Lewis, president of Classique. “This
fashion camisole has now filled the void.”
The camisole will be available in ivory and
black, and in a wide range of sizes: 34 – 42 in A
through C cups; 36 –42 in D cups.
The company will begin taking pre-orders for
the camisole in early September, and it will be
available for delivery on October 1. The
camisole, as well as other Classique products,
can be found in mastectomy boutiques, lingerie
stores, online retailers and the company’s website,
www.classique1.com. — D.M.
breast form fund art show
The Breast Form Fund, a non-profit organization
that provides prostheses and bras to postmastectomy
patients who have little or no insurance,
is hosting the “Show Us Your BRA!” art
competition in Northampton, Mass.
Women can enter a miniature or life-size bra
in three dimensions, made from nonperishable
materials. Entries will be accepted from
September 21-23, at the Northampton Center
for the Arts, at designated times, or they can be
mailed to the Breast Form Fund at 14 Center
St., Northampton, MA 01060 by September 19.
On October 13, from 7 to 10 p.m., all submitted
artwork will be auctioned at the Center for
the Arts. Award winners will be announced and
photos of them will be in the fund’s 2008 and
2009 calendars. For more information visit
www.showusyourbra.org or call them at
(413) 584-6673. — D.M.
smart form notices new trends
Pittsburgh-based Smart Form Specialty
Undergarment store has been retailing postmastectomy
products while catering to the needs
of patients for more than 50 years. And in
changing women’s lives through counseling and
listening to requests for certain mastectomy
products, the small specialty store has noticed a
few trends and some are a bit surprising.
According to the company, many women who
are at high risk for developing breast cancer are
seeking mastectomies before the emergence of
cancer or pre-cancerous cells. For those women,
it’s easier for them to deal with a mastectomy
when they are healthy rather than undergoing
the operation after having developed the disease.
“These women are really strong,” said Sandi
Staymates, office manger and certified mastectomy
trainer for Smart Form. “These women —
which are getting younger and younger— come
in to learn about mastectomies and mastectomy
garments because they choose to.”
While only eight women out of the hundreds
of Smart Forms customers have chosen the procedure,
Staymates believes it may become more
common.
The company also reports seamless and
padded bras have been selling well, and to
accommodate the growing demand, Smart
Forms offers Glamorize and ABC bras, as well
as customized non-surgical breast prostheses,
nipples and areolas for reconstructed surgeries.
Additionally, Smart Forms calls hospitals for
patient healthcare eligibility and obtains prescriptions.
“We are a one shop stop,” said Staymates. “We
do everything, almost to a fault.”
For more information visit www.smartforminc.com.
— D.C.
a.b.c. hosts listening tours
American Breast Care (ABC) invites mastectomy
fitters and boutique owners to attend
Listening Tours, a three-day forum this fall
where professionals can share ideas on improving
products and services for breast cancer survivors.
“We needed an opportunity to hear back from
the professionals who work with breast cancer
survivors,” said Jolly Rechenberg, CEO of ABC.
Moderated by the company’s Co-CEOs,
Rechenberg and Jay Markowitz, guests will start
the day with a tour of the corporate headquarters
of ABC, where attendees will have the opportunity
to operate the machinery and make a silicone
breast form.
After learning the manufacturing process,
panelists will view a post-mastectomy lingerie
fashion show. Dates haven’t been finalized yet.
For more information visit www.americanbreastcare.com
or call (866) 830-1980. — D.C.
B
basics
REPORTED BY DEENA CAMPBELL, LIBBY DOWD AND DERRICK MITCHAM
nundies say, ‘so long thong’
cotton, hemp and recycled polyester.
With so many options on the market, women can Featuring eco-chic woven and ecoKashmere bam-
almost kiss panty lines goodbye once and for all. boo knits inspired by the Brazilian rain forests and
Nundies, the newest non-panty line product to hit the Swedish archipelago, Jonano strives to inspire
the market promises cleanliness and comfort in romance and nostalgia.
being an alternative for wearing underwear. According to the company, the entire collection
These tulip-shaped, adhesive panties stick right was designed with an attention to detail and incor-
into the pants inseam so wearers can go commanporates natural elements such as coconut buttons to
do in comfort. Nundies come in naughty black, create well-fitting and comfortable clothes. Visit
blushing buff or a sassy assortment of colors and www.jonano.com for more information. — D.C.
prints. Packs of five wholesale for $7 and are avail- touché heads to u.s. market
able with eye-catching counter displays and
Columbia-based Touché Collection is looking to
optional hanging tabs.
make its way further into the U.S. market. The
For more information, or to say “so long,” to
20-year-old company recently made its first
your thong, visit www.mynundies.com. — L.D.
appearance at New York’s Lingerie Americas with
janano uses natural fabrics
the hopes of spreading its name to high-end
Transitioning into Autumn, Jonano shows its American boutiques and specialty department
Scandinavian roots in a collection of streamlined stores.
multifunctional basics that came together with nat- Touche carries a full collection of intimate
ural fabrics such as bamboo, color grown organic apparel including lingerie, daywear and
loungewear. The collection, which is designed to
reach the contemporary
woman, offers new styles
three times per year. This
spring, Touché is offering
floral prints in cream, gold
and purple tones.
Camisoles, briefs and
underwire bras are made
from European fabrics
that include spandex,
Lycra and modal. Most
recently, the company has
been doing well with its
one-piece underwire bra in
white, ivory and black.
As Touché set its focus
on the U.S. market, the
brand is gaining help from
its Miami-based retail
store. The store features
the complete line of
Touché apparel, which
includes swimwear and
swim cover-up. For more
information on the line
visit www.touche.com.co.
— L.D.
mylacys: moisture-control
Utilizing the latest in nano- and fabric technology,
myLACYS developed a new patent-pending
moisture-protection process to help mitigate extra
moisture in their new women’s underwear line.
Developed by Southern California businesswoman
Carol Barge, the product line offers five of
today’s most fashionable styles in three colors.
From bikini to boy short, myLACYS are available
in black, white and natural for $19.99 at
www.myLACYS.com.
“I am very pleased and proud to be introducing
myLACYS to the marketplace,” said Barge. “I’m
certain women of all types, sizes and ages will benefit
from the underwear’s unique qualities.”
Additionally, myLACYS is now accessible
nationally through the popular Time for Me
women’s catalog and also is expanding into select
California women’s apparel boutiques.
Never Enough in Newport Beach, Fashion Plate
in San Clemente and The Alley Cat in Dana Point
are currently carrying select styles for the
myLACYS product line. Other fashionable boutiques
are scheduled to soon add the products as
well. — D.C.
tail bait layers with style
This spring, Tail Bait is moving beyond chain
link straps and is launching layering tees that
intertwine fashion with the laid-back California
lifestyle.
All the pieces in the new
collection can be mixed
and matched to create a
number of different looks
that are effortlessly chic.
“The new tees can be
matched with virtually
Lainie DiRienzo everything from capris
and mini skirts to cute
sneakers,” said owner Lainie DiRienzo. “It’s really
versatile and absolutely adorable.”
Tail Bait’s spring layering tees, as well as other
fashionable pieces, can be found in specialty boutiques
across the U.S. For more information visit
www.tailbait.com. B
— D.C.
SEPTEMBER 2007 BODY • WWW.FMMG.COM
47

calendar COMPILED
september 1-3
Lyon Mode City
Eurexpo
Lyon, France
+33(0) 4 78 17 61 99
lyonmodecity.com
september 2-4
London Edge Central
Olympia 2
Hammersmith Road
London, England
+44 (0) 116 289 8249
londonedge.com
september 4-9
Collection Premiere
Moscow
Krasnaya Presnya
Expo Center
Moscow
+49 211 43 96 01
igedo.com
september 9-11
ASD/AMD New York
Jacob Javits Center
New York, NY
(800) 421-4511
merchandisegroup.com
september 11-13
Intertex Milano
Palazzo Delle Stelline
Milan, Italy
intertexmilano.it
september 14-16
Surf Expo
Orange County
Convention Center
Orlando, FL
(800) 947-SURF
surfexpo.com
BY
event & show dates 2007/2008
september 16-18
The Train
Terminal Stores
New York, NY
(212) 925-2869
thetrainnewyork.com
september 16-18
Platform 2
Terminal Stores
New York, NY
(212) 925-2869
platform2newyork.com
september 16-18
Boutique Lingerie
54 Boutique Hotel
London
London, England
(212) 374-9417
boutiquelingerieshow.com
september 18-20
Coterie
The Show Piers/Jacob
Javits Convention
Center
New York, NY
enkshows.com/coterie
september 25-27
Material World
Jacob Javits Center
New York, NY
678-285-3976
material-world.com
october 1-3
International Lingerie
Show
48 SEPTEMBER 2007 BODY • WWW.FMMG.COM
Rio Hotel
Las Vegas, NV
(305) 598-7019
spectrade.com
october 2-3
Turkish Fashion Fabric
Exhibition
Brompton Hall
London, England
turkishfabric.com
october 7-9
Off-Price New York
Market
Hotel Pennsylvania
New York, NY
(262) 782-1600
offpriceshow.com
october 12-15
China Sourcing Fair
AsiaWorld-Expo
Hong Kong, China
chinasourcingfair.com
october 18-21
Venus Berlin
Berlin Messegëlande
unter dem Funkturm
Berlin, Germany
+49 (0)30 34 99 11 44
venus-berlin.com
october 20-23
StyleMax
The Merchandise Mart
Chicago, IL
(800) 677-6278
merchandisemart.com
october 26-27
Shanghai Mode
Lingerie Show
(Private Lingerie &
Interfilliere Asia)
Shanghai Exhibition
Center
Shanghai, China
shanghai-modelingerie.cn
october 28-30
Florida Fashion Focus
Sheraton Miami Mart
Hotel & Convention
Center
Miami, FL
(888) 249-1377
floridafashionfocus.com
november 6-8
Interselection
Parc de Expositions
Paris Nord Villepinte
Paris, Frane
+33 (0) 1 47 56 32 32
interselection.org
december 4-6
New York Shoe Expo
Pier 94
New York, NY
ffany.org
2008
january 5-7
Intermezzo Collections
Jacob Javits Center
New York, NY
(212) 759-8055
enkshows.com
january 9-12
Adult Entertainment
Expo 2008
Sands Expo &
Convention Center
Las Vegas, NV
adultentertainementexp.com
january 10-13
Surf Expo
Orange County
Convention Center
Orlando, FL
(800) 947-SURF
surfexpo.com
january 13-15
Florida Fashion Focus
Sheraton Miami Mart
Hotel & Convention
Center
Miami, FL
(888) 249-1377
floridafashionfocus.com
january 16-18
Bread & Butter
Barcelona
Barcelona, Spain
+49 (0)30 400 44 0
breadandbutter.com
january 24-26
Interfiliere Paris
Paris Expo-Port de
Versailles
interfiliere.com
january 24-27
Salon International de la
Lingerie
Paris Expo
Port de Versailles
lingerie-paris.com
february 2-5
Chicago StyleMax
The Merchandise Mart
Chicago, IL
(800) 677-6278
mmart.com/stylemax
february 2-7
New York International
Gift Fair
Jacob Javits Center
New York, NY
nyigf.com
february 3-5
CurveNY
Penn Plaza Pavilion
New York, NY
(203) 698 7470
curvexpo.com
february 5-7
New York Shoe Expo
Hilton New York,
FFANY member showrooms
New York, NY
ffany.org
february 10-13
ASAP Show
Venetian Hotel
Las Vegas, NV
(626) 279-5814
asapshow.com
february 10-11
Body Look
Dusseldorf Fairgrounds
Dusseldorf, Germany
+49.211.4396.01
igedo.com
february 10-14
Off-Price Show
Sands Expo Center
Las Vegas, NV
(262) 782-1600
offpriceshow.com
february 11-14
WWIN Show
RIO Hotel
Las Vegas, NV
wwinshow.com
february 12-15
MAGIC
Las Vegas Convention
Center
Las Vegas, NV
magiconline.com
february 14-16
CurveLV
Venetian Hotel
Las Vegas, NV
(203) 698-7470
curvexpo.com
february 21-23
The WSA Show
Mandalay Bay
Convention Center
and Sands Expo Center
Las Vegas, NV
(818) 379-9400
wsashow.com
february 24-26
Harrogate Lingerie &
Swimwear Exhibition
Harrogate International
Centre
Harrogate, London
lingerie-show.com
february 24-26
Lingerie Americas
Altman Building &
Metropolitan Pavilion
New York, NY
(203) 618-0092
lingerie-americas.com
february tba
Lingerie Americas
Venetian Hotel
Las Vegas, NV
(203) 618-0092
lingerie-americas.com
february 26-29
Collection Premiere
Moscow
Krasnaya Presnya
Exhibition Center
Moscow
igedo.com
march 2-9
ASD/AMD Variety
Merchandise Show
Mandalay Bay
Convention Center,
Sands Expo Center
Las Vegas, NV
(800) 421-4511
march 16-19
National Halloween &
Costume Party Show
Sands Expo &
Convention Center
Las Vegas, NV
(800) 323-5462
hcpshow.com
april 5-8
Chicago StyleMax
The Merchandise Mart
Chicago, IL
(800) 677-6278
mmart.com/stylemax
april 7-9
International Lingerie
Show
Rio Hotel
Las Vegas, NV
(305) 663-6635
spectrade.com
april 8-10
Material World
Miami Beach
Convention Center
Miami Beach, FLA
800-318-2238
material-world.com
may 4-6
ASD/ADM’s Atlantic
City Variety
Merchandise Show
Atlantic City
Convention Center
Atlantic City, NJ
merchandisegroup.com
june 3-5
New York Shoe Expo
Pier 94, Hilton New
York Hotel, FFANY
member showrooms
New York, NY
800-318-2238
ffany.org
june 10-12
Licensing International
Expo
Jacob Javits Convention
Center
New York, NY
(888) 644-2022
june 9-11
SGMA Spring Market
Sands Expo and
Convention Center
Las Vegas, NV
(202) 775-1762
sgma.com
july 27-29
Body Look
Dusseldorf Fairgrounds
Dusseldorf, Germany
igedo.com
august 24-27
ASAP Show
Venetian Hotel
Las Vegas, NV
asapshow.com
august tba
Lingerie Americas
Altman Building &
Metropolitan Pavilion
New York, NY
(203) 618-0092
lingerie-americas.com
september tba
Lyon Mode City
Eurexpo
Lyon, France
lyonmodecity.com
september 26-29
Collection Premiere
Moscow
Krasnaya Presnya
Exhibition Center
Moscow
igedo.com
B
Got an intimate apparel industry event, and want to let people know? Send us the information for consideration in an upcoming calendar.
*Boxed entries indicate an advertisement with more event information.
Please include a contact phone number, email and web address, if available. Send all submissions ATTN:
Body Calendar, 617 W. 46th St., New York, NY 10036. Or, email at bodymagazine@gmail.com.
SEPTEMBER 2007 BODY • WWW.FMMG.COM
49

maternity
mothers seeks cmo
Mothers Work, Inc. the world’s leading maternity
apparel retailer, announced that it is currently
actively pursuing candidates for the position of
chief merchandising officer. — D.C.
amoralia upgrades website
Amoralia, a British brand of maternity lingerie
recently launched in the USA. And with the
expansion came a revamp of the website that
now creates a user-friendly experience for US
customers. Payments are now accepted in USD
and sizes are offered from 32B to 38G, S-XL.
Managing director Jules Fosset said, “We’ve
hit our seasonal targets and I see Amoralia doing
well in the states. It’s important for the brand to
expand now.”
Additionally, Amoralia is introducing a new
bamboo fabric for its collection of underwear for
pregnant women and nursing mothers. The
company reports going green will develop a
greener profile through bamboo fabric and ecological
packaging. To download pictures visit
www.picandmiximages.co.uk/amoralia or visit
www.amoralia.com. — D.C.
bravado! intros fit program
Bravado! Designs has perfected the art of bra
making and is focusing its attention on a more
important issue—bra fitting. The 15-year-old
nursing-bra company is introducing a new sizing
program for its wholesale customers.
“Most women shopping for nursing bras are
first-time mothers and the sales staff have no
experience unless its their own personal experience,”
said sales manager, Mary Ann Scandiffio.
“The program allows us to share our information
with our wholesale customers and teach them
how to fit nursing moms.”
While Bravado! offers fit tips for each of its
nursing styles on the company website
(www.bravadodesigns.com), the company has
also arranged to deploy its experts for onsite
training. To learn more about the fit program
and new styles Bravado! has introduced, such as
the new seamless nursing bra, visit the company’s
website or call (800) 590-7802. — L.D.
REPORTED BY DEENA CAMPBELL, LIBBY DOWD AND DERRICK MITCHAM
babystyle gets a bugaboo
Babystyle and Bugaboo International held a special
event August 17 for the debut of the
Bugaboo Bee one-piece fold stroller.
Throughout August, Babystyle sold the
stroller exclusively out of its Burlingame, Calif.
location. Attendees of the event watched
demonstrations of the Bugaboo Bee in action,
entered for the chance to win the popular
stroller, received up to a 20 percent discount on
certain items, and enjoyed goody bags and
refreshments. Emilia Fabricant, founder, president
and chief merchandising officer of Cadeau,
was on hand to celebrate the launch and give
maternity advice. — D.M.
majamas on the beach
Maternity wear provider Majamas Inc. has created
a new maternity resort wear line under its
Majamas Nursing collection, as well as added
some new styles to its Nixilu line.
Majamas’ new resort line of tops, the Riviera
Collection, will showcase Iris solids with black
stitching detail and buttons. The company also
offers a few prints composed
of blues, greens,
and pinks, highlighted
with black contrast
hems and stitching, a
print named,
Kaleidoscope.
“It’s very versatile and
Germaine Caprio
perfect with a pair of
jeans or a black skirt,” said Germaine Caprio,
president of Majamas.
The Riviera Collection features a Praline
Dress, which is based on one of the company’s
best-selling designs. According to Caprio, the
dress looks great dressed up with a pair of heels
or down with a pair of flip-flops.
New additions to the Nixilu Collection, which
fall under the Kasbah name, include four solid
tops in a bright coral color, the Cascade Dress
and three printed tops in a coral, pale lime and
cocoa mixture.
“We paid extra attention to detail in this group
by adding top stitching, gathered and bubble
sleeves and soft ruffles,” said Caprio. “This group
is sophisticated and comfortable, a difficult mixture
to get in clothing and especially in maternity.”
All cruise ’08 items will begin shipping in
January and February ’08. Wholesale prices for
Majamas nursing tops and dresses range from
$26 to $34.50. The company sells its nursing
products through boutiques and stores throughout
the country, notably Baby Center and
Nordstrom Direct.
The company also has announced that its
Basic Collection is now available in organic cotton
and sold in Whole Foods Stores across the
U.S.
“The biggest challenge when manufacturing in
the U.S. is staying competitively priced and the
organic collection has definitely put us to that
test,” said Caprio. “We continue to search new
suppliers for organic fabrics that are reasonably
priced and easily available.” B — D.M.
50 SEPTEMBER 2007 BODY • WWW.FMMG.COM maternity
set by evlove, (847) 692-6110. email: INFO@EVLOVEINTIMATES.COM.
PHOTOGRAPHY: NICK MONJO
FASHION EDITOR: VICTORIA MONJO
HAIR & MAKE-UP: KATHERINE BANNING

JOSIE NATORI LAUNCH
event report
To celebrate the launch of Josie’s new
line of foundations, Dana-co Apparel
Group and Natori hosted a cocktail
James R. H. Booth, senior vice president
of licensing, marketing and public
relations for Natori.
Desiree Larson, director of sales at
Dana-co wishes Melissa Morales.
REPORTED BY VALERIE COLELLA, LIBBY DOWD AND MOZZ MANZOOR
josie launches foundations
party on August 7, 2007. Customers
and company heads at the two companies
gathered in a spacious loft locat-
ed on the city’s west side to take in the
new collection and the sweeping views
of Manhattan’s skyline. –L.D.
Aja Passero, vice president DMM sportswear at Bergdorf Goodman; Josie Natori, Amy O’Connor, senior vice
president GMM for Saksfifthavenue.com; Ginny Hershey, senior vice president GMM at Bergdorf Goodman.
Michael Herman with Elizabeth Yee, account executive
for Natori and Desiree Larson.
Beth Manhardt of LWP and Sheila Arway of Natori with
Libby Dowd of BODY Magazine.
JD Bowman, account executive for
Dana-co with Nicole Kalan, buyer for
Macy’s North.
Michael Fink, vice president
women’s fashion director for Saks
Fifth Avenue
Below, James Booth, Desiree larson,
Josie Natori, John Bowman and JD
Bowman.
Michael Horvath, chief financial officer for
dana-co with Jack Hendler of Networth
Solutions.
Anthony Landereau, buyer for Saks
Dubai.
Aja Passero of Bergdorf Goodman and
Jennifer Goodwin, intimate apparel and
swimwear buyer for Bergdorf Goodman.
George Fred with the #12 publicist in
New York City, Dr. Edward Johnston.
Josie Natori with Elizabeth Hospodar, DMM
intimate apparel and hosiery at Bloomingdales.
Below, The Dana-co and Natori Crew at the end of the evening.
Dawn Wolfe, vice president of business development
for Zoon Eyeworks and Andreas
Huttenholscher of Donna Karan Intimates.
Amanda Elias and Erica Forrest, assistant
buyers in intimates for Saks Fifth Avenue.
John Bowman, president of Dana-co Apparel
Group with Libby Dowd of BODY.
Liz Ofori, design and Christopher
Lawrence, product development, both of
Macy’s with Michael Ralph, NYU professor.
JOSIE NATORI LAUNCH

etail profile REPORTED
Ten years ago, Sol Lingerie opened with one
sol lingerie in denver, colorado
thing in mind: offering women a variety of
high-quality lingerie styles while educating
them on the benefits of a professional bra fitting
and providing a superior level of customer
service.
Now almost in its eleventh year, Sol Lingerie
continues to provide high-end lingerie to affluent
women aged 30 to 55-years-old, who love
quality and sophisticated lingerie.
Bra fitting is a key component of the Denver-
BY DEENA CAMPBELL
based2,000-squarefoot boutique. It has 14
trained bra specialists
who work as a team to
provide extraordinary
service and tips for customers
looking to find
the perfect bra.
“Band size is the most
important thing to look
for in a bra,” said Cindy
Johnson, co-owner of
SOL who has more
than 20 years of experience in bra fitting.
“More than 80 percent of the support of a
bra comes from the band; when buying a
new bra, it is critical that it be comfortably
snug on the loosest or middle hook and
does not ride up the back.”
Typically Sol Lingerie reaches out to its
potential customers through direct mailings,
billboards and websites, but every
Valentines Day Sol Lingerie caters to men
with a “Beers, Brats and Bras” event.
Other promotionals include an October
event where customers are encouraged to
donate gently used bras to local women’s
shelters. In addition, Sol Lingerie holds
monthly fittings for disadvantaged
women, where each person receives three
bras.
“What makes the entire staff exceptional
is their ability to work as a team,” said
Janelle Kenny, marketing director for Sol
Lingerie. “Our employees do not work on
commission.”
Sol Lingerie’s customer service must be
exemplary for customers to spend an average
of $200 in a single visit. Top brands
include Marie Jo, Hanky Panky and Prima
Donna.
For more information on Sol Lingerie
visit www.sollingerie.com. B —D.C.
plus
REPORTED BY DEENA CAMPBELL, LIBBY DOWD AND DERRICK MITCHAM
aerin rose supersizes swim
Swimwear manufacturer Aerin Rose, who
recently partnered with Jordan Taylor, has
stepped into the plus size swimwear pool with
the announcement of its new contemporary
swim line.
The suits will be sold as separates to give
women with fuller busts a better chance of finding
a top that provides adequate support, and is
at the same time, fashionable. A feat that many
shoppers say is almost impossible, according to
the company.
“Buyers kept asking us to increase our size
range but keep the contemporary fabrics and
excellent support,” said Aerin Kwait, president
of Aerin Rose. “And now we are giving shoppers
what they are asking for.”
A few of the highlights from the company’s
line include a modern version of the zebra style
in mocha/ivory and navy/ivory. A two-color
paisley in black/white and blue pastel blue is also
in the works. The company has reported positive
initial responses to the swimsuits, that are now
being offered to the market as a whole.
Swimsuit sizes run from 18 to 24, with tops
fitting best on a D/DD bust. Wholesale prices
range from $21 to $43. — D.M.
plus model directory launches
Fashion companies looking for buxom beauties
for their photo shoots now have a new resource,
www.plusmodelmag.com. The new Plus Model
Directory at PLUS Model magazine is a onestop
resource for finding plus size models, professional
makeup artists and photographers for
upcoming campaigns.
“When designers, fashion houses and other
industry professionals need curvy talent, we
want PLUS to be the first resource they turn to,”
said Valery Amador, PLUS editorial director.
Visit the company’s website and click on
DIRECTORY to view listings. — D.M.
totally sexy expands into plus
Bethany Smith, owner of online lingerie site,
www.totallysexylingerie.net, has added a new
plus-size section to her site, targeted specifically
to the plus sized market.
romantic stories, comedic banter, reviews and
Smith explains in a recent press release that her lots of lingerie talk.
plans to offer larger lingerie sizes will “increase “We like to be accessible to the public,” said
business by filling a need that people have.” Luca. “Lacy and I decided that it would be a
“The plus sized market actually comprises over great idea to take the questions we get and
half of my customer base at this point; there is a answer them in a format everyone has access to,
strong demand for lingerie from this audience like a podcast.”
that I don’t see being fulfilled yet,” said Smith. The show has a Q&A session, including ques-
Totally Sexy Lingerie offers erotic lingerie for tions visitors have sent in from the previous
women, including plus sized thongs, corsets, week through email and a submission form on
bras, lingerie, costumes, bustiers and more. the website. The show wraps up with Lacy actu-
For more information on the company and its ally trying on an item of lingerie and giving her
products, visit www.totallysexylingerie.net. own review of the product from fit to feel to
— D.M. overall thoughts about the item. Then Luca has
alberto expands pieces
his chance at reviewing the product, giving his
New for spring and summer 2008, Alberto thoughts from a male’s perspective, with remarks
Spinelli Capital LLC is working on a collection including; “does it look good? Is it sexy? Does it
of plus size garments that will include over 40 fit right?”
items. The new collec- For more information about the lingerie podtion
is set to launch in cast visit http://radio.lastinglingerie.com.
February along with
— D.C.
women and men’s cata- panache offers k cup fashion
logues that highlight England-based Panache Lingerie is offering an
the new pieces.
expanded size range in spring fashion styles. The
Price points for the line now carries four fashion groups that carry
Alberto Spinelli new collection have not sizes up to a K cup.
been determined but “We have offered K cups for a while in basics
the company reports they will be lower than its and are now expanding it to our fashion range in
competitors.
a big way,” said Kay-Lin Richardson national
New items will include long night dresses and sales manager.
chemises, as well as silky pieces in darker colors. Spring fashion groups will feature plunge
“I was inspired by Italian designers,” said owner fronts, rich colors and lace details. New groups
Alberto Spinelli. “And I know black and white being introduced for spring include Sienna,
are going to be big hits for spring.”
which comes in soft green lace and Scarlett,
In other news the company is seeking sales which comes in a sheer blush mesh with delicate
representatives for California and the Northwest floral embroidery. The bras retail for $64 and
region. Interested individuals should contact $62 respectively.
Spinelli at (954) 907-2752 or via email at Eliza, which was launched last fall, is a sheer
sspinelal@aol.com. — D.C. mesh bra with floral embroidery. Initially offered
lasting lingerie creates podcast in only black, the spring line will carry bright
Lasting Lingerie, manufacturer of plus-size and pink and ivory options. Harmony, a microfiber
erotic lingerie, and its spokewomen, Lacy and bra with an embroidered trim will also carry K
Luca Lovell, have created a lingerie podcast to cup sizes for spring.
share their knowledge, offer advice, read cus- Additionally, Panache will introduce a straptomer’s
stories and much more. The new podcast less plunge bra into its best selling Porcelain col-
can be summed up as a series of tips and advice, lection this October. B
— L.D.
SEPTEMBER 2007 BODY • WWW.FMMG.COM
55

technology REPORTED
BY DEENA CAMPBELL AND DERRICK MITCHAM
lectra shows out at samab cations firm, announced a new apparel market-
Lectra will showcase its whole range of software ing initiative, Fashion Interactive 2.0. Led by
and hardware products and services during fashion marketing innovators Roy Edmondson
SAMAB from September 11-13th in Milan, and Jeff Danzer, the offering hopes to provide a
Italy. The products are designed to shorten the combination of traditional and nontraditional
time that it takes for new collections to come marketing tools to the apparel business.
to market.
Fashion Interactive 2.0 combines traditional
Lectra will present several new packages marketing communications with new media tac-
including: its new Kaledo design PLM software; tics that harness the power of social networks,
Lectra Fashion PLM, created for designers; its blogging, online relationships, word-of-mouth
3D virtual prototyping program, Modaris 3D and experiential marketing.
Fit, and its new line of cutters, VectorFashion. Fashion Interactive 2.0 also will utilize the
Visitors will be able to attend scheduled 15- powers of the agency’s global resources, includminute
shows demonstrating how a hypothetical ing its interactive capabilities and Ketchum and
collection, can go from conception to sale. Omnicom Group’s word-of-mouth marketing
Shows also will be offered at regular intervals on firm, Zócalo Group. — D.C.
the following four themes: collection lifecycle pointcarré: the future of cad
management, collection design, product devel- Never a group to embrace new technology
opment, and expert software. — D.M. with open arms, the fashion industry often finds
steve selects s.a.p a.g
itself trailing other enterprises in the technolog-
SAP AG announced that Steve & Barry’s has ical arena. With new advancements springing up
selected SAP software to support its global daily, and production increasingly headed to
growth objectives.
cheaper, overseas markets, the apparel industry is
Steve & Barry’s will implement SAP for retail
in need of some techni-
solutions to support the company’s operations
cal tutoring. This is
and its expansion. With more than 200 stores in
where Pointcarré USA
more than 30 states, the move to SAP will ben-
comes in.
efit Steve and Barry’s employees at the corporate
“The problem with
level as well as in its distribution center and
the industry is that it’s
stores.
been the last bastion to
After a comprehensive evaluation of competing
vendor solutions, Steve & Barry’s selected
Corey Schwartz
grasp technology, said
Corey Schwartz, direc-
SAP for its ability to provide an integrated, endtor of sales for the company
to-end solution across retail, financial, real estate “There’s people that don’t even know this kind
and human resource operations. They hope that of software exists,” said Steve Greenberg, vice
the system will automate manual processes, president of Pointcarré USA.
streamline operations and control costs.
The company’s software can give users in the
Additionally, Steve & Barry’s will put into apparel industry a faster way of designing and
place the SAP Workforce Management applica- getting products to market. Most importantly, it
tion to ensure that it effectively deals with can save manufacturers money, according to
staffing needs, payroll requirements, employee Pointcarré.
availabilities and workplace rules to increase Designers can go out and shop the market, see
overall productivity. — D.C. what is out there, purchase prints, garments, art-
interactive leads the way
Ketchum a marketing and corporate communiwork
or whatever it is that inspires them, then
take the items back to the office and begin
working. After scanning the items into the sys-
56 SEPTEMBER 2007 BODY • WWW.FMMG.COM
tem, designers can manipulate the patterns in a
number of ways, including drawing directly on
the fabric or pattern in the program, color reducing
the pattern, editing it, create repeating patterns,
and much more.
Designers also can sit with merchandisers,
while they tell the designer what they either like
or don’t like about a design while it is still in the
system and before the design goes to production.
Before innovations like this, according to
Pointcarré, merchandisers were not afforded the
opportunity to critique a design before it was
sent off to production, potentially leaving them
with products that they did not like or worse,
could not sell.
As one of the few software systems that is
operating system independent, meaning the
program can be made to work with both Macs
and PCs, users are free to transfer files, palettes
and other files across both platforms effortlessly
and without concern of
inoperability.
“Our software goes
both ways,” explained
Schwartz jokingly.
Greenberg sees the
unique function as
merely keeping up with
Steve Greenberg technology, which he
feels the company does
well. “We release a major upgrade every year.”
Another point the pair wanted to stress was
that they sell the only CAD software in the
industry that is just design software. This allows
them to focus all of their time and energy on
improving the product, as opposed to having to
stretch their research and development time
across multiple areas of the software.
“We put a lot of money back into R&D,” said
Greenberg.
The time the company spends on updating the
software appears to be paying off. Pointcarré has
been featured in Apparel magazine for two consecutive
years as one of the top software vendors
for the industry. Features such as the still-inthe-works
3-D feature that lets designers diag-
nose and remedy any potential problems a fabric
may encounter during production are sure to
land the company on the prestigious list a third
year in a row.
The team takes great pride in the service they
provide their customers. Clients do not have to
worry about speaking to someone at a call center
when they need help with the product. They
have direct access to Schwartz, Greenberg or the
other technicians directly related to the creation
of the software.
“We’re always available for customers,” said
Schwartz.
“Our slogan is; ‘We’re there after the sale,’”
added Greenberg.
The pair feels that they can better relate to
their clients because they know what it is like to
be in the clients’ shoes.
“Everyone here has been in the garment, textile
or apparel/ home furnishings end of
the business,” said Schwartz. “So nobody
here was a computer geek who got
involved in textiles … everybody here
was a textile geek who got involved in
computers.”
Greenberg and Schwartz say that
Pointcarré will work with businesses of
any size. “We’ll work with zero to billion
dollar companies,” explains Schwartz.
The company is even willing to establish
payment plans and work with a
company to help them get started in the
industry. And for all the things the software
can do, the one area where it is incapable of
altering is the skill level of the designer.
“We have clients who buy the software then
ask how many designers they can get rid of,” said
Greenberg. “You can’t get rid of your designers
…the software doesn’t design. It enables a
designer to design at a greater level.”
“We tell designers that what it is is a better and
faster pencil,” said Schwartz.
Tommy Hilfiger, Eddie Bauer, Michael Kors,
Ralph Lauren and Greg Lorman are among the
many apparel companies that Pointcarré has sold
its software to.
“We know what we do well. Our clients know
that we do it well, and our focus is straight on,”
said Greenberg. “We have a reputation for service,
quality and customer support.”
Pointcarré software is available in 12 languages.
The price for the software starts
at $10,000 and goes up to $40,000, depending
on the optional extras that users elect to purchase.
— D.M.
myshoppal: new technology
MyShopPal.com, a subsidiary of Neo Notion,
Inc., announced that it has started accepting
beta users for its intelligent shopping website
that helps fashion shoppers find what is actually
right for them from zillions of choices made
possible by the Internet. The shopping website
has incorporated the expertise of well-known
fashion experts, gemologists, and cosmetologists
into its intelligent shopping engine.
The core strength of MyShopPal.com's technology
is its patent-pending personalized rating
system, which it calls FAP scoring system; FAP
stands for Fashion, Attractiveness, and
Preferences. The rating system combines the
fashion and expert knowledge with the style and
preferences of shoppers to rate the suitability of
fashion products for them. — D.C.
tagsys goes to portugal
Tagsys USA, a provider of item-level radio fre-
quency identification (RFID) infrastructure, has
announced that Throttleman, one of Portugal’s
premier fashion houses, has integrated the company’s
RFID technology into its supply chain.
“The fashion industry places a high premium
on being ahead of the style curve,” said Elie
Simon, president and CEO of Tagsys, in a company
release. “RFID will enable Throttleman to
generate more sales revenue thanks to better
availability of the latest styles on shelves.”
The technology will help Throttleman streamline
the delivery process of its fashion brands to
retail centers, according to Tagsys.
Tagsys also has announced that Levi Strauss &
Co. will deploy the company’s ultra high frequency
(UHF) readers in retail outlets in
Mexico. Levi is seeking to improve the customer
purchasing experience by expediting the checkout
process, as well as improve inventory management.
— D.M.
live dock to stock demo
The RFID Journal and the American Apparel
and Footwear Association announced that
Avery Dennison, Motorola and Vue
Technology, three leading RFID providers, held
a live “Dock to Stock” demonstration at the
RFID Journal—AAFA Apparel & Footwear
Summit in New York City on August 20-22
2007.
The demonstration showed how
RFID could deliver benefits all
along the apparel and footwear
supply chain. Attendees observed:
examples of in-plant printing for
source tagging; association of itemlevel
tags to carton tags; generation
of advance shipping notices; shipping
order verification. — D.M.
hanesbrands update
Hanesbrands Direct, LLC, an affil-
iate of Hanesbrands, Inc., recently
added a new ordering website,
VISR.NET (Virtual Internet Sales Resource) in
an effort to create a stronger presence as an
innovative marketer and manufacturer.
The VISR.NET ordering website allows viewers
to read through detailed information and
order the latest styles from hanesbrands including
Just My Size, Bali, Wonderbra, Playtex and
Champion. VISR.NET also allows viewers to
track inventory 24/7, thus, lessening the issues
of keeping large inventory on hand to meet customers
demand from week to week.
Hanesbrands said that VISR.NET is not only
fast, but affordable with the added benefit of
direct-from-manufacturer pricing and no minimum
order quantities.
For more information visit visr.net or call
(888) 246-5534. — D.C.
B
SEPTEMBER 2007 BODY • WWW.FMMG.COM
57

sleepwear
spreegirl shows new look
Spreegirl showcased its brand new collections
recently at New York’s Lingerie America. The
junior line is sophisticated yet fun, with styles
and designs that target young women in their
late teens and early 20’s. The collection’s new
look is trend driven and features bold prints,
vibrant colors, and feminine details such as fabric-covered
buttons and taffeta ribbons.
For spring ‘08, Spreegirl will look to the UK
for inspiration with three new groups: London
Pop, an eye popping geometric print in bright
orange, green and fuchsia tones; Buds and
Blossom, a flirty floral group, and Sweet
Innocence, an adorable group with pink seersucker
print and eyelet trim.
The pieces are designed for mixing and matching
with choices of bras,
panties, boy shorts,
spaghetti strap camis,
chemises, and lounge
shorts. Sweet
Innocence features a
popular seersucker
boned corset with back
Vinh Luong
hook and eye closure.
With a hint of nostalgia, combined with modern
details and fabrics, all three groups come together
to create a fresh retro-modern look.
“May wanted to create fun and versatile pieces
that she and her daughter can wear,” said director
of merchandising, Vinh Luong about the
company’s president.
Spreegirl offers what Luong refers to as,
“multi-tasking pieces,” that work for every occasion
from cheerleading practice to yoga class.
Luong also added, “For our debut at Lingerie
America, we are very excited to receive such
great feedback.” — L.D.
giovanni debuts personal line
After designing high-end sleepwear and
loungewear for Montreal-based Lebkoff,
Giovanni D’Amico decided to develop a sleepwear
line of his own.
His self-titled new line, Giovanni D’Amico, is
a combination of 100 percent cotton, Swiss voile
58 SEPTEMBER 2007 BODY • WWW.FMMG.COM
REPORTED BY DEENA CAMPBELL AND LIBBY DOWD
and cotton French lace sleepwear that wholesales moves toward becoming a lifestyle brand, its
for $50–$145.
sales force is working on offering something for
“The line is romantic and sensual, but not vul- everyone. “Our customer is between 15 and 60,”
gar and distasteful,” said D’Amico. “I really want- said Lai. “Although when people first see the
ed to present a beautiful line that belongs to me.” brand they think it is for a younger customer, but
For more information visit www. it is really starting to appeal to a wide age range.”
giovannidamico.ca. — D.C. The brand has been hot among the Hollywood
li mac: spa worthy apparel
scene, appearing on the likes of Madonna and
Fergie. — L.D.
Lisa Macdonald may have just launched Li Mac,
her first collection of lounge and spa wear for
women, but she is far from new to the industry.
The designer has close
to 20 years of experience
in the intimate
apparel industry as a
sales rep for various
brands, where she
picked up the required
skills to bring life to her
Lisa Macdonald
designs.
“Most women don’t have something nice to
put on when they truly want to be comfortable,”
said Macdonald.
Li Mac features draping fabrics that accentuate
a woman’s curves without being too revealing.
Its clean lines and subtle design are made to
leave wearers feeling comfortable and confident,
a thought Macdonald hopes will translate well in
the spa industry.
“Spas become the perfect connection,” she
said. “Women in their older 30’s are into making
themselves look and feel better.”
kumi kookoon’s silk wear
Jennifer Chang of Kumi Kookoon has made a
name for herself by spinning silk sheets and
blankets for a number of celebrities. Since then
she has moved into the intimate apparel industry
to offer her A-list clients a little something
extra.
Kumi Kookoon offers
sleepwear in 100 percent
silk. The line includes
silk chiffon, silk organza
and silk charmeuse in
designs that compliment
Chang’s bedding.
Appropriate for New
Jennifer Chang
York’s recent Lingerie
Americas, Chang showed off her Manhattan
gown. The style features a soft pleated bodice
with a mid-calf chiffon skirt. The line of sleepwear
also includes robes, camisole sets and
nightshirts. To view the collection visit Kumi
Kookoon on the web at
www.kumikookoon.com. — L.D.
Her line targets women ages 35 to 50. — L.D. pixie lily offers adult looks
ed hardy expands intimates
Ed Hardy Intimates has expanded its line of intimates.
For spring 2008, the company is launching
a full collection of lounge and daywear. The line
first launched a year ago with only a small product
offering. This spring’s collection will feature a new
Tiger PJ set that will include a camisole, boxer
shorts and lounge pants. New items will also
include a “Sting Me” bumble bee chemise and gstring
set, hip hugger briefs and foil bikinis.
“We are expanding into a fuller collection and
hope to have a long lasting reaction,” said
Carolyn Lai of Ed Hardy. While Ed Hardy
Pixie Lily, a high-end line of luxury baby clothing,
has expanded further into the women's
sleepwear division. The company has tacked on
a new assistant designer, Chaney Seawell, who is
responsible for the line’s new look.
At the August 2007 Lingerie Americas in
New York, the company introduced its new collection
of batiste nightgowns for women.
Lightweight styles come in white and are
trimmed with pink or blue stitching. Styles featured
in this new collection are inspired from the
baby clothing designs. To learn more about the
company visit, www.pixielily.com. B — L.D.
pj salvage, (800) 445-6001. email: PETERB@PJSALVAGE.COM.
PHOTOGRAPHY: NICK MONJO
FASHION EDITOR: VICTORIA MONJO
HAIR & MAKE-UP: KATHERINE BANNING
lounge & sleep

sleepwear from blush, (800) 68-BLUSH. email: TAJMO@BLUSHLINGERIE.COM.
this page, from féraud, 212-7846182. email: GILLESCOHEN@GMAIL.COM.

this page, from mary green, (800) 359-7455. email: LILI@MARYGREEN.COM.
this page, from yemee, (213) 627-0940. email: YEMEE@SBCGLOBAL.COM.

this page, from undrest, (310) 770-3583. email: MARIAPAZ@UNDREST.COM.
lounge & sleep
loungewear & robes
sheandme shows new pieces
Intimates and loungewear manufacturer
Sheandme has introduced two new lines: the Be
Organic collection, and the Holiday and Spring
2008 Everyday Luxury collection.
The Be Organic collection is made from 100
percent organic cotton — a mix of organic
French terry and two-by-one ribbed cotton.
Customers can choose items like zip hoodies,
lounge pants, shorts, bikinis and more from the
company’s offerings.
“The quality and innovative style of this collection
is unparalleled, and I can’t wait to show it
to my buyers,” says Lolita Takii, Sheandme’s
west coast sales representative.
The spring ‘08 collection features a range of
intimate apparel and loungewear, made from
modal and charmeuse silk. The collection offers
more than 20 styles, including a newly added
robe that was created out of overwhelming
requests from top buyers, reports the company.
All of Sheandme’s collections include both
classic and unique styles, which, reports the
company, can almost all double as outerwear.
Prices range from about $20 for a thong, to
about $134 for a set. — D.M.
alöe: topshop and new film
Alöe, a UK-based luxury
silk loungewear label,
provides an alternative
to traditional
loungewear and sleepwear
with apparel that
can be worn both inside
or outside the home.
Claire Judge
“The idea behind
Alöe is to provide beautiful loungewear that can
be worn wherever,” said owner Claire Judge.
Judge creates silk tailored loungewear combining
1930s era and Anglo-Chinese styles.
As a recognition of Alöe’s style in the lingerie
market and the growing trend of women looking
for lingerie, which crosses over into ready-towear
fashion market, Topshop recently commissioned
Alöe to design an exclusive line of lingerie
and loungewear.
REPORTED BY DEENA CAMPBELL AND LIBBY DOWD AND DERRICK MITCHAM
Additionally, Alöe’s pleated camisole and sunwear. The line includes French terry cover-ups,
set top will be featured in the Sex and the City tanks and bottoms in the bold prints and colors.
film projected to release in 2008. Visit Additionally, the company has launched Skin
www.aloeloungewear.com for more information. Therapy by PJ Salvage. The SeaCell line of
— D.C. loungewear is made up of 22 percent seaweed
boudoir: luxury in loungewear extract designed to help rejuvenate the wearer’s skin
Eco-Boudoir recently launched its second collec- while he or she sleeps, according to the company.
tion of sustainable boudoir loungewear at the bou- In the future, PJ Salvage hopes to expand upon
tique lingerie show in New York. For spring and its Skin Therapy line by incorporating body and
summer 2008, the company debuted its boudoir facial creams into the program. — L.D.
clothes: a collection of bamboo, silk and etched
leather gowns, pajama trousers, tops and hotpants.
“For me real luxury is
wrapping yourself in
the softest most sumptuous
materials to be
had in the full knowledge
that nothing and
no-one is harmed as a
consequence,” said
Jenny White
Jenny White, founder
of Eco-Boudoir. “I believe that more and more
people feel this way, which is why I set up Eco-
Boudoir.”
With its new line,
Eco-Boudoir looks to
change the way people
see luxury by adding
hemp silk and bamboo
jersey knickers.
Additionally, Eco-
Anne White
Boudoir is including a
hemp silk quilt with
satin on one side and hemp silk on the other.
undrest moves into lounge
Maria Paz Navales was all smiles at this past
Lingerie Americas show in New York City. The
designer showcased the newest addition to her
lines Undrest and Brazilian Panty. New additions
to the 100 percent supima cotton line
included long knickers, chemises and robes. The
loungewear styles are available in mint, rose and
beige and feature the same lace crocheted inserts
that appeared in her previous groups.
This spring, Undrest
will also offer a classic
range, which includes a
sleep shirt, and long
sleep pants in black and
white with mother of
pearl button detail. The
Maria Paz Navales
1920s inspired look is
meant to “emulate
sleeping in your boyfriend’s T-shirt,” said
Navales.
For the Brazilian Panty line, Navales introduced
an updated version of her popular
“We are really all about luxury loungewear
Brazilian-cut panty. The newest look has a flat-
with a conscience. Every women should feel sexy ter shape and more elastic for lift. The Brazilian
and truly comfortable,” said sales representative, Panty also comes in a low-rise brief cut or girl
Anne White.
short. — L.D.
Eco-Boudoir was nominated in 2006 for the flora nikrooz shows green line
Observer Ethical Awards and Design Council Flora Nikrooz has jumped into the environ-
Interior Design Awards. French knickers wholementally friendly, or “green,” market with an
sale for $58, and satin knickers are available for expanded line of organic loungewear. The line, 2
$48. For more information visit
Life by Flora Nitrous boasts terry robes and lus-
www.eco-boudoir.com. — D.C.
cious pajama sets in soy and other natural fibers
pj salvage intros beachwear
PJ Salvage has expanded its line to include beach-
with the tag line, “Spoil yourself, not the earth.”
B — L.D.
SEPTEMBER 2007 BODY • WWW.FMMG.COM
65

shoes
REPORTED BY DEENA CAMPBELL AND LIBBY DOWD
ruby+ed shows lux slippers
London-based, Ruby+Ed introduced its luxury
line of slippers to Lingerie Americas for the first
time at last month’s New York show. The fouryear-old
company boasts a broad array of styles
in 100 percent silk and satin.
Ruby+Ed offers three ranges of styles that fit
every woman’s personality. For the “stylista,” as
advertised by the company, who finds comfort in
ballerina styles, there is the Boho or the Stunner,
which both feature paisley swirls and beaded
details. For a bolder look, the second range
includes cupcake and doughnut accents, polka
dots and button embellishments. Finally, the
company offers a line for the “flirty” personality,
which features lace trim and satin details. A few
of the more glamorous styles come with matching
silk eye-masks.
For more information on the company and
where to buy visit www.rubyanded.com. — L.D.
snaz75.com shows style for all
Over the past few years the sexy industry has
been widening in borders. Retailers have found
that the sexy shoes and lingerie they sold to
exotic dancers are now appealing to a much
broader audience.
Ryan Conklin, owner of Snaz75.com has been
running the online retail site since 1998. In
those 9 years, Conklin has witnessed some major
changes in his customer base. “When we first
started, our ‘typical’ customer was an 18 to 24year-old
girl—many were exotic dancers,” he
said. “Over the years our products have become
more mainstream. We now have many high
school girls wearing our funky Demonia shoes
and boots from Pleaser USA and businesswomen
wanting to add some flair to the office
are wearing many of our 4 and 5-inch styles.”
Additionally, Conklin has sold sexy styles from
Ellie and Tony Shoes to bridal parties and performance
dance teams. Recently, Snaz75.com
has seen a rise in popularity for gothic and punk
styles such as platform Maryjanes and theme
related Halloween styles. However, the hottest
styles remain the Tip Jar collection and the UV
collection from Pleaser USA.
66 WWW.FMMG.COM • SEPTEMBER 2007 BODY
Shoppers visiting Snaz75.com can browse an
array of products from Pleaser USA, Ellie Shoes,
Body Zone, Leg Avenue, Shirley of Hollywood
and Elegant Moments. The site carries up to
2,000 styles of sexy shoes and boots, a thousand
lingerie styles and one hundred unique
dancewear outfits as well as hosiery and sexy
costumes.
Of the many shoes styles available, Conklin
has dedicated a small portion of sales to domestic
manufacturers. Snaz75.com carries a small
collection from Pleaser USA called “Lucious”
that is handmade in the U.S. Also, a number of
Tony Shoes are manufactured domestically.
“However, the majority of our shoes are manufactured
overseas,” he said.
Average prices for shoes range between $20 and
$80, and boots between $35 and $200. — L.D.
bedhead slides into slippers
Stemming from a dress and outerwear background,
BedHead is an offshoot of the various
design projects Renee Claire has launched over
the past 10 years. But new for spring 2008,
Bedhead, in its first foray into the slipper sector,
presents The Slide and The Kitten Heel slippers.
The Slide slippers are lambswool lined and are
available in daring patterns and names such as
black pineapple, chocolate bombay and wild
thing. The Kitten heel is a 1-inch rabbit fur slipper
available in black/white, chocolate/hot pink
and many others.
The new Bedhead slippers range in sizes XS-
XL and are wholesaled from $37 to $62 per pair.
For more information or to order visit
www.bedheadpjs.com. — D.C.
highest heel’s new pump
The Highest Heel has put a twist on its classic
pump. The 4-inch heel so well received by customers
will be joined by a 3-inch version.
The new look, is geared towards the working
women providing a comfortable shoe that can be
worn at work and at night. The new pump started
shipping in August.
The company added several other styles to
their line of erotic footwear, which also began
shipping last month.
“We have increased our erotic section and
added some really fresh round toe pumps in
heavy plaid material,” said company president
Scott Gidlow.
The Highest Heel expects their new line of
costume-oriented shoes to be well received. The
company has added a Santa Claus boot for the
holiday season and a sexy Victorian ankle boot
in purple, brown and black suede.
Gidlow plans to incorporate genuine satin and
suede materials into the line. — L.D.
ellie shows versatile style
This holiday season, Ellie Shoes is sparkling
with a new array of styles perfect for party hopping.
“One thing about holiday it seems is that everything
has a sparkle to it—something with rhinestones
and color that incorporate the holiday such
as red, black and silver,”
said Bridget Silvestri,
director of public relations.
New for 2007, and a
perfect match for the
popular little black dress
is the Bethany. This
Bridget Silvestri holiday shoe comes in
silver and gold crinkle
foil and features a black ruffle around the heel and
across the front strap.
Also dazzling is Tin, a sequined boot in silver,
gold and black. The boot features a 5-inch heel
and has become a customer favorite because of its
versatility. “Depending on your personality you
can have the boot peek out of a pant suit or if you
are a more outrageous personality, you can wear it
with a dress or tailored short that showcases the
whole boot,” said Silvestri.
Other holiday hits include Mercedes, Kelly and
Joey from the Penthouse collection. Each style
screams holiday party with rhinestone details and
the signature Penthouse key charm.
The new looks for Ellie Shoes represent a shift
towards a more versatile footwear product. The
non-platform looks and the lower heels cater to a
much larger market than the past, bringing Ellie
Shoes to a whole new demographic. B — L.D.
finance BY
rosenthal hires new attorney
Factoring and finance company, Rosenthal &
Rosenthal, Inc., has hired Michael Wenger, 37, as
its newest in-house attorney in its law department.
Wenger graduated from Columbia Law School
in 2000 and then went to work at the law firm of
Weil, Gotshal & Manges, LLP, in its bank
finance and mergers and acquisitions groups.
Wenger will report directly to Rosenthal’s general
counsel, with responsibilities including negotiation
and documentation of transactions, oversight
of outside attorneys, and general
corporate matters.
“To be part of a team like
Rosenthal & Rosenthal and the
contribution I can make here,
excites and motivates me,” said
Wenger.
Factoring is a significant financing
tool in the apparel and textile
industries, which allows companies
to access cash through the sale of
their accounts receivable. — D.M.
maidenform up in 2q
Maidenform Brands, Inc. reported second-quarter
earnings that beat analysts’
estimates, while backing th company’s
own full-year earnings predictions.
The company, earned $9.5 million
for the second quarter—compared
with $9.4 million a year ago—and
net sales rose 1.6 percent to $119.0
million.
Maidenform said that it continues
to expect earnings-per-share growth
of 15 to 18 percent for the year.
The company cut the lower end of
its 2007 net sales growth range, citing
decreased sales expectations in its retail outlet
segment.
Maidenform expects net sales growth between
5 and 7 percent for 2007. — D.C.
gildan earns 52.4m for 3q
Gildan Activewear Inc. announced its financial
results for its third quarter, which ended July 1,
2007. It reported third-quarter net earnings of
$52.4 million after recording a restructuring
DEENA CAMPBELL, LIBBY DOWD AND DERRICK MITCHAM
charge in the quarter of $4.6 million after-taxes.
The charge was primarily related to a previously
announced restructuring of the company’s manufacturing
facilities.
Before the restructuring charge, adjusted net
earnings and adjusted diluted EPS for the third
quarter of fiscal year 2007 amounted to $57.0
million, which was up 34.3 percent from third
quarter 2006 net earnings of $42.8 million. After
the adjustment, earnings for third quarter 2007
were up only 33.2 percent over 2006.
Gildan Activewear claims the growth in EPS
compared to last year was due to higher gross
margins for activewear.
Sales in the third quarter amounted to $291.6
million, up 24.7 percent from $233.9 million in
the third quarter of last year. The increase in sales
revenues was due to $30.5 million of stock sales
pursuant to the acquisition of Kentucky Derby
Hosiery and an 11.6 percent increase in unit sales
volumes for activewear, partially offset by a slight
reduction in unit selling prices for activewear of
approximately 0.5 percent compared to last year.
— D.C.
delta apparel up in 4q
Delta Apparel, Inc. reported financial results for its
fourth fiscal quarter and fiscal year ended
June 30, 2007.
The company reported that net sales increased
11.3 percent to a record $91.8 million compared
to $82.5 million in the prior year’s fourth quarter.
Gross margins for the fiscal fourth
quarter were 20.6 percent compared
to 28.7 percent in the prior year’s
fourth quarter, principally as a result
of $5.4 million in restructuring
related charges.
The company also incurred a $1.5
million non-cash asset impairment
charge in its fiscal fourth quarter
2007 related to the reduction of its
U.S. textile operations. Net income
was $0.7 million in the fiscal fourth
quarter of 2007 compared to the
previous year’s level of $6.3 million.
— D.C.
delta galil down in 2q
Delta Galil Industries Ltd., the
global provider of private label
ladies’ intimate apparel, socks, men’s
underwear and leisurewear, reported
results for the second quarter, which
ended June 30, 2007.
Second quarter 2007 revenues
were $149.8 million, compared to
$176.5 million reported for the second
quarter of 2006—a decrease of
15.1 percent. First half revenues
were $309.2 million compared to $348.5 million
reported in the first half of 2006—a decrease of
11.3 percent.
Second quarter net loss was $3.4 million, compared
to a net income of $0.5 million in the second
quarter of 2006. First-half net loss in
2007was $16.6 million compared to a loss of $0.5
million in the first half of 2006.
Additionally, net loss before restructuring
(Continued on page 75)
SEPTEMBER 2007 BODY • WWW.FMMG.COM
67

shapewear
va bien gains ultra lift patent
Va Bien announced that
its patent-pending Ultra
Lift design received full
U.S. patent approval. The
newly patented design
was shown at the recent
Lingerie Americas trade
Gregory Gimble show in New York City.
In other company news,
Gregory Gimble was recently hired as vice president,
and the company opened a new factory in
the Dominican Republic. — L.D.
spanx shapes up for spring
This spring, Spanx is entering a new category in
the lingerie department with its new Bra-Llelujah!.
The Bra-
Llelujah! is the
second bra the
company has
introduced but
the first to make
its way into the
foundations
category.
The bra features
front closure,
molded
cups and comfort
straps for
support and
coverage. This
“ultimate t-shirt
bra” will be the first Spanx product to venture from
the shapewear department, and it will be sold on a
hanger instead of in packaging.
The spring also welcomes Spanx’s first foray into
the thong market. The company is introducing the
Hide & Sleek Hi-Rise Panty with Thong Back, as
well as the Hide & Sleek Bodysuit with Thong
Back.
Spanx is also introducing a few styles with ultimate-shaping
capabilities. The Slim Cognito
Body-Shaping Cami offers a high level of compression
in zones to smooth the back and minimize
the midriff. The Slim Cognito Body-Shaping
68 SEPTEMBER 2007 BODY • WWW.FMMG.COM
REPORTED BY DEENA CAMPBELL, LIBBY DOWD AND DERRICK MITCHAM
Cami is also available in a strapless style.
Additionally, Spanx has expanded its size range
in the hosiery category in order to provide more
women with shaping support. — L.D.
aristoc and gok wan team up
Hosiery manufacturer Aristoc and fashion guru
Gok Wan have combined efforts to relaunch the
company’s Bodytoners range of hosiery. With the
collection, Aristoc has targeted problem areas for
women including the waist, tummy, hips, thighs
and other areas that might be in need of smoothing
and toning.
“Every woman has an area of her body that she’s
not happy with but with Aristoc Bodytoners, there’s
a product to combat those problem areas, giving you
a smoother, slimmer silhouette in just a few
moments,” said Gok Wan.
Some of the company’s new products include a
waistband-free waist and tummy smoother; an
hourglass toner that defines the waist; toner
shorts; a sheer invisible toner that extends from
the waist to the toes.
Each product in the collection is made with flatfinished
seams, smoother, sleeker yarns and a silk
finish that naturally moisturizes the skin during
wear, explains the company. — D.M.
niki intros shapewear
Made by Niki, known for its numbered limitededition
lingerie is now offering shapewear. The
new label, which includes light fabrics, is called
Fresh Foundations.
“Fresh Foundations is a concept, not a collection,
and with each new twist, women will be
shown new ways to show off their silhouette,”
said Niki McMorrough, director of Made by Niki
& Niki Lingerie.
For spring and summer, the company offers 6
core garments in 30 different sizes; moreover,
each piece of the collection comes in 5 plain or
lacy color options including ivory, rose, violet and
lilac. Niki Lingerie is available in Barney’s NYC
and selected stores worldwide. For more information
visit www.madebyniki.co.uk. — D.C.
grenier intros new bra styles
C.J. Grenier has introduced several new styles to
its line of shapewear for the spring 2008 season.
One of the
highlights in
the new collection
is a nowire
contour
bra. The bra
has a unique
laser-cut trim
and is lightly
padded to
shape and contour
the bust.
The new style
offers women a
stylish option
that provides all
day comfort. The bra is available in white, honey
and black, in sizes 32A-38C.
The Quebec-based manufacturer has also introduced
its new Lifestyle collection of bras. These
bras are made from lightly cushioned “3D” fabric
that contour the breast as well as provide support.
Grenier bra offer ultimate fit that is based on 15
years of development and span four generations of
owners. “Our shapewear collection is based on
something pretty,” said Lisa Ceccucci, export sales
development manager. “Our garments incorporate
vintage inspired lace with out any seams.” — L.D.
B
two piece set, sassybax, (310) 574-3223. email: AMANDA@SASSYBAX.COM.
PHOTOGRAPHY: NICK MONJO
FASHION EDITOR: VICTORIA MONJO
HAIR & MAKE-UP: KATHERINE BANNING
shapewear

BOUTIQUE LINGERIE SHOW
REPORTED BY DEENA CAMPBELL, VALERIE COLELLA, AND TED VAYOS
event report
boutique lingerie show wows again!
O
n August 5th, 6th and 7th, Boutique
Lingerie relocated to Morgans Hotel at
237 Madison Ave. to showcase high-end
lingerie, loungewear, sleepwear and
accessory brands from all over the
world.
"I really enjoy Boutique Lingerie; it’s
quiet and very intimate," said Patricia
Designer Samantha Chang.
Sonia Vara, sales directer and
Gemma Goldsmith, wholesale
assistant both of Myla.
Edward Biggins, owner; with Lisa Lubas,
operations manager, both of Commando.
Jenny White, creative director and Annie
White, sales director of Eco-Boudoir.
Morones, owner and designer of
Arobatherapy. In the past, Boutique
Lingerie has been visited by Neiman
Marcus, Saks, House of Lounge,
Bloomingdale’s and many more. Be sure
to head over to London for the next boutique
Lingerie show September 16- 18th
and stay tuned for Boutique Lingerie’s
Vivian and Laura Baril, owners of Lavit Lingerie.
Jules Fossett, managing director of Amoralia; with Jean-Luc Teinturier
Curve president; and Laurence Teinturier, vice president of sales.
Lorraine Morton, managing director of Miss
Mandalay, with Susie Plaisted of P. Winkworth.
strategic alliance with CurveNY and
CurveNV for 2008. "I absolutely love
attending Boutique Lingerie and the
merging with Curve for ‘08 is phenomenal,"
said Alicia Wade of Sommechic.
For more information visit www.boutiquelingerieshow.com
–– D.C.
Designer Giovanni D’amico with
Valerie Colella of BODY Magazine.
Designer Mary Jo Bruno.
Julie Tyler, national sales
representative for Jimmy Jane.
Designer Guia La Bruna and Louisa
Jarman, sales director for Damaris.
Fleur Turner creative director of Fleur T
Limited wih Light Silver and Sarah
Manherz of Graffiti Pink.
Patricia Morones owner and designer of
Arobatherapy,0 with co-owner Mike Morones.
Designer Niki McMorrough
of Made By Niki.
Michelle and Terry Krchov of Fort Knox representing
Cotton Club and Nuit De Satin.
Antonio Giuliani, president with Caterina
Chiesi, partner of Grazia’lliani.
Tara Lefkowitz, creative director of
POET, with Helen Kestler and Cyla
Weiner, both owners of Sylene.
Iris Deutsch, designer
for Bisikay Lingerie.
Wendy Gotfried, Divisional merchendising
manager, with Amanda Miller, junior
market editor, of Saks Fifth Avenue.
Designer Emma Parker
of Playful Promises.
Alcia Wade of
Sommes Chic.
Designer Araks
Yeramyan.
Mandy Cox, sales
manager, of Emily B.
Designer Lisi Valle
with line.
Robin Moglia of Linger, with Victoria
Roberts and Mikel Sazcher both of Zovo.
Kevin E. Smith, and Sharisse Paige both
buyers for Bella Sopressa, with Stella
Constantine of Madame V.
Julie Hassel, owner
of Morgan Beret.
Designer Nona
De Samim.
Claire Judge of Aloe.
Michele Marotta, sales director and Lydia
Padulo, president of Vestiny Lingerie.
Patricia Cadolle, international
sales for Cadolle.
THE BOUTIQUE LINGERIE SHOW

a, elena intimates from universal, (212) 532-5100. email: ELENA@ELENAINTIMATES.COM.
PHOTOGRAPHY: NICK MONJO
FASHION EDITOR: VICTORIA MONJO
HAIR & MAKE-UP: KATHERINE BANNING
hosiery
hosiery, nina from solo licensing, (212) 244-5505. email: INFO@SOLOLICENSING.COM.
hosiery
oroblu reveals couture
Oroblu, an Italian manufacturer and marketer of
fashion hosiery known for their Repos 70 luxury
support tight, is launching Oroblu Couture this
month.
Often compared to Wolford, Oroblu has similar
high-quality hosiery, but is priced a bit more
competitively. And unlike many of its competitors,
Oroblu Couture products are hand-made in
Italy and are constructed with flat seams and
closed sewings to eliminate tail braids.
“Our loyal customer base demanded that we
cover the high-end hosiery market, which is now
only covered by Wolford, so we came up with
Oroblu Couture,” said Michelle Umansky, sales
representative for Bello Mondo USA, distributor
of Oroblu.
Oroblu’s “hero” product is the Repos 70, which
is a support tight that looks and feels like regular
hosiery. The innovative 3D technique creates
hosiery that can help promote healthy blood circulation
while making legs look slim and elegant.
Also launching this month is Oroblu
Couture’s Kit Special Beauty collection, which
includes a thigh high with a matching culotte.
The hosiery includes an 11cm lace that allows
the legwear to stay-up throughout the day. Retail
prices for the kits are approximately $60-$70.
“Oroblu Couture is very special to us and we
are really excited,” said Umansky. “It even comes
in a box with silver font that stands out and has
a perfumed scent when you open it.”
Oroblu Couture is set to sell in various specialty
stores throughout the county. Other
Oroblu products can be purchased in Nordstrom
and Bloomindales. For more information visit
www.cspinternational.it. — D.C.
look for london’s blue period
Since its inception in 1989, Brooklyn, NY-based
Look From London Hosiery has been at the
forefront of fashionable and stylish hosiery, and
spring ‘08 will be no exception.
For spring, the company is gearing up for huge
offerings in lurex, and will provide hosiery in
REPORTED BY DEENA CAMPBELL AND DERRICK MITCHAM
yellow, cream, blue and pink. Look From equipment into the facility.
London also expects navy to be a hit for spring. CEO Kevin Toomey said the addition is part
while dark blue color remained a big seller for of the plan the company has for the facility, and
fall.
that they are now implementing some of the
“Navy is definitely a ideas they have laid out in the past.
big color for spring. It Kayser-Roth began plans for the expansion at
sold extremely well for its factory after Burlington and Alamance
fall and we’re hoping Counties each provided tax incentives totaling
for the best for spring more than $100,000 for the company to expand.
‘08,” said Tony Taylor, Kayser-Roth also makes socks for
creative director for Timberland, Calvin Klein and Prima Sports.
Tony Taylor
Look From London.
— D.M.
Moreover, the com- central steals mens trends
pany reports they are currently experiencing Rumor has it that women are known to take
huge buys in metallics and plans to continue into styles and trends from males, and for North
the spring.
Carolina based hosiery company, Central
“We offer hosiery and ankle socks in metallic; Carolina Hosiery, this spring presents opportu-
some companies do a striped metallic, but since nities to prove that hypothesis.
metallic is huge, we wanted our customers to Central Carolina Hosiery is offering men’s
have great offerings,” said Taylor.
suiting stripes, vertical pique and ribbed pointel
In keeping with the lurex trend, Look From for its spring hosiery.
London is proud to announce they will reintro- “It’s weird that women want to dress like
duce lurex fishnets for the upcoming warm men,” said Serge Babayan, president of Central
weather season as well as animal prints. Carolina Hosiery. “Sometimes I walk down the
“The idea of Look from London is to get street and I can’t tell the difference between a
women noticed, so we offer great products for man and woman. But, if that’s what women
everyone,” said Taylor. “We are sophisticated want, that’s what we’ll provide.”
with MTV flair.”
But this spring is not just about menswear
Look From London hosiery is available in one styling. Femininity is definitely in store as open
size that fits 90-165 lbs. The line also offers work crochet, eyelet lace and crochet rose are
additional plus sizes that fit up to 250 lbs. Look mainstays for the upcoming season and will be
From London is sold in Topshop in London and offered in light purple, warm grays, milk choco-
can be purchased in small specialty boutiques late and blue. —D.C.
throughout the US.
For additional information visit www.lookfromlondon.com.
— D.C.
kayser-roth opens expansion
solidea intros micromassage
Solidea introduced micromassage magic, a line
of tights and panties that combine effective massage
with regenerating compression.
Kayser-Roth, manufacturer of socks and panty The wave mesh material exploits natural body
hose under the brand names No Nonsense and movements to exercise micromassages on skin
Hue, is gearing up for the opening of its recent- and adipose tissue, according to Solidea. With
ly expanded manufacturing plant in Burlington, many styles to choose from, Solidea said its
North Carolina.
hosiery is designed to make women feel good
The $7 million expansion will be completed inside and out.
this month and will add about 180 new jobs to For more information on Solidea visit
the current staff. The company has already www.solideausa.com or call 800-221-2520. B
moved more than $3 million worth of new
— D.C.
SEPTEMBER 2007 BODY • WWW.FMMG.COM
73

financial roundtable
How will the credit squeeze, caused by problems in the sub-prime mortgage
market, affect banking and factoring for the apparel industry, if at all?
How will the lowering of the federal discount rate affect the garment business,
in general? Explain what problems or benefits these conditions will
cause for this industry.
Sheldon Laufgraben
Vice President
VNB NEW YORK CORP.
“The effect on the banking industry is evidenced
by the decline in value of their mortgage
backed securities holdings. Those holdings
marked available for sale have taken a
severe hit as of late.
“The effect on Factors and apparel firms who
do not have such holdings
will be minimal.
The Fed has lowered
interest rates which
will have some beneficial
effect on borrowers
as it reduces the rate at
which these companies
Sheldon Laufgraben
borrow. It is still difficult
to appraise the
long term effect of the decline of the mortgage
market other than to say that for the present
the underwriting standards will much stricter.
In many states the foreclosures on real estate
properties has increased drastically due to
delinquencies in the subprime market.”
Jason Goldberg
Vice President
WESTGATE FINANCIAL CORP.
“The current turmoil in the credit markets will
definitely have an
Jason Goldberg
effect on our industry.
The obvious effect will
be the tightening of
credit to many retailers
both big and small. We
are already seeing this
in the increase in surcharges
on retailers
74 SEPTEMBER 2007 BODY • WWW.FMMG.COM
that used to have none. Further this effect on
banks will be that they start looking at their in
house clients with a much more jaundiced eye.
Clients of banks with marginal equity and
assets valuation compared to their loan and
those who have not had great earnings performance
will be asked to find alternate financing.
“The good news is that we have lived
through this scenario several times in my
career and survived as an industry. I am confident
the outcome will be the same this time.”
John W. Kiefer
Chief Executive Officer
FIRST CAPITAL
“The ‘credit squeeze’ will cause banks to take a
much harder look at
credits. Apparel businesses
may not be able
to rely on that source of
financing particularly
for any over line or out
of formula accommodations.
John Kiefer
“Factors on the other
hand are used to closely
monitoring their loans and will be more
willing to step into the breach. We at FCC are
seeing more deal flow which we expect will
accelerate.”
Joseph F. Ingrassia
Managing Member
CAPSTONE BUSINESS CREDIT
“The sub-prime mess will effect those factors
who are highly leveraged since all of the credit
providers are becoming more conservative with
their credit underwriting terms and conditions.
“Lower prime will help reduce the cost of
capital for those companies
with strong balance
sheets. Those who are
not strong will rely on
the secondary and tertiary
factors who do not
offer pricing related to
prime and therefore will
Joseph Ingrassia
not see any reduction in
their cost of capital.”
Stanley Officina
President
ULTIMATE FINANCIAL SOLUTIONS LLC
“To this point our clients have not suffered any
ill effects from the credit sqeeze gnerated by
the sub- prime mortgage
market or the
relaxing of credit standards
as the press has
reported, in the banking
industry.
The current crunch has
a greater impact in that
Stanley Officina
area and the borrowers
who depend on it , than it does on the apparel
industry.
Credit has always been granted in our market
based on financial credibility and performance.
It is not a G-d given right.
That being said, since a good loan or extention
of credit enhances the lenders portfolio and
profitability, benefits the customer and the
economy, it makes no sense to decline loans
and credit as an overall reaction to todays segmented
credit squeeze. To do so is similiar to
shooting oneself in the foot. ”
B
finance
expenses in the first half of 2007 was $5.8 million,
compared to a net income before restructuring
expenses of $1.2 million in the first half of 2006.
— D.C.
tefron 2q revenues down 18.3
Tefron Ltd. announced financial results for the
second quarter of 2007. Second quarter revenues
were $40.6 million, representing an 18.3 percent
decrease from second quarter 2006 revenues of
$49.7 million. The decrease in revenues in the
quarter was due to a reduction in sales of activewear
and intimate apparel during the quarter.
Second quarter gross margin was 14.0 percent,
compared with a gross margin of 21.7 percent in
the second quarter of 2006. Operating income
totaled $1.0 million (2.5 percent of revenues),
compared with $6.6 million (13.4 percent of revenues)
in the second quarter of 2006.
The decline in gross and operating margins in
the second quarter was primarily due to the lower
revenue and manufacturing levels in the quarter.
Additionally, cash flow from operations was
$2.2 Million, leading to a net cash position of
$4.2 million at the end of the quarter. — D.C.
blackstone invests in gokaldas
The Blackstone Group has announced that it will
spend up to $165 million to buy a stake of up to
70.1 percent in Indian apparel firm Gokaldas
Exports Ltd. The deal was announced a week
after the private equity firm’s president said it had
a huge pipeline of deals lined up in India.
Blackstone will drop 4.75 billion rupees for a
50.1 percent stake in the apparel firm, and in
accordance with Indian law, will make an additional
offer for another 20 percent, explained
Gokaldas executive director, Rajendra Hinduja,
to Reuters on August 20.
The deal breaks down to Blackstone paying 275
rupees per share, which is a 20 percent premium
to Gokaldas’ closing price of 228.70 rupees on
August 20, 2007. The deal states Gokaldas’ worth
as more than $230 million.
Gokaldas is one of India’s largest apparel firms,
with 46 plants and 47,000 employees. The company
makes 2.5 million garments per month, and
counts Nike, Adidas and Mothercare as a few of
its top customers. — D.M.
(Continued from page 67)
movie star’s ‘07 results
Movie Star, Inc. has announced its financial
results for the fiscal 2007 fourth quarter and full
year ended June 30, 2007.
The company reported fourth quarter net sales
of $13,493,000—an increase of 64.6 percent up
from 2006 fourth quarter sales of $8,196,000.
Gross margin, as a percentage of sales, vaulted
8.0 percentage points to 30.8 percent for the fiscal
quarter from 22.8 percent last year.
The company racked up $439,000 in mergerrelated
fees for the fiscal 2007 fourth quarter, due
in part to its previously announced merger with
Frederick’s of Hollywood.
Net sales for the year increased 23 percent to
$63,493,000, over 2006 sales of $51,639,000.
— D.M.
warnaco group revenues up
The Warnaco Group, Inc. reported a rise in rev-
enues and a jump in net income, for the second
quarter, which ended June 30, 2007,
Net revenues rose 4.4
percent $465.1 million ,
or 4.4 percent, over second-quarter
2006 earnings
of $445.6 million.
Income from continuing
operations was $13.7
million, up from $5.5
million in the prior year
quarter. Net income
increased to $13.8 million
from $3.4 million in
second quarter 2006.
The Intimate
Apparel Group’s revenues
rose 6.1 percent
to $160.5 million, and
operating income
increased to $21.8 million
or 13.6 percent of
Intimate Apparel
Group revenues. The
Swimwear Group
reported revenues of
$111.8 million, a
decline of 11.8 percent from the prior year quarter.
Operating loss for the Swimwear Group
included $3.2 million. — L.D.
vf posts lower 2q
Apparel company VF Corp. reported its second-
quarter profit declined despite strong revenue
growth, as the company posted a loss from the
sale of its intimate apparel business.
Net income for the quarter declined to $81.7 million
from $99 million a year earlier. However, revenue
climbed to $1.52 billion, or 12 percent, up from
$1.35 billion in 2006. — D.C.
people’s liberation 2nd qt.
People’s Liberation, Inc. has announced its net sales
rose from $3.3 million to $4.6 million for the second
quarter of 2007. The increase is due to the continued
growth of the William Rast brand.
The company saw an increase in operating expenses
for the second quarter — $2.5 million compared to
$1.7 million during the quarter for 2006. B —D.M.
SEPTEMBER 2007 BODY • WWW.FMMG.COM
75

activewear
reebok promotes marathon
Reebok has joined with Procam International,
promoters of the Hutch Delhi Half Marathon,
to become the official training and sports partner
for the Hutch Delhi Half Marathon.
Bolstering the efforts of Delhiites towards
becoming more accomplished distance runners,
Reebok Instructor Alliance (RIA), which has
more than 900 certified trainers across India, in
association with Procam International, organized
the three-day Hutch Delhi Half
Marathon 2007 Training Workshop at the
Hotel Le Meridien, the official host hotel for
the event.
To further strengthen the relationship, Reebok
launched its “Run Easy Campaign,” aiming to
redefine people’s perception about running and
to promote the popularity of the sport throughout
India.
Reebok India will also be offering discounts
on their running apparel and shoes to those who
take advantage of the training packages.
emporium launches online
Sports enthusiasts have a new website to add to
their top picks with the grand opening of New
Mexico Emporium’s online store. Offering a
wide array of quality athletic merchandise, shoppers
can find a wealth of sports apparel, sports
memorabilia and gift-giving ideas without having
to make a trip to a department store or mall.
The company said they are determined to
make the shopping experience just as pleasurable
as wearing or displaying the merchandise
itself.
“Our motivation behind New Mexico
Emporium is to make shopping easy and convenient
for sports enthusiasts without having to
sacrifice great selection and quality,” said Owner
Scott Coll. “That’s why we offer products for
pro teams in nearly every sport at prices less
than what you might see at the mall — all available
to you through our online store.”
Site visitors can choose apparel based on those
worn by some of the most popular and talented
players in sports such as Eli Manning, Brett
Favre or Donavan McNabb, and they can even
76 SEPTEMBER 2007 BODY • WWW.FMMG.COM
REPORTED BY DEENA CAMPBELL
find ornamental gifts such as team-branded cufflinks
for groomsmen sports gifts or hooded
NHL sweatshirts for sports fans.
Visit the selection of activewear at
www.NewMexicoEmporium.com.
nilit defines trends for ‘09
Today’s leading trends in activewear reveal a
melting-pot of fashion, which combine a wealth
of eclectic elements, new silhouettes and a mixture
of styles used to invent creative products.
The Nilit trendbook defines three performance
trends in activewear for spring/summer 2009.
The fitness synergy collection creates a new
form of sensuality with a variety of styles for
dance and fitness with a glamorous edge.
Contemporary styling combines colors with
Nilt special-effect yarns, and fabrics with iridescent
surfaces and metallic finishes.
The great outdoors collection has a focus on
timeless styling for a sport style with an emphasis
on comfort. Sophisticated ergonomic designs
merge function with high performance. In addition
to their functional edge, body-shaping panels
focus on Nilt yarns that offer flexibility,
moisture management and supportive shaping.
Additionally, the pro action collection is for
performance-oriented sports such as running,
cycling and climbing, as it’s seamless sportswear
protects with knitted structures that incorporate
reinforced zones.
Nilit presents its expanded portfolio of specialty
fibers, which includes sensil, tactel, supplex
and cordura yarns, which are invista brands
used under the Nilt license.
In other news, Nilit announced that Ronald
Mangrum was appointed to head Nilit America
Corporation, the company’s North American
fibers and plastics division headquartered, in
Greensboro, NC.
For more information visit www.nilt.com.
lululemon signs emedia
Vancouver-based lululemon athletica signed a
contract with eMedia Networks, supplier of
licensed background music played in public
spaces. For 36 months, eMedia Networks will
supply lululemon retail stores with custom fore-
ground music.
rei intros eco-sensitive icon
Recreational Equipment, Inc. (REI), a national
retailer of outdoor gear and clothing, announced
that select REI brand products will carry an ecosensitive
label, designating items manufactured
with a high percentage of recycled, rapidly
renewable and/or organic fibers.
Fibers that are used to make REI’s eco-sensitive
products include organic cotton, bamboo,
hemp, organic wool, post-industrial recycled
polyester, recycled polyethylene terephthalate
(PET), plastic and polylactic acid (PLA), a
polymer derived from starch-rich products such
as corn.
REI eco-sensitive products are easily identified
by an icon on the product’s hangtag or can
be found in the company’s catalogs and on the
website. By mid-September, more than 40 REI
brand styles will be labeled as eco-sensitive, with
additional offerings scheduled for the coming
seasons.
Additionally, REI is collaborating with more
than 40 highly regarded outdoor brands, supply
chain partners and other stakeholders in an
industry-wide initiative to establish clear and
consistent information about “eco-friendly” and
“green” products.
lucy expands in detroit
Activewear company, Lucy is will open its second
and third retail stores in the Detroit, MI,
area as part of their market expansion.
Set to debut on September 28 in Twelve Oaks.
and October 18 in The Mall at Partridge Creek,
each store will create an environment for Lucy
customers where they can can shop for stylish
activewear including: pants in lengths, tops,
shorts, jackets, and accessories.
Lucy also offers three signature fabrics —
Lucy tech, Lucy flex and Lucy lux — that provide
function and style for a variety of activities
from running on the treadmill to running
errands.
“We are dedicated to creating designs that
flatter women,” said Mike Edwards, CEO of
Lucy. B
REPORTED BY DEENA CAMPBELL AND TED VAYOS
event report
lingerie americas displays 273 brands
he Intimate Apparel and Swimwear
Industry convened on New York City
August 5 through Tuesday, August 7 at
the Altman Building and Metropolitan
Pavilion for Lingerie Americas New York.
TThe 11th edition of the show attracted
2750 high-quality buyers, an increase of
1.5 percent compared to August of 2006.
Loretta Schneider, Jennifer Keddy and
Ashleight Justise of The Dressing Room.
Tia Lyn and model Amanda Mitchie of Tia Lyn
Lingerie with Kim Hecht of the Better Half.
Lorraine Chambers and Amanda Kennedy of
Sassybax with Bernice Burg of Bernice Burg.
"We are especially pleased with the
strong attendance at this edition of
Lingerie Americas," said Patrice Argain,
CEO, Lingerie Americas.
Attendees had the opportunity to see the
newest collections from 273 intimate
apparel and swimwear brands. In addition,
key returning brands, such as Ed
Below, Angela Porta, Esperanza Manas, Rita Haris and Roberto Manas of P. Jamas.
Patrice Argain, CEO of Lingerie Americas
Michael Bobier, Yemee Kalejaye and
young Michaela Bobier of Yemee.
Hardy Intimates, attracted a growing
number of buyers.
Greg Pontillo, Sales Manager, Hanes
Brands, which was exhibiting for the
first time, reported that Lingerie
Americas is a, "great place to meet current
customers and talk with prospects."
Renata Jabali and Mirla Sabino of
Mirla Sabino.
Liz Allen and Tori Iannarino
of Elizabeth Cotton.
Nadia Kyra, Stephen Berzan and
Jennifer Berzan of Elita.
Above, Pam Metten and Dino Fabrizo of Argentovio.
Below, Vinina Lerman of Nina V. with Britt
Crunkshank of La Silhouette.
LINGERIE AMERICAS

LINGERIE AMERICAS
Vanessa Binot of Huit working with Heather Taylor
and Geneva Boddy-McMahon of Tropical Affair.
Mona Esphahani, VP of marketing, with
Deborah Eaton, VP of sales both for for
Chantelle
Judith Brown of Next Stop Passion and
Acy Vianna of Southern Whispers.
Barnie Tugade of Calida with Sarah
Wiener of Trousseau.
Elliot Franco, Joey Franco and Michelle
Leong of Dreamwear Inc.
Julie Zipperar, Mickey Sills and Jillian
Zukerberg of Scanty.
Julie Hassel of Morgan Beret with Christine
Morton of Christine Vancouver.
Kirstie Donohue and Susan
Ledyard of Cass & Co.
Tomas Romero and Lissette
Gonzulez of J & C Jaycris.
Anezka Jureckova and Erwin
Bogner of Sweet Anezka’s Lingerie.
Zonia Carrion (center) of
Aubade with models
Alisa Longo of Arota
by Chris Arlotta.
Irma Sejdho, Saleena Sidhu and Victoria
Lin of Pfiff Lingerie.
Dow Hickam of Top Drawer Lingerie
with Jane Woolrich of Jane Woolrich.
Flora Nikrooz and Mark
Kimmelman of Flora Nikrooz.
Nancy Yoo of
Fleur’t.
Greg Pontillo, sr. sales manager
for Hanesbrands Inc.
Tina Marrano, model for Barbara
with Hubert Lafont, CEO of Barbara.
Britt Kurent and Roxanne
Aponte of Bedhead Pajamas.
Danny Huang and Carolyn
Lai of Ed Hardy Intimates.
Michele Duhamel of
Laurence Tavernier.
Ka’Nita Glover of Ed Hardy Intimates with Lisa
Thornton and Paul Ryder of Spin Brand
Management.
Right, Adriana
Barona and
Margery Cohen
of Rosch Creative
Culture.
Laura Ciccarello of Fernando
Sanchez.
Susan Barber with Marilyn Rubner of Fashion
Forms and Charlanne Leavy (centered) of Va Bien.
Sherry Blodgett and Jisela Cea of Sherry et Cie,
with Michele Fang (centered) of Marc & Max.
Terry Levine, and Clair Keizer of Clair de lune,
with Erin Robertson of Nap New York.
Geraldine Nuval and Jennie Nielsen of I.D.
Sarrieri with Mariam Carvalho of My Boudoir
Intimate Apparel & Gifts.
Anne Shnir of Panache with Teresa Mulford,
Michelle Russel and Bruce Prescott of Zoe & Co.
Ellen Lewis of Intimate Products Concepts with Rebecca
Aspan and Inna Vron Yunayer or La Petit Coquette.
Chris Knight and Taylor Summit of Hanro.
Isaac Sagman and Marilyn Rubner
of Fashion Forms.
Loretta Schneider of Larrivo with Claudia
Lipton and Tuttie Walker of La Feeme.
Above,,Maria Paz Navales of Undrest
Below, Jurgen Stephan and Leslie Farkas of Conturelle; Julia Vinokurova-
Shaternik, model for Conturelle and Jurgen Wollenschlager of Felina International.
Right,Gary
Gilbert,
Kena
Zhang and
Marcia
Shally of
Affinitas
Intimates.
Engle Saez and Victoria Roberts of Zovo.
Jill Stone and Nasrin Hormozi of Trousseau of
Dallas with Jeff Kretchmer of Bendon USA.
(Top) Karole Alston, model for Body Wrap, with
Diane Battista and Scott Smith of Body Wrap.
Shane and Leeann Taylor of About Faces with
Brianna Scarborough of Nap NY.
(Clockwise from top left) Jim West, Betty Schearf,
Doug Berman, Maria Ingui-Jolakian, Kristie
Heffernan and Heather Hansel of Eveden Inc.
LINGERIE AMERICAS

LINGERIE AMERICAS
Lauren Dupont, Edith Leblanc and Jill Lindsay of House
of Lounge with Nancy Johnston (far right) of Lejaby.
Robert Foster of Eveden Inc. with Barbara
Bianco of Lingerie Lingerie Shop .
Steve Marsili, Nicole Aranha and Margo Farrington of
Shirley of Hollywood. Lesley Anne Mapstone and Marek
Szotdrowski of La Marru.
Ali Kay of Keep Me.
Kathy Beccarelli of Tender is the Night, Stacey Blume of
Blume and Marjorie Tesser of Tender is the Night.
Mercedes Gonzalez of Global Purchasing
Companies, Jordan Betten of T. Santiago and
Ingrid Valencia of Kismet Intimates.
Diane Benko of Ke’ Koqueta with exculsive agent,
Mariam Hovsepian.
Neila Granzoti Rudden and Kevin Rudden of
dineila Brazil.
Reese Prouty of Eight Women with Elisa Wessin of
Capelli New York.
Catherine Conacher, apparel
planner for Amazon.com.
Jordan Betten with mother, Janice Betten.
Lisa Macdonald of Li Mac.
Jane Carlton Hall of Carlton Hall Inc. with model, Naila Kunantaeva.
Roslyn Harte with Jeroen Ansink and
Katherine Bastidas-Ansink of Kika
Villareal.
Laura Eakin, Tracey Sarmiento (centered)
with Vanessa Binot of Huit.
Helen Ponot Eurl of
Helen Ponot.
Grace Soohoo of Simple
Necessit-Ease, Inc.
Ellen Jacobson of Elita with
Helena Lee of Firm
Foundation Boutique.
Helen Rockey of Wildbleu.
Cathinka Chandler of Kush
Beverly Luchfel of Raza Designs
N.Y with Jane Carlton Hall of
Carlton Hall Inc.
(From far left) Rachel Smith and Stephanie Rider of Mabel’s Room
with Debbie Sesty of Wacoal America Inc.
Nancy Kafka of Vidakafka with John
Gilpin of Wacoal America Inc. Sheena Northrop of
Lou Lingerie.
Jenny Ting, model and Daren Peng of NuBra.
Debbie Sesty of Wacoal with Neal and Joyce Leavitt
of Lavender Sasche.
Mitra Sanai and Shrin Azad of
Sheandme Intimates.
Laura Corcoran and Gisella Plastina of Reitmans
with Lauren Walsh of Spanx.
Carol Lehmann of Wacoal America Inc. with
Esther of Venus Lingerie.
Patti Flynn of Levante and
Heather Teachey of Que Bella.
Vivian Duarte and Claudia
Henriquez of Touche.
Assia Moireaud of Assia.
Kathryn Hudson and Jenalyn Schneider of Knickers
of hyde Park with Ashley Grillo (centered) of
Natori.
Ann Deal of Fashion Forms with
a business associate.
(Clockwise) Rosalyn Grunsten and Mariam
Grunsten of Inspiration Lingerie; Sophia Spyris of
The Showroom NYC and Nancy Jimenez, also with
Inspiration Lingerie.
Ludmila Adams and Mimi Chu of Milili
Intimates.
Larry Lardner of Anita, Melinda Gross and
Matthew Werter of Melinda G.
Ellie Peer with David
Greenberg of Penrose Bridal.
Janelle Kenny, Jocelyn Arnold, Cindy Johnson and Jeanie Peterson of Sol
Lingerie with Olivia Melendez of Eurovet.
LINGERIE AMERICAS

LINGERIE AMERICAS
Mary Leung and Kate
Hrabcova of Spreegirl.
Tiffany Walton and Tiffany
Aulicino of Classy Bride.
(Below) Veronica Gatti and
Serena Elli of Elly Carezza.
Chaney Seawell and Jean
McDowell of Pixie Lily.
Jean Luc and Elise Rapharen of
Elise Aucouturier.
Caasi Bonura and lindsey Roscoe of
Farr West Fashions.
Martha Istefanidis of N-
Fini Shapewear.
Sandra Lehman and Marcia Scheuner of A Fitting
Room, with Debra Pan (Centered) of OnGassamer.
Mary Ann Scandiffo of
Bravado! Designs.
Sophie Vidal, Dominique Mougenot and Julie
Mechery of Julie Mechery Paris, Inc.
Mary Kay Bowden, Morgan Harbin
and Kim Wilson of Passport Panties.
Stacey Walker King of Lavande SWK
with Tania Shaalo of Tania’s Lingerie.
Linda Beattie of
Belita Intimates.
Lindsay Ross and Susan Ginestiere of Echo
Design Group.
Sorangel Fersobe of Sandia.
Josephine Martinelli of
OnGassamer and Rochelle Sutton
of The Fitting Room.
Jov Van Leeuween of
Cool Blossom.
Jodi Gallaer of Jodie
Gallaer.
Stacey Dash of Letters
of Marque with
Deena Campbell of
BODY Magazine.
David Pokorsi of
Nundies.
Erin Braxton of
Erin Braxton.
Erin Mashia and Jennifer
Salazer of Glamourmom.
Ugo Campello of Cosabella
with BODY’s Libby Dowd.
Sandra Mladenov of Kura.
Andres Van Dam and Nan Van Dam with
Jeanie Peterson of Sol Lingerie.
Jeff Hymowitz and Louis Cahn of
Cool Blossom.
Cassandra Kelley and Laura Keeler
of 2Bellies New York.
Ricardo Gabeiras and Cordula
Morell of Petit Pois.
Melinda Olachea, Marc Melloul
and Lisa Sack of Coverglam.
Below, Mickey Sills of Scanty and
Valerie Colella of BODY Magazine.
Stacey Helbig of Crabtree & Evelyn,
with Gordon Payne of Carole Hochman.
Jennifer Chang of Kumi KooKoon with
model, Juliet B. Rock.
Jen Nicholas and Candace
Urquhart of Bella Materna.
Anna Kloskowska of Milltex with Allison
Hurt of Flirt in Charlottesville, VA.
Jen Marsno of Nordstrom with
Saleena Sidno of Pfiff.
JD Bowman of Dana-co, a model, Melissa Moore
also of Dana-co with Claire Chambers of Journelle.
Dan Jelloe and Katie O’Neil of Merrow
Sewing Machine Company.
Bill Howland and Louis Van
Leeuwen of Cool Blossom.
Megan Stanton, Kathryn Mader-Mills and Keiko
Silberstein of Hanky Panky.
Eglantine Graf, Bonnie Shepherd and Christine
Wolfmaier of Le Mystere.
Chris Kight and Chevyse
Ayala of Hanro.
Melissa Youngblood,
vice president, sales
and marketing for
Eveden.
Shira Silberg and Jennifer
Partoll of Hanky Panky.
Amber Susa of Lilly
Pulitzer.
Patrice Argain with Leg
Avenue’s Mike Tsai.
Kevin Smith and Charisse Paige of
Kes &Associates with Caroline
Soulagnat of Simone Perele.
LINGERIE AMERICAS

LINGERIE AMERICAS
Akemi Gerber Stewart of Eberjey with
Kat Migliore of Luxurybox.com.
Guy Patrick Toley of Claire Pettibone,
with Amy Hill of Julie & Company.
Nicolas Attard and Eduardo
Perdoma of Ascension.
Andrea Kener and Jenna
Winn of Skin.
Alice Yoon and Michele Leong of Dreamwear Inc.
Jeff Kretchmer of Bendon, with Janet and
Gil Mitchell of The Lingerie Store.
Carmen Castillo with Leonardo and Sophia
Romero of LZ Injoy.
Vinh Luong of Carrie
Amber.
Tara Spillman, Joan Perry, Samantha Swain, Carol Malony,
and Joanie Grossman of Linda Suib Lingerie Sales.
Abe Grunspan and David Jaimes of
Infimax with Alexandra Katapodis of
Squeem Magical Lingerie.
Tiffany Cintron and Diane Benko of
Ke’Koquetta with their model.
Below, Beth Brecher, Ed Skuller and Cristina Masci of Wacoal.
Jackie Durkee of Adea.
Rita Chirinian with Paul and Melanie
Salhany of Kayanna.
Dennis Murphy, Terry Lynch, Linda Hartman
and Danielle Dowrich of Linda Hartman.
Above, Peter Burke of PJ
Salvage with Sermoneta
Eleonora of Demoiselle in Rome.
Aerin kwait-Taubin of
Aerin Rose.
Lisa Macdonald
of Li Mac.
Steve Boxer of Shirley of Hollywood, a model,
and Neal Fersht of McPete Sales.
Geraldine Fagan of
Bloomingdales, with
Souad Selmi of Absolute
Lingerie.
Steve Kimberling of Humboldt Merchant
Services, Sheri Ali and Sanna Nimo of VX
Intimate Studio with Malini Johnston of
Bits of Fluff.
Sarah McCallum of Neiman Marcus with
Victor Lee and Erin Robertson of NAP.
Nicole Rapka of Olivia Feldman, Vartkes
Aghamanoukian of Dana Profili, Inc. with model.
Stephen D’urso and Vicky
Vassilakos both of Bloomindales.
Patricia E. Croston of Cuddledown
with Bernadine Williams of Pine
Cone Hill Sleepwear.
Neila Granzoti of
Dineila Brazil
Vince Fabrizio, Paul Fabrizo, Nancy Delettrez, Tanja Schuh and
Iva Fabrizio of Fabri Intimo; Patrice Argain of Lingerie Americas
and Sylvain Heraud, also of Fabri Intimo.
Guido Campanella of Cosabella working with customers
from Pink Slip.
Barry Ross of Barry Ross intimates.
Guido Compello and Mary
Kyres of Cosabella.
Edith Rodriquez and Michael
Rabinowitz of Le Mystere.
Steve Chernoff of Rago Shapewear with John and Georgette
Heller of Georgettes Bra and Lingerie Place in Hicksville, NY.
Left, George Abdelnour of Milltex
with Nick Monjo of BODY
Magazine.
Nancy Johnston of Lejaby with models.
Cynthia Adams with Rago’s Steve Chernoff.
Tiffany Tutson, Alicia Sison, Angela Skalicky, Susan DeMusis, Kaitalin
Evans and Silvana DeLuca of Betsy Johnson Intimates.
LINGERIE AMERICAS

LINGERIE AMERICAS
Jennie Nielson of I.D. Sarrieri with Wendy
Wilcox and Kellie Bianco of Bonne Nuit
Voula Koumoutsaks and Stephanie
Parent of Montelle Intimates Inc.
Michele Leong of Marilyn Monroe Intimates
with Christine Nassif and Regina Wagner of
Womens Whispers.
Maria Scotto of Maria Scotto with
Libby Dowd of BODY Magazine.
Melissa Youngblood of Eveden with Jenalyn
Schneider and Kathryn Hudson of Knickers.
Tiffany and Justin Ajmo of Blush.
Vinh Luong of
Carrie Amber.
Vince Fabrizio and Laurentiu
Chisca of I.D. Sarrieri.
Claudia Ochoa of CLO.
Richard and Gregory Gimble of Va Bien.
Patrick Putignano and Stefano Casini
of Freedom International Trade.
Nancy Nihel of Kiyomi
Sonja Winther, Mona Esphanani and Deborah Eaton of Chantelle.
Jeannette Edelstein of Jealex with
Francoise Haiblet, manging director
of Canat.
Susan Beischel, Andrea Kenner and Jenna Winn of Skin.
Yolanda Krupiarz and Sophia Romero
of Sophie International.
Linda Suib of Aubade flanked by her models.
Kelly Zena, Claire Arbeiter and Chris McDonagh
with Joe Franco of Marilyn Monroe Intimates.
Katherine Harestad
of Nordstrom.
event report
On August 7, 2007, René Rofé hosted
the New York market week’s liveliest
and most exciting party, offering
a look at its latest collection during
REPORTED BY VALERIE COLELLA, LIBBY DOWD AND TED VAYOS
rené rofé fashion show at the grand
a fashion show. The event was held
at The Grand. Guests sank into
plush red couches as they watched
the models walk the floor. For more
Moira Nelson and Michael Roslin.
Siouxsie Waller and Moira Nelson.
Maddy McGee and James Lunz.
Maddi McGee, Alexis Rofé, Heather Stein and Hilary
Brachfeld, merchandise manager at Ann Taylor.
Alexis Rofé and Ross Matray.
Lindsey McKenna and Michelle Reinhold.
Ira Glasser, Ingear president, with René Rofé models.
Jessie Sweeney and
Amy Jeon.
information about the items shown
during the show, or further info on
the company, call Michael Roslin at
(212) 213-4848. — L.D.
RENÉ ROFÉ AT THE GRAND

TEASE FASHION SHOW
event report
Sunday August 5th Tease Intimates,
and a host of other designers, kicked
off the market week with a fashion
show and reception at The Kohlberg
REPORTED BY LIBBY DOWD AND TED VAYOS
tease intimates fashion show
Loft on West 30th Street. The show
featured intimates from Tease
Intimates and Sandmaiden of
Vancouver. The show also featured
handbags from Mosaic Maison,
leather goods from Jypsea and jewelry
from Girls and Pearls. — L.D.
Above, Kerri Quigley,
president of Tease
Intimates.
event report
OOn August 15, 2007 the Intimate Apparel
Square Club welcomed its 2007 HUG
Award honorees, Andrew and Mimi Sia of
Ace Style Intimate Apparel, to New York.
The Hug Award raised funds annually for
the pediatric unit of the Howard A. Rusk
REPORTED BY LIBBY DOWD AND TED VAYOS
iasc members meet h.u.g. honorees
Josephine Leung of Ace Style, Christine Jean Struss of Lectra, Mimi Sia of
Ace Style, Billy Chong and Tony Sy, both of Winar Logistics.
Steve Chernoff and Walter Costello.
Walter Costello of Macra Lace Co. and Bob
Nathan, founder of the Intimate Apparel
Square Club.
Institute of Rehabilitation Medicine at
New York’s NYU Medical Center.
Members of the Intimate Apparel Square
Club joined the Sia’s for cocktails and
hors d'oeuvres at the Water Club, located
along New York’s East River. Norma
Steve Chernoff with honorees Andrew and Mimi Sia.
Victor Vega of Wacoal with Roslyn Harte and
Andrew Sia.
Reinhardt was also honored with the Al
Jaffin Award for exceptional service to the
Intimate Apparel Square Club. Both
Reinhardt and the Sia’s were championed
for their abiding support of the Rusk
Institute. — L.D.
Lance Whitaker of Star Group, Malle Whitaker, Mimi Sia of Ace Style,
Barry Ross of Barry Ross Intimate Connections and David Beebe of Wacoal.
Norma Reinhardt and Walter Costello.
Richard Murray of Wacoal and Anita Yau.
MEET THE HONOREES

MEET THE HONOREES
David Beebe of Wacoal, Barry Ross of Barry Ross
Intimate Connections and Richard Murray of Wacoal.
Anita Yau and Steve Chernoff, president of the
Intimate Apparel Square Club.
Barry Ross of Barry Ross Intimate
Connections.
Dr. Joan Gold of the Rusk Institute with
Walter Costello of Macra Lace Co.
Stephanie and Adam Masrey of The Schoon Agency.
Victor Vega of Wacoal, Angela Vega, Christopher Sickels of NYU Medical Center, Christine
Jean Struss of Lectra and Josephine Leung of Ace Style.
Honoree, Andrew Sia of Ace Style with Dr. Joan Gold
and Dr. Herb Zaretsky of the Rusk Institute.
Steve Chernoff, president of the Intimate Apparel
Square Club with Norma Reinhardt, recipient of the
Al Jaffin Award for exceptional service to the
Intimate Apparel Square Club.
Janet Peters and Roslyn Harte.
Erica Fineberg of Fineberg Publicity with Bob
Nathan, founder of the Intimate Apparel Square
Club and Alice Papazian of Vanity Fair.
Edgar Trinidad of Fineberg Publicity with
Camille Block of Gelmart and Justin Chernoff of
Rago Foundations.
Gary Hughes of G.H. Lace.
Michael Thoyer, Norma Reinhardt
and Danielle DePrisco.
David Beebe of Wacoal and Carl Willemin, vice
president of NYU Medical Center.
Jack Handler of Networth, Gloria
Abramowitz of Northfork, with Barry Ross.

event report
TThe calendar may have said July but the
spirit was all December at the Intimate
Apparel Square Club’s (IASC) annual
“Christmas in July” holiday party held
July 25 at the Horizon House recreational
room of NYU Medical Center’s Howard
A. Rusk Institute of Rehabilitation
Medicine in New York City.
IASC member Norma Reinhardt
and off-duty Santa Walter Costello.
Holiday Helper Lance Whitaker of the Star
Group and "Walter Santa Claus" Costello.
REPORTED BY TED VAYOS
iasc hosts christmas in july
The Hawaiian-themed gathering, jointly
staged by the IASC and the rehabilitation
staff members of Rusk Institute, was a
festive occasion that brought smiles to the
child patients of Rusk. The “Rusk Kids,”
who are the beneficiaries of the IASC’s
ongoing fundraising efforts spearheaded
by their annual HUG Award gala,
enjoyed McDonald’s Happy Meals and
cheerful tropical decorations that set the
stage the eagerly awaited arrival of a
gift-bearing Santa Claus (IASC member
Walter Costello of Macra Lace).arrival of
a gift-bearing Santa Claus (IASC member
Walter Costello of Macra Lace).
The IASC with The Rusk Institute’s Mathew H.M. Lee, M.D. Front row (from left): Adam Masry, Loretta Schneider,
Bob Nathan, Dr. Lee, Harriet Lubash, Rosa Chamides, Roslyn Harte and Edgar Trinidad. Back row (from left):
Kristin Kramer, Bonnie Fischer, Walter Costello and Lance Whitaker.
The team at Rusk Institute. From left: Shani Thornton, CCLS Child Life Specialist,
Mathew H.M. Lee, M.D., Lisa Del Guidice, CTRS, Joan Gold, M.D., Yuzuko
Yoshii, MT-BC, and Marianne Hardart, CCLS.
Madison, the therapy dog from
Therapy Dog International, entertains.
Loretta Schneider of
Larrivo.
Bonnie Fischer
a model.
Rosa Chamides of
Madisons Best.
Adam Masry, The
Schoon Agency.
Harriet Lubash.
Kristin Kramer of
Victoria Secret.
CHRISTMAS IN JULY