ten dollars september 2007 - FMMG.com

swimwear by jordi labanda, (646) 763-8867. email: AYUNES@IMEXTR.NET.
swim
PHOTOGRAPHY: NICK MONJO
FASHION EDITOR: VICTORIA MONJO
HAIR & MAKE-UP: KATHERINE BANNING
swimwear REPORTED
dekkers blends fun & fashion
Next summer’s swimwear collection,
Sundressed, from Dutch designer Marlies
Dekkers is looking to blend fun, fashion and sex
appeal with out-of-the-ordinary prints and
solids.
For the group Sea Dragon, Marlies Dekkers
mixes up dragons and sea horses with bright colors.
Limes and sea greens collide with hot pink
and orange to create two styles of padded bras,
briefs and one pieces.
In the Waterwheel collection, an industrialstyle
cogwheel with black rubber on the cup of
bras and sides of Brazilian briefs help create silhouette’s
in black micro-fiber.
For the Depart/Arrive collection, Marlies
Dekkers takes inspiration from holiday travel
and creates graphic designs in aircraft grays
against tropical colors for bras, briefs, and onepieces.
All swimwear pieces are designed in microfabric
and include bra styling up to a D cup and
a few are available in F cup. Retail prices range
from $92 to $138 for bras, $60 to $78 for briefs
and $172 to $186.50 for one-pieces. The
Sundressed 2008 collection is expected to deliver
for February 2008. For more information visit
www.marliesdekkers.com. — D.C.
a&h works miracles
A&H Sportswear, manufacturer of swimwear,
has updated its Miracle Suit swimwear line for
spring 2008. The company, who goes by the slogan:
“Look 10 pounds lighter in 10 seconds,”
reports that products in the line incorporate
shapewear technology into a swimsuit.
For the upcoming season, the company is
focusing its efforts on separate pieces, giving
customers creative freedom by letting them mismatch
tops and bottoms. The collection will feature
European color tones, including brown,
rust, accrue and beige, as well as a few brighter
hues like orange, yellow, turquoise and red. And
for the more self-conscious woman, the company
will include lots of draping and shirring in its
pieces — techniques that help camouflage body
flaws.
BY DEENA CAMPBELL AND DERRICK MITCHAM
The company also has the MagicBra
swimwear collection, which according to Mark
Waldman, CEO of the company, is the “younger
and sexier” set of the two.
“This line is for someone who wants their bust
to look bigger,” said Waldman. “It’s all about
push up bras.” The entire line is coordinated
using printed lining, as opposed to solid lining,
which adds value for the consumer, explains
Waldman.
“It makes it sort of fun and exciting … because
it’s not typical,” said Waldman.
A&H has recently signed a licensing agree-
ment with camouflage products provider,
RealTree. Waldman reports that the company’s
camouflage swimwear products were the items
of choice among customers last season.
“I think people liked the colors, designs and
patterns. Everything was done in browns and
earth tones that looked camouflaging.”
The company’s products can be found in stores
like Cabella’s and Bass Pro Shops around the
country. The Miracle Suit line wholesales
between $45 and $70, while the MagicBra products
wholesale between $40 and $65. — D.M.
venus accentuates solids
For spring 2008, Venus Swimwear has added a
little pizzazz to its line of swimwear. The company
has focused on accentuating solid fabrics
with various adornments such as braids, chords
and nail heads.
“A lot of customers are asking for basic styles,”
said Brandi Thomas, designer of Venus
Swimwear. “It seems to be really hot.”
The company also is continuing to update its
series of enhancer tops, which, Thomas explains,
has been the company’s staple piece for the past
15 years.
Venus’ spring color scheme will revolve around
coral, due to its emerging popularity. Stripes,
from nautical to chevron, will have a prominent
role in the company’s lineup as well.
Customers can visit the company’s website,
www.venus.com, for more information and to
view and purchase products.
Venus has three Florida stores and ships
worldwide through its catalog. — D.M.
bestswimwear aides peru
Bestswimwear.com, an independent, online
retailer of designer swimwear, has sent relief
packages to earthquake victims in Peru.
Company president, Claude Dauman, reportedly
visited a local military surplus store to personally
purchase cases of U.S. Military MRE’s
(meals ready to eat) and portable drinking water
packets to be sent to Peru.
“It’s extremely difficult to fathom the intensity
of a 7+ earthquake lasting over two minutes,”
said Dauman in a recent press release.
Bestswimwear.com does business with
swimwear manufacturers all over the world, and
has a supplier, Aquaclara, with a factory in
Lima, Peru. B
— D.M.
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