ten dollars september 2007 - FMMG.com

activewear
reebok promotes marathon
Reebok has joined with Procam International,
promoters of the Hutch Delhi Half Marathon,
to become the official training and sports partner
for the Hutch Delhi Half Marathon.
Bolstering the efforts of Delhiites towards
becoming more accomplished distance runners,
Reebok Instructor Alliance (RIA), which has
more than 900 certified trainers across India, in
association with Procam International, organized
the three-day Hutch Delhi Half
Marathon 2007 Training Workshop at the
Hotel Le Meridien, the official host hotel for
the event.
To further strengthen the relationship, Reebok
launched its “Run Easy Campaign,” aiming to
redefine people’s perception about running and
to promote the popularity of the sport throughout
India.
Reebok India will also be offering discounts
on their running apparel and shoes to those who
take advantage of the training packages.
emporium launches online
Sports enthusiasts have a new website to add to
their top picks with the grand opening of New
Mexico Emporium’s online store. Offering a
wide array of quality athletic merchandise, shoppers
can find a wealth of sports apparel, sports
memorabilia and gift-giving ideas without having
to make a trip to a department store or mall.
The company said they are determined to
make the shopping experience just as pleasurable
as wearing or displaying the merchandise
itself.
“Our motivation behind New Mexico
Emporium is to make shopping easy and convenient
for sports enthusiasts without having to
sacrifice great selection and quality,” said Owner
Scott Coll. “That’s why we offer products for
pro teams in nearly every sport at prices less
than what you might see at the mall — all available
to you through our online store.”
Site visitors can choose apparel based on those
worn by some of the most popular and talented
players in sports such as Eli Manning, Brett
Favre or Donavan McNabb, and they can even
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REPORTED BY DEENA CAMPBELL
find ornamental gifts such as team-branded cufflinks
for groomsmen sports gifts or hooded
NHL sweatshirts for sports fans.
Visit the selection of activewear at
www.NewMexicoEmporium.com.
nilit defines trends for ‘09
Today’s leading trends in activewear reveal a
melting-pot of fashion, which combine a wealth
of eclectic elements, new silhouettes and a mixture
of styles used to invent creative products.
The Nilit trendbook defines three performance
trends in activewear for spring/summer 2009.
The fitness synergy collection creates a new
form of sensuality with a variety of styles for
dance and fitness with a glamorous edge.
Contemporary styling combines colors with
Nilt special-effect yarns, and fabrics with iridescent
surfaces and metallic finishes.
The great outdoors collection has a focus on
timeless styling for a sport style with an emphasis
on comfort. Sophisticated ergonomic designs
merge function with high performance. In addition
to their functional edge, body-shaping panels
focus on Nilt yarns that offer flexibility,
moisture management and supportive shaping.
Additionally, the pro action collection is for
performance-oriented sports such as running,
cycling and climbing, as it’s seamless sportswear
protects with knitted structures that incorporate
reinforced zones.
Nilit presents its expanded portfolio of specialty
fibers, which includes sensil, tactel, supplex
and cordura yarns, which are invista brands
used under the Nilt license.
In other news, Nilit announced that Ronald
Mangrum was appointed to head Nilit America
Corporation, the company’s North American
fibers and plastics division headquartered, in
Greensboro, NC.
For more information visit www.nilt.com.
lululemon signs emedia
Vancouver-based lululemon athletica signed a
contract with eMedia Networks, supplier of
licensed background music played in public
spaces. For 36 months, eMedia Networks will
supply lululemon retail stores with custom fore-
ground music.
rei intros eco-sensitive icon
Recreational Equipment, Inc. (REI), a national
retailer of outdoor gear and clothing, announced
that select REI brand products will carry an ecosensitive
label, designating items manufactured
with a high percentage of recycled, rapidly
renewable and/or organic fibers.
Fibers that are used to make REI’s eco-sensitive
products include organic cotton, bamboo,
hemp, organic wool, post-industrial recycled
polyester, recycled polyethylene terephthalate
(PET), plastic and polylactic acid (PLA), a
polymer derived from starch-rich products such
as corn.
REI eco-sensitive products are easily identified
by an icon on the product’s hangtag or can
be found in the company’s catalogs and on the
website. By mid-September, more than 40 REI
brand styles will be labeled as eco-sensitive, with
additional offerings scheduled for the coming
seasons.
Additionally, REI is collaborating with more
than 40 highly regarded outdoor brands, supply
chain partners and other stakeholders in an
industry-wide initiative to establish clear and
consistent information about “eco-friendly” and
“green” products.
lucy expands in detroit
Activewear company, Lucy is will open its second
and third retail stores in the Detroit, MI,
area as part of their market expansion.
Set to debut on September 28 in Twelve Oaks.
and October 18 in The Mall at Partridge Creek,
each store will create an environment for Lucy
customers where they can can shop for stylish
activewear including: pants in lengths, tops,
shorts, jackets, and accessories.
Lucy also offers three signature fabrics —
Lucy tech, Lucy flex and Lucy lux — that provide
function and style for a variety of activities
from running on the treadmill to running
errands.
“We are dedicated to creating designs that
flatter women,” said Mike Edwards, CEO of
Lucy. B
REPORTED BY DEENA CAMPBELL AND TED VAYOS
event report
lingerie americas displays 273 brands
he Intimate Apparel and Swimwear
Industry convened on New York City
August 5 through Tuesday, August 7 at
the Altman Building and Metropolitan
Pavilion for Lingerie Americas New York.
TThe 11th edition of the show attracted
2750 high-quality buyers, an increase of
1.5 percent compared to August of 2006.
Loretta Schneider, Jennifer Keddy and
Ashleight Justise of The Dressing Room.
Tia Lyn and model Amanda Mitchie of Tia Lyn
Lingerie with Kim Hecht of the Better Half.
Lorraine Chambers and Amanda Kennedy of
Sassybax with Bernice Burg of Bernice Burg.
"We are especially pleased with the
strong attendance at this edition of
Lingerie Americas," said Patrice Argain,
CEO, Lingerie Americas.
Attendees had the opportunity to see the
newest collections from 273 intimate
apparel and swimwear brands. In addition,
key returning brands, such as Ed
Below, Angela Porta, Esperanza Manas, Rita Haris and Roberto Manas of P. Jamas.
Patrice Argain, CEO of Lingerie Americas
Michael Bobier, Yemee Kalejaye and
young Michaela Bobier of Yemee.
Hardy Intimates, attracted a growing
number of buyers.
Greg Pontillo, Sales Manager, Hanes
Brands, which was exhibiting for the
first time, reported that Lingerie
Americas is a, "great place to meet current
customers and talk with prospects."
Renata Jabali and Mirla Sabino of
Mirla Sabino.
Liz Allen and Tori Iannarino
of Elizabeth Cotton.
Nadia Kyra, Stephen Berzan and
Jennifer Berzan of Elita.
Above, Pam Metten and Dino Fabrizo of Argentovio.
Below, Vinina Lerman of Nina V. with Britt
Crunkshank of La Silhouette.
LINGERIE AMERICAS