ten dollars september 2007 - FMMG.com

licensing
antebi signs paris hilton
Antebi Footwear Group has teamed with ultrasocialite
Paris Hilton to launch a signature
footwear line under her name.
“We chose to partner with the Antebi
Footwear Group because the shoes will be a perfect
complement to the sportswear line launching
this fall,” said Hilton.
Company CEO, Joseph Antebi, said working
with Hilton has been a pleasurable experience,
and that the company is excited to be able to
bring her vision to reality.
According to Antebi Footwear Group,
Hilton’s collection will feature a range of styles,
from sexy stilettos and platforms, to stylish flats,
wedges and a sport collection. — D.M.
solo licenses nina shoes
Solo Licensing Corp. signed a new licensing
agreement with Nina Shoes. Look for more
information on the partnership in the October
26 SEPTEMBER 2007 BODY • WWW.FMMG.COM
REPORTED BY LIBBY DOWD AND DERRICK MITCHAM
issue of Body magazine. — D.M.
chorion adds new deals
Chorion’s Little Miss and Mr. Men signed seven
new licensing agreements for a wide array of
products including apparel and accessories.
Intimate apparel manufacturer, Berkshire
Fashions will develop headwear, raingear and
cold weather accessories for mid-tier and highfashion
retailers.
C-Life, a New York-based division will launch
a full line of boys’ swimwear and girls’ dresses for
spring 2008, and You and Me Legwear will roll
out hosiery and socks.
“With these additional licensees on board, we
are ready to embark on a fully integrated effort
to pave the way for the launch of ‘The Mr. Men
Show’ on Cartoon Network in January 2008,”
said Cheryl Gotthelf, Senior Vice President,
Global Brand Management for Mr. Men and
Little Miss at Chorion.
Chorion is a media content company that
owns and manages an extensive portfolio of
classic and contemporary premium copyrights
with worldwide appeal. The company is composed
of three divisions: Children’s, Literary
Estates, and TV and Film. — L.D.
project runway’s licensing
The Weinstein Company announced the
completion of five multi-year agreements with
category partners to coincide with the airing of
the fourth season of “Project Runway.”
The licensees include Aaron Company,
Brother International, Prym Consumer,
Robert Kaufman Fabrics and Simplicity
Pattern Co. These agreements mark the first
time “Project Runway” has extended the brand
with a series of licensed products.
“‘Project Runway’ is an amazing property
with a fashion-forward point of view. This
exciting new line of products is the result of a
collaboration between The Weinstein
Company and the industry’s top manufacturers,”
said ACI licensing’s managing principals,
Charles D. Mamiye and Andy Cohan.
The “Project Runway” branded products
will be in the following categories: jewelry,
sewing patterns, fashion fabric, sewing machinery,
and notions. Details about the specific products
and retail dates will be announced in the fall
prior to the season four premiere of “Project
Runway.” — L.D.
ironman brand busts out
Zorrel, a leader in performance apparel, has
partnered with Ironman to release Ironman
branded apparel. The collection will offer more
than 45 styles for women and men and will
available online and at a variety of Ironman
events. The line will feature sportswear and
base-layer items.
The initial launch of the Ironman Athlete collection
will be throughout the United States and
Canada, with more markets to follow. Athletes
were able to purchase the first items in the collection
at the inaugural Ford Ironman Louisville
event, which took place August 26, 2007. B
— D.M.
lingerie
BY DEENA CAMPBELL, LIBBY DOWD
fleur t encapsulates seasons
Each season Fleur T designs a new collection
around a story or them that captures the mood of
that season. And this season, a few themes come
from ice cream.
“The inspiration comes from things I love,”
said Fleur Turner, the managing and creative
director for Fleur T. “This season Fleur T provides
the boudoir bra and white collection which
I designed from raspberry and pure white ripple
ice cream.”
Spring ‘07 saw the launch of the company’s
Fleurtatious bra, but in Spring ‘08 Fleur T will
introduce a new GG cup bra and 30 back sizes in
an array of colors.
Fleur T is a niche company that provides lingerie
for women that can be worn as everyday
luxury lingerie. Turner and her team are trained
technical lingerie designers who make all the patterns
and fit work from their studio located in
Bristol, England.
“It’s so important that bras fit. and we spend
hours and hours making sure it’s perfect,”
said Turner.
Fleur T recently appointed Rachel Gregory as
its new designer. Gregory has been trained
in contour design and is looking forward to providing
beautiful and supportive lingerie for
women everywhere.
With a secure on-line shopping facility, US customers
can visit www.fleurt.com to view and buy
new and old collections. Fleur T is stocked in a
number of leading stores and exclusive boutiques
worldwide including Topshop, Wynn Las Vegas,
Barneys NY, Holt Renfrew, and Galleries
Lafayette. — D.C.
t. santiago enters n. america
T. Santiago has expanded into North America
and Canada when it recently introduced a line of
flashy bottoms at the Lingerie Americas show in
New York.
Made from an original moisture-wicking fabric,
the bottoms can easily double as swimwear.
The line includes vivid floral prints, animal prints
and rhinestone details in bold red, green,
turquoise and pink tones. While the prints will
repeat themselves, each
style offered is one of
a kind.
To bring the flashy line
to a greater audience,
Jordan Betten signed on
as the company’s North
American designer and
Jordan Betten
owner. The line originally
made its debut on the topless beaches in South
America, but to aide its transition into the U.S.,
Betten is adding matching tops to the line.
In 2002, T. Santiago took the South American
market by storm with contemporary lingerie
pieces that were bold and playful. Lead by
designers Claudio Tisminitsky and Santiago
Sabate, the line quickly became one of the dominant
suppliers of women’s lingerie in Brazil and
throughout Europe.
For more information of the product, visit
www.tsantiago.com. — L.D.
samim bring back 16c. france
Inspired by clothing styles from 16th century
France, a time and place where women didn’t
wear undergarments, N De Samim recently
introduced San Culottes, a chic alternative to the
thong. San Culottes are open-back garter panties
with a detachable lead, that hangs suggestively
over clothing on the outside and in plain view.
Written on these leads are explicit messages with
sexual connotations.
Last year designer Nona De Samim was
inspired to create lingerie that was groundbreaking
and directional. Her vision of her label is a
collaboration of her expertise and knowledge in
the world of fashion, interiors and antiques, in
additional to cinema.
“I wanted to create a modern version of 16th
century lingerie,” said Samim. “Now more and
more women are wearing garments that accentuate
and celebrate the anatomy.”
Available in fuchsia, black, dark gray, white or
nude, in silk, cotton and microfiber, San Culottes
is made in Italy and France.
San Culottes are priced at 95 euros. For more
information visit www.ndesamim.com. — D.C.
raw 7 launches lingerie
Raw 7, a rock-and-roll apparel collection known
for its signature printed cashmere, is launching
underwear for Spring ‘08, and is enhancing its
marketing program by retaining fashion PR
agency Kapor Hamilton Public Relations
(KHPR).
In keeping with Raw 7’s rock-n-roll style, the
new underwear collection offers styles for women
in micro fiber, cotton and modal, and will feature
Lycra made by Dupont. The collection includes
styles such as hipsters, classic briefs and thongs,
as well as coordinating tanks or camisoles. The
pieces will be available in stores in January 2008,
in sizes small to large, with wholesale prices ranging
from $6 to $30.
“We’re excited to share Spring 2008 which represents
our first complete head-to-toe collection,
including our new underwear collection,” says
Ofer Ashkenazy of Raw 7.
In addition to unifying the brands and renovating
the logo and hangtags, the company is currently
redesigning the Raw 7 website, which is
expected to go live this month. KHPR, an LAbased
fashion PR agency, has taken the reigns as
the brand’s PR agency of record, and will continue
to help build the brand’s recognition and sellthrough
with targeted trade and consumer-based
editorial outreach and placement. — D.C.
jasmine int’l’s luxury lingerie
Jasmine International,
formerly Visions Corp.,
has announced a new luxury
line of lingerie under
the brand label, Designs
by Corleon. The abovemoderate-priced
line will
Ed Corley feature a wide range of
sexy styles and intimate
apparel, according company president, Ed Corley.
The Corleone line, which is a joint venture
between Corley and the company’s vice president,
Maria Fuentes, will feature bras, panties,
lingerie, swimwear, dresses and more. Shoppers
will be able to choose from provocative pieces
such as the Golden Cheetah, Firefly, Moody
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