ten dollars september 2007 - FMMG.com

mastectomy
connie elder intros smart cups
Connie Elder International, creator of Lipo in a
Box, has introduced a
new breast-enhancing
product called “smart
cups” to its growing
line.
Available in both
black and nude, smart
cups are designed to
Connie Elders
enhance shape and provide
modesty through nipple concealment. They
can be easily tucked into existing bras,
bodyshapers, special occasion wear and even
swimsuits. The liners are thin, lightweight,
breathable and available in multiple sizes.
The introduction of the smart cups products
by Connie Elder International may provide
women with safe, comfortable and cost-effective
alternatives.
“In speaking with customers daily, smart cups
has been a product many women have described
and voiced a need for, yet they didn’t exist,” said
Connie Elder, Founder and QVC Spokesperson.
“I listened and now they are here!”
Smart cups, and other new products from
Connie Elder can be viewed and purchased at
www.lipoinabox.com or www.connieelder.com.
— D.C.
classique’s new camisole
Mastectomy apparel manufacturer Classique
debuted its new post-mastectomy fashion
camisole.
The hand-washable
post-op garment is
made with stretch nylon
lace with light fiberfill
cups. It features cotton/
spandex pockets to
accommodate prostheses,
and adjustable
Jack Lewis
straps and hook closure.
Users can wear it tucked in or out as a camisole,
or as a blouse, either alone or under a jacket.
“We have done market research with the
retailers and found there is a need for a beautiful,
well-fitting camisole at an affordable price,”
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REPORTED BY DEENA CAMPBELL AND DERRICK MITCHAM
said Jack Lewis, president of Classique. “This
fashion camisole has now filled the void.”
The camisole will be available in ivory and
black, and in a wide range of sizes: 34 – 42 in A
through C cups; 36 –42 in D cups.
The company will begin taking pre-orders for
the camisole in early September, and it will be
available for delivery on October 1. The
camisole, as well as other Classique products,
can be found in mastectomy boutiques, lingerie
stores, online retailers and the company’s website,
www.classique1.com. — D.M.
breast form fund art show
The Breast Form Fund, a non-profit organization
that provides prostheses and bras to postmastectomy
patients who have little or no insurance,
is hosting the “Show Us Your BRA!” art
competition in Northampton, Mass.
Women can enter a miniature or life-size bra
in three dimensions, made from nonperishable
materials. Entries will be accepted from
September 21-23, at the Northampton Center
for the Arts, at designated times, or they can be
mailed to the Breast Form Fund at 14 Center
St., Northampton, MA 01060 by September 19.
On October 13, from 7 to 10 p.m., all submitted
artwork will be auctioned at the Center for
the Arts. Award winners will be announced and
photos of them will be in the fund’s 2008 and
2009 calendars. For more information visit
www.showusyourbra.org or call them at
(413) 584-6673. — D.M.
smart form notices new trends
Pittsburgh-based Smart Form Specialty
Undergarment store has been retailing postmastectomy
products while catering to the needs
of patients for more than 50 years. And in
changing women’s lives through counseling and
listening to requests for certain mastectomy
products, the small specialty store has noticed a
few trends and some are a bit surprising.
According to the company, many women who
are at high risk for developing breast cancer are
seeking mastectomies before the emergence of
cancer or pre-cancerous cells. For those women,
it’s easier for them to deal with a mastectomy
when they are healthy rather than undergoing
the operation after having developed the disease.
“These women are really strong,” said Sandi
Staymates, office manger and certified mastectomy
trainer for Smart Form. “These women —
which are getting younger and younger— come
in to learn about mastectomies and mastectomy
garments because they choose to.”
While only eight women out of the hundreds
of Smart Forms customers have chosen the procedure,
Staymates believes it may become more
common.
The company also reports seamless and
padded bras have been selling well, and to
accommodate the growing demand, Smart
Forms offers Glamorize and ABC bras, as well
as customized non-surgical breast prostheses,
nipples and areolas for reconstructed surgeries.
Additionally, Smart Forms calls hospitals for
patient healthcare eligibility and obtains prescriptions.
“We are a one shop stop,” said Staymates. “We
do everything, almost to a fault.”
For more information visit www.smartforminc.com.
— D.C.
a.b.c. hosts listening tours
American Breast Care (ABC) invites mastectomy
fitters and boutique owners to attend
Listening Tours, a three-day forum this fall
where professionals can share ideas on improving
products and services for breast cancer survivors.
“We needed an opportunity to hear back from
the professionals who work with breast cancer
survivors,” said Jolly Rechenberg, CEO of ABC.
Moderated by the company’s Co-CEOs,
Rechenberg and Jay Markowitz, guests will start
the day with a tour of the corporate headquarters
of ABC, where attendees will have the opportunity
to operate the machinery and make a silicone
breast form.
After learning the manufacturing process,
panelists will view a post-mastectomy lingerie
fashion show. Dates haven’t been finalized yet.
For more information visit www.americanbreastcare.com
or call (866) 830-1980. — D.C.
B
basics
REPORTED BY DEENA CAMPBELL, LIBBY DOWD AND DERRICK MITCHAM
nundies say, ‘so long thong’
cotton, hemp and recycled polyester.
With so many options on the market, women can Featuring eco-chic woven and ecoKashmere bam-
almost kiss panty lines goodbye once and for all. boo knits inspired by the Brazilian rain forests and
Nundies, the newest non-panty line product to hit the Swedish archipelago, Jonano strives to inspire
the market promises cleanliness and comfort in romance and nostalgia.
being an alternative for wearing underwear. According to the company, the entire collection
These tulip-shaped, adhesive panties stick right was designed with an attention to detail and incor-
into the pants inseam so wearers can go commanporates natural elements such as coconut buttons to
do in comfort. Nundies come in naughty black, create well-fitting and comfortable clothes. Visit
blushing buff or a sassy assortment of colors and www.jonano.com for more information. — D.C.
prints. Packs of five wholesale for $7 and are avail- touché heads to u.s. market
able with eye-catching counter displays and
Columbia-based Touché Collection is looking to
optional hanging tabs.
make its way further into the U.S. market. The
For more information, or to say “so long,” to
20-year-old company recently made its first
your thong, visit www.mynundies.com. — L.D.
appearance at New York’s Lingerie Americas with
janano uses natural fabrics
the hopes of spreading its name to high-end
Transitioning into Autumn, Jonano shows its American boutiques and specialty department
Scandinavian roots in a collection of streamlined stores.
multifunctional basics that came together with nat- Touche carries a full collection of intimate
ural fabrics such as bamboo, color grown organic apparel including lingerie, daywear and
loungewear. The collection, which is designed to
reach the contemporary
woman, offers new styles
three times per year. This
spring, Touché is offering
floral prints in cream, gold
and purple tones.
Camisoles, briefs and
underwire bras are made
from European fabrics
that include spandex,
Lycra and modal. Most
recently, the company has
been doing well with its
one-piece underwire bra in
white, ivory and black.
As Touché set its focus
on the U.S. market, the
brand is gaining help from
its Miami-based retail
store. The store features
the complete line of
Touché apparel, which
includes swimwear and
swim cover-up. For more
information on the line
visit www.touche.com.co.
— L.D.
mylacys: moisture-control
Utilizing the latest in nano- and fabric technology,
myLACYS developed a new patent-pending
moisture-protection process to help mitigate extra
moisture in their new women’s underwear line.
Developed by Southern California businesswoman
Carol Barge, the product line offers five of
today’s most fashionable styles in three colors.
From bikini to boy short, myLACYS are available
in black, white and natural for $19.99 at
www.myLACYS.com.
“I am very pleased and proud to be introducing
myLACYS to the marketplace,” said Barge. “I’m
certain women of all types, sizes and ages will benefit
from the underwear’s unique qualities.”
Additionally, myLACYS is now accessible
nationally through the popular Time for Me
women’s catalog and also is expanding into select
California women’s apparel boutiques.
Never Enough in Newport Beach, Fashion Plate
in San Clemente and The Alley Cat in Dana Point
are currently carrying select styles for the
myLACYS product line. Other fashionable boutiques
are scheduled to soon add the products as
well. — D.C.
tail bait layers with style
This spring, Tail Bait is moving beyond chain
link straps and is launching layering tees that
intertwine fashion with the laid-back California
lifestyle.
All the pieces in the new
collection can be mixed
and matched to create a
number of different looks
that are effortlessly chic.
“The new tees can be
matched with virtually
Lainie DiRienzo everything from capris
and mini skirts to cute
sneakers,” said owner Lainie DiRienzo. “It’s really
versatile and absolutely adorable.”
Tail Bait’s spring layering tees, as well as other
fashionable pieces, can be found in specialty boutiques
across the U.S. For more information visit
www.tailbait.com. B
— D.C.
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