ten dollars september 2007 - FMMG.com

this page, from undrest, (310) 770-3583. email: MARIAPAZ@UNDREST.COM.
lounge & sleep
loungewear & robes
sheandme shows new pieces
Intimates and loungewear manufacturer
Sheandme has introduced two new lines: the Be
Organic collection, and the Holiday and Spring
2008 Everyday Luxury collection.
The Be Organic collection is made from 100
percent organic cotton — a mix of organic
French terry and two-by-one ribbed cotton.
Customers can choose items like zip hoodies,
lounge pants, shorts, bikinis and more from the
company’s offerings.
“The quality and innovative style of this collection
is unparalleled, and I can’t wait to show it
to my buyers,” says Lolita Takii, Sheandme’s
west coast sales representative.
The spring ‘08 collection features a range of
intimate apparel and loungewear, made from
modal and charmeuse silk. The collection offers
more than 20 styles, including a newly added
robe that was created out of overwhelming
requests from top buyers, reports the company.
All of Sheandme’s collections include both
classic and unique styles, which, reports the
company, can almost all double as outerwear.
Prices range from about $20 for a thong, to
about $134 for a set. — D.M.
alöe: topshop and new film
Alöe, a UK-based luxury
silk loungewear label,
provides an alternative
to traditional
loungewear and sleepwear
with apparel that
can be worn both inside
or outside the home.
Claire Judge
“The idea behind
Alöe is to provide beautiful loungewear that can
be worn wherever,” said owner Claire Judge.
Judge creates silk tailored loungewear combining
1930s era and Anglo-Chinese styles.
As a recognition of Alöe’s style in the lingerie
market and the growing trend of women looking
for lingerie, which crosses over into ready-towear
fashion market, Topshop recently commissioned
Alöe to design an exclusive line of lingerie
and loungewear.
REPORTED BY DEENA CAMPBELL AND LIBBY DOWD AND DERRICK MITCHAM
Additionally, Alöe’s pleated camisole and sunwear. The line includes French terry cover-ups,
set top will be featured in the Sex and the City tanks and bottoms in the bold prints and colors.
film projected to release in 2008. Visit Additionally, the company has launched Skin
www.aloeloungewear.com for more information. Therapy by PJ Salvage. The SeaCell line of
— D.C. loungewear is made up of 22 percent seaweed
boudoir: luxury in loungewear extract designed to help rejuvenate the wearer’s skin
Eco-Boudoir recently launched its second collec- while he or she sleeps, according to the company.
tion of sustainable boudoir loungewear at the bou- In the future, PJ Salvage hopes to expand upon
tique lingerie show in New York. For spring and its Skin Therapy line by incorporating body and
summer 2008, the company debuted its boudoir facial creams into the program. — L.D.
clothes: a collection of bamboo, silk and etched
leather gowns, pajama trousers, tops and hotpants.
“For me real luxury is
wrapping yourself in
the softest most sumptuous
materials to be
had in the full knowledge
that nothing and
no-one is harmed as a
consequence,” said
Jenny White
Jenny White, founder
of Eco-Boudoir. “I believe that more and more
people feel this way, which is why I set up Eco-
Boudoir.”
With its new line,
Eco-Boudoir looks to
change the way people
see luxury by adding
hemp silk and bamboo
jersey knickers.
Additionally, Eco-
Anne White
Boudoir is including a
hemp silk quilt with
satin on one side and hemp silk on the other.
undrest moves into lounge
Maria Paz Navales was all smiles at this past
Lingerie Americas show in New York City. The
designer showcased the newest addition to her
lines Undrest and Brazilian Panty. New additions
to the 100 percent supima cotton line
included long knickers, chemises and robes. The
loungewear styles are available in mint, rose and
beige and feature the same lace crocheted inserts
that appeared in her previous groups.
This spring, Undrest
will also offer a classic
range, which includes a
sleep shirt, and long
sleep pants in black and
white with mother of
pearl button detail. The
Maria Paz Navales
1920s inspired look is
meant to “emulate
sleeping in your boyfriend’s T-shirt,” said
Navales.
For the Brazilian Panty line, Navales introduced
an updated version of her popular
“We are really all about luxury loungewear
Brazilian-cut panty. The newest look has a flat-
with a conscience. Every women should feel sexy ter shape and more elastic for lift. The Brazilian
and truly comfortable,” said sales representative, Panty also comes in a low-rise brief cut or girl
Anne White.
short. — L.D.
Eco-Boudoir was nominated in 2006 for the flora nikrooz shows green line
Observer Ethical Awards and Design Council Flora Nikrooz has jumped into the environ-
Interior Design Awards. French knickers wholementally friendly, or “green,” market with an
sale for $58, and satin knickers are available for expanded line of organic loungewear. The line, 2
$48. For more information visit
Life by Flora Nitrous boasts terry robes and lus-
www.eco-boudoir.com. — D.C.
cious pajama sets in soy and other natural fibers
pj salvage intros beachwear
PJ Salvage has expanded its line to include beach-
with the tag line, “Spoil yourself, not the earth.”
B — L.D.
SEPTEMBER 2007 BODY • WWW.FMMG.COM
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