ten dollars september 2007 - FMMG.com

sleepwear
spreegirl shows new look
Spreegirl showcased its brand new collections
recently at New York’s Lingerie America. The
junior line is sophisticated yet fun, with styles
and designs that target young women in their
late teens and early 20’s. The collection’s new
look is trend driven and features bold prints,
vibrant colors, and feminine details such as fabric-covered
buttons and taffeta ribbons.
For spring ‘08, Spreegirl will look to the UK
for inspiration with three new groups: London
Pop, an eye popping geometric print in bright
orange, green and fuchsia tones; Buds and
Blossom, a flirty floral group, and Sweet
Innocence, an adorable group with pink seersucker
print and eyelet trim.
The pieces are designed for mixing and matching
with choices of bras,
panties, boy shorts,
spaghetti strap camis,
chemises, and lounge
shorts. Sweet
Innocence features a
popular seersucker
boned corset with back
Vinh Luong
hook and eye closure.
With a hint of nostalgia, combined with modern
details and fabrics, all three groups come together
to create a fresh retro-modern look.
“May wanted to create fun and versatile pieces
that she and her daughter can wear,” said director
of merchandising, Vinh Luong about the
company’s president.
Spreegirl offers what Luong refers to as,
“multi-tasking pieces,” that work for every occasion
from cheerleading practice to yoga class.
Luong also added, “For our debut at Lingerie
America, we are very excited to receive such
great feedback.” — L.D.
giovanni debuts personal line
After designing high-end sleepwear and
loungewear for Montreal-based Lebkoff,
Giovanni D’Amico decided to develop a sleepwear
line of his own.
His self-titled new line, Giovanni D’Amico, is
a combination of 100 percent cotton, Swiss voile
58 SEPTEMBER 2007 BODY • WWW.FMMG.COM
REPORTED BY DEENA CAMPBELL AND LIBBY DOWD
and cotton French lace sleepwear that wholesales moves toward becoming a lifestyle brand, its
for $50–$145.
sales force is working on offering something for
“The line is romantic and sensual, but not vul- everyone. “Our customer is between 15 and 60,”
gar and distasteful,” said D’Amico. “I really want- said Lai. “Although when people first see the
ed to present a beautiful line that belongs to me.” brand they think it is for a younger customer, but
For more information visit www. it is really starting to appeal to a wide age range.”
giovannidamico.ca. — D.C. The brand has been hot among the Hollywood
li mac: spa worthy apparel
scene, appearing on the likes of Madonna and
Fergie. — L.D.
Lisa Macdonald may have just launched Li Mac,
her first collection of lounge and spa wear for
women, but she is far from new to the industry.
The designer has close
to 20 years of experience
in the intimate
apparel industry as a
sales rep for various
brands, where she
picked up the required
skills to bring life to her
Lisa Macdonald
designs.
“Most women don’t have something nice to
put on when they truly want to be comfortable,”
said Macdonald.
Li Mac features draping fabrics that accentuate
a woman’s curves without being too revealing.
Its clean lines and subtle design are made to
leave wearers feeling comfortable and confident,
a thought Macdonald hopes will translate well in
the spa industry.
“Spas become the perfect connection,” she
said. “Women in their older 30’s are into making
themselves look and feel better.”
kumi kookoon’s silk wear
Jennifer Chang of Kumi Kookoon has made a
name for herself by spinning silk sheets and
blankets for a number of celebrities. Since then
she has moved into the intimate apparel industry
to offer her A-list clients a little something
extra.
Kumi Kookoon offers
sleepwear in 100 percent
silk. The line includes
silk chiffon, silk organza
and silk charmeuse in
designs that compliment
Chang’s bedding.
Appropriate for New
Jennifer Chang
York’s recent Lingerie
Americas, Chang showed off her Manhattan
gown. The style features a soft pleated bodice
with a mid-calf chiffon skirt. The line of sleepwear
also includes robes, camisole sets and
nightshirts. To view the collection visit Kumi
Kookoon on the web at
www.kumikookoon.com. — L.D.
Her line targets women ages 35 to 50. — L.D. pixie lily offers adult looks
ed hardy expands intimates
Ed Hardy Intimates has expanded its line of intimates.
For spring 2008, the company is launching
a full collection of lounge and daywear. The line
first launched a year ago with only a small product
offering. This spring’s collection will feature a new
Tiger PJ set that will include a camisole, boxer
shorts and lounge pants. New items will also
include a “Sting Me” bumble bee chemise and gstring
set, hip hugger briefs and foil bikinis.
“We are expanding into a fuller collection and
hope to have a long lasting reaction,” said
Carolyn Lai of Ed Hardy. While Ed Hardy
Pixie Lily, a high-end line of luxury baby clothing,
has expanded further into the women's
sleepwear division. The company has tacked on
a new assistant designer, Chaney Seawell, who is
responsible for the line’s new look.
At the August 2007 Lingerie Americas in
New York, the company introduced its new collection
of batiste nightgowns for women.
Lightweight styles come in white and are
trimmed with pink or blue stitching. Styles featured
in this new collection are inspired from the
baby clothing designs. To learn more about the
company visit, www.pixielily.com. B — L.D.
pj salvage, (800) 445-6001. email: PETERB@PJSALVAGE.COM.
PHOTOGRAPHY: NICK MONJO
FASHION EDITOR: VICTORIA MONJO
HAIR & MAKE-UP: KATHERINE BANNING
lounge & sleep