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EARLY-MARCH 2009<br />

More Bad News<br />

Picking up where I left off in the Mid-<br />

February issue (See: www. fullertonobserver.com),<br />

news is in trouble and newspapers<br />

in even more trouble. And yes, I<br />

am aware of the irony that in my first sentence<br />

I named the problem, the cause of<br />

our immanent demise, and I thereby exacerbated<br />

it. I referred you to the Internet!<br />

Now I am not so old that I hate or fear<br />

the Internet. I am relatively net and computer<br />

savvy; but if I am a convert, I am a<br />

recalcitrant convert and not filled with the<br />

convert’s traditional zeal. I<br />

accept the inevitable but do not<br />

joyously surrender.<br />

Newspapers are, in fact,<br />

doomed. We will not be<br />

spilling ink onto dead trees,<br />

driving them around town and<br />

then hurling them onto driveways<br />

in the future—in the very<br />

near future. The demise of<br />

newspapers is ordained but<br />

they have participated in moving<br />

the date up. Instead of jogging,<br />

eating low fat and getting plenty of<br />

rest, newspapers have feasted on a high<br />

fat, high sugar diet of empty calories and<br />

burned both candles and bridges at both<br />

ends.<br />

Our city dailies could have prolonged<br />

their useful lives if they had remained<br />

family owned. They could have made<br />

money on their original cost basis. But<br />

once large groups started buying and consolidating,<br />

the die was cast. The<br />

Chandlers would be making money on<br />

the LA Times. However, when the<br />

Tribune had to pay the retail purchase<br />

price, the income of the Times couldn’t<br />

support the debt. Then Zell bought the<br />

Tribune, and even after leveraging their<br />

pension plan, can’t service his debt. Yes,<br />

profits would have fallen for even original<br />

owners because of the movement of<br />

advertising to the net—to Craig’s List and<br />

eBay. But the papers could have lived<br />

longer.<br />

Word is out that Hearst is looking to<br />

sell or close the San Francisco Chronicle.<br />

It is already in a semi-partnership with<br />

MediaNews, out of Denver, which is also<br />

having debt service problems that threaten<br />

the existence of a hundred newspapers<br />

in its shrinking empire. Their individual<br />

local papers might have thrived had not<br />

the empire expanded and, like our other<br />

bubbles and empires, burst.<br />

So now the large dailies and the smaller<br />

semi-local chains are cutting back. They<br />

are reducing pages, letting go their most<br />

senior writers and editors and taking more<br />

and more syndicated and news-service<br />

material. The city dailies, large and small,<br />

are losing their connection to their communities.<br />

They are losing talent, content<br />

and context.<br />

Out of My Mind<br />

AUGUST JonDobrer@mac.com<br />

2008<br />

by Jonathan Dobrer © 2009<br />

In a desperate effort to stay technically<br />

alive, they are (in corporate-speak) “merging<br />

their synergies” and moving their<br />

community staff people to central locations.<br />

No one is left to cover the high<br />

school play or sports. No one is going to<br />

PTA meetings or to the city council. One<br />

paper is trying to cover Pasadena City<br />

Council meetings by web cam to a<br />

reporter in Mumbai. No, I’m not making<br />

this up.<br />

This is a doomed strategy. LA Times<br />

raised its street price by 50% while cutting<br />

back on pages and killing their separate<br />

local section (named California until<br />

March 1, but was also Metro,<br />

Orange, Valley and<br />

Westside). As you read this,<br />

it will have been merged in<br />

front with already merged<br />

Op-Ed and editorial. The<br />

biggest decision left to the<br />

suits in the executive suites at<br />

the Times is where in the<br />

world to put their obits? This<br />

is one still profitable part of<br />

print. Do you put it in the<br />

front, in the sports, the business<br />

or entertainment? There is serious<br />

executive time being devoted to where the<br />

obits will go as (and you could see this<br />

coming, right?) they should be preparing<br />

their own obit.<br />

This is sad but unavoidable. There is little<br />

point in fighting for the preservation of<br />

the buggy whip manufacturing industry,<br />

teaching Morse code, or trying to resuscitate<br />

Generalissimo Franco. Dead is dead.<br />

This is not a tragedy, just sad in its prematurity.<br />

I don’t want to sound like the<br />

last carver of cuneiform, “Those kids.<br />

What value is ink on papyrus? It is lazy.<br />

Only carving in stone has lasting value.”<br />

Well, yes, ink feels better, more permanent<br />

and real than electrons, but that is a<br />

generational feeling. The news can be as<br />

good or better electronically delivered.<br />

There is no a priori superiority of ink over<br />

electrons. The deeper issue is content.<br />

Who will pay reporters to gather information?<br />

Who will fact check and edit?<br />

Who will decide what news is important?<br />

The news needs professionals for the coverage<br />

of national and international news.<br />

As for local, well, the local and hyper-local<br />

papers do just fine. They (we <strong>Observer</strong>s)<br />

cover the local theatres, school board, city<br />

council, crimes, water quality and housing<br />

issues just fine.<br />

In ten years city dailies will be gone.<br />

Maybe there will be two printed national<br />

papers (New York Times and USA<br />

Today), the weekly national magazines<br />

will be monthly but local papers with<br />

local advertisers will still be around. They<br />

will never make a fortune, but unless they<br />

are so foolish as to merge, they will be economically<br />

viable. And that, finally, is<br />

some good news.<br />

Who will pay<br />

reporters<br />

to gather<br />

information?<br />

Who will<br />

decide<br />

what news is<br />

important?<br />

WAR COSTS in Life & Money: YEAR SIX<br />

• $600 Billion<br />

• 90,777<br />

• 4,250<br />

• 45,298<br />

• 660<br />

IN IRAQ<br />

Cost of The War in Iraq -rounded down ($341.4 million a day)<br />

www.costofwar.com (02/12/2009)<br />

Civilians killed by military in Iraq<br />

www.iraqbodycount.org (02/25/2009)<br />

US Soldier Deaths in Iraq: (DoD 02/25/2009)<br />

US Soldiers wounded<br />

*(DOD 02/18/09) www.icasualties.org/oif<br />

IN AFGHANISTAN<br />

US Soldiers killed (02/26/09) www.icasualties.org/oef/<br />

VIGNETTES<br />

by Natalie Kennedy<br />

How We Made it<br />

Through the<br />

Depression<br />

One of the earliest memories I have is<br />

that, Herbert Hoover was not only the<br />

greatest president ever, but by golly, he<br />

looked a lot like my Dad. My father<br />

claimed to be an "Independent." But, as I<br />

grew up I noticed that all my dad’s choices<br />

happened to be republicans. I tell you<br />

this because my fourth year of life was the<br />

same year Hoover became president. We<br />

thought this was great. My parents were<br />

on top of the ladder financially, as my dad<br />

was treasurer of Massachusetts Fire<br />

Insurance Co. We had it all. We had<br />

moved from Rhode Island to<br />

Massachusetts years before for my dad’s<br />

great job.<br />

The next five years were a horror story.<br />

It was the Great Depression in the US.<br />

My dad and everyone we knew lost their<br />

work and all their savings. It took us a<br />

while to sell our rather spacious home on<br />

3 acres of land for half what we had paid<br />

for it. My folks decided we should go<br />

back to Rhode Island, where at least there<br />

would be more jobs.<br />

A dear old friend owned a nice<br />

Victorian home. His family lived on the<br />

2nd floor and he offered us the 1st floor as<br />

guests 'til Dad got a job. The next years<br />

were job hunting years and we heard very<br />

little about the president that looked like<br />

Dad.<br />

We settled in. Roosevelt became president<br />

in 1933. Streets were still full of<br />

bread lines and sadness was here too. But<br />

for us kids it was O.K. Our parents and<br />

our good friends made the difference.<br />

In the mornings my mother would be<br />

up first, shoveling coal into the furnace.<br />

Then we all had hot oatmeal cereal (all we<br />

wanted). Our neighborhood was full of<br />

fruit trees and we all shared and enjoyed<br />

peaches, plums, apples, and cherries. We<br />

planted food. I especially remember our<br />

wonderful tomatoes, corn, and more.<br />

My silent suffering mother baked cupcakes<br />

and doughnuts to sell, which my sister<br />

Phyllis and I delivered on our bikes to<br />

neighbors who seemed to love them. Our<br />

neighbors were mostly older and not quite<br />

as hard hit as we were. Mother kept<br />

telling us the good things that the money<br />

would be used for, plus what great fun it<br />

was doing it. I remember thinking as<br />

long as we had our parent’s love, my dolls,<br />

MUSINGS<br />

by Gene Walsh<br />

American Culture?<br />

Following WWII and through the Cold<br />

War, the United States, Russia, and China<br />

have vied for world leadership. We have<br />

seen the USSR lose some of its role with<br />

the break up into separate independent<br />

states but Communism remains strong in<br />

many parts of the world including China.<br />

American culture has been expanded by<br />

US business enterprises and by (not<br />

always successfully) our use of our superior<br />

military force to convert the world to<br />

“democracy.”<br />

However, the expansion of KFC,<br />

Starbucks, and hamburger chains is not<br />

what American culture is all about.<br />

Should we not be exporting our living<br />

standards, ideas of freedom, educational<br />

systems and tolerance as the way to a bet-<br />

<strong>Fullerton</strong> <strong>Observer</strong> Page 3<br />

and my great metal doll bed, all was well.<br />

Mother made all our clothes. It seemed<br />

like when kids at school wore long dresses<br />

we wore ours a bit shorter and when they<br />

had short short dresses ours were a bit too<br />

long. But my mom made sure we had<br />

nice dresses and we spent most of our<br />

doughnut money on good oxford laced<br />

shoes.<br />

Dad was brought up in Providence and<br />

his fisherman friends gave him fish every<br />

night----so we had a good supper right<br />

before bed. Hood Milk Company delivered<br />

a huge can of milk to us about every<br />

3 days (it had a couple of quarts of cream<br />

settled on top). My dad promised to pay<br />

everyone back when he could and he<br />

eventually did just that.<br />

One of my dad’s first job offers was<br />

from Narragansett Brewery. He came<br />

home and at dinner told us we had to vote<br />

on whether he should take the job because<br />

he had to accept or reject the offer the<br />

next morning. Poor Dad who was silently<br />

hoping that there might be an exception,<br />

was faced with a “No” vote from the<br />

family and had to turn the job offer down.<br />

To explain that no vote, I must go back<br />

to Nova Scotia, back into MacLean history.<br />

You see my grandmother was the big<br />

wheel of the "Womans Christian<br />

Temperance Union" and had trained her<br />

family and their offspring that alcohol was<br />

the root of all evil. Now, we might starve,<br />

but we all knew that you have to put<br />

beliefs first.<br />

The next day Dad went down and<br />

signed up for W.P.A. and was immediately<br />

hired as an accountant at the Newport<br />

Naval Station in South County, R.I. It<br />

was the beginning of a hard won comeback!<br />

My dad had to go through bankruptcy<br />

but in the end he paid all the companies<br />

back and received many awards for<br />

it, thereby regaining some of his pride.<br />

Well, in our house Roosevelt became our<br />

hero and dad had at last proved he was an<br />

Independent after all (not to be confused<br />

with democrat).<br />

Thank you President Roosevelt for the<br />

“Works Progress Administration.” The<br />

WPA not only brought us new infrastructure<br />

but put people back to work on jobs<br />

they could do best. There were even jobs<br />

for music teachers and actors to train children.<br />

I took piano lessons that I could not<br />

have afforded while these artists could still<br />

share their gifts.<br />

Eventually my dad started a real estate<br />

company and we bought a home. He<br />

swore he would never leave Rhode Island<br />

again...but when I got married and moved<br />

to California, Mother and Dad decided to<br />

come also. Then our whole family followed<br />

and we all ended up here!<br />

ter more peaceful world? This morning I<br />

read two stories in the LA Times which<br />

made me question if the articles reflected<br />

American culture and what we really consider<br />

important.<br />

Number one was headed, “Schools are<br />

struggling with cuts.” It said “Districts<br />

across the state face decisions to lay off<br />

teachers, increase class size and eliminate<br />

programs.” Our society is in a recession<br />

and we refuse to sacrifice (by paying taxes)<br />

to educate the next generation. Does this<br />

mean Americans will fall behind the rest<br />

of the world in technology, research and<br />

our standard of living?<br />

Number two was in the sports section,<br />

“Carroll of USC tops salary list.” Football<br />

coach Pete Carroll “earned $4.4 million in<br />

total compensation, four times as much as<br />

USC President Steven B. Sample.”<br />

Enough said! Our culture apparently<br />

places more value on a football coach than<br />

it does on educating its next generation of<br />

citizens, and we expect to continue to be a<br />

world leader?

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