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Bayer Group - Investor-Relations

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BAYER ANNUAL REPORT 2011 BUILDING ON OUR STRENGTHS 13<br />

CROSS-SECTION OF A FIBER: A scanning electron micrograph shows the honeycomb structure of wheat.<br />

Marketing<br />

Inventions need to be translated into new products that people appreciate. That means innovation<br />

requires successful marketing. Only then can we earn the resources to invest in our future and come<br />

up with more inventions that will ensure sustained growth.

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