CIAA_RA_2008 UK - FoodDrinkEurope

CIAA ANNUAL REPORT
2008

Photographs used with the permission of:
Bayerischer Brauerbund e. V., BUNGE, iStock Photos,LKPix.

Contents
4 Role & Mission
5 Message from the President & Director General
6 Communication
8 The EU Food & Drink Industry in Figures
10 Competitiveness
12 International Trade
16 Supply in Agricultural Raw Materials
18 Food Safety
24 European Technology Platform “Food for Life”
26 Consumer Information
28 Diet, Nutrition & Health
30 Environment
34 CIAA Members
36 CIAA Board of Directors
37 Committees & Expert Groups
38 Information & Publications
39 CIAA Secretariat
03

04
Role & Mission
of CIAA
SOME FACTS AND FIGURES ABOUT
THE EU FOOD AND DRINK INDUSTRY
■ largest manufacturing sector in Europe, with a turnover
of € 913 billion;
■ purchases and processes 70% of EU agricultural production;
■ exports some € 55 billion of food and drink products to non-EU
countries;
■ contributes to a positive trade balance of around € 2 billion;
■ offers almost 500 million consumers a wide range of safe, wholesome,
enjoyable, nutritious and affordable food and drink products;
■ employs over 4 million people.
As of January 2009
The EU food and drink industry is an important pillar of the European economy, serving
approximately 500 million consumers with a vast variety of safe and high quality products.
It is the largest manufacturing sector in Europe, with a turnover of € 913 billion a year,
and provides employment to over 4 million people.
CIAA represents the European food and drink industry and its mission is to help pro-actively develop
an environment (enlarged EU and global markets) in which all European food and drink companies,
whatever their size, can compete effectively for sustainable growth, meeting the needs of consumers
and playing their part in delivering the targets set by the Lisbon declaration of the European Council.
CIAA's permanent Secretariat, based in Brussels, maintains close contacts with European and
international institutions and has become a major partner in consultations on food-related
developments.
CIAA has become a trusted partner as a result of its longstanding work, in particular on horizontal
food issues such as food quality and safety, nutrition and health, novel foods, labelling, the
Common Agricultural Policy, international trade issues, sustainable development, respect for the
environment and enlargement.
Membership of CIAA is made up of:
■ 26 national federations, including 3 observers;
■ 28 EU sector associations;
■ 19 major food and drink companies.
CIAA co-ordinates the work of more than 700 experts, grouped in Committees and Expert Groups
around the following three themes:
Trade and
Competitiveness
Food and
Consumer Policy Environment
Through these Committees and Expert Groups, manufacturers from all EU countries provide broad
and in-depth expertise. They contribute to establishing CIAA positions on key issues, which, once
approved, are communicated to European, and international decision makers.
CIAA fulfils its role as a leader in the representation of EU food and drink
manufacturers by:
■ helping the food and drink industry to maintain consumer confidence;
■ establishing close and fruitful cooperation between all links in the food chain;
■ ensuring maximum coordination between the various sectoral and geographical
groups that make up the EU food and drink industry.

Message from
the President & Director General
2008 was a challenging year for Europe's food
and drink industry: competitiveness (particularly
within the High Level Group (HLG)), the food
information package, and sustainability within
the food chain, are but a few areas in which
CIAA has been particularly busy this past year.
The establishment of the High Level Group
provided an opportunity to put essential
requirements of the food and drink industry
into the political limelight, and has the potential
to initiate meaningful change. CIAA is strongly
committed to this process, which will lay the
foundation for improved competitiveness.
The Conference on the 'Competitiveness of
European agro-food SMEs' offered an
opportunity to look into a range of issues key
to agri-food SMEs and represented valuable
input into the work of the HLG.
One of the highlights of 2008 was the CIAA
Congress, held in November, which was a
resounding success. Almost 500 delegates
joined us at Autoworld Brussels where high
level speakers from the French Agriculture
Ministry, the European Institutions, consumer
organisations, environmental NGOs, science,
press and industry came together to discuss
this year's theme, 'The Food and Drink
Industry in the 21st Century - Generating
Growth, Serving Consumers, Respecting the
Environment'.
CIAA continued to be a strong and committed
contributor to the EU Platform for Action on
Diet, Physical Activity and Health, with a
healthy 86 commitments coming from the
food and drink industry. An independent
survey carried out by APCO Insight into these
commitments recently won a European
Excellence Award in the category 'Food and
Beverages'. This prize recognises the high
standards of both scientific reliability and
political credibility of the research methodology
used to carry out the survey of over 2,000
food and drink producers - including both
multinationals and family-owned companies.
The food information package remained a top
priority for CIAA, and the survey revealed that
European food and drink producers, large and
small, are actively implementing the "CIAA
GDA Nutrition-Labelling Scheme":
■ CIAA invited Members of the European
Council Working Party on Foodstuffs to a
debate on the proposal for a regulation on
food information to consumers.
■ CIAA held its annual reception in the
European Parliament where over 60 MEPs
were invited to visit the stands showcasing
examples of products labelled according to
the CIAA voluntary GDA scheme and demonstrating
the difficulties in the proposal with
regards the legibility of labels.
■ To celebrate the 3rd anniversary of the
Platform, CIAA organised a successful
dinner debate in Brussels where Robert
Madelin and Jean de Kervasdoué joined us
as keynote speakers.
The European Technology Platform “Food for
Life” marked another key milestone in its work
programme by officially launching both the
European Strategic Research Agenda and its
Implementation Action Plan, which outlined
specific activities that define priorities and
actions for the agro-food sector. A Stakeholder
Meeting discussed a deployment strategy to
achieve the Implementation Plan and asked
key stakeholders from industry, funding bodies
and academia to give input to define the
future activities of the ETP Food for Life.
The 2008 CIAA Report on the competitiveness
of the food and drink industry presented a
review of key EU food and drink industry
competitiveness indicators. The review extended
to both general economic, as well as food and
drink industry specific indicators. It provided,
where possible, a comparison of key EU data
with the performance of food and drink
industries from other countries, as well as the
CIAA strategic vision on the food and drink
industry's activities and the general requirements
for its development.
Great appreciation and acknowledgement of
invaluable professional support should, as
always, be expressed to the whole team in the
CIAA Secretariat.
Jean Martin
President
Mella Frewen
Director General
05

06
Communication largest
Diet & Health Issues
CIAA continued its work in the area of diet,
nutrition, physical activity and health in 2008,
broadening the range of its communication
activities to raise awareness of industry
achievements and concerns.
Following work carried out in the early months
of the year, CIAA presented the results of the
independent study yet carried out into
industry commitments under the EU Platform
for Action on Diet, Physical Activity and Health.
This broad survey measures the extent and
quality of food and drink industry efforts and
activities to promote balanced diets and
healthy lifestyles. Carried out by independent
research specialists APCO Insight, the survey
of 2026 food and drink producers found that
GDA nutrition labels are gaining ground
throughout Europe. Many small companies
were shown to be following the example set
by large companies and adopting GDA labels
for their products. The first results were
presented to members of the EU Platform for
Action on Diet, Physical Activity and Health in
July 2008.
Competitiveness
In the same month, a range of issues relevant
to agro-food SMEs were discussed at a
conference hosted by CIAA. The conference
aimed not only at understanding competitiveness
problems and challenges faced by European
agro-food SMEs, but also at identifying
possible solutions.
The High Level Group on the competitiveness
of the EU food and drink industry was established
and started work under the leadership of
European Commission Vice-President
Verheugen. Its work provided an opportunity to
focus on enhancing the competitiveness of the
food and drink industry and contributing to the
Lisbon Strategy for growth and jobs.
Events & Congress
Ahead of the traditional Congress, CIAA held
additional information events at the European
Parliament and Council in September 2008.
Both events gave companies the chance to
showcase their adoption of GDA labels,
alongside an overview of remaining concerns
about legibility and origin-labelling in the
Proposal for the Provision of Food Information
to Consumers. Both events were well attended
and offered a high profile opportunity to
communicate the CIAA position, as the
proposal was being debated in the Council
Working Group and the European Parliament.

In October CIAA and several of its members
hosted a press conference on the proposal.
Ten journalists from top tier media attended,
including Reuters, Dow Jones, Press
Association (PA), Financial Times Deutschland,
European Voice and Belga. The conference
led to favourable coverage of concerns over
font size in some of the EU's best-read wire
services and newspapers, as well as in
specialist publications. The Congress itself was
a resounding success, with almost 500
delegates joining CIAA at Autoworld Brussels.
High level speakers from the French Ministry
of Agriculture, the European Institutions,
consumer organisations, environmental NGOs,
science, press and industry, came together to
discuss this year's theme, 'The Food and
Drink Industry in the 21st Century -
Generating Growth, Serving Consumers,
Respecting the Environment'.
Award
The year continued on this positive note, and
closed with a European Excellence Award in
the category 'Food and Beverage' for the
CIAA/APCO Insight research. The European
Excellence Awards honour outstanding
achievements in the communications
profession on an international scale.
High standards of both scientific reliability and
political credibility had to be met by the
research methodology. A second round of
research is now underway, with results
expected later in 2009.
07

08
The EU Food & Drink Industry in Figures
Turnover
€ 913 billion
(+4.2% compared to 2006)
Largest manufacturing sector in the EU (13.4%),
ahead of the automobile and chemical industries
External trade
Exports € 54.7 billion
(+5.1% compared to 2006)
Imports € 52.7 billion
(+9.2% compared to 2006)
Trade balance € 2.0 billion
Net exporter of food and drink products
(1) 2006 data (2) EU-15 figure in 2004
At a glance, the EU food & drink industry in 2007
Employment
4.3 million people
(-0.6% compared to 2006)
Leading employer in the EU (13.5%),
ahead of the fabricated metal and
machinery & equipment industries
Number of companies
308,000 1
Fragmented industry
EU market share of
global export market
19.8% (24.6% in 1998)
Shrinking share of EU exports in global markets
SMEs
48.5% of the food and
drink turnover
63.0% of the food and
drink employment
Value added
(% of EU GDP)
2%
R&D
(% of food and drink output)
0.24% 2
Consumption
(% of household expenditure)
12.6%
Declining share
Insufficient R&D expenditure

EU food and drink
products on world
markets
The EU plays a key role in world trade. It is the
world's largest exporter and importer in food
and drink products (excluding intra-EU trade).
The EU’s share of the global export market for
food and drink products has been shrinking
over the last ten years (from 24.6% to 19.8%)
due to strong competition from other exporters
such as Brazil and China.
Top 15 exporters, 2007
Exports Share in
($ billion) world (%)
EU 74.3 19.8
United States 43.0 11.5
Brazil 27.6 7.4
China 24.5 6.5
Argentina 17.7 4.7
Canada 17.1 4.6
Thailand 16.7 4.5
Australia 13.7 3.6
New Zealand 0.5 3.3
Indonesia 10.5 2.8
Malaysia 10.0 2.7
Mexico 8.3 2.2
India 7.5 2.0
Vietnam 7.0 1.9
Norway 4.2 1.1
Source: WITS database
Top 15 importers, 2007 Market shares of world food and drink
exports, 1998-2007 (%)
Exports
($ billion)
Share in
world (%)
1998
EU 70.9 18.8
United States 63.4 16.8
Japan 36.2 9.6
China 19.3 5.1
Russia 17.5 4.6
Canada 16.6 4.4
Mexico 10.8 2.9
South Korea 10.7 2.8
Hong Kong, China 8.0 2.1
Saudi Arabia 6.9 1.8
Australia 6.7 1.8
Switzerland 6.2 1.6
Singapore 5.4 1.4
Malaysia 4.6 1.2
Taiwan 4.5 1.2
Source: WITS database
39.1
4.9
3.9 5.0 4.6
2.9
45.0
2007
3.6 4.6
3.3
24.6
19.8
6.5
14.9
11.5
7.4
■ EU ■ USA ■ Brazil ■ China ■ Canada
■ Australia ■ New Zealand ■ Others
Intra-EU trade is excluded from total world trade Source: WITS database
09

10
Competitiveness >
High Level Group on the
Competitiveness of the
EU Agro-Food Industry
> BACKGROUND
CIAA devoted considerable time and effort to
raising the awareness of the competitiveness
of the food and drink industry, which led to
the elaboration of an economic study
commissioned by the European Commission.
At the November 2007 Conference entitled
'Promoting the Leadership of the Agro-Food
Industry', organised under the leadership of
Commission Vice-President Günter Verheugen,
the Commissioner announced his initiative
to set up a High Level Group on the
competitiveness of the EU agro-food industry.
The High Level Group (HLG) was officially
launched in 2008. It held its first meeting in
June and organised a series of consultations
in working group meetings, which took place
in July and September.
ACHIEVEMENTS
CIAA produced an update of the
competitiveness indicators to illustrate the
challenges to the food and drink industry's
competitiveness. CIAA being an active
participant in the HLG, this implied providing
input in the various working groups and
meetings of the Sherpa Group. The
individual CIAA contributions, prepared and
distributed for each relevant working group,
were ultimately compiled in a comprehensive
vision and recommendation document, as a
contribution to the High Level Group. CIAA
identified in this document the priorities for
the creation of the necessary framework
conditions to put the EU food and drink
industry in a position to generate stronger
and more sustained growth and remain
competitive in the years to come.
> CHALLENGES
It is essential that the High Level Group
address issues that have the potential to
positively impact the competitiveness of the
agro-food industry. The final report of the
High Level Group should be finalised in
spring 2009. Once approved, the policy
recommendations included in the report
will need to be effectively implemented,
which will require close monitoring and
further support.
Rising commodity prices
> BACKGROUND
In 2008, prices of agricultural raw materials
and consequently of food continued to rise.
In May, the European Commission published
the Communication “Tackling the challenge of
rising food prices - Directions for EU actions”.
The document included a proposal to create
three task forces, on monitoring price
developments, analysing the role of speculation,
and investigating the functioning of the food
supply chain. The findings of the three
Commission task forces, including a road
map, were published in December 2008.
> ACHIEVEMENTS
CIAA continued to monitor the prices of
agricultural raw materials and started to look
at the impact of price changes of raw materials
on the food supply chain. CIAA also shared
information and experiences with the

Commission services investigating the food
supply chain. This provided opportunities to
highlight the fact that many inputs are facing
increased price volatility and to put emphasis
on the market power of food retailers and its
impact on food and drink producers, especially
SMEs. CIAA stressed that a well functioning
internal market and effective competition
between grocery retailers is the best way to
ensure that the effect of higher commodity
prices on consumer prices is minimized and
that consumers are provided with a wide
choice. The Commission Communication on
Food Prices issued in December presented a
balanced vision of the situation and
challenges ahead.
> CHALLENGES
The follow up given by the Council and
Commission on this issue will be critical.
CIAA is looking forward to contributing to the
implementation of the Roadmap. Further work
will be needed in order to translate the
suggested initiatives into concrete policy
actions. Furthermore, CIAA continues to
monitor agricultural raw material prices and
will deepen its understanding on the impact of
price volatility on the food supply chain.
Small Business Act
> BACKGROUND
The Commission published in June its Small
Business Act (SBA), which aims at helping small
businesses to thrive and to give the best ones a
launch pad to grow into world-players. The
Small Business Act is considered to be a crucial
milestone in the implementation of the Lisbon
Strategy for Growth and Jobs. The content of
the SBA was based on an open on-line
consultation launched to allow all interested
parties to give their opinion.
> ACHIEVEMENTS
CIAA welcomed the commitment of the
European Commission to present an ambitious
policy agenda under the Small Business Act.
Not only did CIAA reply to the on-line consultation,
it also organised an SME event in early July
entitled “Promoting the competitiveness of
European Agro-food SMEs”. Speakers at the
conference called for more specific action in
the area of food legislation to create an
operational framework that allows SMEs to
compete on the internal and external markets.
SME representatives also stressed their
vulnerability faced with the concentration in
the retail sector and their market power: SMEs
are often subject to problems such as long
contractual terms, late payments and unfair
commercial practices. During the working
groups of the HLG on the competitiveness of
the EU agro-food industry, CIAA requested
that the position of SMEs in the food supply
chain be taken into consideration.
> CHALLENGES
The recommendations in support of European
SMEs, in particular those contained in the
Small Business Act, need now to be
implemented effectively in order to positively
impact SME activities. CIAA looks forward to
the proposed revision of the Directive on late
payments, expected in late February 2009.
11

12
International
Trade
Multilateral Trade
Negotiations
> BACKGROUND
The first half of 2008 was an intensive time in
seeking the conclusion to the Doha
Development Agenda. In February a new
revised version of the modalities' paper was
circulated by WTO Agriculture Committee
Chair Crawford Falconer to reflect the latest
progress in the talks. A further two revisions of
the text paved the way for the Ministerial
Meeting at the end of July. Despite real
progress, Ministers left Geneva empty-handed.
Imminent changes in the US administration
raised questions as to the possibility to
conclude the round rapidly. Despite the
significant acceleration of the process and
another revised version of modalities being
issued, at the end of the year the momentum
to convene a successful Ministerial
Conference was still not there.
> ACHIEVEMENTS
CIAA maintained its support for a conclusion
of the multilateral agreement in the WTO
while emphasising the need to secure the
respect of the interests of the European food
and drink industries. The views of CIAA
members in reaction to the subsequent
negotiating texts and concerning particular
difficult issues were conveyed in meetings
and communicated to Commissioners in
writing, as well as through high-level officials
of the Directorates for Trade, Agriculture and
Enterprise. To ensure a smooth flow of
information in both directions between
negotiators and Members, CIAA was also
present in Geneva during the Ministerial
Meeting in July.
> CHALLENGES
The conclusion of the Doha Development
Round remains a priority for CIAA. A clear set
of rules and strengthened disciplines that
would result from the deal have become even
more crucial for the European food and drink
industry. It is essential to preserve what has
already been achieved and sustain efforts on
the issues that still need technical advancement.
The political urgency must be reawakened as
soon as possible in order to finalise the Round
within a reasonable timeframe.

Europe's Market Access
Strategy - Bilateral
Negotiations
> BACKGROUND
Negotiations of Free Trade Agreements (FTA)
are at the heart of the European strategy to
open new markets abroad, enhance access
to existing ones and ensure that EU companies
benefit from fair competition on foreign
markets. Two countries, Canada and Libya,
have recently been identified as future
partners for FTA negotiations, while talks
with a range of other countries are still in
progress. The negotiating process with
Korea is the most advanced, and is likely to
be finalised during the first semester of 2009.
> ACHIEVEMENTS
CIAA has been following the negotiation
processes with Ukraine, India, ASEAN and
South Korea and reminding the parties of the
food industry's particular interests, based on
previously formulated positions. A strong
emphasis has been given to the need for
substantial improvement in the area of problems
resulting from sanitary and phytosanitary
measures, as well as protection for European
Geographical Indications. CIAA also launched
a reflection on the future Free Trade
Agreements with Libya and Canada, in order
to convey to the European Commission an
early message concerning the Members'
priorities.
> CHALLENGES
Bilateral negotiations are an important tool for
addressing not only tariff reductions, which
can also be tackled through multilateral
negotiations, but most of all, specific trade
problems. The centre of gravity moves
nowadays towards non-tariff issues like
sanitary and phytosanitary provisions and
other food regulatory constraints. It is essential
to ensure that the results of the bilateral
negotiations in progress bring substantive
answers to particular difficulties encountered
by the European food and drink industry in
accessing foreign markets.
EU - US Trade Relations
> BACKGROUND
As stressed in the communication published
jointly by the Directorates General of Trade and
Enterprise of the European Commission in
December 2008, an important number of nontariff
barriers to trade and different types of
regulatory obstacles can and should be
removed using international regulatory
cooperation. This is particularly true in bilateral
relations with the United States, the biggest
market for European food and drink products
accounting for €11.6 billion annually. The long
list of problematic issues, often arising from
different regulatory approaches on both sides
of the Atlantic, prevents EU food and drink
producers from taking full advantage of EU-US
trade potential.
> ACHIEVEMENTS
Improving trade conditions with the US is an
issue of great importance to CIAA. Despite
efforts under the Transatlantic Economic
Dialogue created in 2007, some of the most
stringent problems remain unresolved. CIAA
reviewed trade issues with the US and
compiled a list of the most stringent problems
for use by EU officials and Members of the
European Parliament. CIAA also participated in
formal consultations undertaken by the US
authorities, notably on third party certification.
> CHALLENGES
Many European products still suffer from
increased duties resulting from sanctions in
the so-called beef hormone case and the
situation is likely to worsen in the near future.
What is more, the EU ban on poultry treated
with chemicals is likely to be subject to WTO
dispute settlement, increasing the risk of more
European products being targeted by retaliatory
measures. Considering these threats, close
regulatory collaboration with the US and the
Transatlantic Economic Dialogue should
intensify and become an effective tool to
address trade problems related to legislation.
13

14
International Trade
Rules of origin
> BACKGROUND
In October 2007, the Commission produced a
draft regulation on the reform of rules of origin
to be applied in the context of the Generalised
System of Preferences (GSP). This draft
regulation was in line with the 2005
Communication on rules of origin in preferential
agreements. It proposed a new approach to
rules of origin, based on a value-added criterion
for determining the origin of a product and
envisaging origin certification by registered
operators in the beneficiary countries.
> ACHIEVEMENTS
The food and drink sectors stressed that
operators need rules of origin that are adapted
Market Access Strategy
to the products they trade and to the
structure of production on world markets.
A single criterion based on value-added could
not fulfil this objective. Finally, in November
2008, the Commission released a revised
proposal, which gave up the single valueadded
method and proposed a sectoral
approach. However, the revised draft did not
include a set of rules for agri-food products,
pending additional discussions within the
Commission services. CIAA, together with
CELCAA and Eurocommerce, stressed its
strong objections to the proposed origin
certification by registered exporters and were
disappointed when, in November 2008, the
revised proposal did not show real improvements
in this respect.
In 2008 the implementation of a stronger partnership between the European Commission, Member
States and business was central to the efforts undertaken under the renewed Market Access Strategy
launched in April 2007. A synergy of the pooled expertise started to bring the first tangible results in
targeting barrier cases in third countries. For instance, by taking the example of alcoholic beverages,
a few success stories can be noted in access to the markets of Malaysia, Colombia, Russia, Canada
and India. Many continuous and persistent efforts concentrate on barriers related to sanitary and
phytosanitary measures. Total or partial lifting of some specific barriers has so far been obtained from
Argentina, Thailand, Philippines, Saudi Arabia, Jordan, Egypt, Korea, India, South Africa, Ivory Coast,
Vietnam, Taiwan, Malaysia and Japan. This would probably not have been possible without the
involvement of the Brussels-based working groups and local Market Access Teams in third countries.
CIAA is actively engaged in the partnership, participating in the work of the Market Access Advisory
Committee. The food and drink industry is committed to contributing further to the development of the
Market Access Strategy, and hopes it will prove increasingly efficient in the future.
> CHALLENGES
The Commission seeks approval of the
regulation by mid-2009. By this date, Member
States and stakeholders will try to obtain
some improvements regarding the proposed
change of procedures. On the other pillar of
the reform CIAA and its members will closely
monitor the new set of rules for agri-food
products that should be proposed at the
beginning of 2009. These rules for determining
whether goods have been sufficiently
processed will have to be adapted to each
sector. Implementation of this reform is
foreseen in January 2010 for rules of origin
and January 2013 (with a possible delay until
2017) for the registered exporter's system.
Finally, the Commission intends to extend the
new approach to all existing and future
preferential agreements.
Customs and Inward
Processing Regime (IPR)
> BACKGROUND
The Modernised Customs Code (MCC)
entered into force in June 2008. The
Commission, after having worked on the
implementing rules, has published a
consolidated preliminary draft of the
implementing provisions of the MCC.
The preparation of the section on special
procedures and inward processing in
particular, has led to intensive work within
DG TAXUD and the Customs Code Committee.
> ACHIEVEMENTS
CIAA examined the working documents
published by DG TAXUD in relation to the
inward processing regime. Contacts with the
Commission enabled CIAA members to
emphasize a number of key requests and
clarify certain new procedures, notably regarding
the examination of the economic conditions.
Current rules on equivalence, on the economic
test and on diverse provisions regarding
authorisation procedures and deadlines, make
IPR particularly difficult to use for several
sectors of the food and drink industry. For
CIAA, it is essential that the MCC leads to a
thorough simplification of the management of
the inward processing regime both at national
and Community levels.

CHALLENGES
2009 should be the last year for the elaboration
of the implementing rules of the MCC.
In particular, DG TAXUD will draft the various
Annexes, notably on sensitive products and on
equivalence. CIAA will continue to monitor and
request improvements of the draft where
deemed necessary. The adoption of the draft
regulation is foreseen in 2010 and the new
rules should be applicable mid-2013 at the
latest.
Promotion of agri-food
products
> BACKGROUND
The Community regime on promotion
measures for agri-food products on the
internal market and in non-EU countries has
undergone technical changes in the framework
of the Action Plan on CAP simplification
implemented by DG AGRI. However, this
process did not bring the simplification and
the flexibility necessary for an efficient
functioning of this instrument and effective
use of limited funds. Since 2007, DG AGRI
has held internal discussions on new
strategies for promotion and a working
document was announced for release in
2008, but has been delayed.
> ACHIEVEMENTS
CIAA continued to stress the need for
improving the promotion regime. Together
with COPA-COCEGA and CELCAA it requested
clarification of the existing legislative texts on
promotion, in particular regarding the need
for a better balance between generic promotion
and the use of trademarks, as well as for
simplification of the management of
programmes involving more than one
Member State. Beyond these issues that
require urgent improvement, a more
fundamental review of the regime remains
necessary and CIAA played an active part in
the debate on developing an efficient, flexible
and market-oriented instrument.
> CHALLENGES
The current objectives of the Community
promotion policy remain valid both internally
and on expanding world markets where
competition with other suppliers is growing.
Nevertheless, a number of rules governing
promotion policy, such as the restricted list of
products covered and administrative
procedures, tend to jeopardize the objectives
of the regime. CIAA will continue encouraging
the Commission to review its strategy and will
pursue its call for a higher ambition to adapt
the EU promotion policy to the reality of
markets.
Export refunds
In 2007/2008, the coordinated actions of CIAA
and its members have contributed to maintaining
export refunds for sugar and products containing
sugar. CIAA had insisted on the fact that as long
as gaps between EU and world market prices
remain, export refunds will be essential to
ensuring the competitiveness of EU food and
drink products on non-EU markets. However, as
a consequence of the sugar reform, refunds
were set at zero in October 2008. The
Commission finally approved and implemented
the extension of the validity period of refund
certificates for sugar until mid-2009 as a means
to provide a short-term solution to maintain
the competitiveness of processed products
containing sugar on non-EU markets.
International Trade
15

16
Supply in Agricultural
Raw Materials
The Health Check and
the CAP post-2013
> BACKGROUND
In view of the continuing modernisation of the
CAP and the adjusting of certain instruments,
the Commission released a Communication on
a CAP 'Health Check' in November 2007.
Further to a wide public debate, the legal
proposals were released in May 2008 and the
French Presidency succeeded in concluding
the debates by the end of 2008.
> ACHIEVEMENTS
The food and drink industry welcomed the
legislative proposals on the CAP Health Check,
which were coherent with CIAA's approach
regarding agriculture and food policy. In
particular, some of the new measures
proposed under the Health Check were aimed
at ensuring the availability of raw materials for
EU food processors in the coming years.
Therefore, CIAA supported the removal of
instruments that constrained European
production, such as a permanent end to the
set-aside scheme.
During the second half of 2008, CIAA's
expectations were raised with Commission
officials and French representatives, including
notably Minister Barnier. Finally, a political
agreement was reached in November 2008,
moving the CAP towards more market-oriented
and sustainable agriculture but retaining
certain instruments to act as safety nets.
For CIAA, this should help farmers to respond
better to market signals.
> CHALLENGES
The French Presidency launched the debate
on the future of the CAP in September 2008
but did not succeed in obtaining a substantial
consensus among ministers. As the debate
has now been launched, the Czech Presidency
is committed to pursuing it, notably in regard
to direct payments. In 2009, CIAA will also
develop its approach on the post-2013 CAP,
around which a debate was also initiated
in 2008.

Quality of agricultural
products
> BACKGROUND
In October 2008, the Commission released a
Green Paper on agricultural product quality.
The scope of this Green Paper is very wide,
exploring issues such as marketing standards
and farming requirements, quality assurance
schemes, geographical indications and organic
production. Stakeholders were invited to take
part in the consultation, which lasted until the
end of 2008.
> ACHIEVEMENTS
CIAA emphasised on different occasions that
quality is a key issue for the entire food sector
and that a clear distinction needs to be made
between food quality and food safety. The
competitiveness of the food and drink industry
is, to a large extent, determined by the quality
of their products. Responding to the Green
Paper, CIAA clearly indicated its main message:
there is no need for additional and compulsory
labelling schemes confirming compliance with
EU legal requirements. CIAA also expressed
opposition to a mandatory indication of the
place of production of primary products
(EU/non-EU). CIAA believes that Articles 2
and 3 of Directive 2000/13/EC provide the
appropriate framework for the labelling of
foodstuffs. On geographical indications (GIs),
CIAA proposed a specific step-by-step
approach aimed at dealing with the increasing
diversity and number of GIs. Finally, the food
and drink industry stressed that there is no
justification for regulatory action regarding
quality assurance schemes at EU level.
> CHALLENGES
The issue will receive particular attention
under the Czech Presidency through a highlevel
conference on food quality policy,
followed by the release of a Commission
Communication on the future development
of EU food quality policy in May 2009. With
these milestones in mind CIAA will continue
its ongoing efforts to support its key messages.
The Communication will pave the way for
the necessary proposals to be prepared
under the next European Parliament and
Commission, for example, on geographical
indications.
Biofuels and supply of
agricultural raw materials
> BACKGROUND
In January 2008, the Commission released its
proposal for a directive on the promotion of
renewable energy in Europe. The Commission's
draft implemented the March 2007 European
Council conclusions on a new European Energy
Policy. The Commission confirmed the 20%
overall target for the share of renewable energy
in the EU energy mix by 2020 and the
mandatory 10% share of biofuel in transport
fuels (petrol and diesel) by 2020. The draft
directive also contained a sustainability scheme.
> ACHIEVEMENTS
For CIAA, the proposed directive did not address
the core food and drink industry concerns on
the potential impact the policy may have on the
availability of raw materials for food and feed
production. On several occasions, CIAA stressed
that the 2007 European Council conclusions
were conditional upon second-generation
biofuels being commercially available and biofuel
production being sustainable. We therefore
requested that during the co-decision procedure
the EP and the Council introduce the
preparation of a full impact assessment and a
formal review clause linked to the availability of
second-generation biofuels.
CIAA took an active part in the debate within
the European Parliament. A large majority of
CIAA members welcomed the compromise
amendment adopted in the Industry
Committee, which included sub-targets for
biofuels from feedstocks that are not competing
with food and feed production, the preparation
of an impact assessment and a formal review
clause.
> CHALLENGES
In December 2008, following intense
discussions between the Commission,
European Parliament and Council, the directive
on the promotion of renewable energy was
approved. Although concerns as regards the
potential impact on food production and prices
have been given consideration, CIAA regrets
the absence of a formal review clause for the
10% target and the lack of sub-targets. As
Member States will now have to prepare their
national action plans, CIAA will closely monitor
these developments in order to ensure that in
designing these plans, particular attention is
given to the availability of raw materials for
the production of food and feed.
17

18
Food Safety
EUROPEAN FOOD SAFETY AUTHORITY
The European Food Safety Authority (EFSA) has provided independent scientific advice on matters
linked to food and feed safety since 2002. Since its existence, EFSA has built up a reputation of
independence and credibility. EFSA's Scientific Opinions are of particular relevance for the functioning
of the internal market and international trade, which will gain more momentum as business becomes
increasingly globalised. CIAA has contributed to EFSA's public consultation on its Strategic Planning
2009-2013 highlighting in particular the importance of fast-track procedures for emerging issues.
EFSA has already made good progress on a number of emerging issues and has delivered
statements, e.g. in the case of melamine which was discovered in Chinese products. CIAA
encourages EFSA's position at the forefront of the development of risk assessment methodologies -
not just across Member States but worldwide.
CIAA has also contributed to EFSA's consultation on the Scientific Opinion on the Potential Risks
Arising from Nanoscience and Nanotechnologies on Food and Feed Safety. The paper is a literature
review, and offers a rather generic perspective. It cannot, therefore, serve as instructions for the
preparation of risk assessment dossiers, in the event of submission of applications.
CIAA is also an active member of EFSA's Stakeholder Consultative Platform. Geoff Thompson, CIAA's
representative within the Platform, is a Vice-Chairman of the Platform.
FOOD SAFETY PLATFORM
The Food Safety Platform aims to facilitate
the exchange of views between the main
partners of the food chain on a diverse
range of issues related to food safety.
The core membership of the Platform
consists of the following European sector
organisations:
■ Farmers/Cooperatives: COPA COGECA
■ Agri-food Trade: CELCAA
■ Feed Producers: FEFAC
■ Food Producers: CIAA
■ Retail/Wholesale/Import/Export:
EuroCommerce
■ Food Service: EMRA
■ Consumers: BEUC
The Food Safety Platform met twice during
the course of 2008 to discuss issues of
common interest, namely the functioning of
the EU Rapid Alert System for Food and
Feed; nanotechnology; cloning; the review
of the EU's legislative “Hygiene Package”;
and the implementation of import
requirements for certain products of
non-animal origin.

Food Hygiene
> BACKGROUND
The EU's legislative “Hygiene Package,” which
entered into force on 1st January 2006, aims
to merge and simplify complex hygiene
requirements which had previously been
scattered across seventeen Directives. The
European Commission is currently undertaking
a review of the Package with a view to
drafting a report by 2009 and, if appropriate,
legislative proposals at a later stage.
> ACHIEVEMENTS
CIAA continued to actively contribute to the
review process throughout 2008 by participation
within European Commission consultations.
Of particular concern was the potential impact
of the hygiene requirements on the availability
of fish oil, DHA-rich oil in particular, for use in
infant formula and formula for special medical
purposes in Europe. The Commission has
since agreed to request an EFSA Opinion
regarding fish oil for human consumption.
> CHALLENGES
Although the hygiene package generally
benefited food business operators, its
implementation revealed some areas with room
for improvement. CIAA therefore welcomes the
Commission's efforts to channel stakeholder
input into the legislative review, and remains
committed to working with DG SANCO to
ensure both a successful review of the
package, based on scientific risk assessment,
and a consistent, coherent and workable
approach to the implementation of the current
legislation across the food chain.
In parallel to the above, CIAA will continue to
remain closely involved with other hygienerelated
developments where necessary. CIAA
was pleased to contribute to a number of DG
SANCO consultations on EU Guidance for Food
Business Operators for the conducting of
shelf-life studies to determine the compliance
of ready-to-eat (RTE) foods with microbiological
criteria for Listeria monocytogenes, which were
subsequently adopted in December 2008.
Food Ingredients
> BACKGROUND
Following its second reading at the European
Parliament's plenary session in July 2008,
European legislation was adopted and a
package of four proposals was developed by
the Commission, which included regulations
on food additives, food enzymes, flavourings
and food ingredients with flavouring properties,
and a common authorisation procedure. The
package was published in the Official Journal
in December and entered into force in January
2009.
> ACHIEVEMENTS AND CHALLENGES
CIAA welcomes the package of proposals and
supports the European Commission's intention
to ensure coherence with respect to the
framework that has already been in place for
over 15 years.
Following an extensive consultation of its
membership, and in liaison with relevant
stakeholders, detailed CIAA input was submitted
on the proposals.
CIAA was pleased to note that the majority of
the issues raised were taken into consideration
within the adopted package, which it hopes
will ultimately lead to a more competitive
European food industry.
> CHALLENGES
CIAA is concerned about the recent
Commission Decision requiring warning labels
FOOD CHAIN ROUNDTABLE ON PLANT PROTECTION
The Food Chain Roundtable acts as an informal platform for food chain partners to discuss issues
relating to plant protection. The following European organisations constitute the core members of the
Roundtable:
■ CELCAA: European Liaison Committee of
Agricultural and Agri-food trade
■ CIAA: European Confederation of the Food
and Drink Industry
■ COLEACP: EU-ACP Liaison Committee -
Interprofessional Network promoting
Sustainable Horticultural Trade
■ COPA/COGECA: Agricultural Producers and
Co-operatives
to be placed on products containing the food
colours featured in the "Southampton Study".
Following the publication of the Southampton
Study, EFSA, as the EU risk assessor, carried
out an evaluation and concluded in its Scientific
Opinion that there was currently insufficient
evidence of a need for any public health
measures to be taken. The European
Commission, however, under pressure from the
European Parliament and NGOs, decided to
disregard EFSA's science-based conclusions and
adopted a decision mandating warning labels.
CIAA believes that this sets a dangerous
precedent in policymaking. Not only does it
seriously undermine the value of scientific risk
■ ECPA: European Crop Protection Association
■ FEDIOL: EU Oil and Proteinmeal Industry
■ FEFAC: European Association of the
Compound Feed Industry
■ FRESHFEL: European Forum for the Fresh
Fruits and Vegetables Chain
■ OEITFL: Association of Fruit and Vegetable
Processing Industries
19

20
Food Safety
assessments as a policy tool, but it
demonstrates that EU legislation may not
always be based on scientifically proven food
safety concerns. As a direct result, laws
become unpredictable, legal certainty
decreases and the industry's competitiveness
will unnecessarily suffer.
> ADDITIONAL ACTIVITIES AND INITIATIVES
Food categorisation system
CIAA continues its involvement in the
Commission Working Group on the food
additives categorisation system. This group
was created to address the transfer of the
existing additives authorisations into the Annex
of the new Regulation on food additives.
In close cooperation with its membership,
CIAA is contributing to ensure the new Annex
is effectively developed.
Intakes
CIAA continues to be actively involved in the
work of the Commission Ad Hoc Working
Group on intake assessment, in collaboration
with Member States and other sectors in the
food chain. The work aims at refining
information on food additive dietary intake at
European level. In cooperation with its entire
membership, CIAA carried out a comprehensive
Intake Data Collection Exercise, which collated,
among other information, a set of data on
typical use concentrations of food additives
that are currently used in foodstuffs.
Cultures
Following a European consultation, CIAA,
together with relevant stakeholders, submitted
a position on the regulatory status of cultures
use. CIAA will continue working together with
Commission officials and other stakeholders
to address related concerns.
REACH
Although substances intended for food and
feed use are exempt from the REACH
Regulation (Article 2), CIAA monitored the
review of REACH Annexes IV and V as there
were concerns that there might be an impact
on ingredients which also have non-food
technical applications. Sectors looked more
carefully into the details of the potential
impact of REACH on their businesses.
FACET
CIAA has successfully launched its participation
as one of the key project partners in the EU
funded R&D project FACET (Flavours, Additives
and food Contact material Exposure Task).
The project aims to develop a tool for the
estimation of probabilistic exposure to food
chemical intake. CIAA will be actively involved
in the “Additives” group in particular.
Novel Foods
> BACKGROUND
In 2007, the European Commission announced
its intention to revise Regulation 258/97/EC on
Novel Foods and Novel Foods Ingredients.
CIAA welcomed this announcement as initial
discussions had revealed that administrative
burdens, timing and legal uncertainty added
costs to the overall procedure. In response to
the proposed amendment, CIAA, together with
the Platform for Ingredients in Europe (PIE),
commissioned the UK economist Graham
Brookes to undertake an extensive study with
leading European ingredients companies to
look at why the industry is reluctant to come
forward with new products. The report
confirmed that food innovation in Europe is not
possible without a fundamental reform of
current procedures. Exclusive access to the
market for innovative products, combined with
short, predictable and proportionate procedures,
have been consistent demands from the food
and drink industry.
On 14 January 2008, the Commission issued
its proposal for the revision of the Novel Foods
Regulation. The text meets several of the
demands raised by the food and drink industry.
In particular, it introduces a centralised
authorisation procedure and includes data
protection provisions for newly developed
innovative food. The initial applicant would be
authorised to market the food for five years
before it becomes a generic foodstuff that can
be produced and marketed by others.
The proposal also makes provisions for food
which has never been consumed in Europe, but
which has a history of safe use elsewhere.
For such foodstuffs, the authorisation procedure
is simplified.
> ACHIEVEMENTS AND CHALLENGES
Both the Slovenian and the French
Presidencies have made substantial progress
with the dossier and important amendments
to the initial text were introduced.
Meanwhile, the European Parliament, in its
vote in the Environment Committee in
December 2008, has also introduced an
important amendment on data protection to
the proposed legislation.
CIAA hopes that it will be possible to finalise
the Revision of the Novel Food Regulation as
quickly as possible and that the following
areas will be further looked at to ensure that
the competitiveness of the food and drink
industry is maintained and that SMEs, in
particular, can benefit from simpler procedures
in the future, thereby encouraging their
investment in innovation by:
■ establishing a more explicit link between a
novel food authorisation and the applicant
company;
■ providing appropriate transitional mechanisms
for pending novel food applications;
■ ensuring an operable relationship between
the Novel Foods and Health Claims
Regulation, and

■ introducing a simplified notification
(fasttrack) procedure for foods and ingredients
with a history of safe use, such as foods
and ingredients that have already been
authorised, but which are intended for use
in a novel food.
Food Contact Materials
> BACKGROUND
The European Commission worked on several
proposals in the area of food contact materials
in 2008. CIAA closely followed the various
proposals under development as well as the
activities of the European Commission
Working Group on Food Contact Materials, to
ensure that the views of the EU food and drink
industry are taken into consideration.
> ACHIEVEMENTS AND CHALLENGES
CIAA continued to be involved in several 'joint
industry groups' with the packaging supply
chain, including groups dealing with: metal
closures, packaging inks, exposure and the
transfer of compositional information in the
plastics supply chain.
Plastics
CIAA is contributing to the preparation of a
Commission Regulation relating to plastics
materials and articles intended to come into
contact with foodstuffs (so called Recast of
Plastics Directives), which aims to codify into
one regulation all rules on plastic food contact
materials. After consultation of its membership,
CIAA submitted several positions to the
Commission, and will continue working in
order to ensure that the food industry's
concerns are properly addressed.
Packaging Inks
The 'Packaging Inks Joint Industry Task Force'
was created under the initiative of CIAA and
comprises representatives from printing ink
manufacturers, packaging manufacturers and
food and drink industry representatives. The
Task Force has become a reference group,
which provides key expertise on assessing
and controlling the risk of contamination of
food contact surfaces by packaging inks. In
2008, the group presented its report to the
Commission Working Group on Food Contact
Material. It included extensive data collection
and assessment of the substances used in
packaging inks. CIAA will continue its
involvement in the Task Force.
Active and Intelligent Materials
CIAA has contributed to the European
Commission's Working Document on active
and intelligent materials and articles intended
to come into contact with food from the
outset. CIAA provided written comments on
the Working Document and further contributed
to the debate at the different Working Group
meetings. CIAA was pleased to note that all its
concerns were properly adopted in the draft
document, which the Commission considers to
be finished, and which will be voted on by the
Standing Committee in early 2009.
Paper and Board
CIAA monitored industry and government
initiatives related to paper and board
packaging materials, in particular the creation
of a “Paper and Board Industry Guideline”.
CIAA is liaising with the paper and board
industry to ensure that the concerns of the EU
food and drink industry are addressed.
Contaminants
> BACKGROUND
Regulation 1881/2006, setting maximum
levels for certain contaminants in foodstuffs,
includes maximum levels for the Fusarium
Toxins deoxynivalenol, zearalenone and
fumonisins in maize and maize products.
These limits have since been subject to
revision under Regulation 1126/2007.
> ACHIEVEMENTS
In January 2008, CIAA delivered presentations
to the annual DG SANCO stakeholder Fusarium
Toxins Forum, detailing the concerns of the food
chain as a whole with regard to the proposed
limits.
> CHALLENGES
To supplement existing maximum levels for
deoxynivalenol, zearalenone and fumonisins,
the Commission intends to consider the
possible introduction of limits for T-2 and HT-2
toxins by summer 2009. These toxins will
form the focus of the DG SANCO Fusarium
Toxins Forum in February 2009.
CIAA will continue to steadfastly support the
Commission’s efforts to maintain a dialogue
with stakeholders on maximum levels for
Fusarium Toxins as a whole, and in doing so will
encourage the Commission and Member States
to ensure that existing and future levels are also
realistically achievable, in other words which:
■ ensure the protection of consumer health;
■ are set in accordance with a risk-benefit
(e.g. safety, nutrition, quality) approach;
■ take agricultural feasibility into account
(seasonal, geographic and crop variations, etc);
■ acknowledge the interrelationship between
toxins.
Food Safety
21

22
Food Safety
Process contaminants:
Acrylamide
> BACKGROUND
Acrylamide was first discovered in food in
early 2002. Since this discovery, many civil
society groups such as industry, academia
and government research laboratories have
developed a deep level of understanding of
acrylamide formation in many types of foods
which provides the basis for interventions to
reduce the levels of acrylamide in products
before their placement on the market.
> ACHIEVEMENTS
CIAA created its Acrylamide Technical Expert
Group in 2003 to reflect on mitigation strategies,
which led to the publication of the “Acrylamide
Toolbox” in 2005 (http://www.ciaa.eu).
The Acrylamide CIAA “Toolbox” reflects the
results of more than three years of industry
cooperation to understand acrylamide
formation and potential intervention steps. Its
aim is to provide brief descriptions of the
intervention steps evaluated and, in many
cases, already implemented by food
manufacturers and other partners in the food
chain. The 11th update of this Toolbox was
published in September 2007. Its 12th
revision to take into consideration newest
developments in research and industrial
applications was finalised at the end of 2008.
For the first time, the Grocery Manufacturers of
America (GMA) have also worked closely with
CIAA to introduce information generated in the
United States.
In a continued effort to make these tools easier
for SMEs throughout Europe to implement, CIAA
and the European Commission's DG SANCO in
collaboration with national authorities, developed
the Acrylamide Pamphlets for five key sectors:
Biscuits, Crackers and Crispbreads, Bread
Products, Breakfast Cereals and Fried Potato
Products such as potato crisps and French fries.
Individual operators can use the tools outlined in
the pamphlets to adapt their unique production
systems. The pamphlets are available in 20
languages on the European Commission's
website.
> CHALLENGES
■ Promote the use of the tools to try to
mitigate acrylamide;
■ As appropriate, check the results of
mitigation efforts;
■ Maintain efforts to regularly update the
Toolbox to possibly make it a global tool.
Low-Level Presence of
Non-Authorised GMOs
> BACKGROUND
In light of the widening gap between EU GMO
authorisations and increased authorisations in
third countries from which the EU imports, it is
increasingly difficult to segregate commodities,
despite the rigid segregation methods put in
place. The EU regulatory system does not
allow any presence of GMOs in food that has
not been approved in the EU. In 2007, the
European Commission's DG AGRI undertook
a study on unapproved GMOs in EU feed
imports and on livestock production that
indicated that the impact of the current zerotolerance
policy for EU-unapproved GMOs
would be as devastating for the food sector
as for the feed sector.
> ACHIEVEMENTS
CIAA and partners of the food chain have
commissioned a study (the Graham Brookes
report) into the impact of the European zero
tolerance policy on the food industry, and
distributed it to all relevant Directorates-
General and Commissioners.
Codex Alimentarius discussed the recognition
of a safety assessment in situations of lowlevel
presence in which a recombinant-DNA
plant has already been found to be safe and
authorised for commercialisation for food by
one or more countries through an assessment
performed according to the Codex Plant
Guidelines, but where the importing country
has not determined its food safety.
Meanwhile, at its 31st session in Geneva,
Switzerland, the Codex Commission and its
member countries approved the Annex on
Food Safety Assessment in Situations of
Low-Level Presence of Recombinant-DNA
Plant Material in Food.
These standards represent Codex's commitment
to promoting food safety for consumers, while
embracing scientific advances and fostering
trade of biotech-derived agriculture products.
Adoption of guidance related to food safety
assessments of low-level presence is essential
to facilitate international trade while regulating
incidental or trace amounts of biotechnology
events in food and feed products. The new
guidance recognizes that low-level presence is
a natural part of plant biology, seed production
and the distribution of commodity crops, and it
can be managed in ways that ensure food
safety and minimize trade disruptions.
> CHALLENGES
CIAA is actively participating in two roundtables
- the European Food and Feed Group and the
Low Level Presence Food Group. Both groups
have undertaken major activities to continue to
create awareness of this issue at the highest
Commission levels.

In spite of such efforts, and global recognition
that this is an issue that also needs to be
addressed in Europe, a technical solution for
both feed and food has not yet been offered.
This may undermine the legal security of
operators in the food chain.
CIAA will continue its efforts which began in
2007 and will focus on key issues including
disruptions to EU trade and the endangerment
of the adequate supply of raw materials and,
together with authorities and key stakeholders,
will seek technical solutions that will remove
the threat that the EU food and drink industry
is currently facing.
Nanotechnology
Emerging technologies may raise questions in
the minds of consumers. CIAA firmly believes
that stakeholders should be helped to understand
technologies if their confidence is to be
maintained. To this end, in September 2008,
a medley of stakeholder representatives from
the European Commission (DGs SANCO,
Research and Enterprise), the chemicals
industry (CEFIC), the European Consumer
Organisation (BEUC), the European Food
Safety Authority (EFSA), Friends of the Earth
(FOE), academia and others, assembled at the
CIAA offices for an animated stakeholder
debate on the food industry and nanotechnologies,
at which the draft principles of a
food industry Code of Practice on
Nanotechnologies were presented for initial
feedback. The debate was welcomed as a
useful initiative and starting point for future
dialogue, which CIAA hopes to nurture by
means of a similar event and other initiatives
in 2009.
PREREQUISITE PROGRAMME (PRP)
The British Standards Institute (BSI) has published PAS 220:2008 “Prerequisite programmes on food
safety for food manufacturing”. This Publicly Available Specification (PAS) specifies requirements
for prerequisite programmes which assist in controlling food safety hazards, including areas such
as the layout of premises and workspace, hygiene of personnel and product recall procedures.
Developed by BSI, PAS 220 is largely based upon the requirements of Codex Alimentarius, but has
in addition been cross-referenced with existing industry practices by industry experts.
PAS 220 is designed for use by any organisation involved in the manufacturing step of the food
chain, regardless of its size or complexity. It is intended that PAS 220 will be used in conjunction
with BS EN ISO 22000 Food safety management systems: Requirements for any organization in the
food chain, which states that an organisation should establish prerequisite programmes to assist
with controlling food safety hazards.
The potential benefits of PAS 220 include:
■ Harmonisation of prerequisite programmes' best practice for food manufacturing;
■ Meeting the prerequisite programmes' expectations and the requirements of food manufacturing
stakeholders;
■ Complementing and aligning with ISO 22000, the internationally recognised food safety
management system standard;
■ Fully integrating with other management system standards such as ISO 9001.
In essence the ISO-22000/PAS 220 scheme marks a very significant step forward for all food
processors. Both large and small manufacturers and retailers now have the opportunity to unite
under a commonly agreed set of prerequisite programmes for the international control of food
safety hazards.
INTERNATIONAL STANDARDS
(CODEX ALIMENTARIUS)
In June 2005, CIAA re-launched its
International Standards Expert Group, tasked
with actively participating in the development
of international regulations. CIAA submitted a
number of positions to Codex Alimentarius
throughout the course of 2007 on, for example,
the Codex Guidelines on the Application
of General Principles of Food Hygiene to the
Control of Listeria monocytogenes in Ready-
To-Eat Foods, the Codex Guidelines for the
Use of Nutrition Claims, Definition of Dietary
Fibre, Implementation of the WHO Global
Strategy on Diet, Physical Activity and Health
(labelling matters), and on the Codex
Proposed Draft Code of Practice for the
Reduction of Acrylamide in Foods.
CIAA INCIDENT MANAGEMENT
SYSTEM
In summer 2006, the CIAA Board approved
the establishment of a CIAA Incident
Management System in order to assist the
food industry to take prompt action in
response to emerging/potential food safety
incidents. The system comprises a permanent
Incident Management Group (IMG) to
coordinate the identification of emerging
incidents, in addition to Incident Teams (IT),
each formed in response to a specific
incident and dedicated to its management
on a day-to-day basis. The efficiency of the
system was subsequently demonstrated
following the discovery of the unauthorised
GM LL rice 601 in August 2006.
Food Safety
23

24
EuropeanTechnologyPlatform
“Food for Life”
CIAA’s ETP website
can be found at
http://etp.ciaa.eu
> BACKGROUND
The European Technology Platform (ETP) Food
for Life was created in 2005 following the
principles of the Lisbon Strategy, under the
auspices of the CIAA. The main goals of the ETP
are to strengthen the European innovation
process, improve knowledge transfer and
stimulate European competitiveness across the
food chain. The vision of the ETP, published in
July 2005, identified the need for an effective
integration of strategically-focused,
trans-national, concerted research in the
nutritional, food and consumer sciences and
food chain management. The aim is to deliver
innovative, novel and improved food products
for, and to, national, regional and global markets
in line with consumer needs and expectations.
Communication,
Training &
Technology Transfer
Food &
Health
Food &
Consumer
Food Quality &
Manufacturing
Food Chain Management
Food Safety
Sustainable
Food Production
Schematic presentation of the research areas required
to reach the vision of the ETP Food for Life
The ETP Food for Life Strategic Research
Agenda (SRA) followed in September 2007.
Extensive consultations were held with all
relevant stakeholders through face-to-face
meetings across Europe and via web-based
activities. The SRA focused on the scientific and
technological research requirements initiated by
Working Groups on Food and Health, Food
Quality and Manufacturing, Food and Consumer,
Food Safety, Sustainable Food Production and
Food Chain Management. An additional Working
Group developed an outline for needs in
Communication, Training and Technology
Transfer, while the Horizontal Activities Working
Group focused, amongst other issues, on
optimising internal and external contacts and
cooperation.
> ACHIEVEMENTS
• Launch of the Implementation Action
Plan on 17 October 2008
The Implementation Action Plan explains how
the research priorities identified in the
Strategic Research Agenda (SRA) of the ETP
Food for Life can be implemented most
effectively. Like the SRA, it has been the
subject of stakeholder consultations, and
illustrates activities required by the ETP and
its stakeholders to facilitate the process
required to address these Key Thrusts.
The Key Thrusts derived from the key
research challenges of the SRA to meet the
criteria required to stimulate innovation, create
new markets and meet important social and
environmental goals are:

■ improve health, well-being and longevity,
■ build consumer trust in the food chain, and
■ support sustainable and ethical production.
As defined in EURAB 04.010-final (January
2004), a European Technology Platform
(ETP) is “a major mission-oriented initiative
aimed at strengthening Europe's capacity
to organise and deliver innovation -
strengthening the Europe-wide innovation
process. It will bring together relevant
stakeholders to identify the innovation
challenge, develop the necessary research
programme and implement the results”.
Finally, the Implementation Action Plan also
fulfils the important task of taking the key
priority research thrusts of the SRA a stage
further by considering the costs of the work
proposed, the major funding mechanisms that
must be adopted and the obstacles inhibiting
research uptake by industry.
• ETP Member State Mirror Group
A Mirror Group, bringing together 18 national
Members, which are in close dialogue with,
or will belong to national food research
agencies, ministries or equivalent funding
bodies, was officially launched in June 2006.
The Mirror Group is a driver for
trans-European dialogue between bodies
funding food research, as well as between
these bodies and the ETP to encourage the
stakeholders to optimise research funding,
avoid duplication and thereby releasing
funding for shared strategic goals.
Its main activities are focused on exchanging
best practices and information about the
topics included in national strategic
programmes of research, identifying overlaps
and duplication, and sharing the results.
In the longer term, opportunities will be
explored for aligning research programmes
and developing joint calls (for example,
through ERA-NETplus activities).
• National Technology Platforms
Through its extensive consultation process
with influential industrialists, key research
workers throughout Europe, representatives of
consumer organisations and the national
public bodies that support research, the ETP
also influences the future direction of national
research activities. Since national branching is
considered to be one of the major success
factors for Food for Life, the Platform has
encouraged and supported the establishment
and the related work of national platforms.
Since 2006, 34 1 National Technology
Platforms (NTPs) have been established under
the umbrella of the ETP Food for Life.
The ETP Food for Life supports this network of
NTPs as a useful tool in communicating and
addressing the needs and opportunities of the
Platform across Europe. The NTPs will
contribute to the content of the Implementation
Plan via data collection of national research
priorities and funding possibilities.
The discussion on future activities
focused on:
■ ETP involvement in the Lead Market Initiative
(LMI) for the food sector. The ETP has
responded to the LMI by identifying the
healthy foods sector as the sector where the
greatest market growth opportunities lie and
which reflects the increasing consumer
desire for a healthy and varied diet.
■ Development of closer cooperation with
other ETPs, national governments (via the
ETP Mirror Group and potential ERA-NETs)
and National Technology Platforms.
CIAA INVOLVEMENT IN EUROPEAN
RESEARCH PROJECTS
• Coordinator of the Specific Support Action
that funds the ETP Food for Life activities
(project funded under the 6th Framework
Programme of the European Commission
FOOD-43177-EUFOOD4LIFE from September
2006 to June 2008).
• Partner of the TRUEFOOD Traditional United
Europe Food project (Contract number:
FOOD -CT-2006-016264) which aims at
introducing suitable innovations into
traditional food industry to maintain and
increase the competitiveness of the industry
in an increasingly global European market
place (http://www.truefood.eu/).
• Partner of the FACET project (Flavours,
additives and food contact material
exposure task Pr.N. 211686) whose concept
is the creation of a food chemical exposure
surveillance system, which covers
representative regions of the EU and which
meets, to the highest possible standard, the
needs of the EU regulatory authorities in the
protection of consumer health.
(1) Albania, Austria, Belgium (Flanders' Food platform), Belgium
(Wagralim platform), Bulgaria, Czech Republic, Denmark, Estonia,
Finland, France, Germany, Greece, Hungary, Ireland, Iceland, Israel, Italy,
Latvia, Lithuania, Norway, Poland, Portugal, Romania, Russia, Serbia,
Slovakia, Slovenia, Spain, Sweden, Switzerland (Swiss Food Research),
The Netherlands, Turkey, Ukraine, United Kingdom
“TROPHELIA EUROPE”
As part of its research and science
activities, CIAA supported the first
“Trophelia Europe,” the European-wide
competition aimed at encouraging the
creation, implementation and development
of new products by teams of students from
scientific and commercial establishments
of higher education.
The competition took place at the SIAL
exhibition in Paris on 20 October 2008.
Eight nations took part in the first European
competition: Austria, Belgium, Denmark,
France, Germany, Italy, Slovenia, and Spain.
A European jury comprising representatives
from food federations, the European
Commission and large companies, and
chaired by CIAA President Mr. Jean Martin,
awarded the final prize to the Spanish team.
Trophelia Europe's aim is comparable to
that of the Strategic Research Agenda of the
European Technology Platform “Food for
Life,” which includes an educational
dimension aimed at:
■ Attracting young people to choose a
career in the food sector;
■ Improving the culture of innovation and
awareness.
Trophelia Europe not only attracts students
to the food sector but also provides a source
of innovative ideas for the food industry for
the development and commercialisation of
awarded food products.
25

26
Consumer
Information
Food Information to
Consumers - Food
Information Package
> BACKGROUND
In January 2008 the European Commission
adopted a proposal that revises the existing EU
Labelling Rules (Directive 2000/13/EC), including
the rules on nutrition labelling (Directive
90/496/EC). This proposal was welcomed by
the European food and drink industry in the
spirit of Better Regulation and reduction of
administrative burdens, in order to focus on the
simplification of existing legislative measures.
The aim of this new legislation on food
information is to provide a basis of information
for consumers to make informed and better
choices and to achieve, within the European
Union, the free movement of manufactured food.
The new proposal would require the food and
drink industry to provide mandatory nutrition
labelling on all products and to label detailed
information on energy and five nutrients -
carbohydrates, sugars, salt, fat and saturated
fat - on the front of the pack.
All information on food packages should be
legible, but legibility is a complex issue,
dependant on a number of inter-related
factors that extend far beyond the font size of
3mm that was in the proposal.
The Commission proposal also allows the
coexistence of national schemes, which would
substantially weaken the Single Market and
the competitiveness of the European food and
drink industry.
> ACHIEVEMENTS
In June 2006, CIAA made a commitment to
implement proactively a voluntary nutrition
labelling scheme, the “CIAA Nutrition Labelling
Scheme”, for the entire food and drink industry,
across all EU Member States. This scheme
has made rapid progress with an increasing
number of companies adopting this approach.
The scheme is based on internationally
accepted and scientifically derived Guideline
Daily Amounts (GDAs) and aims to help
consumers to choose a balanced diet as part
of an overall healthy lifestyle. By the end of
2009, at least ten of the biggest food and
drink companies in Europe will be using the
labelling system on 100% of their products.
Other large companies, as well as SMEs, are
not far behind. Studies have shown that GDAs
are easy to understand and widely accepted
by the consumer.
CIAA considers its Guidelines for the Legibility
of Labelling to be a more workable solution
than legislation. CIAA's Guidelines for the
Legibility of Labelling provide guidance to
manufacturers on the key factors affecting
legibility, such as layout, font, colour and
contrast.
> CHALLENGES
During the legislative process, one of the core
challenges will be to achieve European-wide
acceptance of the CIAA GDA scheme with its
reference values as reliable voluntary nutrition
information. Explaining portion size will play an
important role during the legislative process, to
provide objective, easily understandable,
at-a-glance nutrition information at the point of
purchase, to help consumers to make healthy
and better informed choices. It is important to
avoid information overload or consumer
confusion but that there is flexibility for smaller
packages and labels.
CIAA will continue to elaborate its expectations
regarding the Commission's proposal and in
particular step-up its efforts with regard to the
representatives of the European Parliament and
the Council. CIAA looks forward to discussing
its position with the Czech and Swedish
Presidencies in 2009.

Nutrition and health
claims
> BACKGROUND
The Nutrition and Health Claims Regulation
(EC/1924/2006) was published in the Official
Journal on 18 January 2007. At that stage,
the Regulation still needed to be amended to
introduce the new comitology procedure,
which was adopted on 15 January 2009
(EC/107/2008).
The Regulation aims to ensure that any claim
made about foods is accurate and scientifically
substantiated, establishing a harmonised
regulatory framework encompassing all types
of claims, including disease risk reduction
claims.
> ACHIEVEMENTS
CIAA supported the general objective of the
Regulation and focused its work throughout
2008 on this dossier. In particular, CIAA
submitted a detailed contribution as well as a
representative virtual basket of products to
the European Commission towards the
establishment of nutrient profiles.
In January 2008, CIAA finalised its approach
to nutrient profiles, which consisted of 23 food
categories accompanied by their respective
values for energy, saturated fat and sodium.
Further to the publication of the first
Commission draft document on the setting of
nutrient profiles, the outreach effort was left to
the sectors given the specificity of the issues.
Meanwhile, CIAA focused on cross-sector
aspects of the debate, such as the need to
strongly support innovation and reformulation,
to avoid discriminating against particular food
categories by omitting them from the nutrient
profiling scheme, to foster diversity in food by
creating enough categories, and exempting
where appropriate. All of the above decisions
should be based on scientific evidence.
> CHALLENGES
CIAA would like to engage in further dialogue
with the European Commission to ensure that
■ a consistent approach is applied to all
product categories;
■ testing of any proposed profiling models is
based on an appropriate range of products
representative of the whole EU market.
Addition of vitamins,
minerals and other
substances to foodstuffs
> BACKGROUND
The Addition of Vitamins and Minerals to
Foodstuffs Legislation (EC/1925/2006)
entered into force on 19 January 2007. The
Commission is currently working on a proposal
to set maximum levels for fortification to be
submitted to Member States in 2009. CIAA
together with stakeholders have been
encouraged by the Commission to come
forward with a proposal on how to handle the
question of setting maximum levels in fortified
foods and food supplements.
> ACHIEVEMENTS
CIAA is of the opinion that the key condition for
adding any vitamin or mineral to a food is that
it must be safe for the consumer. This principle
forms the basis of the Commission's proposal,
and safe maximum levels are the main criterion
applied when setting maximum thresholds
for the addition of vitamins or minerals to
foodstuffs.
To establish maximum levels for the addition
of nutrients to foods and food supplements,
a scientific risk management model was
developed on behalf of ERNA (European
Responsible Nutrition Alliance) and EHPM
(European Federation of Associations of Health
Product Manufacturers). In order to
complement the ERNA/EHPM methodology,
the CIAA developed a method, revised by
Prof. Albert Flynn, to calculate maximum
amounts for addition of nutrients to foods.
This model is referred to as the Gubbio model.
The CIAA's approach is based on the following
principles:
■ Setting maximum levels for addition to foods
and in food supplements is a risk
management measure, which needs to be
based on a scientific risk assessment.
■ Any model used to calculate the maximum
safe levels needs to take into consideration
the upper safe levels set for individual
nutrients by international scientific
committees. This should take appropriate
account of the different degrees of potential
risk each upper safe level represents.
■ Intake from all sources must be taken into
account when assessing the risk. This figure
has to be based as closely as possible on
actual intake data. The intake data must
provide the most recent and complete data
available that reflects current European
markets that are considered as well
established.
■ Categorising the nutrients into three groups
according to their potential risk of exceeding
the upper level is an appropriate and practical
approach from the point of view of safety.
> CHALLENGES
CIAA has finalised its contribution, which is
based on current fortification practices within
the EU and a model based on most recent
intake data. CIAA is seeking further dialogue
with the European Commission to present
CIAA’s contribution on setting maximum levels
in fortified foods.
27

28
Diet, Nutrition
& Health
European Commission
White Paper “A Strategy
for Europe on Nutrition,
Overweight and Obesity
related health issues”
> BACKGROUND
The White Paper "A Strategy for Europe on
Nutrition, Overweight and Obesity related
health issues" was published on 30 May
2007, the aim of which was to set out an
integrated European approach to reducing ill
health due to poor nutrition, overweight and
obesity. It highlights the multifactorial nature
of obesity and identifies several fields of
action both at European and national level.
The food and drink industry welcomed this
approach and showed a significant engage-
ment in the field of Product Reformulation,
Advertising, Marketing, and better Consumer
Information. These initiatives were undertaken
within the framework of the EU Platform for
Action on Diet, Physical Activity and Health,
and focus on the following commitments:
1. Support the development of EPODE and
SHAPE UP programmes at national level;
2. Establish a common framework for an
informative/educational brochure on
Nutrition Information;
3. Develop a Healthy Lifestyles Public
Information Advertising Campaign
(Green Lace Project);
4. Adopt CIAA Principles for Food and
Beverage Advertising and Product
Marketing Communication;
5. Participate in the drafting of the Strategic
Research Agenda and Implementation
Plan “European Technology Platform - Food
for Life”;
6. Draft a CIAA Recommendation for a
Common Nutrition Labelling Scheme;
7. Conduct a survey on Product
Reformulation, Innovation and Labelling.
> ACHIEVEMENTS
CIAA supports the important success and
achievements of public-private partnerships
already underway. Effective self-regulation
and voluntary cooperation with stakeholders
is the most effective way to bring together
resources for the successful promotion of
healthy diets and physical activity. CIAA
believes that the development of effective
and well-defined partnerships among all
relevant stakeholders, including public
health authorities, must be the basis of the
overall Community Strategy.
Multiple factors contribute to obesity and its
related illnesses and the White Paper
acknowledges this integrated approach
across all policy areas and activity levels.
These policies range from food to consumer
affairs, sports to education and transport
issues, and no sector or area is excluded.
Furthermore, CIAA members fully support
responsible advertising and marketing, and
have developed specific self-regulatory
guidelines in this area (EU Pledge).
> CHALLENGES
CIAA will continue to build on its commitments
to promote balanced diets and healthy
lifestyles in Europe. In 2010, the Commission
will carry out a progress review to report on
the incidence of obesity and the extent to
which actors across the EU are contributing to
the achievement of the objectives agreed.
Particular attention will be paid to industry
self-regulatory measures and their effects.

European Platform for
Action on Diet, Physical
Activity and Health
> BACKGROUND
In March 2005, the European Commission
launched the European Platform for Action on
Diet, Physical Activity and Health, the overall
aim being to improve public health nutrition,
promote healthy lifestyles and fight the
increasing public health threat posed by
obesity across Europe.
The Platform is a successful forum, which
brings together diverse stakeholders to share
best practices and foster action in the
following fields:
■ Consumer education, including labelling
■ Education
■ Physical activity promotion
■ Marketing and advertising
■ Composition of foods, availability of healthy
food options, portion sizes.
The Platform has been a catalyst for action
and CIAA and its members have delivered
concrete and specific commitments in each of
the above areas for action.
> ACHIEVEMENTS
In 2008 the Platform Members submitted
171 monitoring forms to report on their
commitments. The majority of them came
from the private sector.
Industry commitments are a significant
contribution to the Platform, and their impact,
combined with the commitments of all the
other industry contributions to the Platform,
are a significant step forward.
One of the most ambitious steps taken so far
by a Platform member was the CIAA's
voluntary commitment to implement a
voluntary nutrition-labelling scheme for the
entire food and drink industry across all EU
Member States. The scheme is based on
internationally accepted and scientific
Guideline Daily Amounts (GDAs), to promote
balanced diets as part of an overall healthy
lifestyle.
Moreover another important commitment
undertaken in 2008 by CIAA and APCO Insight
was the CIAA Survey of European Food and
Beverage Manufacturers, which was carried
out to measure the extent and quality of
industry efforts and activities to promote
balanced diets and healthy lifestyles. High
standards of both scientific reliability and
political credibility had to be met by the
research methodology. Indeed, CIAA and
APCO Insight have been awarded a European
Excellence Award in the category 'Food and
Beverage' for their work to showcase the
efforts made by the food and drink industry
to promote healthy lifestyles.
The Platform is demonstrating that voluntary
measures are a fast and effective tool to
promote balanced diets and healthy lifestyles,
a role that has already been acknowledged in
the Commission's White Paper on Nutrition.
> CHALLENGES
The results after three years of process are
evident and the European food and drink
industry has started to monitor the compliance
of its activities in a transparent, participative and
accountable way. Industry efforts will continue in
this direction to support the Platform as part of
the European Nutrition Strategy.
Reformulation – Sodium
> BACKGROUND
The EU Framework for national salt initiatives
emerged from two workshops run by national
experts and organised by the European
Commission. It was presented at the plenary
meeting jointly organised by a High Level
Group and EU Platform for Action on Diet,
Physical Activity and Health in July 2008. The
common goal is to support Member States’
initiatives to meet national and WHO guidelines
for population salt intake. From an initial list of
12 food categories, Member States have
identified four priority categories, which
represent the major sources of salt in diet.
These are bread, ready meals, cheese and
meat products. The goal of this framework is to
achieve a 16 % reduction in salt over four years.
The initial focus will be to work with the food
industry within the EU, addressing intra-EU trade.
> ACHIEVEMENTS
CIAA adopted the mandate for the reformulation
of sodium content in foods - a public-private
partnership project between CIAA, the European
Commission, the WHO and the Member States
- and requested the working group on product
reformulation to start working for its execution.
This initiative has been undertaken in the
context of the EU Platform and in the light of
the last developments at European Level
(White Paper on Nutrition and the WHO
European Action Plan for Food and Nutrition
Policy). A technical high-level discussion group
on reformulating / optimising sodium content
in foods was held in February 2008 with
presentations from WHO Europe, the European
Commission, the UK Food Standards Agency
and CIAA. The EU Platform and High Level
Group held joint meetings on "salt initiatives
and awareness raising campaigns" and
"public-private partnerships governance" in
October 2008 in Luxembourg. CIAA drafted a
response to DG SANCO on the Framework
delivering a clear and constructive message
but also highlighting the challenges of the
European Food and Drink Industry in this area.
Food manufacturers all over Europe will pursue
their efforts in the sodium reformulation /
optimisation process taking into account
taste, food safety, consumer acceptance,
technological and legal constraints.
> CHALLENGES
The European food and drink industry is
committed to continue investigating how to
support reformulating / optimising sodium
content in food and encourage their national
level members to work with health ministries to
create a supportive environment for the initiatives.
29

30
Environment
Sustainable Consumption
and Production and
Sustainable Industrial
Policy
> BACKGROUND
On 16 July 2008, the European Commission
published an Action Plan on Sustainable
Consumption and Production (SCP) and
Sustainable Industrial Policy (SIP), accompanied
by a set of legal proposals (Eco-design,
Eco-label, EMAS) and a Communication on
Green Public Procurement (GPP). The Action
Plan aims to create a policy framework to
foster resource-efficient production patterns
and to help consumers make informed
choices: an objective CIAA warmly welcomes.
> ACHIEVEMENTS
One element of the Commission's Action Plan
is a proposal for a revised Community Ecolabel
scheme. Since the Eco-label Regulation
was first adopted in 1992, food has been
excluded from its scope. This is due to the
immense diversity of food and drinks and their
specificities in terms of health and nutrition.
The 2008 Commission proposal for a revised
Regulation suggests extending the scope to a
limited number of food products (processed
food, fishery and aquaculture products). The
Eco-label assessment for these products
would be limited to processing, packaging and
transport and disregard all other stages of their
life-cycle, namely agriculture and consumption
which generally have significant environmental
impacts. CIAA has voiced serious concerns
about this fragmented approach, which not
only disregards the life-cycle principle but also
draws an arbitrary distinction between
processed and fresh food. In addition, CIAA
notes that the generic Eco-label Regulation
was not designed to take account of food in
terms of health and nutrition. CIAA therefore
calls for food to remain outside the scope of
the Eco-label Regulation.
At the same time, CIAA sees a strong need to
work towards scientifically reliable, EU-wide
environmental assessment methodologies
for food and drink products, as well as to
identify effective ways to communicate the
environmental aspects of a product to
consumers. It is vital to ensure that consumers
are no longer confused or misled by the current
patchwork of inconsistent consumer information
schemes across the EU. Information must be
relevant and scientifically reliable, in line with
legal requirements and international standards.
Against this background, CIAA in 2008
developed “Principles on the Environmental
Assessment of Food and Drink Products and
Environmental Communication to Consumers”.
These principles build on existing international
standards and promote scientifically reliable
environmental information that is comparable
across the EU. This means taking account of
a product's most significant life-cycle
environmental impacts, which includes not
only greenhouse gases, but also water use,
soil, air and bio-diversity impact. These CIAA
principles were discussed with a series of
food chain stakeholders. They are also

eflected in the work of the French
standardisation body AFNOR, which in July
2008 issued a guidance document on
environmental product assessment and
consumer communication.
In the next steps of its work in this field, CIAA
will work with its food chain partners to agree
on concrete assessment methodologies and
voluntary communication tools to turn these
principles into action. This work will also
contribute to other elements of the
Commission's Action Plan, in particular in the
area of Green Public Procurement, where
existing purchasing criteria for food are currently
not based on scientifically reliable methodologies
and lack stakeholder involvement.
> CHALLENGES
Building on its 2008 work, CIAA will in 2009
further intensify its efforts in the field of SCP
with the establishment - together with other
major food chain organisations - of the
European Food SCP Roundtable. First priorities
of the Roundtable will be to establish reliable
and uniform environmental assessment
methodologies for food throughout Europe, and
to identify ways to communicate effectively with
consumers. In addition, it will examine key
sustainability challenges along the food chain,
such as climate change, water conservation,
resource efficiency and waste reduction, and
develop effective strategies to address these.
The Roundtable will constitute a major sectorwide
contribution to the EU's efforts in the
field of SCP.
Revision of the
Directive on Waste
> BACKGROUND
Following a Commission proposal in 2005, the
European Parliament and Council have been
working for more than two years on the
revision of the EU Waste Framework Directive
(WFD). The aim of the revision was to
strengthen and simplify EU waste legislation
and to put the Union on track towards a
recycling society. In line with the objectives of
resource-efficiency and the prevention of
bio-waste in Europe, it was of vital importance
for the food and drink industry that the revised
WFD contains the urgently needed legal
clarification of the distinction between waste
on the one hand, and economically valuable
by-products on the other hand. Negotiations
between the European Parliament and Council
proved difficult and lengthy and final
agreement on the revised WFD was only
reached in June 2008.
> ACHIEVEMENTS
The final text of the revised Directive was
published in the Official Journal of the
European Union on 22 November 2008 as
Directive 2008/98/EC. It contains a new
Article 5, which lays down the criteria for
distinguishing between by-products (to which
the Directive does not apply) and waste,
based on recent jurisprudence of the European
Court of Justice. Unlike waste materials,
by-products can be used directly without
further processing other than normal industrial
practice. Their further use is certain and they
fulfill all relevant product, environmental and
health protection requirements for the specific
use. CIAA warmly welcomes this legal
clarification which reflects the business reality
in the European food and drink industry where
manufacturers have long been acting as
bio-refineries, in which agricultural crops are
separated into different components, each of
which finds useful applications in the economy
including animal feed, fertilisers, cosmetics,
pharmaceuticals or bio-plastics.
> CHALLENGES
Article 5 of the revised Directive on waste
also foresees the possibility of additional
implementation measures under comitology,
where this is required to specify the by-product
criteria laid down in this Article for specific
material types. CIAA is supportive of this
provision as it allows the Commission and
Member States to provide for further guidance
in material-specific cases while the general
criteria of Article 5 will provide legal certainty
for the assessment of all by-products on the
market. CIAA is ready and committed to work
constructively with the European Commission
services to assess whether, and in which
cases, such implementation measures could
provide advantages for the classification of
by-products from food and drink processing.
31

32
Environment
Revision of the EU
Emissions Trading
System (ETS)
> BACKGROUND
On 23 January 2008 the European
Commission tabled a far-reaching package
of proposals to deliver on the EU's
commitments to reduce its overall greenhouse
gas emissions by at least 20%, to
improve energy-efficiency by 20% and to
increase the share of renewables in energy
use to 20% (to be achieved by 2020).
Central to the strategy is a strengthening
and expansion of the EU Emissions Trading
System (ETS) beyond 2012. Emissions from
the sectors covered by the system, including
about 900 food and drink industry
installations, should be cut by 21% by 2020
relative to 2005. A 10% cut in emissions is
required from sectors not included in the EU
ETS - such as transport, housing and
agriculture. Based on its experience with the
first two trading periods, CIAA supported the
proposal's objective to further harmonise the
ETS in order to remove competitive
distortions between Member States and
called for a reduction of the EU ETS
compliance burden on small emitters.
> ACHIEVEMENTS
In the second half of 2008, the EU ETS revision
entered into a very intensive phase under the
French Presidency, which sought to reach first
reading agreement in 2008. The final
compromise negotiated between Parliament
and Council in December brought about
several fundamental changes for EU ETS
participants. CIAA welcomes the establishment
of a centrally determined EU cap, replacing
the National Allocation Plans, and the move
towards full harmonisation of allocation methods.
This will greatly simplify the EU ETS and
ensure a level playing field for companies
operating in different EU countries. CIAA also
welcomes the introduction of an opt-out
provision for installations emitting less than
25,000 tonnes of CO2 per year, but regrets
that the final decision on the opt-out lies with
the Member States, thereby creating a risk of
an uneven treatment of small emitters within
the EU. At the same time, the revised EU ETS
will cause a significant increase in compliance
costs for covered installations since, from
2013 onwards, auctioning will be phased in
as the general allocation methodology. Also
the most efficient EU ETS installations, which
deliver CO2 cuts in line or beyond the 21%
reduction target, will have to pay for an
increasing share of their remaining emissions.
> CHALLENGES
The revised ETS Directive leaves a number of
important decisions to be adopted by the
European Commission under comitology
procedure. This includes, amongst others, the
development by 2010 of sector benchmarks
for the transitional allocation of free
allowances. CIAA is committed to work
constructively with the European Commission
in order to identify the most suitable
benchmarking method for the food and drink
industry, which is characterised by an extreme
variety of different products and corresponding
CO2 intensities per tonne of output. By the
end of 2009, the European Commission will
also set up a list of sectors subject to a
signficant risk of carbon leakage. While the
food and drink sector, when viewed in
aggregate, is not energy-intensive, some
sub-sectors, including sugar, starch, oils and
yeast, are energy-intensive at levels
comparable to other industrial sectors and are
exposed to full international competition as
they operate in international markets. CIAA
calls for the potential impacts of auctioning
on the competitive position of these subsectors
to be taken into full consideration in
this process.

Integrated Pollution
Prevention and Control
> BACKGROUND
Directive 96/61/EC on Integrated Pollution
Prevention and Control (IPPC) aims at minimising
pollution from industrial sources throughout the
EU by laying down criteria for the environmental
permitting of industrial installations by national
authorities. In accordance with the Directive,
Member States are setting licensing conditions
on the basis of sector-specific Best Available
Techniques (BATs), which are summarised in
the so-called BAT Reference Documents
(BREFs). The BREF for the food, drink and milk
sectors was published in October 2006. Due to
the very recent adoption of this BREF, sufficient
time is needed to assess its implementation
and functioning before any revision of the
document can be considered.
> ACHIEVEMENTS
Following a comprehensive review of the
implementation of the IPPC Directive, the
European Commission in December 2007
tabled a legislative proposal for a Directive on
Industrial Emissions. The proposal recasts
seven existing directives related to industrial
emissions, including the IPPC Directive, into
a single legislative instrument. It aims to
simplify the existing legislation, specify the
requirements for granting IPPC permits and
modify certain minimum emission standards.
The proposal is now under discussion in the
European Parliament and the Council. CIAA
welcomes the review process and advocates a
technical revision of Annex 1 of the IPPC Directive,
in particular to better define the thresholds of
activities and installations covered and to
ensure a uniform implementation in all Member
States. CIAA developed a set of food-sector
specific improvement proposals on these
aspects and is communicating them with the
European Parliament and the Member States.
> CHALLENGES
CIAA is concerned about the proposal to move
towards a more rigid implementation of the
BREFs. The reference documents should never
impose a 'one-size-fits-all' solution. Proper
consideration should be given to local
environmental conditions, cross-media effects,
hygiene and food quality constraints. As no two
industrial installations are identical, BAT
associated emissions values as defined in the
BREFs should not be prescribed as absolute
emission limits for an entire sector, but should
remain guiding references to be considered
together with local conditions. CIAA is also
concerned that the proposed lowering of the
threshold for combustion installations from
50MW to 20MW would impose a significant
burden on numerous small installations, without
bringing a significant environmental benefit.
33

34
CIAA Members National Federations
Major
AUSTRIA
FIAA - Fachverband Lebensmittelindustrie
www.dielebensmittel.at
BELGIUM
FEVIA - Fédération de l'Industrie Alimentaire /
Federatie Voedingsindustrie
www.fevia.be
CZECH REPUBLIC
PKCR - Potravináˇrská Komora České Republiky
www.foodnet.cz
DENMARK
FI - Foedevareindustrien
www.fi.di.dk
ESTONIA
ETL - Eesti Toiduainetööstuse Liit
www.toiduliit.ee
FINLAND
ETL - Elintarviketeollisuusliitto
www.etl.fi
FRANCE
ANIA - Association Nationale des Industries
Alimentaires
www.ania.net
GERMANY
BLL - Bund für Lebensmittelrecht und
Lebensmittelkunde
www.bll.de
BVE - Bundesvereinigung der Deutschen
Ernährungsindustrie
www.bve-online.de
GREECE
Συνδεσµος Ελληνικων Βιοµηχανιων Τροφιµων
Federation of Hellenic Food Industries
HUNGARY
EFOSZ - Élelmiszerfeldolgozók Országos
Szövetsége
www.efosz.hu
IRELAND
FDII - Food & Drink Industry Ireland
www.fdii.ie
ITALY
FEDERALIMENTARE - Federazione Italiana dell'industria
Alimentare
www.federalimentare.it
LATVIA
LPUF - Latvijas Pãrtikas Uz,n˜emumu Federãcija
www.lpuf.lv
LUXEMBOURG
FIAL - Fédération des Industries Agro-alimentaires
Luxembourgeoises
POLAND
PFPZ – Polska Federacja Producentów ˙Zywno´sci
www.pfpz.pl
PORTUGAL
FIPA - Federação das Indústrias Portuguesas
Agro-alimentares
www.fipa.pt
ROMANIA
Romalimenta - Federatia Patronala din Industria
Alimentara
www.romalimenta.ro
SLOVAKIA
PKS - Potravinárska Komora Slovenska
www.potravinari.sk
UPZPPS - Unia podnikatel'ov a zamestnávatel'ov
v potravinárskom priemysle na Slovensku
SLOVENIA
GZS - Zbornica kmetijskih in zivilskih podjetij
www.gzs.si
SPAIN
FIAB - Federación Española de Industrias de la
Alimentación y Bebidas
www.fiab.es
SWEDEN
LI - Livsmedelsföretagen
www.li.se
THE NETHERLANDS
FNLI - Federatie Nederlandse Levensmiddelen
Industrie
www.fnli.nl
UNITED KINGDOM
FDF - Food & Drink Federation
www.fdf.org.uk
OBSERVERS
CROATIA
HUP/CEA - Hrvatska udruga poslodavaca
www.hup.com.hr
NORWAY
NBL - Næringsmiddelbedriftenes Landsforening
www.nbl.no
TURKEY
GDF - Türkiye Gıda ve Içecek Sanayii Dernekleri
Federasyonu
www.gdf.org.tr
food and drink
companies
ADM
BUNGE
CADBURY
CAMPBELL EUROPE
CARGILL
COCA-COLA
DANONE
FERRERO
GENERAL MILLS
HEINEKEN
HEINZ
KELLOGG’S
KRAFT FOODS
MARS
NESTLE EUROPE
PEPSICO
SÜDZUCKER
TATE & LYLE
UNILEVER
www.sevt.gr As of January 2009

Sectors
Bakery
AIBI - International Association of Industrial Bakery
www.aibi-online.org
Beer
THE BREWERS OF EUROPE
www.brewersofeurope.org
Bottled Water
EFBW - European Federation of Bottled Water
www.efbw.org
Breakfast Cereal
CEEREAL - European Breakfast Cereal Association
Broth & Soup
FAIBP - Federation of the Associations of the EU
Broth and Soup Industries
Chocolate, Biscuits & Confectionery
CAOBISCO - Association of the Chocolate,
Biscuit and Confectionery Industries of the EU
www.caobisco.com
Dairy Products
EDA - European Dairy Association
www.euromilk.org
Dietetic Products
IDACE - Association of Dietetic Food Industries
of the EU
www.idace.org
Fruit & Vegetable Juices
AIJN - Association of the Industry of Juices & Nectars
www.aijn.org
Fruit & Vegetable Preserves
OEITFL - Organisation of European Industries
Transforming Fruit and Vegetables
www.oeitfl.org
Ice Cream
EUROGLACES - European Ice Cream Association
www.euroglaces.eu
Intermediate Products for Bakery & Confectionary
FEDIMA - European Federation of the
Intermediate Products Industries for the Bakery
and Confectionery Trades
www.fedima.org
Margarine
IMACE - International Margarine Association of
the Countries of Europe
www.imace.org
Non-alcoholic Beverages
UNESDA - Union of European Beverages
Association
www.unesda-cisda.org
Oils
FEDIOL - The EU Oil and Proteinmeal Industry
www.fediol.be
Pasta
UNAFPA - Union of Organisations of
Manufacturers of Pasta Products
www.unipi-pasta.org
Pet Food
FEDIAF - The European Pet Food Industry
www.fediaf.org
Processed Meat
CLITRAVI - Liaison Centre for the Meat
Processing Industries
www.clitravi.com
Processed Potatoes
UEITP - European Association of Potato
Processing Industries
Sauce & condiment
FIC - Federation of the Condiment and Sauce
Industries
Snacks
ESA - European Snacks Association
www.esa.org.uk
Soluble & Roasted Coffee
ECF - European Coffee Federation
www.ecf-coffee.org
Spices
ESA - European Spice Association
Starch
AAF - European Starch Industry Association
www.aaf.eu.org
Sugar
CEFS - European Committee of Sugar
Manufacturers
www.cefs.org
Tea & Herbal Infusions
EHIA - European Herbal Infusions Association
www.ehia-online.org
ETC - European Tea Committee
www.etc-online.org
Vegetable Proteins
EUVEPRO - European Association of
Manufacturers, Distributors and Users of Vegetable
Proteins for Human Consumption
www.euvepro.org
Yeast
COFALEC - The Bakery Yeast Manufacturers
Committee of the EU
www.cofalec.com
35

36
Board of Directors
The Board of Directors is CIAA’s policy-making body. It defines the broad lines and
strategic direction of CIAA’s policies and priorities.
President
Mr Jean MARTIN
AUSTRIA
Mr J. MARIHART
Vice-President CIAA
President FIAA & CEFS, AGRANA Beteiligungs/AG
Mr O. BLODER*
Director General, Unilever Austria GmbH
BELGIUM
Mr M. DELBAERE
Honorary President FEVIA, Crop’s NV
Mr J-P DESPONTIN*
President FEVIA, Spa Monopole SA
CZECH REPUBLIC
Mr M. TOMAN
President, PK CR-FFDI
Mr M. KOBERNA*
Director, PK CR-FFDI
DENMARK
Mr M. GRANBORG
Executive Vice-President, Danisco A/S
Mr O. L. JUUL*
Director, DI Fødevarer
ESTONIA
Mr A. ORAV
Vice-Chairman Board, Managing Director, Poltsamaa Felix
Ms S. POTISEPP*
Director, ETL
FIıNLAND
Mr K. SEIKKU
CEO, KHScan
Mr H. JUUTINEN*
Director General, ETL
FRANCE
Mr P. O'QUIN
Director External Relations, Groupe Danone
Mr R. VOLUT
President, FICT
GERMANY
Ms S. LANGGUTH
Director, Südzucker AG
Mr H. von KEMPEN
Vorsitzender der Geschäftsführung,
Schwartauer Werke GmbH & Co.
GREECE
Mr I. YIOTIS
Vice-President SEVT, Yiotis S.A.
Mr E. KALOUSSIS*
President SEVT
HUNGARY
Mr A. BORODI
Executive Chairman, EFOSZ
Mr B. FISCHER*
CEO, Magyar Cukor Plc
IRELAND
Mr C. GORDON
Chief Executive, Glanbia Consumer Foods
Mr P. KELLY*
Director, FDII
ITALY
Mr P. PERRON
President, Heineken Italia
Dr L. SCORDAMAGLIA
CEO, Inalca JBS Spa
LATVIA
Ms L. KRASTINA
Executive Director, LPUF
Vacant*
LUXEMBOURG
Mr. A. CAGLI
Director European General Affairs, Ferrero
Mr E. MÜLLER*
President, FEDIL
THE NETHERLANDS
Mr D. TOET
Vice-President Public Affairs Food, Unilever
Mr Ph. den OUDEN*
Director, FNLI
POLAND
Ms M. SKONIECZNA
President PFPZ, Frito Lay Poland Sp. z.o.o.
Mr A. GANTNER*
Director General, PFPZ
PORTUGAL
Mr J. HENRIQUES
President FIPA, Mineracqua Portugal
Mr R. FONTES*
Vice-President of the Board, Parmalat Portugal SA
ROMANIA
Ms D. CAVACHE
Corporate Affairs Manager, Kraft Foods
Mr V. PAVEL*
Vice-President, ROMPAN
SLOVAKIA
Mr M. PAVELKA
Public Affairs & Communications Director,
Coca-Cola Beverages Slovakia
Vacant
SLOVENIA
Mr I. BRICL
Chairman of the Management Board, ZITO D.D.
Ms T. ZAGORC*
Director, GZS
SPAIN
Mr A. SANFELIZ MEZQUITA
Secretary General, Campofrio Alimentación
Mr J. CAMIN TORRENTS
Vice-President FIAB, Nestle Espana SA
SWEDEN
Mr Per STENSTRÖM
President, LI
Ms A. DREBER*
Director General, LI
UNITED KINGDOM
Mr P. BAKER
Chairman & CEO, PB Services
EUROPEAN COMMITTEE OF LARGE F&D
COMPANIES (LIAISON COMMITTEE)
Mr G. KAYAERT
Vice-President Relations with EU Institutions, Nestlé
Mrs C. OADES
Public Affairs & Comm. Director, Coca-Cola
Sectors
Animal origin products
Mr J. KLEIBEUKER
Secretary General, EDA
Mr D. DOBBELAERE*
Secretary General, CLITRAVI
1st transformation vegetal
Mr H. RIEUX
Corporate Affairs Director, BUNGE
Mr. J-L. BARJOL*
Secretary General, CEFS
2nd transformation liquid
Ms D. REINICHE
President UNESDA, The Coca-Cola Company European Union Group
Mr R.De LOOZ-CORSWAREM*
Secretary General, The Brewers of Europe
2nd transformation solid
Mr D. ZIMMER
Secretary General, CAOBISCO
Substitute*
Intermediary products
Mr Y. GOEMANS
President EUVEPRO, The Solae Company- Solae Europe S.A.
Mr R. LENNE*
President FEDIMA, Puratos
EXECUTIVE COMMITTEE
The 13-member Executive Committee is responsible for
preparing Board meetings and executing its decisions. It takes
the lead in policy debates as and when the need arises.
Name representing
Mr Jean MARTIN President CIAA
Mr Peter BAKER UK (+ Vice-President CIAA)
Mr Johan MARIHART Vice-President CIAA
Mrs Malgorzata SKONIECZNA CEECs (+ Vice-President CIAA)
Mr Miroslav TOMAN CEECs (+ Vice-President CIAA)
Mr Michel DELBAERE Other countries
Mr Mogens GRANBORG Other countries
Mr Guido KAYAERT Liaison Committee
Mr Patrick O'QUIN France
Mr Piero PERRON Italy
Mrs Dominique REINICHE 2nd Processing Sectors
Mr Henri RIEUX 1st Processing Sectors
Mr Alfredo SANFELIZ MEZQUITA Spain
Mr Heinz VON KEMPEN Germany
Mr B. CLARKE
Vice-P. & Area Director, Kraft Europe (*) Substitute As of January 2009

Committees
& Expert Groups
Food and Consumer
Policy Committee
■ Chairperson: Geoff Thompson (Danone/ANIA)
■ Steering Group
Michael Blass (FIAA)
Andreas Kadi (Coca-Cola/UNESDA)
Guido Kayaert (Nestlé/FEVIA)
Helen Munday (FDF)
Angelika Mrohs (BLL-BVE)
Daniele Rossi (FEDERALIMENTARE)
Dick Toet (Unilever/FNLI)
Pilar Velázquez (FIAB)
■ Expert Groups
CONTAMINANTS
Sam Lalljie (Unilever)
PROCESS CONTAMINANTS GROUP
Richard Stadler (Nestlé)
ADDITION OF NUTRIENTS
Marta Baffigo (Kellogg's)
CLAIMS
Andreas Kadi (Coca-Cola/UNESDA)
CONSUMER INFORMATION
Angelika Mrohs (BLL-BVE)
FOOD CONTACT MATERIALS
John Horwood
BETTER REGULATION
Dick Toet (Unilever/FNLI)
NANOTECHNOLOGY
Mike Knowles (Coca-Cola)
FOOD SAFETY MANAGEMENT & HYGIENE
Gunter Fricke (Nestlé) P
Dario Dongo (Federalimentare) VP
FOOD INGREDIENTS
INTAKE DATA COLLECTION
ADDITIVES CATEGORISATION
Lynn Insall (FDF)
Joy Hardinge (FDF)
INTERNATIONAL STANDARDS
Irina du Bois (Nestlé/ECF)
NUTRITION POLICY
Marta Baffigo (Kellogg's)
NOVEL FOODS/GMOS
Agnès Davi (Groupe Danone/ANIA)
RESEARCH, DEVELOPMENT & SCIENCE
Daniele Rossi (FEDERALIMENTARE) P
Michael Knowles (Coca-Cola/UNESDA) VP
Environment Committee
■ Chairperson: Pascal Greverath (Nestlé))
■ Steering Group
David Bellamy (FDF)
Yves Buchsenschutz (Danone/ANIA)
Thomas Ingermann (Kraft Foods)
Joop Kleibeuker (EDA)
Ann Nachtergaele (FEVIA)
Jean-Pierre Rennaud (Danone)
Teresa Luis Ruiz (FIAB)
■ Expert Groups
SUSTAINABLE CONSUMPTION & PRODUCTION
Pascal Greverath (Nestlé)
CLIMATE CHANGE
Stephen Reeson (FDF)
INTEGRATED POLLUTION PREVENTION AND
CONTROLL (IPPC)
Thomas Senac (Roquette/AAF)
PACKAGING
Vacant
REPORTING
Thomas Ingermann (Kraft Foods)
WASTE
Joop Kleibeuker (EDA)
Trade and
Competitiveness
Committee
■ Chairperson: Ruth Rawling (Cargill)
■ Steering Group
Damiano Di Natale (Ferrero)
Stefan Feit (BDSI, BLL-BVE)
Bruno Guichart (FIAB)
Peter Hofland (Cargill)
Willem-Jan Laan (Unilever/IMACE)
Susanne Langguth (Südzucker/BLL-BVE)
Bénédicte Masure (EDA)
Henri Rieux (Bunge)
■ Expert Groups
AGRICULTURAL POLICY
Vacant
IMPORT/EXPORT PROCEDURES
Damiano Di Natale (Ferrero) P
Peter Hofland (Cargill) VP
TRADE
Bénédicte Masure (EDA)
■ Task Force
BIOFUELS
Henri Rieux (Bunge) P
Willem-Jan Laan (Unilever/IMACE) VP
Competitiveness
Task Force
■ Coordinator
Murk Boerstra (FNLI)
Commercial
Relations Task Force
■ Chairperson
Horacio González Alemán (FIAB)
Diet, Physical Activity
and Health Task Force
■ Chairperson
Lyn Trytsman-Gray (Kraft Foods)
SUB-GROUP ON COMMUNICATION
Paul Fitzsimmons (Kellogg’s)
SUB-GROUP ON ADVERTISING AND MARKETING
Jeanne Murphy (Ferrero)
DIET MONITORING SUB-GROUP
Sylvie Charton (Mars/ANIA)
Truus Huisman (Unilever)
DIET PRODUCT REFORMULATION WORKGROUP
Sarah Clisci (ANIA)
Delegates from national federations, European sector associations and companies, as well as experts
on F&D form the CIAA's Committees and Expert Groups. They work together using their expertise to
follow various dossiers, analysing specific issues and propose to the Board of Directors on how to
approach and pursue a political solution.
As of January 2009
37

38
Information &
Publications
CIAA: Information source on
the European food and drink
industry
Electronic media
CIAA
http://www.ciaa.eu
CIAA's website is the gateway to information
on the European food and drink industry.
Broken down into a number of different areas,
the portal covers a broad spectrum of issues,
and seeks to provide users with relevant and
up-to-date information, both quickly and easily.
The site gives access to the latest food and
drink industry statistics, positions, press
releases, highlights previous and upcoming
events, summarises important issues affecting
the EU F&D sector, and also acts as a portal to
CIAA's other websites.
EUROPEAN TECHNOLOGY
PLATFORM
http://etp.ciaa.eu
'BALANCED DIETS, HEALTHY
LIFESTYLE' WEBSITE
http://www.active-lifestyle.eu
MANAGING ENVIRONMENTAL
SUSTAINABILITY
http://envi.ciaa.eu
ALL YOU WANTED TO KNOW
ABOUT GDAS & NUTRITION
LABELLING
http://gda.ciaa.eu
Publications
Data and Trends 2008
The brochure for 2008 analyses the key
structural data and trade figures for the period
up to 2007, highlighting in particular important
information and data on the role of SMEs in
the European food and drink sector, the global
food trade, the growing importance of emerging
countries for European food and drink exports,
consumption figures and habits, as well as the
ranking of leading food and drink companies
both in Europe and internationally.
CIAA Memoranda to the EU Presidencies
At each rotation of the EU Presidency, CIAA
publishes a summary of its positions on
major EU legislative proposals and issues
during the Presidency, and puts forward the
challenges facing the F&D industry. In 2008,
CIAA issued its Memorandum to the
Slovenian Presidency, as well as its new
slim-line brochure outlining its main four
main priorities to the French Presidency.
Managing Environmental Sustainability in
the European Food & Drink Industries
(2nd edition)
An important element of CIAA's work on
sustainability is to share key environmental
issues affecting European food and drink
industries with internal and external
stakeholders. This publication highlights
issues, industry actions and future strategies
along the food chain, including the areas of
raw materials, resource efficiency, waste,
energy, water, packaging, transportation and
sustainable consumption, among other
topics. The report also intends to provide
inspiration for continuous improvement by all
food and drink manufacturers across Europe,
including small and medium-sized enterprises,
by demonstrating through case studies how
protection of the environment makes sense
for both good corporate citizens and good
business.
ETP Food for Life: Layman´s version of
ETP Vision and Strategic Research
Agenda (SRA)
This document is targeted to the general
public to present a summary of the two main
brochures published by the ETP: the Vision
published in July 2005 and the Strategic
Research Agenda published in September
2007. This Layman's version outlines the
objectives and research priorities defined by
the ETP to enhance innovation in the
agro-food sector.
European Technology Platform Food for
Life: Implementation Action Plan
This Implementation Action Plan (IAP)
explains how the research priorities that
were identified in the Strategic Research
Agenda (SRA) of the ETP Food for Life, can
be implemented most effectively. The IAP
focuses on the three multi-disciplinary Key
Thrusts that were derived from the key
research challenges of the SRA, and which
reflect the most important priorities for
European investment. Like the SRA, it has
been subjected to stakeholders' consultations
and illustrates activities required by the ETP
and its stakeholders to facilitate the process
required to address these Key Thrusts. While
the SRA focused on topics and themes, this
IAP focuses on activities and actions.
CIAA review of key competitiveness
indicators - 2008 report
The 2008 Report on the competitiveness of
the food and drink industry presents first a
review of key EU food and drink industry
competitiveness indicators. The 2008
competitiveness review extends to both
general economic indicators as well as
food and drink industry specific indicators.
It provides, where possible, a comparison of
key EU data with the performance of food
and drink industries from other countries.
The indicators will be complemented at a
later stage by policy recommendations,
which will provide guidance on CIAA's
objectives addressed to the members of
the High Level Group.
The 2008 CIAA competitiveness review
includes, at this stage, the CIAA strategic
vision on the food and drink industry's
activities and the general requirements for its
development.
All publications are available for download from
CIAA’s website

Food Policy, Science
and R&D
Director
B. Kettlitz
Manager
C. Thompson
Manager
M. Prieto Arranz
Manager & ETP Secretariat
R. Mancia
Secretary / Assistant
S. Margetis
Office Manager
R. Mynsberghe
Assistant Office Manager
J. Maréchal
Consumer Information,
Diet & Health issues
Director
S. Döring
Manager
E. Cogǎlniceanu
Junior Manager
M. Xipsiti
Secretary / Assistant
M. Crooijmans
CIAA Secretariat
Director General
M. Frewen
Economic Affairs Environmental Affairs Communications
Director
R. Feller
Senior Manager
E. Dollet
Manager
E. De Bleeker
Junior Manager
K. Malinowska
Secretary / Assistant
F. Haeyaert
Secretary / Assistant
D. Nickel
Director
C. Tamandl
Secretary / Assistant
C. Stadion
Director
L. McCooey
EP Manager
K. Carson
Junior Manager
A. O'Connor
As of March 2009
39

CIAA AISBL
Avenue des Arts 43
1040 Brussels
Belgium
Phone: +32.2.514 11 11
Fax: +32.2.511 29 05
E-mail: ciaa@ciaa.eu
www.ciaa.eu
This report is printed on Novatech coated paper,
a paper produced from well-managed forests and
certified by the FSC, with vegetable based inks.