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Investors<br />
2011 MOST Fearless Forecasts<br />
• Property investment remains dangerous for your health<br />
• Change in asset class as gold dips and people moved in other directions<br />
Developers<br />
• Marketing spend TRIPLES as developers search for new ways to sell / lease<br />
their units<br />
• Increased use of technology in property – building management systems, CRM<br />
systems<br />
• Local companies seek capital through IPO’s and more sophisticated financial<br />
structures<br />
• Some residential developers will convert units for sale to units for lease due to<br />
unsold units in completed buildings, or instituting rental pools (guarantees)<br />
• Demand for data centres grows due to the continuing movement online, as our<br />
businesses become more immediate with wi-fi, smart phones and iPads.<br />
Developers prepared to deliver with the requirements needed to support these<br />
trends will profit.<br />
<strong>CBRE</strong> Vietnam | Page 6 <strong>CBRE</strong> Vietnam Fearless Forcast 2012