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The World’s Local Bank
� HSBC plays in the market with a few numbers of branches but the brand value
and service quality of HSBC allow HSBC to run flourishing business so far, in
spite of SCB’s significant presence.
� Citibank N.A has a comparatively small expansion throughout Bangladesh,
even in Dhaka city; and their focus is mostly on selected large customers like
institutions or corporate clients.
� In terms of products and services
� Among these three banks, the Islamic banking option is offered by HSBC and
SCB, not by Citibank N.A. This bank has not yet come up with this demanding
banking service by Bangladeshi customers.
� For processing the remittance, Citibank N.A. has a first mover advantage with
introducing Cheque outsourcing services. Citibank uses its own branches as well
as local banks as payment corresponding bank to reach the remote areas of the
country to transfer the remittances by issuing pay orders and demand drafts. This
way has not been adopted by two other banks yet.
� HSBCnet is one of the unique features of HSBC where customers can get realtime
account information by using it anytime and anywhere. This facility is not
given by two others in such a way.
Israt Kabir/ 06304038/BUS400/BBS/BRAC University
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