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Introduction
The World’s Local Bank
In today’s dynamic business world, every organization needs proper strategic
management at all organizations levels and in all work areas. It is one of the most
important factors, which is needed to achieve the organization’s success. Briefly,
strategic management is a type of managerial activity that draws organizational goals and
tactics and ultimately entitles direction for achieving those goals. This process consists of
organization’s vision, mission, objectives, policies, plans, and allocating resources to
achieve those goals. Considering these factors it is very important for us to have a clear
view regarding these issues. For that purpose, I have selected “Hong Kong and
Shanghai Banking Corporation and their expansion strategy for operating in
Bangladesh” as a topic for my project work.
Objective
To achieve the desired end result of my work, I have set some objectives that ultimately
help in the preparation of a well decorated report. Here I have mentioned some specific
objectives for my report, which will be covered in my further work. The target areas are
as follows-
• Expansion strategy of HSBC for their operations in Bangladesh.
• A competitive analysis of HSBC with their main competitors in Bangladesh.
• Finally own assessment regarding HSBC’s overall operation.
Israt Kabir/ 06304038/BUS400/BBS/BRAC University
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