Piled High With Meat, Cheese, And Franchise ... - Firehouse Subs

Piled
High With Meat,
Cheese, And
Franchise
Opportunities.

The
Firehouse Subs
Story
After years of firefighting, the
Sorensen brothers opened their first
Firehouse Subs location in 1994. Now,
more than 500 restaurants later,
with hundreds more locations in the works,
their convictions have proven true.
Your community responds to being served.
Your neighbors welcome a genuine welcome.
Your customers open their hearts
to hearty servings. To learn more, visit
FirehouseSubs.com/Franchising
or call 877.887.8330

Our way
beats
their way.
If you
don’t agree,
it’s free.
Every Firehouse sub is guaranteed.
We tell everybody “Take one bite; if
you’re not convinced, you get every
cent back.” And for delicious reasons;
while we’re toasting our private
recipe sub rolls, we’re steam-heating
our extraordinary meats and cheeses,
intensifying their flavors beyond
belief. Then we pile the sub high with
fresh crisp veggies and all the fixins
– we call it “Fully Involved. ® ” The
resulting combination is so incredible,
it’s feeding our national expansion.
Visit FirehouseSubs.com/Franchising
or call 877.887.8330

Join
the one
blaze
we can’t
put out.
We’re already earning tremendous
national recognition within the restaurant
industry as one of the top brands in the
business. At a time when few restaurant
brands are showing significant growth,
Firehouse Subs is expanding in a big way.
We have more than 500 locations across
the country, with hundreds more in the
works. This means we’re actively seeking
restaurant professionals and entrepreneurs
who share our commitment to and passion
for hearty and flavorful food, heartfelt
service, and public safety to join our crew
as franchisees or area representatives.
Now is the time; join the wave of flavor
taking over the country.

Firehouse
Subs;
different in
every way.
Walk into any Firehouse Subs and you’ll
experience an ambience that is distinctly
ours. On one wall, you’ll find an impressive
hand-painted mural of a rescue scene.
Add in authentic firefighter gear,
Dalmatian-print table tops, and our
unbeatable menu. Then top it all off,
along with your sub, with a massive
array of hot sauces, including Captain
Sorensen’s ® Datil Pepper Hot Sauce, a
private recipe named after the co-founders’
father. At Firehouse Subs, we aim to be
unforgettable, in every way.
Visit FirehouseSubs.com/Franchising
or call 877.887.8330

We’re
pouring the
future.
Firehouse Subs is the first national
restaurant chain with Coca-Cola
Freestyle ® fountains in every location.
These fountains of the future are sleek,
sexy, and leading the technological
way with user-friendly touchscreens.
Customers love them. We’re seeing
significant increases in beverage sales,
combo sales, and overall transactions.
And no wonder! We’re now pouring
over 120 refreshing brands, including
®
our private-recipe Cherry Lime-Aid .
Coca-Cola Freestyle
provides one more way
(actually an additional
120 ways) for us to
consistently deliver a
superior product for
our valued guests.
©2012 The Coca-Cola Company
Visit FirehouseSubs.com/Franchising
or call 877.887.8330

Reasons to
Invest
“#1 in “Top 100
Movers & Shakers of 2011”
“Next Top 100 Franchises”
ranking
ZAGAT®
“2010 Top-Rated in Service”
TECHNOMIC
“#1 In Taste And Flavor Of Food.”
“#5 Fastest Growing
Restaurant Chain”
FRANCHISE BUSINESS REVIEW
“#1 2012 Food Franchisee
Satisfaction.”
Entrepreneur
2006–2010
“Fastest Growing Franchise”ranking
2007–2010
“Franchise 500”ranking
2011
“Top 100 Franchise System”
As one of the country’s fastest growing
restaurant brands, Firehouse Subs
is proud to be a leader in the rapidly
growing fast casual restaurant sector.
Demand for our Specialty Subs and
unique steaming method is creating
opportunities for us to grow in new
cities as well as existing markets. With
our strong brand identity, excellent
franchise relationships, and passionate
executive leadership team firmly
established, Firehouse Subs is well
positioned for development with
the right investor.
• 2011 Initial investment range of $178,376 to $625,801
• 2011 Systemwide Average Unit Volume of $656,700
• Well defined real estate guidelines
• Strong brand heritage
Visit FirehouseSubs.com/Franchising
or call 877.887.8330

Community
Service
Launched in 2005 by our co-founders,
The Firehouse Subs Public Safety
Foundation is dedicated to better equip,
educate, and fund public safety entities –
where our roots are deepest.
Our goal is to ensure we impact local
communities by providing EMS, fire
departments, and law enforcement with
the tools, technology, and training they
need. Since its inception, the foundation
has donated more than $4 million in
equipment and resources to public safety
entities across the country.
We raise funds through special events,
sales of our empty pickle buckets, and
in-restaurant donation canisters. Plus
we encourage patrons to round up their
order. These donations, along with other
funds donated through vendor partners,
employees, and executive leadership,
fuel the charitable engine that delivers
aid to first responders in the markets
we serve across the country.
This year’s fundraising effort will enable
us to help more than 200 public safety
entities in 40 states and Puerto Rico.
p u b l i c s a f e t y

Operational
Excellence
and Training
By continuing our history
of serving hearty and flavorful food,
delivered with heartfelt service,
Firehouse Subs is focused on building
and sustaining a profitable business
and strong brand identity for its
area representatives and franchisees.
Furthering this commitment,
Firehouse Subs offers extensive
training programs and operating
systems designed to help build
business. Our support team is
geared to simplify operations
and includes development
and construction experts, seasoned
operational support professionals,
franchise business managers, and
regional marketing managers.
Firehouse Subs is a simple business
to run with convenient
hours of operation.
Real Estate Profile
From the artifacts that adorn our walls to
the names of the subs, it’s clear that firemen
founded Firehouse Subs. As we continue to
expand in new and existing markets,
Firehouse Subs is looking for the following:
Market Demographic Requirements
• 20,000 minimum population
in three-mile radius
• $35,000 median household income
• Well-defined commercial area
• Strong employment base
Site Criteria
• 1,600–2,000 sq. ft.
• Minimum 20 ft. frontage
• High exposure and end caps are preferred
• 35 dedicated parking spaces
• 400 amp three-phase power
• One ton HVAC per 150 sq. ft.
(10 ton minimum)
Visit FirehouseSubs.com/Franchising
or call 877.887.8330

Marketing
That Motivates
Everything we do at Firehouse Subs
has a voice of authenticity. We do what’s
honorable for mankind, and what’s right
for the communities we serve. This
genuineness comes through in all we
do: in the extra seconds it takes to make
an unforgettable sub; in the heartiness
of our servings; in the quality of our
ingredients; in our Foundation; even in
the human quality of our marketing.
Carefully planned and created, our worldclass
marketing is built around radio,
but integrates traditional print with
digital, social, localized marketing tools,
and eye-catching point-of-purchase
(new every quarter). We monitor every
element closely, constantly measuring
for brand performance, awareness, and
most importantly, the impact on sales
and profit.
Visit FirehouseSubs.com/Franchising
or call 877.887.8330

How To Get
Involved
The path to becoming a Firehouse Subs
area representative or franchisee
begins by completing a step-by-step
application process to ensure that
Firehouse Subs is the right choice for you.
To carry on our commitment to and passion
for: Hearty and flavorful food, heartfelt service
and public safety, we’re actively seeking
restaurant professionals and entrepreneurs
who possess the desire to maximize their
restaurant’s sales, have strong financial
backgrounds, and bring a serious passion
for the communities they serve.
– Chris and Robin Sorensen
To begin the application process,
scan the QR code above,
visit FirehouseSubs.com/Franchising
or call 877.887.8330.
Facebook.com/FirehouseSubs
Twitter @FirehouseSubs