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Outline #3 Industrialization and Big Business in the Late 1800s ...

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<strong>Outl<strong>in</strong>e</strong> <strong>#3</strong><br />

<strong>Industrialization</strong> <strong>and</strong> <strong>Big</strong> <strong>Bus<strong>in</strong>ess</strong> <strong>in</strong> <strong>the</strong> <strong>Late</strong> <strong>1800s</strong><br />

Case Study: John D. Rockefeller <strong>and</strong> St<strong>and</strong>ard Oil<br />

I. Film: Our Plan from documentary series The Prize<br />

A. John D. Rockefeller <strong>and</strong> St<strong>and</strong>ard Oil<br />

B. Petroleum<br />

1. Kerosene<br />

C. Edw<strong>in</strong> Drake <strong>and</strong> "Drake's Well"<br />

D. Frank <strong>and</strong> Es<strong>the</strong>r Tarbell<br />

E. Ida Tarbell<br />

F. Boom <strong>and</strong> Bust Cycle<br />

G. "Capture Theory"<br />

H. Rockefeller's Crusade to Control Oil Industry<br />

1. Railroads<br />

2. Economy of Scale<br />

3. Rebates<br />

4. "Our Plan"<br />

5. Drawback<br />

6. South Improvement Company<br />

7. Industrial Espionage<br />

8. Clevel<strong>and</strong> Conquest<br />

I. Robber Barons<br />

J. Rockefeller's philanthropy<br />

K. Effects of oil production<br />

L. "Bl<strong>in</strong>d Tiger"<br />

M. Clash Between 19th <strong>and</strong> 20th Century Values<br />

N. Kerosene to Gasol<strong>in</strong>e<br />

1. Thomas Edison <strong>and</strong> Light bulb<br />

2. Henry Ford <strong>and</strong> Automobile<br />

O. Development of New Oil Fields<br />

1. Sp<strong>in</strong>dletop, TX<br />

P. Backlash aga<strong>in</strong>st Trusts<br />

Q. Theodore Roosevelt<br />

R. McClure’s Expose on St<strong>and</strong>ard Oil<br />

S. Case 398 – Break Up of St<strong>and</strong>ard Oil<br />

T. Philanthropy


II. Questions for Discussion<br />

1. Describe <strong>the</strong> oil <strong>in</strong>dustry dur<strong>in</strong>g <strong>the</strong> first "oil booms." What do you see as <strong>the</strong><br />

positive <strong>and</strong> negative aspects of <strong>the</strong> way <strong>the</strong> <strong>in</strong>dustry functioned? What does <strong>the</strong><br />

early oil <strong>in</strong>dustry suggest about American capitalism <strong>in</strong> <strong>the</strong> early-to-mid <strong>1800s</strong>?<br />

2. How did Rockefeller view <strong>the</strong> early days of oil drill<strong>in</strong>g <strong>and</strong> ref<strong>in</strong><strong>in</strong>g? What did<br />

he see as <strong>the</strong> problems <strong>and</strong> how <strong>and</strong> why did he seek to address <strong>the</strong>m?<br />

3. What were some of <strong>the</strong> tactics Rockefeller used to develop St<strong>and</strong>ard Oil? How<br />

did o<strong>the</strong>r people respond to Rockefeller's actions?<br />

4.The documentary characterized <strong>the</strong> controversy over St<strong>and</strong>ard Oil as a clash<br />

between <strong>the</strong> values of <strong>the</strong> 19th century <strong>and</strong> <strong>the</strong> values of <strong>the</strong> 20th century? What<br />

19th century values <strong>and</strong> what 20th century values were <strong>in</strong> conflict? Which values<br />

won out <strong>and</strong> why?<br />

5. What do you th<strong>in</strong>k of Tarbell’s argument that it was okay for St<strong>and</strong>ard Oil to<br />

grow as big <strong>and</strong> rich as possible, but only by “legitimate” means? What means were<br />

“legitimate” <strong>and</strong> which were not?<br />

6. Why were Ida Tarbell’s articles so damag<strong>in</strong>g to St<strong>and</strong>ard Oil?<br />

7. What was/is <strong>the</strong> legacy of St<strong>and</strong>ard Oil?

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