1 Gary L. Sullivan Department of Marketing and Management ...

3. PUBLICATIONS/PROCEEDINGS:
LEGEND: DB = Discipline-Based / CP = Contributions to Practice / LP= Learning and
Pedagogical Research / PR = Peer Reviewed / NPR = Not Peer Reviewed
BOOKS/BOOK CHAPTERS:
DB PR Sullivan, G. L. “A New Approach to Evaluating Business Ethics: An
JOURNAL ARTICLES:
Artificial Neural Networks Application,” Chapter XX in Advanced Topics
in End User Computing, Mo Adam Mahmood, Editor, Idea Group
Publishing, 2002, pp. 334-350 (with M. Mahmood and R. Tung).
CP PR Sullivan, G. L. “Commercial Banks and Small Business Financial Needs
in a Metropolitan Border Economy,” 2001, Comercio Exterior (Mexico),
vol. 51, no. 4, pp. 279-288 (with D. Schauer).
DB PR Sullivan, G. L. “A New Approach to Evaluating Business Ethics: An
Artificial Neural Networks Approach,” 1999, Journal of End User
Computing, vol. 11, no. 3, pp. 11-19 (with M. Mahmood and R. Tung).
DB PR Sullivan, G. L. “Market Segmentation: A Comparison of
Benefits/Attributes Desired and Brand Preference,” 1995, Psychology &
Marketing, vol. 12, no. 7, pp. 613-635 (with P. O’Connor).
DB PR Sullivan, G. L. “Designing an Expert Consultation System to Screen New
Product Ideas: A Consumer Product Application,” 1992, Expert Systems
with Applications: An International Journal, vol. 4, no. 2, pp. 87-101 (with
M. Mahmood).
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