1 Gary L. Sullivan Department of Marketing and Management ...

DB PR Sullivan, G. L. “Cross-Cultural Family Purchasing Decisions: A
Literature Review,” 1984, Association for Consumer Research,
Washington, D.C. (with P. O’Connor and D. Pogorzelski).
DB PR Sullivan, G. L. “Search for a Relationship between Viewer Responses to
the Creative Aspects of Televised Messages and Behavioral Intention,”
1982, Association for Consumer Research, San Francisco (with P.
O’Connor).
LP PR Sullivan, G. L. “An Assessment of Computer-Assisted Instruction on
Performance in and Attitudes toward the Introductory Marketing Course,”
1982, American Marketing Association Summer Educators’ Conference,
Chicago (with S. Skinner).
DB PR Sullivan, G. L. “An Evaluation of the Characteristics of Response Quality
Induced by Follow-up Survey Methods,”1981, Association for Consumer
Research, St. Louis (with P. O’Connor and W. Jones).
DB PR Sullivan, G. L. “An Approach for Identifying Critical Attributes of
Primary Care Providers,” 1980, North American Primary Care Research
Group, Baltimore (with J. Guiltinan and P. Berger).
DOCUMENTED PRACTICE SOFTWARE DEVELOPMENT: None
OTHER PUBLICATIONS:
CP NPR Sullivan, G. L. “Survey of Voter Attitudes in El Paso, Texas,” 2003,
Institute for Policy and Economic Development (IPED), The University of
Texas at El Paso. Prepared under contract to the El Paso Association of
Builders (EPAB). Complete text available on the EPAB and IPED
websites.
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