1 Gary L. Sullivan Department of Marketing and Management ...

DB PR Sullivan, G. L. “Some Psychometric Properties of Two Scales (the
Hansen-Lundsgaard and the Richardson VVQ) for the Measurement of
Verbalizer-Visualizer Differences in Cognitive Style,” 1986, Journal of
Mental Imagery, vol. 10, no. 4, pp. 75-86 (with M. Macklin).
DB PR Sullivan, G. L. “Social Power-Based Print Advertising: Theoretical and
Practical Considerations,” 1985, Psychology & Marketing, vol. 2, no. 3,
pp. 217-228 (with P. O’Connor).
DB PR Sullivan, G. L. “A Structural Assessment of the Original and a Modified
Version of the CAD Scale,” 1984, Journal of the Academy of Marketing
Science, vol. 12, no. 4, pp. 41-51 (with P. O’Connor).
DB PR Sullivan, G. L. “Role of Referent Selection in Primary Care Provider
Choice and Satisfaction,” 1984, Journal of Health Care Marketing, vol. 4,
no. 3, pp. 27-36.
DB PR Sullivan, G. L. “The Impact of Preventive Health Education Programs on
Beliefs, Attitudes, and Behavioral Intentions: An Experimental
Investigation of a Breast Self-Examination Program,” 1981, Journal of
Health Care Marketing, vol. 1, no. 3, pp. 32-43 (with M. Joyce).
EDITORSHIP OF JOURNALS: None
PROCEEDINGS/PRESENTATIONS AT SEMINARS, CONVENTIONS,
MEETINGS:
CP PR Sullivan, G. L. “Tax Increment Financing (TIF) Best Practices,” 2003,
International Atlantic Economic Association, Vienna, Austria (with D.
Soden and J. Conary).
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