Trinidad & Tobago 2004/05 - British American Tobacco

3.2 CONTRIBUTING TO SOCIETY
Our View
We believe in adding value to the
communities in which we operate.
A responsible tobacco industry is in the interest
of society as a whole, and as the market
leader in Trinidad and Tobago, we are in a
position to take the industry lead in defi ning
and demonstrating what a socially responsible
tobacco company should be.
We recognize that society’s perception of
business is changing and in response, we
need to review, on a permanent basis, some
of the ways we address issues of concern.
Our approach now is to use the mechanism
of dialogue with our stakeholders, to defi ne
corporate responsibility in the future and to
inform how we engage with society and seek to
address reasonable expectations.
WHAT WE WERE
ASKED TO DO
SR04-7 Assist the disabled and the elderly
through the purchase of a vehicle for
the elderly.
SR04-8 Get involved in community
development projects such as
educational, sporting and cultural
activities.
SR04-9 Provide fi nancial assistance to the
needy in society such as donations for
operations for medical problems.
SR04-10 Provide facilities to the Champs Fleurs
community.
SR04-11 More public visibility for the work
done in maintaining the environment
such as parks and roadways, cleaning
the beaches and reafforestation.
SR04-12 Do programmes to improve the
environment, specifi cally programmes
for bush fi res and the forest.
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SR04-13 Ensure equality in support of cultural
activities based on the multi-cultural
nature of the society.
SR04-14 Contribute to sport and culture
and also provide scholarships in the
education sector.
SR04-15 Sponsor social programmes especially
in developing communities.
SR04-16 Assist with environmental issues
including the Environmental
Management Authority.
OUR RESPONSE
WHERE WE WILL TAKE THE LEAD
As we increase our understanding of
stakeholders' expectations;
• We will seek to refi ne our social investment to
align it better with stakeholders' expectations
as well as to focus on the social realities of
the country. In this regard we will develop
a new Corporate Social Investment policy
and an Implementation Plan for this policy
by June 2005. Given the issues raised,
we will consider focusing on Culture and
Environment.
• We will also update stakeholders with these
and other social programmes via internal
communication, our Corporate web site and
the media, where applicable.
WHERE WE WILL WORK WITH OTHERS
• We will work together with stakeholders
and other interested parties to identify
the requirements for a socially responsible
tobacco company.
WHERE OTHERS MUST TAKE THE LEAD
It is for society to evaluate the conduct of
tobacco companies objectively.
• We will contribute by providing information
on our beliefs and actions, so that society can
evaluate our actions.
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3.0
Stakeholders'
Expectations
and our
Commitments
3.1
Underage
Smoking
Prevention
Case Study
3.2
Contributing
to Society
29