Download MBA Luxury Brand Marketing 2013 brochure - Glasgow ...

The MBA Luxury
Brand Marketing
The only MBA in Luxury Brand Marketing in the UK, providing an
outstanding platform for career development in the global luxury sector.

luxury brand
marketing
“
The University has a fantastic reputation
and the calibre of its graduates is very high.
Professor Nick Robertson, OBE. CEO of ASOS
”

MBA luxury brand marketing
At the forefront of luxury teaching and research,
GCU London is delighted to offer the first MBA
in Luxury Brand Marketing within the United
Kingdom. Our MBA Luxury Brand Marketing
(LBM) requires creative and entrepreneurial
marketers capable of responding to the
challenges and opportunities associated with
managing global brands within fast-moving,
highly competitive and diverse trading markets.
This programme provides an outstanding
platform for career development in the global
luxury sector.
Our philosophy is to provide an academically
challenging and intellectually robust degree
that enhances and develops students’ brand
marketing knowledge and skills. It draws
from the latest research and industry thinking
in strategy, brand management and luxury
marketing.
The key emphasis throughout the programme
is to take a strategic view of the nature,
characteristics and business opportunities
inherent to the luxury goods sector, whilst
adopting a creative approach to problem solving
and business development. This programme will
help you develop a strategic understanding and
will hone your skills as a critical thinker and
decisions maker within the luxury sector.
The Programme
An intensive masters programme, the MBA
LBM focuses on the advanced study of
luxury organisations , leadership strategies,
international management strategies and
the fast paced developments of the global
luxury sector.
Programme Structure
Our well-established links with industry together
with current thinking and research has shaped
the structure of the programme, which consists
of 7 modules, plus a Masters Dissertation.
Core modules
Creating Value in the Luxury Sector:
Provides an in-depth knowledge of the structure
of the luxury goods market, the prevailing
business responses and the impact that market
change may have upon future prospects
and opportunities.
Strategic Management and Marketing for
Luxury Goods: Provides a comprehensive
coverage of the theories and concepts of
strategic management. The module includes an
analysis of the nature and purpose of strategy,
strategy creation and implementation process
within luxury businesses.
Responsible Leadership: Provides the skills
nescessary to develop the concept and practices
of responsible leadership for the luxury sector.
The module encompasses developing selfawarness;
macro and sociological perspectives;
psychological perspectives; individual
differences and personal characteristics;
emerging perspectives.
Globalisation and Global Citizenship: Focuses
on two key themes: ethics and international
political-economic perspectives, providing
the necessary knowledge across economy,
law and politics essential for successfully
operating internationally.
Product and Brand Management for the Luxury
Goods Sector: Considers the nature of the
luxury product and the competitive advantage
that it provides with respect to the delivery of
excellence in quality, design and distinctiveness.
Post Graduate Creative and Cultural Project:
The aim of the project is to enable you to
undertake an independently driven, subject
relevant, large scale project which will give you
the opportunity to be assessed on industry
relevant work (for example in the area of luxury
brand development, luxury retail marketing,
luxury communications).
Strategic
Management

Wealth Management and Personal Finance:
Provides students with a competent
understanding of the nature and function of
finance within a luxury business setting.
Elective modules on the MBA LBM
Students may select to undertake one elective
modules from the following three modules:
• Luxury Retailing and Distribution Management
• Luxury Brand Communications and Luxury
Travel
• Hotel and Resort Management
Teaching and Learning
Students studying the MBA Luxury Brand
Marketing will be part of a small and focused
class, a mix of local and international students
sharing management expertise and benefiting
from teaching by world-class professors, with
research and professional experience as well
as close links to industry.
The diversity and experience brought to the
class by each individual is one of the primary
strengths of the MBA in GCU London. The
programme is designed to promote informal
peer support and knowledge sharing networks,
helping them to become effective, independent,
lifelong learners.
GCU has received support for its work from
international brands such as Marks and Spencer,
Next, and the John Lewis Partnership.
International academics from France, Spain,
Italy, Taiwan, China and the USA have visited
GCU London to gain insight into our teaching.
State of the Art Facilities
Students have access to a dedicated MBA
space for their studies. GCU London harnesses
new technologies and software for group work,
alllowing students to establish and run their own
company in an interactive environment, building
their business awareness by utilising a wide
range of business skills ranging from finance to
marketing strategy.
Mode of Study and Duration
The MBA programme is delivered full time over
three 12 week trimesters.
Creating
Organisational
Value

Global
Perspectives
“
The only MBA of its kind, taught by a fantastic team
of professors at the state of the art London campus,
provides an excellent platform to further your career
whilst developing an in-depth understanding of the
luxury sector, brand management.
Alexandra Kuznetsova-Garrett, MBA LBM Scholar
”

Assessment
A number of assessment methods are used in
the programme, which vary between modules,
and include: group work, case studies, written
coursework, group presentations, projects and
a research-based dissertation.
Brighter Futures
Our MBA LBM graduates have gone on to build
strong careers within globally recognised
organisations. Our international graduates have
gone on to gain employment in their home
countries within Europe, India, Pakistan, Nigeria,
Canada, Mexico, Indonesia and China.
Student Experience
Our London campus provides our MBA students
with a leading-edge learning environment and
offers modern teaching space for lectures,
small-group study and social learning. More
information for international students can be
found by visiting: www.gculondon.ac.uk.
Entry Requirements
UK Honours Degree 2:2 or equivalent in a
relevant subject or a post graduate diploma
(e.g. Business or Management) and minimum
3 years relevant managerial experience. Nonstandard
entrants will also be considered with
over 5 years relevant work experience: 3 years
of which must be at managerial level.
English Language Requirements
For applicants whose first language is not
English, the following English Language test
scores are normally required, IELTS score of
6.0 (or equivalent) is required, with no element
below 5.5.
Self-funded scholarships
25% scholarships are available for self-funded
students who meet the full admissions criteria.
Scholarship offers will be made based on
information provided in your MBA programme
application form. No additional application form
is required.
Corporate Sponsorship
Scholarships are available to organisations
sponsoring students. The level of scholarship
depends on the number of students sponsored:
• 1 student – 25% scholarship
• 2 students – 30% scholarship
• 3 students – 35% scholarship
• 4 or more students – 40% scholarship
Further information on scholarships can be
found at on www.gcu.ac.uk/mba/applytoday/
scholarshipsbursaries.
How to Apply
The GCU Postgraduate Application Form
can be completed online or downloaded from
www.gculondon.ac.uk/study/howtoapply.
GCU has an ability not only to inspire and teach its students
but to do so in a way that prepares them for industry to the
benefit of themselves and their future employers.
Stephen Sharp, Executive Director, Marketing, Marks & Spencer
”

Critical
Thinking

Glasgow School for Business and Society
GCU London,
40 Fashion Street, London,
United Kingdom E1 6PX
E: themba@gcu.ac.uk
www.gcu.ac.uk/mba
GCU London is a specialist postgraduate campus of Glasgow Caledonian University,
a registered Scottish charity, number SCO21474