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BUSINESS INSIGHTS
Innovation in Healthy Snacks
Growth opportunities in guilt-free, functional and hi-energy products
New Food and Drinks Report - Published January 2008
Development of healthier
traditional snacks
Source: Innovation in Healthy Snacks
“While fat remains the primary focus, companies are also looking to
reduce the salt and sugar levels of traditional snacks, and this is also an
aspect of product revision in other snack areas such as cereal bars.
Recent research indicates the possibility of partly replacing sodium salt
with other salts derived from potassium, magnesium and calcium...”
Understand the strategies adopted by the snacks industry to promote
healthier snacks and address public health concerns in the face
of growing government pressure with this new report...

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and key consumer issues including eRetail and marketing.
Key issues examined by this report...
Developing next generation
healthy snacks
• Public health concerns such as obesity and related illnesses are
exercising a high degree of influence over the wider snacks industry.
In the US, companies are co-operating with government and
interest groups with a view to developing snacks t hat conform to
specific nutritional criteria. This trend is expected to spread
internationally.
Source: Innovation in Healthy Snacks
“Growing consumer demand for healthier snacks is
driving innovation. New snacks are targeting greater
awareness of healthy eating and consumers’ willingness
to eat healthier snacks, often with enhanced health
benefits. Revising snacks to make them less unhealthy
also reflects changing demand patterns, as
well as pressure from government and
health groups to make snacks healthier...“
• Reformulation of snack ranges with lower fat and salt levels is
blurring the distinction between better-for-you snacks and standard
products. Using less unhealthy fats in snacks manufacture is
becoming widespread, along with modifying the manufacturing
process using ‘baked’ and ‘unprocessed’ methods instead.
• Positive nutrition is playing a major role in the market, with the
new generation of healthy snacks based o n healthier ingredients
including organics and those with functional properties.
• Functional snacks are also evolving along the lines of healthy
indulgence products, with consumers enjoying guilt-free indulgence
through eating snacks that also provide health benefits.

Innovation in Healthy Snacks
Growth opportunities in guilt-free, functional and hi-energy products
New organic and functional snack bars
Consumers are increasingly looking to eat healthily, and this is reflected in
growing demand for snack products perceived as nutritious. A new
generation of snack products are emerging that contain new functional
ingredients, use fat and sugar replacers and are developed with new
cooking processes to make them healthier. Recent innovations include
drinks to replace snacking occasions, satiety promoting products and
vitality boosting snacks. It is these latest developments that will lead the
way in the future.
Source: Innovation in Healthy Snacks
“Nutty Pomegranate & Cranberry with Chocolate is one
of the varieties of Aristo Body + Mind Wellness
Nutrition Bars introduced in the US by Aristo Health.
This range features other superfruit varieties açaí and
goji, increasingly fashionable in North America and
Europe. These are ultra-healthy products that combine
the antioxidant content of superfruits with
added functional ingredients such as
omega-3 and plant sterols...”
This new report will enable you to...
Innovation in Healthy Snacks is a new management report published by
Business Insights that tracks the development of healthier snacking
options within the wider market. It looks at how different companies are
gaining competitive advantage through healthier snack formulation and
positioning. The current status and potential of key areas such as low/no,
functional, natural/organic and sports/fitness snacks is assessed, together
with emergent areas and marketing trends.
Develop more effective strategies for healthy snacks using this
report’s analysis of the development of the healthy snacks market by
country and product category.
Brown rice and soy snack chips
• Identify key players in the healthy snacks market including
PepsiCo, General Mills and Kraft. These companies have adapted
core ranges and launched new products in order to benefit from
the trend in healthy snacking.
• Predict future market growth levels with this report's up-to-date
healthy snacking occasions data, and understand the major issues
that are impacting on snacking now and in the future using
functional snacks and sports bars market value data.
Source: Innovation in Healthy Snacks
“A number of new soy snacks in classic chip format
have been introduced in the US since 2004, typically
marketed as being rich in soy protein and naturally free
from cholesterol. Niche healthy snack company World
Gourmet Marketing LLC recently launched Soy Crisps,
an All Natural Baked Snack available as part of its
Sensible Portions range. The ultra-healthy
positioning is underpinned by the manufacturer’s
claims for the product... “
• Anticipate the impact of key trends in the healthy snacks
market and quantify the new and emerging opportunities from
growth areas including functional, organic, low/no, sports and
fitness and healthy indulgence snacks.
• Improve targeting and the effectiveness of your NPD strategies
with this report’s analysis of Productscan data of over 2,700
healthy snack products launched between 2004 and 2007,
detailing regional contribution, category coverage, product claims
and fast-growth flavors.

Your questions answered...
South Beach Diet and Curves
100 calorie snack bars
• How has health come to represent one of the key drivers of the
snacks industry?
• How are companies developing innovative healthy snack products
and exploiting new opportunities?
• Where are healthy products making the most headway and which
markets offer greatest potential for new snacks?
• What are the key trends in healthy snacks?
Source: Innovation in Healthy Snacks
“PepsiCo has its own calorie control snack bars, Quaker
Chewy 90 Calorie Bars, and sells 100 calorie snack pack
formats for classic Frito-Lay brands such as Cheetos.
2006 saw the introduction of 100 calorie packs for its
successful SunChips healthy snacks. While the trend for
portion control is established in North America, a
number of calorie-controlled formats now feature in
other markets, especially the UK and Australasia....”
• Which product categories are viewed as healthy by consumers and
what motivates them to buy healthy snack foods?
• Who is leading the way in healthy snack innovation?
• Why is indulgence important in he althy snacks?
Some key findings from this report...
Selected healthier children’s fruit snacks
• Organic snacks now account for 2% of the savory snack market
in Europe and the US with sales of $820 million in 2007. The US
market is growing at more than 20% per annum and higher growth
is anticipated in Europe.
• Natural is the most common claim on healthy snacks, used by
7.5% of products launched in 2007. The claim has increased in
share since 2005. Organic is also a fast-growth claim.
Source: Innovation in Healthy Snacks
“A novel children’s fruit snack launched in the UK is
also organic and provides one of the five daily
recommended servings of fruit. Use of this kind of c laim
is expected to continue to become more widespread in
children’s food marketing, reflecting the growing
awareness of the importance of fruit and
vegetables in a healthy diet...”
• The $1.2 billion functional snack sector is growing fast in
Europe, now accounting for 13% of savory snack sales in Italy.
Penetration is expected to develop significantly in countries such as
the US and UK where functional snack share is still low.
• Healthy snacking occasions now outweigh unhealthy snacking
across Europe and the US. A third of consumers see healthy
snacking as a way to get important nutrients into their diet.
.

Pages: 133 Figures: 43 Tables: 14
Sample from ‘Innovation in Healthy Snacks’
Chapter 2:The Healthy Snacking Market
Functional snacks
The functional sector covers a wide range of classic
traditional snacks – nuts and seeds, popcorn, potato chips,
extruded snacks, corn chips, tortilla chips, pretzels etc and
represents a comparatively small segment of the overall
market. Sales of $508m in the US in 2006 is equivalent to
2.6% of the total US savory snack market, and the $665m
European market for functional savory snacks represents
3.9% of savory snack sales in this region. As such, functional
snack penetration in the US is lower than in Europe, in
contrast to the organic snack sector where the US market is
significantly more developed.
Table 2.10: Functional snacks market value by country, $m,
2001-2006
However, sales in Europe are growing at a faster rate, with
Italy and Sweden at the forefront. Average compound
Source: Innovation in Healthy Snacks
annual growth in Europe of nearly 9% between 2001 and
2006 was much higher than in the US. Products classified as
functional have grown at a lower rate in the US than the savory snack market as a whole, with healthy traditional snack
growth attributable to natural and organic snacks and better-for-you products. Nevertheless, the past few years have seen
growth in the number of new functional snacks launched in
US, with the sector likely to outperform the savory snacks
business in the future.
The sector of functional snacks has grown at a faster rate
than the savory snack market in all European territories
between 2001 and 2006, and further above-trend growth is
anticipated. As shown in Figure 2.6, functional snacks now
account for nearly 13% of the total Italian savory snacks
market. Share is also high in Germany and Sweden, above
average in France and Spain, and lags behind the European
average in the UK and the Netherlands. Prospects are
particularly good for functional snacks in the rest of Europe
where penetration is very low, and rapid growth is
anticipated in these territories.
Figure 2.6: Functional snacks share of total savory snack
value sales by country, Europe and the US, 2006
Source: Innovation in Healthy Snacks
The level of NPD activity in functional snacks is covered in
Chapter 3, while Chapter 4 assesses the trends within functional snacks and likely areas of future growth. More
sophisticated products with added benefit-specific functional ingredients are likely to drive the sector forward.
- 47-
Order this report today to find out more...

Table of Contents
CHAPTER 1: FACTORS SHAPING THE CHANGING
MARKET FOR SNACKS
• Summary
• Introduction
• The next generation of healthy snacks
• The trend towards healthier snacking
• Public health issues
- Health conditions
- Obesity
- Diabetes
- Cardiovascular disease
- Government policy on health
- Companies and government cooperate on health
- Promoting fitness and individual responsibility
CHAPTER 2: THE HEALTHY SNACKING MARKET
• Summary
• Introduction
• Demand for traditional snacks stagnates
• Development of healthy traditional snacks
• Healthy snack market development
- Natural and organic snacks
- US
- UK and Europe
- Functional snacks
- Low/no and other better-for-you snacks
- US
- Europe
• Healthy snack category growth
- Added value fruit, nut and seed snacks
- Sports bars
- Other healthy snack categories
- Established products
- Emergent products
CHAPTER 3: INNOVATION AND NPD IN HEALTHY
SNACKS
• Summary
• Introduction
• Growth in NPD of healthy snacks
• NPD share of healthy snack categories
• Category analysis
- Traditional snacks
- Snack bars
• Regional analysis
• Innovation analysis
- Innovation in formulation
- Innovative fortified and functional snacks
- Innovative base ingredients
- Innovative positioning
- Innovation by product category
• Product tags on healthy snacks
• Flavor trends
• Health trends within snacks NPD
CHAPTER 4: TRENDS IN HEALTHY SNACKS
• Summary
• Introduction
• Low/no and be tter-for-you snacks
- Reducing fat, salt and sugar – food minus
- Increasing nutritional value – food plus
- Wholegrains
- Soy
- Weight management snacks
- Calorie control snacks
- Move to satiety positioning
• Functional snack trends
- Antioxidants
- Cholesterol reduction
- Omega-3 for mental function
• Sports and energy snacks
• Natural and organic snacks
- Supply-side development of organic snacks
- Raw food
CHAPTER 5: INDULGENT AND CONVENIENT
HEALTHY SNACKS
• Summary
• Introduction
• Development of healthy indulgence
- Low calorie and low fat indulgence
- Indulgent snacks with healthy ingredients
- Functional chocolate snacks
• Out-of-home healthy snacking
- Workplace and on-the-go healthy snacking
- Healthy snack drinks
- Healthy lunchbox snacks for children

Table of Contents (contd.)
CHAPTER 6: CONCLUSIONS
• Summary
• Introduction
• Market development
• Industry development
• Index
FIGURES
• Developing next generation healthy snacks
• Perceptions regarding the healthiness of key snack
food categories
• PepsiCo’s Smart Spot, Kraft’s Sensible Solution and
General Mills’ Goodness Corner
• Development of healthier traditional snacks
• Key markets for organic snacks, Europe and the US,
2007
• Functional snacks share of total savory snack value
sales by country, Europe and the US, 2006
• Nuts, seeds and dry fruit snacks SWOT analysis
• Percentage share of (2004-2007)
- Growth of healthy products in snack categories
- Products launched in each healthy snack category
• Nature Valley Fruit Crisps and Frito-Lay Flat Earth
• Brown rice and soy snack chips
• Wholegrain and high fiber snacks
• New baked not fried snacks
• New organic and functional snack bars
• % share of healthy snack products launched, by
region, 2004-7
• Tumaro’s Soy-full Heart, Attune Probiotic Bars and
Kellogg’s Smart Start
• High protein snacks with innovative formulation
• Hain Celestial Bingooz rice and soy snack
• Innovative healthy snacks
- For children and mothers
- In the meat products and ready meals categories
• Inspirations Pretzel Minis and Deserv Energy Pretzels
• % share of (2002-2007)
- Innovative products launched in each healthy
snack category
- Snacks launched in each health trend
- Healthy snacks launched in each health trend
• Major low/no brands in traditional snacks
• Kashi GoLean and Asahi Balance Up bars
• New antioxidant-rich snacks
• Clif Kids Organic Z Bar and Reichel Foods Dippin’ Stix
• SunChips Multigrain, Chex grain snacks and Nutradia
Pretzels
• Quaker, Clearspring, Newman’s Own Organic and
Garden of Eatin soy snacks
• South Beach Diet and Curves 100 calorie snack bars
• SunChips, Arnotts and Sensible Portions calorie
control packs
• Selected
- Cholesterol-reducing snacks
- Functional snacks with omega 3
- New sports and energy snacks
- Healthier children’s fruit snacks
• Lidl Bioness, Marks & Spencer, and Whole Foods
Market organic snacks
• Natural and organic snacks with raw formulation
• Arnott’s Snack Right Cookies and Exquisa Fitline snack
• Hershey Snacksters, Tohato All Apple, Landgarten Soy
& Chocolate Snack Mix
• CocoaVia Snack Bars and Clif Nectar Cacao
• Peterson Farms snacks, Go Natural 100% Fruit Bars,
Taillefine Equilibre Les Matins
• Promotion for Knorr Vie shots
TABLES
• Total snacking occasions by country, bn, Europe and
the US, 2006-11
• Healthy and unhealthy snacking occasions by country,
Europe and the US, bn, 2006-11
• Ranking of per capita healthy snacking occasions by
country, 2006
• Reasons for engaging in healthy snacking
• Prevalence of
- Obesity in the six major markets by age, 2005
- Type 1 & 2 diabetes in 7 major markets, 2004-5
- Cardiovascular disease in 7 major markets, 2005
• Savory snacks market value by country, $m, 2002-7
• Market value and growth of the savory snacks market,
by category, $m, Europe and the US, 2002-7
• Functional snacks market value by country, $m, 2001-6
• Consumer spending on sports bars, Europe & US, $m,
by country, 2001-11
• % share of innovative healthy snack products, by
innovation type, 2004-7
• Top 15 package tags on healthy snacks launched,
2005-7
• Top 15 flavors on healthy snacks launched, 2005-7

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