Download PDF Brochure - G.J. Gardner Homes

Gimmicks
&Giveaways
D
o
We’ve all seen
marketing hype…
* 2 free rooms
* $40,000 in upgrades
* $30,000 worth of value for $3000
* No money down
This all sounds exciting and definitely tempting
to the new home buyer.
Now let’s think it through.
All businesses are entitled to make a profit and give a return on
investment. Often these offers would be considered a normal
profit. To give away such large value offers could mean;
1. The business is running with low or no profit which has
the potential to end in tears if the business fails before
completing your home.
Or (possibly)
2. They are recouping their profit somewhere else. If it’s not
in the initial price then it may be in commissions/royalties
from 3rd parties (e.g. finance), excessive fees or change
order fees and extras.
Remember there is no such thing as a free lunch!!!
* NOTE: These are generic examples only and are not related to any particular building company
or current offer in the market place.
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HOTTip:
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So how much could this
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information potentially save me?
Gimmicks and giveaways are there to get
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you in the door and committed to a building
contract. If there is a giveaway or promotion
offered by a builder get a full quote with no
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options for increased costs, then a comparative
quote or costing should be obtained to ensure
that the full benefit will be received.
#1
#2
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Ask for a written fixed price contract
with no hidden extras. Lots of people
don’t find out the cost of extras until
they are months into building their
home. Make sure it’s not you..
If you’re required to use a particular
finance company with their offer,
check out interest rates, set up fees
and insurance costs in comparison
to market rates.
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