IL CASO WAITROSE Neil Nugent Waitrose - Gdoweek

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Innovation

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Innovation Celebrity endorsement

Waitrose ready meals Ready meals are important to Waitrose as they have 5.3% market share, versus 3.9% in total grocer 6 5 4 3 2 1 0 3.9 Total Grocery 5.3 Ready meals Driven by Menu, Indian and Oriental

Page 1 and 2: Neil Nugent- Executive Chef Brand d
Page 3 and 4: UK Ready meal facts • The UK read
Page 5 and 6: Ready meal cuisines •In the UK cu
Page 7 and 8: Innovation Clear packaging Nothing
Page 9: Innovation Sharing
Page 13 and 14: Key Brand 2009
Page 15 and 16: How we innovate... We need to do mo
Page 20 and 21: Heston Brand Development and Produc

IL CASO WAITROSE Neil Nugent Waitrose - Gdoweek

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