IL CASO WAITROSE Neil Nugent Waitrose - Gdoweek
IL CASO WAITROSE Neil Nugent Waitrose - Gdoweek
IL CASO WAITROSE Neil Nugent Waitrose - Gdoweek
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<strong>Neil</strong> <strong>Nugent</strong>- Executive Chef<br />
Brand development and Innovation
UK Chilled Ready Meals
UK Ready meal facts<br />
• The UK ready meals market is worth<br />
£1.9billion per year<br />
• 913 million ready meals were sold in the UK<br />
last year<br />
• 89% of the UK population buy ready meals<br />
• Shoppers buy ready meals 20 times per year<br />
• The average price of a ready meal is £2.05
Ready meals tiers<br />
Premium<br />
Kids<br />
£220m<br />
£16m<br />
Diet<br />
£161m<br />
Better for me<br />
£82m<br />
Standard<br />
£1,351m
Ready meal cuisines<br />
•In the UK customers<br />
spend £141m on<br />
lasagne ready meals a<br />
year (fresh and frozen)<br />
•Lasagne accounts for<br />
6% of the chilled ready<br />
meals market<br />
6%<br />
10%<br />
32%<br />
•<strong>Waitrose</strong> sells 7<br />
different ready made<br />
lasagnes<br />
19%<br />
•45,686 tons of<br />
lasagne ready meals<br />
are eaten every year,<br />
equivalent to 1.8kg per<br />
household per year<br />
22%<br />
13%
Innovation<br />
Restaurant at home<br />
Doom and gloom in the recession, customers eating in rather than eating<br />
out…this has led to supermarkets offering a solution to customers,<br />
restaurant quality dining at home.
Innovation<br />
Clear packaging<br />
Nothing to hide
Innovation<br />
Health<br />
High<br />
Protein<br />
Balanced<br />
Carbs
Innovation<br />
Sharing
Innovation<br />
Celebrity endorsement
<strong>Waitrose</strong> ready meals<br />
Ready meals are important to <strong>Waitrose</strong> as they have<br />
5.3% market share, versus 3.9% in total grocer<br />
6<br />
5<br />
4<br />
3<br />
2<br />
1<br />
0<br />
3.9<br />
Total Grocery<br />
5.3<br />
Ready meals<br />
Driven by Menu, Indian<br />
and Oriental
Brands focussed on Customer needs<br />
Easy to Navigate<br />
Show our Quality and Value
Key Brand 2009
Top tier Innovation
How we innovate...<br />
We need to do<br />
more of this<br />
Launch<br />
NPD<br />
Action<br />
<strong>Waitrose</strong> Brand Implementation Process<br />
<strong>Waitrose</strong> Brand Innovation Process
DUCHY<br />
Brand Development and Innovation
Heston<br />
Brand Development and Product Innovation
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