Press release Porsche Design opens its 100th store

Press release
February 2010
The activities of Porsche Design Group are concentrated in the areas of Porsche
Design, Porsche Design Driver’s Selection and the Porsche Design Studio in Zell
am See (Austria).
Professor Ferdinand Alexander Porsche, designer of the Porsche 911 and
grandson of the Porsche founder, established the Porsche Design brand in 1972. It
is a luxury brand with a particular focus on technically inspired products. Porsche
Design offers classic men’s accessories that stand for functional, timeless and
purist design. The product portfolio includes watches, sunglasses, luggage, a
sports and fashion collection as well as electronic products and a men’s fragrance
line. All products under the brand are created at the Porsche Design Studio in Zell
am See (Austria). Porsche Design products are sold around the world in the
company’s own stores, franchise stores, shop-in-shops, high end department
stores and exclusive specialist retailers. For customers in Germany and Austria,
selected items are available over the internet from www.porsche-design-store.com.
The Porsche Design Driver's Selection brand incorporates the vehicle related
product range for Porsche drivers and fans. The collection, which includes model
cars, lifestyle accessories and luggage designed especially for the cars, is
characterised by its quality, sporty design and functionality. The Porsche Design
Driver’s Selection products are available from Porsche Centres and Porsche AG
online shops.
The Porsche Design Studio in Zell am See (Austria) stands for the clear, timeless
and unmistakeable design signature that identifies all products from the Porsche
Design Group. Furthermore, the Studio also works for other companies in the fields
of industrial and product design. The Porsche Design Studio is one of the best
known design houses in Europe today.
Porsche Lizenz- und
Handelsgesellschaft mbH & Co. KG
Press Department
Porschestraße 1
74321 Bietigheim-Bissingen
Germany
Tel: +49 [0] 711 911 12919
Fax: +49 [0] 711 911 12880
E-Mail: presse.porsche-design@porsche.de
www.porsche-design.com/press
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