SWOT!

SWOT!
SWOT analysis is a tool that can be used to audit your Group and its environment. It is the first stage of planning and
helps to focus on key issues. Successful Groups build on their strengths, correct their weaknesses and protect against
internal vulnerabilities and external threats. They also keep an eye on their overall environment i.e. within the
District and spot and exploit new opportunities.
SWOT analysis is based on the assumption that if GSL’s can carefully review strengths weaknesses, opportunities, and
threats, a useful strategy for ensuring the Groups success will become evident.
Simple rules for a successful SWOT
Be realistic about the strengths and weaknesses of your Group when conducting your SWOT analysis.
SWOT analysis should distinguish between where your Group is today, and where it could be in the future.
SWOT should always be specific. Avoid grey areas.
Keep your SWOT short and simple. Avoid complexity and over analysis - SWOT is subjective
STRENGTHS
Things that will help
achieve your objective
WEAKNESSES
Things that will stand in
the way of achieving your
objective
OPPORTUNITIES
THREATS

Internal origin:
STRENGTHS
WEAKNESSES
Internal origin:
Things that are good
now within the group
that need to be
maintained and built on.
Things that are not right
in the group, that need
to be remedied,
changed or stopped
altogether.
External Origin:
(External changes that
impact the group that
can be built on for
success)
Things that are good for
the future which need
prioritizing. They need
to be identified, built on
and optimised.
OPPORTUNITIES THREATS External origin:
(External changes that
impact the group that
could threaten success)
Things that are not
good for the future,
which need to be
planned for and
countered.