Download Presentation - GE Capital
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Holiday 2012 Trends<br />
More Mobile Than Ever<br />
Shoppers this year used mobile devices more<br />
than ever<br />
• 33% of smartphone owners<br />
used a mobile coupon during<br />
the holiday season, up from<br />
18% last year.<br />
• In 2013, we’ll see greater<br />
expansion of online purchasing<br />
in furniture, home décor &<br />
cosmetics<br />
Source: SapientNitro /GfKRoper survey;eMarketer<br />
Source: csmonitor<br />
Price Match<br />
Offer the best of both worlds or a differentiated in<br />
store experience<br />
• Best Buy, Sears and<br />
Target matching price<br />
on identical, in-stock<br />
items from local and<br />
select online retailers<br />
• Target announced it will<br />
price match year-round<br />
Source: comscore<br />
Free Shipping<br />
Free shipping now a priority and same<br />
day/free returns provides advantage<br />
• 40% of retailers offered<br />
free shipping on Black<br />
Friday &/or Cyber Monday<br />
• Free shipping average<br />
purchase $137 vs. $91 with<br />
shipping fees<br />
• Free return shipping with<br />
purchases $50+<br />
Flash etailers<br />
• 2012 sales from U.S. flash<br />
etailers more than $2 billion<br />
• On average, 65% of sales<br />
occur between 12 and 1:30ET<br />
daily with 30% via mobile<br />
• At noon, over 3,000 versions<br />
of messaging sent<br />
Walmart “To Go”<br />
$10 flat rate same-day<br />
shipping<br />
Check out with PayPal and get<br />
Return Shipping for the full<br />
holiday season<br />
In 5 years: from splash to concern to<br />
mainstream<br />
Source: NRF<br />
Source: cmsoforum.mckinsey; IBISWorld<br />
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