Download Presentation - GE Capital
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2000<br />
2012<br />
Holiday Shopping 2000 vs. 2012<br />
12 years of change in the shopping landscape<br />
Shopping Experience<br />
Internet Usage<br />
Amazon<br />
Black Friday<br />
•Waiting and watching for<br />
the flyers<br />
• Map out plan by store<br />
location and driving<br />
routes<br />
• Navigating the crowds,<br />
the parking<br />
and your<br />
packages<br />
•Only 22% of<br />
internet users<br />
made a purchase<br />
online<br />
•7% looked up<br />
product<br />
information online<br />
Amazon sales not on the radar<br />
yet:<br />
• Served 20 million customers,<br />
up from 14 million in 1999<br />
• Sales grew to $2.76 billion in<br />
2000 from $1.64 billion in<br />
1999<br />
• Limited distribution<br />
Source: Pew Internet<br />
Black Friday<br />
• Opt for in-store and/or<br />
online experience<br />
• Savings start earlier &<br />
at your fingertips<br />
• Mobile, Price Match,<br />
Flash Sales, curbside pickup<br />
& pop-up<br />
stores all part of the<br />
experience now<br />
•88% of internet users<br />
researched or<br />
purchased online<br />
•66% of smartphone<br />
owners used their<br />
mobile device to<br />
research or shop<br />
• 2012 sales - holiday<br />
season biggest ever - 26<br />
million items ordered<br />
worldwide on Cyber Monday<br />
• Amazon purchased robot<br />
maker to service warehouses<br />
• Amazon ‘lockers’ in Staples &<br />
7-Eleven locations<br />
• TBD – impact of sales tax<br />
Source: eMarketer<br />
Source: Reuters<br />
8
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