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Mobile apps: “Shop Your Way” Sears and Kmart mobile app offered special benefits for customers to capture last-minute sales Last minute sales promotion: app allowed customers to purchase gifts on their mobile device and text a store associate for curbside pickup • Members offered last minute special gift of up to $10 in points for purchases between Dec. 21 and Dec. 24. • Daily sweepstakes, personalized deals and other customized benefits • Check inventory online for local same-day store pickup 6
Target & Neiman Partnership Target and Neiman Marcus holiday partnership: 50 gifts designed by 24 designers THE NEIMAN MARCUS – TAR<strong>GE</strong>T HOLIDAY SHOP COLLECTION IS NO LON<strong>GE</strong>R AVAILABLE • Viewed as unusual combination and not likely to be repeated • Target started markdowns the week before Christmas, just 3 weeks after the launch, and discounts ranged from 50 to 70% • Neimans did not take markdowns before Christmas December sales results: Target : +0.8% NM: quarterly results Feb 2013 7
Page 1 and 2: GE Capital Retail Finance Holiday 2
Page 3 and 4: Holiday Results ($B) Total Sales* N
Page 5: Voice of Customer for Holiday Black
Page 9: Wrap up 1 2 3 4 5 Holiday sales up

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