BPCastrol Trained Downstream Lube Specialist

BPCastrol
Trained
Downstream Specialist
Lubricant & Base Oils
Chemical Engineer from Andhra University, INDIA
Member International Council for Machinery Lubrication
(www.lubecouncil.com)
Member Society of Tribologists and Lubrication Engineers (www.Stle.org)
Noria trained Machinery Lubricant Analyst - MLA (www.noria.com)
Noria trained Practicing Oil Analyst -MLT ( www.noria.com)
BPCastrol trained Specialist Lubricants, Base Oils and additives
Certified Machinery Lubricant Analyst – MLA
Certified in Industrial Marketing – IIM-B
B2B and B2C experience
M Hussam Adeni
B.Tech., MLA I

M Hussam Adeni B.Tech – Chemical Engineering, MLA I
304, Paramount Gardens, 11 – 4 – 624, A C Guards, Hyderabad
500 004, Andhra Pradesh, INDIA
hussam_adeni@yahoo.com
hussam.adeni@gmail.com
+91 40 66686661 home Skype: Hussam.adeni
+91 9848199515 Mobile Hyderabad India
SUMMARY OF EXPERIENCE AND ACHIEVEMENTS
Engineer from School of Chemical Engineering, Andhra University, Waltair, Visakapatnam.
Over 17 years of selling, marketing and business management with world class lubricant
multinational, Castrol India Limited (now a BPCastrol Enterprise)
In Castrol India managed all market segments in the Castrol India portfolio ( B2B & B2C),
retail sales, industrial segment, industrial sub segments, marine sales, institutional,
commercial and fleet segments.
Total of 15 years experience in sales management, business development, technical sales, pre
sales, after sales and business management.
In my last overseas assignment as Technical Manager – Lubricants & Tribology, based at
Singapore & Manila, Philippines (Jan 09 till Dec 10) promoted Boron CLS Bond applications in
fuel treatment additives and engine-after treatment for South East Asia.
In an earlier assignment managed a large team (85 to 95 members); in the Education Sector
business of on-line tests as Head – Operations & Delivery for a well known group South Indian
Group the Manipal Group. Assets include 1100 plus test terminals in 16 locations across India.
By virtue of transfers exposed to different business, cultural and economic environments in
India, namely at Kochi, Bangalore, Hyderabad, Mumbai, Kolkatta and Chennai and overseas
while posted at Jeddah, Singapore and Manila.
Certified trainer of “Communication & soft Skills” from Andhra Pradesh State Council for
Higher Education (APSCHE).
Brand management, channel management and dealer development experience.
Bagged Castrol India’s “Top Rep Award.”
Led a Team that cracked the largest ever lubricants order in the Castrol world. Bagged an
order for 3 Million liters (Engine oil, Gear Oil, Grease, Brake Fluid) from Andhra Pradesh State
Road Transport Corporation (APSRTC), during 1997-98. The order was worth over Rs. 120
Million.
During 1999 generated 600,000 liters of new business and contributed 20% to Castrol India’s
growth of 3 Million liters for the year.
Active member on www.noria.com message board for advice and expert comments on
Lubricants and lubrication related issues.
Noria trained as Practicing Oil Analyst ( MLA 1) and Machinery Lubricant Tech. (MLT-1)
Member – Individual : International Council for Machinery Lubrication ((ICML)
www.lubecouncil.org
Certified Level I Machinery Lubricant Analyst, equivalent to category I of ISO 18436-4.
(www.lubecouncil.org)
Also active on Linkedin Groups connected to lubricants and lubrication.
(http://linkd.in/tmk79g)
Member Society of Tribologists and Lubrication Engineers (www.stle.org) since 2005.
Participated in Base Oils & Lubricants and Fuel & Lubricants Conference at Macau, during March 1st week
2012.

Current responsibility and summary of past experience
Jan 2012 – Mar 2013 – Lubricant Specialist – Petro Nuhr Trading, Chennai/Hyderabad
+919848199515
Responsible for Technical support and Business support for Grp I and Grp II Base Oils in India.
Apr 2011 – Dec 2011 Lubricant Specialist – P&G International Pvt Ltd and P&G Enterprises Pvt Ltd.
Hyderabad/Chennai: India +91 9848199515
Provide Business & Tech support for Castrol Marine C&F at Chennai and sister concern for newly
appointed IOC Lube Oils distributor - Kanchipuram Dt. This was a non remunerative & advisory role.
Jan 2009 - Dec 2010 - Technical Manager – Tribology & Lubricants - Profitable Group Singapore &
The MacKay Group, Manila ( http://www.themackaygroup.com.ph/mge-boron.html)
Provided Tech support to Boron CLS Bond technology to South East Asia. Product range includes Fuel
additives that are ISO 14064 compliant and reduce consumption, reduce emissions and reduce wear
& tear of fuel injectors and pumps. Other products include after-treatment for engines, gear box,
transmissions and specialty greases. Encourage and promote use of ISO 14064 & HOCNF approved
products. Its use, allows accrual of Carbon credits.
Feb 2006 - Nov 2008, Head – Operations & Delivery
Manipal Universal (MEMG) , Hyderabad
Initially responsible for managing retail business of Sikkim Manipal University (SMU) and a 100 seater
‘Prometric type’ Testing & Training Center at Hyderabad and later across India. Since May 2007
heading the Operations of 19 Online Test centers located in 15 cities in India, assets include 1100
Test terminals and 84 people. In the last project successfully served the Manipal University 08 On line
PG entrance exams for 8000 candidates and 57000 plus candidates for UG admissions. During
July/Aug 2009 served over 10,000 tests for the Sikkim Manipal University (SMU) on line semester
exams. Between 2006-8 served over a million recruitment online tests for ICICI, SCB, and HAL etc.
Also managed the Online Semester exams of Kasturbai Medical College, Manipal.
Feb 2004 - Feb 2006, Sr. General Manager – Business Development
APTECH, Hyderabad
Responsible for managing retail business in the IT Training industry in the Hyderabad and Bangalore
regions. While managing the business of Computer Education with International alliances, oversee
implementation of alliances with IT giants like Microsoft, Oracle, Sun etc., and their offerings of short
term certifications in I T Education. Some of the licenses include certification tie-ups/ alliances to
promote products and courses like MS Office, Java, SQL Server, and C++ etc. Responsible for driving
the Franchisee network a 20:80 model.
Jun 2002 till Feb 2004, General Manager – Sales Management
HBL NIFE, Hyderabad
Responsible for leading a team of Sales Managers and Product Managers to develop and manage
business of specialty batteries and ancillary products in India in the whole gamut of industries in the
Private sector; Mining, Telecommunication and Railways in the Public sector.
Dec 1983 till Nov 2001, Senior Business Manager
BPCastrol India Limited, Chennai
Joined Castrol India (now a BPCastrol enterprise) and was posted at Hyderabad, Chennai, Mumbai and
Kolkatta. During the formative years in Castrol was posted at Hyderabad and developed the Industrial
lubricant market. During my tenure increased the business from a small 200 kl/yr business to 1200
kl/yr business in a space of less than ten years. Due to exemplary performance obtained a series of
promotions, was “Nominated Top Castrol rep in India” in 1991.
Led a team that cracked the “largest lubricant order in Burmah Castrol Plc.” Bagged an order from
APSRTC for 3 million liters of lubricants, against stiff competition from PSU giants like IOC, HPCL,
and BPCL. The order was worth Rs 120 million. During 1999 generated 600,000 liters of new
business and contributed 20% to Castrol India’s growth of 3 million liters for the year.
Sales Engineer – Exports. Ferric Industries, Jeddah, Saudi Arabia
Posted at Jeddah, Saudi Arabia for Ferric Industries. Cochin based manufacturer of construction
accessories and exporters of scaffolding and form work.

Chemical Engineer, BPCastrol trained Downstream Specialist Lubricants & Base Oils and certified
Machinery Lubricant Analyst
As companies expand globally, they will require speedy Techno Commercial support either locally or
from close-by neighboring countries. With over 17 years association with Castrol and 2 years stint
overseas - Singapore / Philippines, and a year with a Base Oil start-up company, I believe I can
provide this support.
My vision is to,
Leverage Technical knowledge base to promote downstream petroleum products – lubricants,
Base oils and additives.
Continuously engage the customer. Educate customers on new specifications, upgrades,
updates, its advantages, cost benefit analysis and drive towards improving targeted ROI.
Enlighten customer on best practice, on energy saving techniques, ideal storing, topping-up,
sampling, transferring practice and cleantech environment.
Provide after service through analysis reports, Ferrography, Elemental analysis etc...
Take up the role of a "Doctor" for lubrication and be ever ready to trouble shoot lube, base oils
and additive related issues.
Expound, through graphs/images on "Projected Savings to customer."
Resort to niche marketing and select and focus only on those areas.
1. Relevant Technical Qualification, certification and membership professional bodies.
A Chemical Engineering (B.Tech) graduate from Andhra University School of Chemical Engineering.
Certified - Level I Machinery Lubricant Analyst, equivalent to category I of ISO 18436-4. Additionally, Noria
(www.noria.com) trained as Practicing Oil Analyst (MLA 1) and Machinery Lubricant Technologist (MLT-1).
Society of Tribologists and Lubrication Engineers – International member.
International Council for Machinery Lubrication – Individual member.
2. Tech support for segments, sectors and channels handled within the Downstream -
lubricant business portfolio.
A Chemical Engineer, I was initially trained to provide techno-commercial service for all type of
lubricants, Automotive, Marine, Industrial and specialties of Tribol & Optimol, Atlas and Chemtrend
product lines. I have taken up assignments that managed and provided Technical support to all the
market segments in the Castrol India portfolio, retail sales, industrial and its sub-segments, marine
sales, institutional, commercial off shore and fleet segments.
At the Regional level, led a team responsible for direct interaction with the engineers of a whole
gamut of Industries and Institutions starting from Mining, Steel, Power, Cement, Textiles, Paper and
Rubber in the Process Industries to Automotive and Automotive components manufacturing.
Identified that a myriad number of small manufacturing units often acted as ancillary to the larger
industries. With relevant technical inputs nurtured and developed a dedicated group of Industrial
distributors who successfully serviced these small units.
Within the Industrial and Commercial segments developed and managed the different channels; one
of which consisted largely of the Industrial Distributor network. This required identifying,
operationalizing, nurturing, developing and supporting new distributor network for automotive,
industrial and marine range of products. As this catered to the unrecognized sector, the focus was on
“Technical platform of superiority in Castrol offering.” This channel was painstakingly developed by
conducting Lube seminars and road shows; product promotion and developing application and
specification based lube ready reckoners and application focused equivalent charts
Among the segments handled, found the Industrial and the Marine business the most challenging.
The high level of service demanded both by the direct customers as well as the distributors and
wholesalers was invigorating. Supporting and ‘educating’ the Industrial distributors and wholesalers

was like going back to the basics, the basic of lubrication and also selling and communication skills.
The re-learning of the technical concepts led to building of a strong and confident sales team that
consistently delivered gratifying results.
3. Examples of innovation and success in developing and managing new business.
In India till the early 90’s base oils were a precious commodity, its availability controlled and
purchase restricted to licensees and quantities limited to licensed capacity. Imports of base oils were
necessarily routed through Indian Oil Corporation (IOC), a Government of India enterprise and petrochemical
channeling authority, and incidentally also a competitor and lubricant market leader. It is
against this background that I developed and promoted the process oil business to the medium
and small scale sector in South India. By re-branding by-products from the distillation units
and refineries serviced the Rubber, Ink and Textile industries. The Rubber, Ink and Textile
segments requirement of Engine oils, Hydraulic oils and compressor oils was met by the supply
from the premium range. At its peak during 1987-90 the volumes were in excess of 1 million liters
per year in South India. The large volumes thus generated, increased Castrol Market share and also
profits. Strategically, I believe this new segment and practice of re-branding, increased
Castrol’s throughput. It permitted existing and limited Castrol base oil and production capacities to
be used to make more profitable and premium grades like engine oils.
During 1999, I was given greater responsibility with an All India or National assignment; the
assignment consisted of managing the industrial sub segment for Infrastructure Development -
Cement & Bricks, Rubber, and Glass & Ceramics. Developed a “business plan” and built an entry
strategy encompassing the various segment requirements and by judicious use of limited manpower;
had, by the end of the year, more than doubled the business and profits during the first year itself.
During 1998, the turnover was Rs 360 Million, volume 730000 liters and Gross profit Rs 105 Million.
By generating 600000 liters of additional volume during 1999 doubled the turnover to Rs 730 Million,
the volume to 1.4 Million liters. This resulted in a Gross profit of Rs 238 Million.
4. Achievement in providing Techno commercial support for securing lubricant orders from
the core sector like Mining, Steel, Power Plants, Cement, large Fleet owners etc.
Major achievements include a 3 Million-liter order from APSRTC, 1 million-liter order from Singareni
Collieries. Both these orders were predominately for automotive range of products. These two orders,
contributed more than 10% of Castrol India’s Industrial and Commercial projections for 1998.
Led a Team that bagged the largest lubricants order in Burmah Castrol. Bagged an order for 3 Million
liters, consisting of Engine oils, Gear Oils, Greases, and Brake Fluids from (a Commercial passenger
transportation and Fleet operator) Andhra Pradesh State Road Transport Corporation (APSRTC),
during 1997-98. The order was worth over Rs. 120 Million.
Was largely responsible for single handedly developing business from the Singareni Collieries over a
period of 5 to 6 years. There was negligible presence of Castrol till 1983 at Singareni, the 2 nd largest
Colliery in India and one which contributes about 10% of coal produced in India. Built upon old school
and college contacts and slowly and steadily increased the Castrol share, languishing at close to
negligible. By 1990 Castrol was supplying one-third of the lube requirement. This amounted to 1.2
Million liters of lubricants of the estimated 3.6 million lube requirement of Singareni Collieries. The
ground work that went into identifying and developing the business from Singareni was
acknowledged by the Castrol management. During 1990-1 I was nominated as the “Top Castrol rep
in India."
Achievements in the core sector include securing order for the highly competitive Fire Resistant
Hydraulic Fluids from the Budge Power Station, near Calcutta. The Budge CCGT unit is a 500 MW
Thermal Power Station having 2 x Rolls Royce/Parsons Gas Turbines and 1 Steam Turbine. Secured
order for synthetic turbine lubricant for aviation turbine used in Captive Power Plant in Oil India,
Duliajan, in North East.

Bagged and executed 120000 Liter orders for maintenance oils from a leading steel PSU, for the
Rourkela Steel Plant modernization. The order was bagged after a series of discussions with the
technical staff of RSP and the also by interacting with the Russian experts. The interaction with the
Russian team helped in getting exposure to GOST specifications.
5. Experience in Downstream - lubricant application, Technical prowess and Management.
I was associated with Castrol between 1983 and 2001. I joined as a Technical Sales Executive and
responsible for Techno-commercial aspects which included direct and (also in-direct) channel sales,
business development of lubricants like Hydraulic oils, Gear oils, Compressor oils, Engine oils, Turbine
oils and also
Marine Engine oils used in DG sets. The job responsibility included trouble shooting of all types of
maintenance lubricants and also production lubricants like neat and soluble metalworking and metal
forming lubricants, cleaners, rust preventives, and specialties etc.
As a part of the responsibility of a Technical Manager, I was in contact with the OEM’s to develop
approvals and seek updating/approvals for older as well as newer products. This demanded a high
degree of technical knowledge and updates on latest lubricant specifications. A two-year
comprehensive Lube oil-monitoring programme at Grasim Industries resulted in substantial savings
to the Captive Power Plant in terms of
reduced down time and decline in spares part costs. The all round savings, created in Management
parlance, a win-win situation; a proposal was submitted for price revision, that was accepted by the
customer, and this resulted in a better “price realization.”
6. Experience in the troubleshooting, driving and supervising condition monitoring of
mineral based lube oils. Experience and capability to diagnose lubricant and equipment
condition based on laboratory analyses of lubricant samples.
Managed a Team that took up a “major condition monitoring programme” for the Captive Power Plant
(CPP) of Grasim Industries for their 1.2 Million-TPD Portland Cement Plant at Raipur, Madhya
Pradesh, India. The FO
fuelled, CPP consisted of 4 x 6 MW Wartsila 18 v 32 D.G. sets. The programme consisted of collecting
samples, speedily transferring to Castrol’s laboratory at Bombay, obtaining analysis report, building a
graphical trend and discussing the various parameters of the spectrometric analysis (using ICP) and
values of the elemental analysis with the client. This comprehensive two-year programme extended
the life of the high TBN Marine lube oil from 8,000 hrs to 10,000 hours, a record in the industry.
Capability and competency in driving and supervising the company’s Lube oil monitoring programme
is aptly demonstrated while managing a team that conducted a two-year Lube oil-monitoring
programme, which resulted in a 20% increase in the lube life in a diesel Power Plant. The assignment
required conducting a number of technical seminars/presentations, frequent technical discussions on
the analysis reports generated from the laboratory. Apart from standard physio-chemical reports (
Kin Vis at 40, Kin Vis 100, TBN etc) to elemental analysis through spectrometric (ICP) analysis;
reports from third-party lab obtained by Ferrography, were also debated and discussed in detail and
corrections, top-up, and follow-up actions recommended.
7. Ability to plan and conduct training programmes, Technical seminars, presentations and
provide application recommendations to field users of all types of lubricants for the most
cost-effective lubrication of all types of machinery, also highlight environmental issues.
Attended Technical, Sales and Management programmes and also Train-the-trainer programmes.
Subsequently, conducted training programmes for new sales recruits and the field force.
As a Business Manager conducted a series of seminars on Cement Plant lubrication, Mining
Lubrication, and D.G. Power Plant lubrication and also product specific presentations on Hydraulic
oils, Gear oils, Turbine oils, Engine Oils, Marine Engine oils, Rust Preventives, Greases etc. Also
conducted educative seminars on the basics of lubrication, lubricants manufacture and applications;
in addition, also conducted programmes on lubricant conservation through condition monitoring,
efficient methods for storage and disposal of lubricants.

8. Potential for Energy saving in fossil fuelled Power Plants and Transport fleets, by
deploying Lubricant specialist professionals and by adopting Best Lubrication practice.
In order to implement energy conservation practice, Singapore has already taken the lead, and
energy conservation and Lubricant professionals are being recruited to reduce mitigation of Green
House Gases (GHG) and the Carbon footprint.
http://www.asian-power.com/regulation/news/mewr-introduce-energy-conservation-act-in-2013
I believe my background is a great match (Chem. Engr, over 15 years, Techno Commercial
experience, conducted field trials for mitigating GHG, reducing fuel consumption...) to the profile
sought by leading companies. My experience is enriched by my experience with BPCastrol in India.
This is further complimented by my assignment in Singapore/Manila, where I provided Technical
support while fulfilling the role of a Fuel conservation Evangelist to Boron CLS Bond Technology
range of fuel additives and lubricant after-treatment that are ISO 14064 compliant. This mix, I
believe equips me with the wherewithal to take up the challenging Technical role.
9. Project – GHG mitigation through after treatment –
Details of trials conducted using nano-technology knowledge base through deployment of
fuel and lube additives and after-treatment products for mitigating Green House Gases
(GHG).
Conducted trials on a Fuel and Lube additive as an after-treatment. These trials were conducted at
Manila, Philippines. The candidate for trials consisted of
Click Airport Taxi, Nissan Centra GX – LPG Taxis
o Result – Fuel consumption – Avge of 4 taxis 18.10% improvement in Fuel
economy
Emission test on MMDA Toyota Tamaraw Van – a real smoke belcher
o Result – Opacity: Before test – 9.99 k Avge; After treatment 0.74 k Avge - Dramatic
Reduction
Emission Test on Metro Manila Water Services Inc (MMWS) vehicle - Isuzu D Max Turbo 3.0
o Result – Opacity: Before test – 0.44 k Avge; After treatment 0.2 k Avge - 46 %
Reduction
Emission Test on Subic Bay Metropolitan Authority (SBMA) vehicles - Mitsubishi 2.5D GLX
o Result – Opacity: Before test – 1.27 k Avge; After treatment 0.4 k Avge - 68.5%
Reduction
Web-links of some of the reports filed are posted below and full details can be furnished on request.
1. http://lubricantspecialist.files.wordpress.com/2012/09/mset-performance-report-lpg-taxismanila-jun-09.pdf
2. http://lubricantspecialist.files.wordpress.com/2012/10/emission-test-mmda-toyota-van-sed-
942-updtd-aug-2k10-aug-09-2010.pdf

References – Professional & Personal
I, Muhammed Hussam Uz Zaman Adeni (DOB- 12 th Sep 1957) was associated with Castrol in India for
over 15 years. I give below a list of Professional references. I would like to add that I have often used
a shorter form of my name i.e. M Hussam Adeni or M H Adeni for most of the correspondence and all
the references will remember me as Adeni. To my close friends, I am also known as Sam Adeni.
1. Mr. Satish Rao,
Director – Strategic Partnerships,
British Petroleum Plc,
Tel: +44 1793 452099
Mob: +44 7879 430 413
Email:raos@castrol.com
Professional Reference: I have known Mr. Satish Rao since 1987.He was the Regional Head Castrol
India, Western region and later Eastern Region. During 2002 he was transferred to Castrol Head
Office in UK.
2. Mr. Arun Kumar Rau,
Vice President – Sales & Marketing
Fuchs Lubricants (India) Pvt. Ltd.,
Email id: arkura@gmail.com
Mob: +919962000039
Professional Reference: I have known Mr. Arunkumar Rau, since early 90’s. Initially, as a senior
colleague and later on, as a Line Manager.
3. Mr. A M Thimmiya,
Executive Director,
SRM Learning Tree Pvt Ltd
Mob: +919845003697 – Mob
+918754593527 -- Mob
Email: thimmiya@srmlt.in
thimmiya@gmail.com
Personal Reference: I have known Mr. A M Thimmiya, since 1980. As we both graduated from Andhra
University, Vizag and also started our sales career at Hyderabad. Consequently, Thimmiya knows me
personally and for a brief period in 2004 was a senior colleague in Aptech.

Networking & Memberships:
Social:
Connect with me on the Social Web:
@hussamadeni Hussam Adeni hussam.adeni
Professional:
Hussam Adeni
hussam57
Blog URL: http://lubricantspecialist.wordpress.com/
www.ecademy.com
WWW.plaxo.com
Society of Tribologists & Lubrication Engineer:
Membership number - 49912 M
Section - International (99).
www.stle.org
www.lubecouncil.com
Member – Individual
Certification: Certified Level I Machinery Lubricant Analyst, equivalent to category I of ISO
18436-4
Noria Training for Practicing Oil Analyst (MLA) and Machinery Lubrication Tech. (MLT)
Active on message board : www.noria.com
For details of my prowess on the net, please feel free to browse the web links.
http://www.thetruthaboutcars.com/2011/09/super-piston-slap-fuelish-thought-on-additives-part-ii/
http://images.thetruthaboutcars.com/2011/09/Implications-of-ULSD-or-low-sulphur-regime.pdf
http://www.slideshare.net/hussam57/testing-of-lubes-and-its-significance-nov-2011
http://www.slideshare.net/hussam57/basic-of-lubricants-amp-lubrication
http://www.slideshare.net/hussam57/environment-major-changes-in-fuel-amp-lubes-8124960
http://lubricantspecialist.wordpress.com/2011/10/25/6/
http://lubricantspecialist.wordpress.com/2011/10/27/india-lube-market-2005/
http://twitter.com/#!/hussamadeni
Invite you to Google search for "Hussam Adeni" for blogs & posts of my web activity.

Photo (passport size) and copy of certifications
M Hussam Adeni
Copy of my certifications are posted below: