Arrow Mart.pdf

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Possible Features for Adoption Suy Sing must integrate more customer-friendly features into their website to have a more effective marketing campaign and to increase their company profit. The company should only go towards the direction of developing their website further because this is the number one means of gaining more customers and expanding their market reach. On the other hand, due to the increasing demand of customers’ wants, especially in the grocery industry where competition is high, Suy Sing must make it a point to give importance to the needs of their consumers and not so much on their suppliers. The following features are recommended additions for Suy Sing to increase their market reach and gain more partners or customers: 1) Mobile Applications for Android, Windows and iOS; 2) Language options; 3) Social Media links or widgets; 4) On-Site Checkout; 5) Secure Online Payment Forms; 6) Sending of emails confirming the orders of their customers; 7) Stating the prices of the products; 8) Inventory counter – having the option of placing multiple orders of a single product or stating how many more of the product are available for purchasing; 9) Tab for “featured products” of Suy Sing with simple graphics; 10) Currency Converter; 11) “Wish List” feature; 12) Shipping Options; 13) Product Descriptions below or beside the product being sold; 14) Order Tracker – for the customer/s to know where their orders are at a certain time; 15) Gift cards – for customers who would like to give away grocery supplies to their friends or family; and 16) Return/Refund/Replace tab – for customers who are not satisfied with their orders.
The website of Phil Grocer is a site caters to their customers’ needs due to the number of features that have already been integrated into their website. It is more customer-friendly. Although, their website lacks a few features that would make their company a top competitor in the grocery supplier industry, and they are the following: 1) Mobile Applications for Windows, Android and iOS; 2) Variety in languages other than English for their website; 3) Newsroom or Updates page where their prospective clients and/or suppliers will be able to get the latest information on how the company is currently doing and what new innovations they are able to get a hold of and develop further; 4) “Career” page – for individuals who are looking to find a job in the grocery supplier industry or for those who have expertise in such and want to innovate certain products and marketing strategies for the company; 5) Online Order Form – so that customers will have an easier time in getting their orders across to the company and want to have products delivered to them right away; 6) “Featured Products” – having this feature will enable the company to get their products across easier to their customers; and 7) Gift Cards – for customers who would want to give away food and non-food supplies to their friends or family. For this industry, things are better when simplified, thus the following is a list of features that are not needed in the websites of Suy Sing and Phil Grocer: 1) Music; 2) Flash Graphics; 3) Extra features that are on Auto play; and 4) Excess information and media. These additional features are needed only by certain companies, such as those in the leisure industry.
Page 2 and 3: Company Background Rodger Tan Indus
Page 4 and 5: Company Background Arrow Mart is an
Page 6 and 7: Mission Statement To bring people t
Page 8 and 9: Review of Similar E-Commerce Busine
Page 10 and 11: Comparative Chart of the Features o
Page 12: Phil Grocer is a Business-to-Consum
Page 17: Evaluation using the 7 elements of
Page 25 and 26: Cash Flow Statement

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