Circular Letter - India Trade Promotion Organisation

No.25-ITPO (1)/E-I/ Saudi Agro Food/2013 4 th January, 2013
Dear Sir/Madam,
Subject: Saudi Agro-Food Fair, September 15-18, 2013
India Trade Promotion Organisation (ITPO) under the Ministry of Commerce,
Government of India, in coordination with Embassy of India, Riyadh, Saudi Arabia is
once again announcing India’s national participation in Saudi Agro- Food Fair,
September 15-18, 2013 due to overwhelming responses from the industry.
The brief details of last year participation are: 38 Indian companies under the
banner of ITPO participated in the Saudi Agro Food 2012 which include Ministry of
Food Processing Industries (MFPI), Agricultural & Processed Food Products Export
Development Authority (APEDA). India’s huge agro resource base and a host of
natural advantages make it an Indian agro exports alone totalled $15599 million
during 2011-12 (April – Feb.), out of which Saudi Arabia accounted for approximately
$1040 million. Major products being exported to Saudi Arabia are rice, buffalo and
sheep and goat meat, fresh and preserved fruits and vegetables, confectionery and
other processed foods.
Saudi Arabia is an important export market for the Indian agro foods. The
export of Indian agro foods has increased in 2011-12 (US$1454.16 million) over
2010-11 (US$1132.57 million) to Saudi Arabia by 28.39%. The potential for further
growth in our Agro products’ exports and its diversification exists as Saudi Arabia is
largely dependent on Agro food imports. Over the past 30 years, Saudi Arabia has
become the Middle-East’s leading exporter of processed and packaged foods, from
biscuits to tinned food, to condiments and dairy products. To feed and employ a
growing population, the Kingdom is investing some $12.3 billion in domestic
agriculture projects as well as to acquire land abroad to ensure food security,
offering $800 million to Saudi Companies for Agricultural Investment and Animal
Production.
This is one of the most important trade fair in this region for Agriculture and
agro- food across the middle-east countries. This exhibition creates a mega platform
for net-working, doing business and signing deals for the agriculture and agro-food
sector. During last year event 400 global exhibitors from 22 countries participated in
this event occupying the area of 18000 sq. mtrs. and visited by 23,975 trade visitors
as per the details from fair organisers.
Contd....2/-

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The Saudi Agro Food 2013 will have a dedicated India Pavilion to showcase
Indian products like Meat and Poultry, Fresh foods, Dry foods, Frozen & Chilled
foods, Dairy & Milk products, Fresh juices, Hot and Cold beverages. Confectioneries,
Chocolates, Organic foods, Bakery products, Food processing & Packaging, Food
franchises, Fast Foods, Snacks etc. ITPO has proposed to organise the national
level participation in an area of 500 sq. mtr. approx. The booths are offered in the
size of 9/12 Sqm. The corner booths are in larger size can be booked in multiples of
3/4 thereof. The package of services offered by ITPO includes full constructed
stand, wall to wall carpeting, adequate lighting, furnitures (counters, chairs and
table), standard display aid, fascia, one power point and general publicity support
etc. ITPO will issue the visa recommendation letter for getting the entry to this
Kingdom.
The direct participation charges are US$ 430 per sq. mtr (Rs.23650) which is
heavily subsidised by ITPO and offered at Rs. 12,000/- per sq. mtr.
approximately. The fair is governed by the general terms & conditions of ITPO for
participation in international trade fairs organised by ITPO.
Please confirm your space requirement immediately in the enclosed
application form duly filled in, along with an advance payment of (Rs 50,000/- only)
by demand draft in favour of ‘India Trade Promotion Organisation’. As the space
is limited, the allocation of space will be done on first-come-first-served basis. In
case of any clarification or further information, please feel free to contact the
undersigned.
With regards,
Yours sincerely,
(J. Guna Sekaran)
Dy. General Manager
Tel: 080-22268867, 080-22268969,
Mobile: 09844054615,
Email: gunappa@gmail.com